ready milk seat.12 sec.2
TRANSCRIPT
Ready Milk
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Project Feasibility Study and Evaluation Report
By
Miss Kanticha Kotsanlee ID 5231205011
Miss Jitrawee Rohitrattana ID 5231205023
Miss Jutharak Theerarujinon ID 5231205027
Miss Nichakorn Taonao ID 5231205052
Miss Panwalai Pinkaew ID 5231205097
Miss Pattaree Wiangmoon ID 5231205111
Miss Metinuch Peungpohplook ID 5231205117
Miss Rattiya Boonsripum ID 5231205122
Presented to
Aj. Chaiyawat Thongintr
SCHOOL OF MANAGEMENT
Mae Fah Luang University
Semester 2, Academic Year 2011
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Preface
This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in
the second semester of 2011.In the project, We use the name of company is Ready Milk
Company.e have analyze the project feasibility and evaluation that to become the success
company in the product of milk.The objective of this report is study the Feasibility Study to
launch new business project.In this report we will tell information that investor should be
know about operator in business of product of milk as well as Introduction,Industry profile,
Market feasibility Study, technical feasibility study, financial analysis,risk management, and
summary of project.We use the name of company is Ready Milk Company.
We are hoping that our report will be utility and helpful for everybody who is
interested as much as possible. If there are any mistakes in this reporting,we will apologize
about that mistake
Thank You
Ready Milk Company
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Contents
Page
- Preface A
- Executive summary B
Chapter 1
Introduction 1
- Background and Significance of the Project
-Project Objectives
-Benefits of Project
-Activities/Time Frame
Chapter 2: Industry Profile
Nature of Industry…………………………………………………………………..
Situation of Industry………………………………………………………………
Product/Service……………………………………………………………………
Vision……………………………………………………………………………...
Mission…………………………………………………………………………….
Strategy…………………………………………………………………………....
Corporate Level……………………………………………………....……
Business Level……………………………………………………………..
Functional Level………………………………………………...…………
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Chapter 3: Market Feasibility Study
Market Analysis…………………………………………………………………....
General Environment Analysis………………………………………….....
Management Analysis…………………………………………………………….
Conclusion………………………………………………………………………....
Competition Analysis……………………………………………………....
Competitor analysis………………………………………………...
Customer Analysis……………………………………………..…..
Competitive Analysis…………………………………………...….
STP Analysis……………………………………………………………………….
Marketing Mix Strategy………………………………………………………..….
Sales Forecast/Profit Estimation………………………………………………..….
MarketingExpenses……………………………………………………………….
Conclusion……………………………………………………………………...….
Chapter 4: Technical Feasibility Study
Production and Operations Analysis………………………………………….…..
Product Characteristics ……………………………………………………
Production Process/ Services process………………………………….…..
Location…………………………………………………………………..
Facility Layout……………………………………………………………
Company equipments……………………………………………………..
Logistics Management…………………………………………………....
Facility Management……………………………………………………..
Cost of Investment……………………………………………………………..
Pre-Operating Cost………………………………………………………
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Investment cost…………………………………………………………………...
Chapter 5: Financial Analysis
Income Statement…………………………………………………………………
Balance Sheet……………………………………………………………………..
Cash Flow…………………………………………………………………………
Payback Period……………………………………………………………………
Chapter 6: Risk Management
Risk Management…………………………………………………………………
Chapter7: Summary
Feasibility Analysis Summary……………………………………………………
Referent
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Chapter 1
Background and Significance of the Project
According to Department of Trade, Cooperatives Promotion Department (May,
2550), said that Thailand has focused on dairy farming career seriously. The goal is to replace
imported milk and dairy products and replacement planting of a problem in the production
and marketing. It is important to develop strategies that lead to job creation and generate
income for Thai farmers. It is defined in National Economic and Social Development Plan
from No. 4 to the present. Dairy industry is likely to increasingly so all the time the
government has to pay attention with it. Currently Thailand has been promoted to young
people and a population of more health conscious by drinking milk. The statistics of the
population, the consumption of milk is reduced because them to consume alcoholic beverages
or soft drinks. Although, the population is less of the drinking milk, but the price of raw milk
still tend to rise. In addition, the overall amount of raw milk is not enough demand, for the
school milk.
Ready Milk is Fresh milk delivered right to your home; consumers will get a taste of
freshness like to eat at the farm.Our company is located in T. Don Sira, Wiang Chai, Chiang
Rai district with an area ofabout 5 acres. The shed consists of a dairy cow, Pasteurized milk
production and storage of milk. Our business open at Chaing Rai because of dairy farm in
Chiang Rai is less and not prevalent, so that is a great opportunity for our business. We can
sell our milk in many ways,and sent to your home.
