real good --at&t sp mobility jones

© 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Creating Business Value with

AT&T Mobility Services

Provided by:

Jason Ashton

All Things Telecom

AT&T Proprietary

Today’s Agenda

• AT&T’s Vision

• Brief History of Mobility

• Mobility Product Portfolio

• AT&T’s Value Prop

• Mobility Value Drivers and Key Applications

• Case Studies

• Looking Ahead

• Next Steps

• Questions

AT&T Proprietary

Connect people with their world,

everywhere they live and work,

and do it better than anyone else.

We let people choose how, when and where

they communicate.

We’ll set the pace for progressive innovation and unmatched customer experience.

Our global network delivers a seamless world of communications to our customers.

AT&T’s Vision

AT&T Proprietary

Business Trends Driving The Market

Globalization

Mobile Society

Virtualization

AT&T Proprietary

Brief History of Mobility in Business1983

Ameritech began the first United States

commercial cellular service in Chicago,

AMPS

1985 1990 1995 20052000

1985ARDIS

IBM Field ServiceCity of LA Parking

1991Mobitex 1996

Regional 2G CDPD

1998BlackBerry 950 Pager

1st Public Wireless Data NetworksEnabled Key Vertical Apps:

Field ServicePublic Safety

Birth of the Killer App - Wireless Email and

Middleware for Field Service Apps

1st national high speed wireless Compelling integrated devices

enabled broad email adoption and national field service deployments

2002National 2G Data

GPRS1XRTT 2003

First Integrated BlackBerry

20053G HSDPA

2004National 2.5G

EDGE

Global 3G wirelessBroadband enabled devices

enabling broader mobilization of business applications

20061st Global

3G devices

1998 AT&T Wireless offers the first

national one-rate wireless service

price plan, Digital One Rate

1991 / 1994FCC spectrum allocation and

auctions for 800 / 1900 band completed

Voic

e c

entr

icD

ata

centr

ic

2008AT&T launches BlackBerry Bold

AT&T Proprietary

Mobility Adoption TodayDriving real-time information & location to the edge of the business

AT&T Proprietary

Wireless Value Drivers

What Businesses Expect from Wireless Wireless Value Drivers• Workflow enhancers

– Work order management– Sales order quote / commit

• Knowledge enhancers– Knowledge base lookup– Mobile inventory

• Transaction enhancers– Alerting & response– Print

• Reporting enhancers– Sales Pipeline– Executive Dashboard

INCREASE PRODUCTIVITY

REDUCE COSTS

IMPROVE CUSTOMER SATISFACTION

REDUCE STAFF

INCREASE EMPLOYEE RETENTION

IMPROVE DATA QUALITY

CREATE COMPETITIVE DIFFERENTIATION

INCREASE REVENUE

64%

52%

28%

16%

20%

8%

16%

8%

Source: AT&T and Accenture White Paper “Creating business value with wirelessly enabled business processes”

Two Areas of Focus for Today’s Businesses:

1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks 2) Deep Impact from Mobility in the Right Business Processes

AT&T Proprietary

Get more done each day, respond to customers quicker and take advantage of every opportunity with AT&T

AT&T Mobility Value Prop

AT&T Proprietary

Mobility Product Portfolio

Mail & Messaging

Laptop Mobility

Industry

Solutions

Smart Devices

Platform

Voice Services

AT&T BusinessTalk Plans

Wireless Management

Tools

Device Insurance

Enterprise

Paging

AT&T Proprietary

Mobility Beyond Email

CPG – DIRECT STORE DELIVERY

INSURANCE - CLAIMS

HIGH TECH MFG – BREAK/FIX

TRANSPORTATION - AVL

HEALTHCARE – HOME CARE

UTILITIES – FIELD SERVICE

BANKING/INVESTMENTS - CRM

CONSTRUCTION – TIME/JOB/ORDER MGT

PHARMACEUTICALS - SFA

Industry / Process Examples

Email Beyond

Executive Ranks

Wireless Access to Internet, Intranets,Portals

AT&T Proprietary

Fleet / Asset Management• GPS-enabled devices to communicate vehicle / asset

tracking info to an enterprise computer or via a hosted solution

Location-Based Services (“LBS”)• Impact individual productivity and operations via

navigation, mapping, tracking and reporting utilizing GPS-enabled handheld devices

Field Service Automation (“FSA”)• Extend enterprise data and applications to mobile

devices providing real-time information to field personnel

Sale Force Automation (“SFA”)• Extend enterprise data and applications to mobile

devices providing real-time information to sales personnel

Improving Business Processes

AT&T Proprietary

Case Studies

Sales Force Automation

Field Service Automation

AT&T Proprietary

Situation• Capture orders generated during sales calls to

retail customers

• Improve customer service with quick ability to determine product availability and eliminating the need for callbacks on orders

Solution• Wireless solution deployed on BlackBerry devices

allows sales rep to check inventory and place orders

• Application development was low cost and solution was easy to deploy

Company Facts

• Leading sporting goods manufacturer

• Over 1,000 employees

• 200 U.S. sales representatives

“Just one order paid for the solution”

Tim OligmuellerSFA Manager, adidas America

adidas America

Value/Benefits

• Inventory checks and order entry at customer location drives sales

• Ability to immediately impact customer satisfaction

• Up-to-date information gives marketing teams and buyers early look at trends

AT&T Proprietary

Situation• Eliminate paper work order forms & cell phone

dispatch

• Improve inventory accuracy

• Capture customer signatures and drastically reduce the time between call complete and invoice

• Gain customer data for analysis and preventative maintenance

Solution• Wireless solution deployed on ruggedized Windows

Mobile devices

• Field is able to check inventory status and place orders directly from remote location

Company Facts

• Leading independent Refrigeration & HVAC Supermarket Contractor in US

• 400+ technicians

“No paperwork, it’s fantastic.”

Sergiotechnician, Source Refrigeration & HVAC, Inc.

Source Refrigeration & HVAC, Inc.

Value/Benefits

• Reduce billing errors

• Workforce management with automatic time card entry and PO tracking

• Real-time work scheduling and dispatch, eliminating paper work orders

AT&T Proprietary

Looking Ahead: VideoShare for Business

Key Elements:

• “See what I see while I am talking to you”

• Mobile-to-mobile and (future) mobile-to-pc interaction

• Available on broad array of devices

• Enterprise-grade security

• Enterprise application integration

Business Benefits:

• Dramatically improve quality & efficiency of communication & collaboration

• Simultaneous voice and video enables true mobile collaboration, increasing productivity

• Extend value of IM, Video Conferencing & other applications

• Expand VideoShare community across wireless & wireline users (roadmap)

Voice Call

Video Stream

2 Way Voice – 1 Way Video

AT&T Proprietary

Next Steps

Embrace Mobility

To Learn More

Contact:

Jason Ashton

314-880-7201