R E A L E S T A T E : B U S I N E S S M O D E L S

Construction I Consultancy I Portals

REAL ESTATE

I N D U S T R Y O V E R V I E W

Industry size & growth of Construction GDP at constant prices (Rs. Billion)

Source: Economic Survey 2008-09 and IMaCS analysis

C O N S T R U C T I O N : S E G M E N T S & B U S I N E S S T Y P E S

REAL ESTATE

Developing projects on

your own land

Collaboration / Conversion

Turnkey Companies

Service Apartments

Strategic marketing and

promotions

Retail management

and operational leasing

Property management

Design and development management

REAL ESTATE

C O N S T R U C T I O N : S E R V I C E S P E C T R U M

C O N S T R U C T I O NPROBLEMS IN SCALING UP

Manpower Shortages

Procedural and legal vulnerability

Debt management

Infrastructure bottlenecks

Land acquisition

Technological challenges

C O N S T R U C T I O NALTERNATIVES FOR SCALING UP

Technology

Lobbying and Liasioning

Financial expertise

Phasing

Outsourcing

C O N S U LTA N C YREAL ESTATE

Consultant

Sales

Under-writingLeasing

C O N S U LTA N C YPROBLEMS IN SCALING UP

Absence of centralised regulatory authority

Identifying demand

Time consuming and expensive

Channelizing key partners

Replicating expertise and trust

Data mining & lead generation

C O N S U LTA N C YALTERNATIVES FOR SCALING UP

State regulatory authority

Market research

Optimum utilization of resources

Strategic partnership &prioritizing

Marketing strategies

P O R TA L SREAL ESTATE

90% of information

used in home

searches

Sites help brokers

promote services &

create leads

Inform buyers about

properties for sale

Virtual Tour of houses

Description of locality

Detailed info about

houses available

Description of locality

Email Marketing

inform New Listings &

news

Blogs provide

informative content

Information about a brokers

experience

P O R TA L SREAL ESTATE

Magic Bricks Common Floor OLX 99 Acres

T H A N K Y O U

Questions ?

Souharda Mukherjee NA13051