Project Objectives
After doing this project we plan to;
-To study the behavior of customer
-To study type of farm the way to success goal of our business.
-To study new technology which the target require.
-To study type of book store that have affect which customer.
-To study manage the small business.
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Benefits of Project
After doing this project we plan to;
- To know the SWOT and competitors of our business.
-To know the process, plan and structure when doing business in real situation.
-Able to plan and manage the business to success.
-The plan is most feasible and high success in real business that able to guide in the
future.
-Able to plan and manage the business to success.
-Able to apply knowledge of the business.
-Know about the income forecast.
Months
Weeks 1 2 3 4 1 2 3 4 1 2 3 4 1 3 4
1
3
4
8
9
Busness advertising.
Lanuch the bussiness
7 Establish our
bookstore and set the
equipment.
6
Choose the books
and Pick its up from
publishers.
5 Set up the marketing strategy.
Marketing survey &
Compietor survey.
Discuss result from observation.
Brainstorm about project.
2
Discuss and study
about book store(the
project that we
choose).
No. ActivitiesNovember December January Febuary
2
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Chapter 2
Industry analysis
Nature of Industry
Nowadays in Thailand has high competitive about economy and social. The each day
life of people in today's changed in the past. Affect for food and lifestyle changes as well as
the hustle and compete with the time.
So the need to choose foods that short time to cook and short time to eat. It is valuable
enough to the needs of the body. The dairy is one option which is very popular today because
it is a healthful diet that is rich in many nutrients your body needs.
Milk is a natural food with high nutritional value. Consists nutrients. Necessary for
the body every day, all the vitamins, minerals, proteins, carbohydrates and fats, especially
sugar and milk or a growth stock (Lactose) and a protein called casein (Casein) are found
only in milk. In the past, the milk of the Thai population are very low levels in 2527 are
consuming only 2 liters / person / year, while consumption in Finland is about 241 liters /
person / year, the United States, 131 liters. / person / year in Japan 40 liters / person / year,
Singapore 17 liters / person / year, the Philippines, 9 liters / person / year, Malaysia and Hong
Kong, 8 liters / person / year (Office of the Board and the National Youth Coordinator. 2541:
5).After that the rate increase Thai people drink milk in 2532 to 7 liters / person / year in
2540 to 18 liters / person /year. The goal in 2544 is 25 liters / person / year, which increased
as a consequence. The campaign to have the milk of the government. "You drink milk for
today or not" Today statistics drinking of milk for Thai people decrease 13.69 liters / person
/year (http://anuratli.exteen.com/20101128/entry-2) But still low compared to developed
countries. In milk is very useful.
Thai dairy industry and food production and distribution is primarily domestic. More
than 80 percent of the production of pasteurized milk. In addition, the production of milk and
UHT milk in the EO. The milk is pasteurized juice are made from raw milk in the country
and the consumer is a student in the school milk scheme. The production of milk and other
milk recombined. Commercial production of milk will come out in the fresh milk, which are
both fresh and sweet taste. And in flavored milk. Filled with the smell and taste different. The
popularity of consumer taste like chocolate, coffee and strawberry flavored berries. The
market will be a competition between the major operators and distribution system throughout
the country is very high. The small manufacturers can’t easily insert into the market.
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Milk is an important source of calcium and protein. Help bone growth and
strength. Milk is important for children particularly children in the pre-teens and teens.
Because the body is growing very fast. Calcium helps with bone density increased. They
grow into teenagers. It allows the bone grows. If in childhood and adolescence. We have
accumulated a sufficient body. This reduces the risk of osteoporosis. It also helps the brittle
bones of the teeth as well. But if there is not enough. The risk of brittle bone disease easily.
In fact, the milk of calcium in milk is not just that. It serves to stretch the muscle
contraction. The nervous system more sensitive to motivation. Help blood clotting.
Situation of industy
Nowadays there are many dairy farm in Thailand. Dairy industry of Thailand in 2550
has growth of the industry. Operations of our company is to focus on freshness. Clean of the
product. For the benefit of customers and satisfaction of our customers. To achieve the
objectives and goals that we set.
