BRAND BROCHUREJus t th e way y ou l o v e i t !

REAL ESTATE

NOTEFOUNDERS

THEFROM

Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment specializing in proprietary seasoning infused into crab and seafood of all shapes and sizes. The Shell Shack family strives to better our customer experience each and every day through operational excellence. We believe our seafood loving customers are the reason the Shell Shack brand grew 100% in 2016 and we anticipate doubling our locations in 2017. If you have proven restaurant success and are looking to diversify your portfolio or just have a perfect location, then we challenge you to reach out and tell us your story.

Dallas, Matt & Adam

Core Values The Shell Shack Family is a group of individuals that as a unit can accomplish not only

personal and company goals, but give back to the local communities throughout the

year by giving of our time and support.

Our Philosophy

Cracking Crab, Peeling Shrimp and Pinching Craw�sh tails is what Shell Shack is all

about. Our vibrant, fun atmosphere and friendly staff is what our customers notice

from the time they walk in, but our fantastic food and service will keep you coming

back for more. The electric blue walls, open ceilings, black chalkboard walls, distinctive

�oors and paper covered tables is all part of what makes us unique. Shell Shack is the

fun restaurant where you go and always hear the best music while enjoying your

favorite seafood of all shapes and sizes.

Strive and achieve EXCELLENCE EVERY DAYthrough perseverance, support and teamwork.

Providing our customers the ULTIMATE DINING EXPERIENCE each and every visit.

Brand DNA

An inviting and high-energy restaurant from the time you enter and are welcomed by

a friendly staff member, to knowing that your favorite game can always be seen on one

of the many HD TV's throughout the restaurant. We proudly host only the highest level

of A/V in the industry from TV's, Audio, Streaming Social Media platform posting and

handheld POS tablets to enhance the customer experience. Our bar consist of only

the best liquor and our kitchen �lled with all the technology to serve our food to

perfection each and every time.

Latest Technology

WHAT MAKESSHELL SHACKDIFFERENT.....

EVERYTHING!Late Night Scratch Kitchen

Seasonal Chalk Board Menu Items

Always Family Friendly Atmosphere

Proprietary Shell Shack Recipes and Spices

Shell Shack's Famous Hand Washing Machine

Finest Quality Fresh Seafood, Chicken and Beef

Superior Audio Video & Social Media Marketing Package

Shell Shack Brand Execution, Culture and High-Energy Vibe

R e l a x a s y o u t a k e i n t h e c a s u a l a t m o s p h e r e

Under-served Specialty Seafood Market

Unique Dining Segment

High Revenue Per Square Foot

Multicultural Demographics

4 Day Parts - Lunch, HH, Dinner & Late Night

Brand Points

Shell Shack To Date

Concept R&D2011-2013

1st StoreUptown Dallas, TX2nd Gen Building

Oct 2013

3rd StoreArlington, TX

2nd Gen End Cap

April 2016

2nd Franchise Dev Agreement

Houston, TX - 8 Store

March 2017

Began Domestic Franchising

Dec 2016

4th StoreMesquite, TX2nd Gen Freestanding

July 2016

1st Franchise Dev AgreementEast Texas - 3 Store

Jan 2017

2nd StorePlano, TXNew End Cap

July 20154M Average Unit Volumes

80%/20% Food & Liquor

Multifunction Construction Footprint

High Revenue Per Sq Ft

Steady Growth & Expansion Potential

Favorable Economics

We pr id e our s e l v e s o n s e l e c t i ng on ly th e p e r f e c t s i t e b a s ed on our cus t omer app ea l .

SITE CRITERIA

Freestanding or End Cap 4,000-6,000 sq ;

Along major freeways and retail corridors

Multiple signage with excellent visibility

Parking Spaces 50+

Patio Area Tables 8+

TRADE AREA CHARACTERISTICS

Total population 150K+

Daytime population 100k+

Average household income 70k+

Target customers ages are 25-65

Good visibility, highway preferred

High traf�c business mix

Exterior Brand Appeal

Interior Design &Highly Visible Signage Picnic Style Patios

OPEN PATIO Rectangle Tables 8+

Branded Red Paint

Red Umbrellas

Outdoor Audio

CLOSED PATIO Rectangle Tables 8+

Branded Red Paint

Outdoor Audio

Heaters & Misters

CRACKING INTO

NEW MARKETS If you have a perfect location or have proven restaurant experience and are looking to diversify your portfolio with a exciting seafood concept, then we challenge you to reach out and tell us your story.Contact Us

jon@ownashellshack.comwww.ownashellshack.com

C: +1-214-906-8096O: +1-214-351-0951

2017/2018 Markets of InterestOklahomaColoradoMissouriArizona

ArkansasGeorgiaKansasAustin

New MexicoTennesseeMississippiSan Antonio

Dallas East Texas Houston

Sold Markets.