real life experiences with social media marketing
DESCRIPTION
Opportunities for marketing Lawyer Referral Programs have grown with social media. This panel of LRIS managers will discuss their real-life experiences in “getting the word out” using these new and exciting options. Blogs, Twitter, Linked-In, and other social media will be discussed. Learn the tricks-of-the-trade of how to use these social media and evaluate their effectiveness in securing clients from those who have been the LRIS social media pioneersTRANSCRIPT
REAL LIFE EXPERIENCES OF USING SOCIAL MEDIA
Kalie MooreLawyer Referral Service Program Administrator Alameda County Bar Association
Michelle ChavezLawyer Referral Service Director San Diego County Bar Association
SOCIAL MEDIA IS THE NEW WORD OF MOUTH MARKETING
STEP 1- SET YOUR BROAD GOALS
STEP 1- SET YOUR SPECIFIC GOALS AND CREATE A TIMELINE
Twitter Goals
Facebook Goals
Yelp Goals
Blog Goals
Tweet daily 50 followers in 30
days 100 fans in 30 days Create Ad Campaign Set up Yelp Account Five reviews a month One blog post per
week
Increased Brand Awareness
FACEBOOK FAN PAGE
Where you post
Wall
CommentsFans
FACEBOOK ADVERTISING
TARGETED ADS
Location Targeting
Age, Sex, Relationship Status, Interests
Language
Education Level, Employment
EstimatedReach
TWITTER- HOMEPAGE
Where you post
Where the people you follow post
FollowingandFollowers
Search
Trending Topics
TWITTER- WHAT DO YOU SAY? WHO DO YOU FOLLOW?
Key Concepts
#- Categorize Tweets by Keyword
Bit.ly-Shortens URLS
Follow
•Community Partners @lawlibrary•Other LRIS’s @ACBALRS, @SDCBALRIS, @LA_LRIS•Competitors @Avvo
TWITTER- WHO DO YOU TARGET?
Find clients who are looking for attorneys by
using the terms “find lawyer” and “need
lawyer.”
BLOGS
OTHER SOCIAL MEDIA SOURCES
GETTING FOLLOWERS
Newsletters Email Signatures Website Client
Correspondence Add your panel
members
Track Your Results
Monitoring Your Campaigns
Monitoring Your FacebookCampaign
Impressions Cost/Click
QUESTIONS?
Kalie Moore
Alameda County
Bar Association
510 302-2210
Michelle Chavez
San Diego County
Bar Association
[email protected] 321-4150