The main products of the dairy industry that produced and sold in most dairy products
and beverages. The production of butter and skim milk powder, cheese and other dairy
products. Have high operating costs. Thailand has made the production of these few. And
focus on imports from foreign countries such as Australia, New Zealand dairy products
imported milk powder is not fat. Thailand's exports of dairy products, there are many kinds.
Most of which are imported for export to another one (re-export) and export most of the
cream or condensed milk or sugar in liquid form. Butter made from milk. Sweetened
condensed milk lack fat milk, yogurt, and is exported to neighboring countries such as Laos,
Cambodia, Myanmar, Singapore, Hong Kong and the Philippines.
Conditions of the Thai dairy industry during the past year, 2551 was in the fall.
Maximum capacity utilization rate remained low throughout the year than in 2549 and 2550
by at least 50 per cent level, while in 2549 the rate of capacity utilization stood at 50-60
percent of the parts. One of the news of melamine contamination in milk products from
China. I fear that consumers turn to consumption and alternative consumption. As a result,
the production capacity as well.
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SWOT Analysis of business
SWOT analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieve that objective.
S = Strengths
-Professional Management team.
-Valuable product.
- New products every day.
W = Weaknesses
- New company.
- Lack of advertising
- Lack of financial resources..
0 = Opportunity
- The customer that satisfaction the product will trust to buy many the product of our
company in the future, the company will get many customer loyalties.
- The trend of increasing health care of the Thai people.
- Milk products are very useful. But can be made into food, drink or dessert. It is not
the only target customers only. To purchase our products. But there are other
customers with the products.
T = Threat
- We are a new business. So customer may not trust in the clean and fresh of product.
- Thailand's climate is unfavorable to dairy farming. The hot weather makes the cows
were not able to give as much milk as they should.
- Dairy products are price controls. The price increases will require permission from
the Ministry of Commerce.
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Product and Service
Our Company provides drinking milk with Normal bottom 500 ml.
Our products are produced in bottles and boxes. For your convenience, consumers can
carry easily. We will select cow with the best quality of the product. Make new products
every day. Our products are of 3 types such as sweetened flavored milk, plain milk/fresh
milk, and chocolate.
Sweetened flavored milk
Flavored milk is sweetened milk beverage with added sugar (sucrose or high fructose
corn syrup), colorings and artificial or natural flavorings. Usually flavored milk products are
pasteurized which gives it a longer shelf-life than plain milk. It often consists of flavanols,
acidulants, coloring agents, minerals, soluble fibers, non-caloric sweeteners, flavoring agents,
preservatives, emulsifiers, oils, carbonation components, and the like, which also helps to
enhance its self-life.
Plain milk or fresh milk
Fresh milk, often referred to as homogenised and pasteurised milk, is sold in the chilled food
section of the supermarket. It has a short shelf life and must be kept below 4°C to maintain
freshness
Chocolate Milk
Service of Bussiness
We will provide services by delivery our products to each household by use small
truck or pick up for our consumer. You can also sample your own product at the store. Or call
delivery. We will delivery to your home. Sales promotion every month. In our shop has
staffed to expedite for sale.
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Vision and Mission of Ready Milk
Vision
Ready Milk Company is the leader of northern largest manufacturers of dairy
product. So, Ready Milk Company will be the best as the milk maker and will be the main of
raw material for produce “the great milk” for spread to the customers. Our company is very
clean and hygienic. And take the high technology for make customers trust in our product.
Mission
1. Provide the best product; create the product, and services that have high quality
standard and high value standard.
2. Learn more about to development dairy breeds all the time.
3. Development of Ready Milk company to have a good management.
4. Have to make the customers satisfy with our product and loyalty with our product.
Strategy
Corporate - level strategy
The scoping and guide to organization the long-term to make the maximum
profits. There are three strategies that use in organize level; include:
1. Concentration on a Single Business
2. Vertical Integration
3. Diversification
The corporate strategy is the good way to guidelines and scoping of
organization to growth. By resources management in the ways that we are planned for
achieved long-term goals and maximum benefit to the organization.
The corporate strategy can separate into 3 types:
1. Concentration on a Single Business.
The advantage of this strategy can be dedicated and resources management to
only a single business. If we are focus only fresh milk we will get more profit than
do the other (will increase the principle) and it will make us to get more dexterity.
No matter if we use this strategy we might take some weakness. If there are any
adverse events happen. It will impact industry-specific operations very negatively
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on the organization's revenue directly to businesses. Although it will make us to
lose the chance for take the other profit at the same time.
2. Vertical Integration
This strategy increases the ownership of the upstream and the downstream.
The simple explanations like that; enterprise is a business owner from raw
materials or parts till finished goods. So our company have own both raw
materials and parts to make products.
The advantage of vertical integration is the organization can control the value of
each phase of production at any time. It make effective and can protected with a new
competitors to enter the market. The disadvantage of vertical integration is each phase of
production may suffer from not having to compete with any competitors because production
for subsidiary companies. So it can make decrease effective of our product and higher
principal in some phase of our production chain. Therefore, our company has to
responsibility to resources management.
3. Diversification
Diversification can divided into 2 types. The first thing is related diversification for
example field fruits and vegetables business spread to dairy cattle farm. The second thing is
unrelated diversification for example sale of animal feed spread to bookshop. The advantage
of diversification spread to business that associated with traditional business is the synergy;
we can be used for point of sale together, transportation system together or the same
customers group. If we are use this strategy we can save time and money. The advantage is to
reduce the risk of not unattractive to the same kind of business. This may suffer from weak
business conditions simultaneously. On the other hand, if we use this strategy it can affect the
business as well. Because if we business diversification to not business expertise, if can
negative impact to overall image of our business.
Business - level strategy
Business level strategy is to making a difference and cost leadership can be
defined as a competitive strategy based on five generic competitive strategic.
1. This strategy is a strategy to create competitive advantage from low cost that
focusing on the overall market.
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2. A broad differentiation strategy, this strategy is a strategy to create competitive
advantage to make a differentiation aim at several markets. So we make a
differentiation with our product and marking.
3. A best-cost provider strategy is a strategy to create value for customers by
emphasizing that the link between low costs; with a difference, with the goal to
achieve an optimal cost. And we are pricing that relative to product quality and
feature visible.
4. A focused lower-cost strategy or Market niche strategy based on lower cost
strategy. This strategy is a strategy to create competitive advantage from to use of
lower cost and the narrow focus and competitiveness. It provides members with
lower cost than competitors.
5. A focused differentiation strategy or Market niche strategy based on
differentiation. This strategy is a strategy to create competitive advantage from to
use of lower cost and the narrow focus and competitiveness with the ability that
respond to meet the need of our customers better than competitors.
Function - level strategy
Functional level strategy is this creates a competitive advantage. This is why
business success depends on the value which organizations can build a customer. The value
creation of work occurs within a variety of functions within the business. These functions
must be linked and will be the structure must be consistent. This is called the network to
create value chain. All the functions are creating the customer value and competitive
advantage with consider to quality, efficiency, and value delivery to the customers as follows;
1. Marketing use of marketing tools with consider to the satisfaction of our
customers by check the cost as appropriate and strategy can be changed in time.
2. Operations or production there is consistency in the production that accordance
with engineering design. The case of minimum impact and the maximum yield
and have the speed of adjustment towards the needs of customers.
3. Research and development is a combination of customer needs with the ability to
produce for innovation.
4. Accounting by providing information for decision making, make it easy and
reduce the cost of data collection for the information was immediately available.
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5. Financial is the financial strategy for survive, growth, and financial flexibility for
profit maximization and wealth maximization.
6. Human resource management is recruitment and training of personal for put the
right man to the right job.
Purchasing is the selection of quality sellers and negotiating the right price. To delivery on
time, prevent unnecessary products, and prevent shortages.
Chapter 3
Marketing feasibility study & Analysis
General information
Wiang Chai district of Chiang Rai
Neighboring districts are (from the west clockwise) Mueang Chiang Rai, Wiang Chiang
Rung, Phaya Mengrai and Thoeng of Chiang Rai Province.
The important water resource is the Kok River.
Borderline
Chiang Rai
The north of the province belongs to the so-called Golden Triangle, at which the
borders of Thailand, Laos and Myanmar converge - an area which was very unsafe because
of the drug smuggling across the borders. The Mekong river forms the boundary with Laos,
the Mae Sai and Ruak River to Myanmar. Through the town of Chiang Rai it flows the Kok
River.
Geography
The eastern part of the province is characterized by relatively flat river plains, the
northern and western part consist of the mountainous terrain of the Hills of Northern Thailand
with the Khun Tan Range and the Phi Pan Nam Range in the west and the Daen Lao Range in
the north. While not the highest elevation of the province, the 1389 m high Doi Tung (Flag
hill) is the most important hill.
Population
Chiang Rai province has population around 1,198,218.
- Muang district has population 169,947.
- Wiang Pa Pao district, Mae Suai district, and Mae Laos district have population 177,063.
- Phan district has population 171,452.
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- Wiang Chai district, Thoeng district, Padad district have population 154,188.
- Chiang Khong district, Wiang Kaen district, Phaya Meng Rai district and Khun Tan
district have population 166,583.
- Mae Sai district, Chiang Saen district, Doi Luang district, and Wiang Chiang Rung district
have population 190,861.
- Mae Chan district and Mae Fah Luang distrct have population 168,124.
STEEP analysis
Social:
Population Statistics of drink milk per year.
- Japan an averaged 39 liters / person / year.
- Malaysia an averaged of 50 liters / person / year.
- American an averaged 92 liters / person / year.
- Australia an averaged 102 liters / person / year.
- Thailand an averaged 13.69 liters / person / year.
See that Thai people do not like to drink milk. Although the government or the
Department of Thai Health campaign is about how much they drink milk, but the average
population per year is still low.
Technology:
Currently, Thailand can produce large quantities of raw milk, but not enough to
export. As a result, dairy farmers in the country have suffered a lot. The price is very low.
Sometimes raw milk to be discarded. The power to produce milk is not enough. So one way
to solve this problem is produce raw milk into milk products such as milk, yogurt, butter, ice
cream, etc. Technology and knowledge in the processing of raw milk such as dairy
products, the investor or entrepreneurs in the industry should to study and learn new
technologies. To be used in the production of various dairy products.
Environment:
Found that the farm most of farm waste management system. Waste will consist of
two parts: the dry and wet, including urine and water wash stall. Dry by many to be used in
the garden and sale or leave the farm. For the most part, wet, etc., the farm will have a stable
reservoir of water is often a small pond. So it occur the accumulation of cow dung around the
farm. There is a problem of flies. In addition, in the rainy season, rain water will flow into the
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water as well. In addition, animal manure as a source of methane, a gas that occurs naturally
from the waste of farm animals such as cattle which release the animal manure, it cannot be
managed. The animal itself is the major cause of these reasons that cause the Greenhouse
Effect.
Economy:
Dairy Development Plan for the National Economic and Social Development 8 (2540
- 2544), which aims to develop a major It aims to increase the capacity of people both in
body, mind and intellect to lead to participation in economic development and social
efficiency. The government has set policies to improve the production structure in line with
demand. Increase the capacity of farmers, Institute of Agriculture and cooperatives to be able
to rely on themselves both the production and marketing, the processing of agricultural
products, and the center of the community. The milk production is the agriculture industry is
able to meet the National Economic and Social Development Plan No. 8 and the policy of the
state as well. There is also a project to promote of dairy farming to expand the number of
cows to 65,000.
Thailand continues to be important in the development of the dairy to the present.
Plan of National Economic and Social Development No. 9 (2545 - 2549) has set a goal of
production marketing of milk, and dairy products. Improve the quality of raw milk to meet
the nutritional standards of the Thai people and food safety for consumers.
Dairy farming in Thailand has developed growing steadily. Result in job creation.
Generate income for farmers, about 23,000 households or more than 130,000 people and
entrepreneurs in related businesses throughout the year is approximately 30,000 million Baht.
Because the production and consumption of milk and dairy products every day unlike other
farmers.
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Competition analysis (3Cs Analysis)
Competitive analysis
Chok Chai Farm
SWOT Analysis
STRENGTH :
- The product has quality standards. The different stages are determined by the company
and have a certain market.
- There is ample space can accommodate more tourists.
- Chok Chai Farm has been famous for a long time and have a strong brand.
WEAKNESS :
- The high cost of housing construction.The price of product more expensive
OPPORTUNITY :
- Demand exceeds the ability of pigs to produce swine throughout the country.
- Have convenient transportation.
THREAT :
- The vegetarian diet, and life can lead to mental decline in some meat.
- Poor economy, the tourists do not spend money on travel.
.
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Direct & indirect competitor
Dairy farm Chiangrai (Nirutfarm)
Nirutfarm established about 12 years at 76 Moo 7, T. Chang, A. Phan, Chiang Rai,
because of his wife's family dairy farming because of the dairy farm in Saraburi province has
made a career as well. This profession can make money as well, we have the idea to dairy
farming. I started buying 3 cows from Saraburi .Gave milk 10kg. per day. Then it started to
breed and calf sex until I started counting.Now a day the farm has 30 cows can be about 100
kg of milk per day ever. Can generate income for his family a lot. In addition to milk a cow,
then I can make money in the fertilizer by cow manure too.
Competition Analysis
Competition analysis is correct, it allows us to access the strengths and weaknesses of
competitors, we can turn crisis into opportunity. We must meet the same requirements for
prospective customers to your products and services. We provide the most efficient milk
production. Our company to be distinguished from other companies. We deliver to the
customer's home.
Customization
Customization is to meet each customer with the products, services or
communications that are specific to his own ideas and technologies. We can think up
strategies to meet customer needs. We provide the most effective products to our customers.
Our company will make customer loyalty to make the profit to our company too.
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4Ps: marketing mix
Marketing Mix
Marketing mix is a combination of marketing tools that are used to satisfy customers
and company objectives. Consumers often call the marketing mix "the offering." We offer is
controlled by the following variables often referred to as the four Ps in marketing: By using
variations of these four components you have the ability to reach multiple consumers within
your target market
1.product
Our company concern about important of healthy to customer. In our company we
feed cow and bring milk from cow to produce milk for customers. So, Pasteurized milk has
many benefits more than UHT milk because our milk have high calcium and high protein.
Nowadays, consumer focused more on health. So there is the reason to do pasteurized milk.
Inside of logo of shop by milk; the word form ready milk is means delivery fresh from farm
to your home. Our product is Pasteurized Milk include;
1. Plain milk
2. Sweetened Flavored milk
3. Chocolate milk
2. Price
“Ready milk” set the high price for general products because this price all include
shipping cost and our product are produce daily, don’t store.
- Plain milk 500 ml. 35 baht
- Sweetened Flavored milk 500 ml. 35 baht
- Chocolate milk 500 ml. 35 baht
3. Place
Our company provide fresh milk for attract customers and this product is appropriate
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for people who loves healthy and the group of people who loves drink fresh milk. So, our
farm located at Wiang Chai district in Chaing Rai province. We choose to set up the farm at
Wiang Chai because that place surrounding natural, appropriate for process of produce fresh
milk. The place is easy to distribute product to customer. The main distribute channel is
Muang Chiang Rai.
4. Promotion
Our company is located at Wiang Chai so we try to represents the various aspect of
marketing communication that is the communication of information about the product with
the goal of generating a positive customer response. So we try to provide a good product for
customer satisfaction that is the important thing to help to promote our farm which calls that
“word of mount”. When they come to the shop we will provide the special sale promotion to
them. and the first month will promote the product by provide the booth for customer to test
our milk.
· Sale Promotion: Our company has a lot of promotion to attract customer and get more
benefit when come and join with our company such as: who want to join with our can register
a membership of fresh farm. You will get many benefits such as
* If the customer want to be membership in trade show or booth, you will get one bottle of
milk free of the first month.
STP Analysis
STP analysis is the process of marketing that access to the customer ; market
segmentation, target market and positioning.
Segmentation
Our company chooses the demographic segmentation because the group of people
that we segment will be the group of people between 16-21 years because this group of
people has a potential to afford our product and this group still be students that they require
milk to eat to make their life is stronger and healthier and milk is very necessary for them
because milk has high calcium. This is the reason why our company segments this group.
Target Market
Our target market is the people who are the teenagers which have age between 16-19
year because our company found that there is the research about the satisfaction and behavior
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of 400 students in Muang Chiang Rai in 8 schools which belong to Ms.Wanthida Suksun who
is the student of Ratchaphat Chiang Rai. And another thing that is the evident to support to
choose this group of people to be main target market is our company does the survey in MFU
to find the main target market about 50 people; this the group that our company think; they
will buy the product because of the result in below show that from the survey of Ms
Wanthida in 8 school found that is 56% that is the people who have age between 16-19 years
are the people who drink milk the most and in MFU is the 19-22 is the people who drink milk
the most is 74% that means the people who are the main target group will be the age between
16-22 years. Our company choose the market specialization because in Chiang Rai have less
factory that produce pasteurized milk but there is the Sahakorn Konom Chiang Rai who
produce Pasteurized milk for school; this place is indirect competitor.
The figure of Ms.Wanthida Suksun
27%
56%
15%
2%
ages
13-15
16-19
19-22
22 over
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The figure of MFU
Positioning
6%
74%
20%
Age
16-18
19-20
21 and over
High
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Meji
Foremost
DutchMill
Price
Quantity High Low
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36%
34%
19%
11%
Quantity
1
2 to 6
12
over 12
From the positioning of our company are high price and high quality because our
products are the high quality and high calcium because the process of production are very
high standard and clean. And we will delivery to our customer home directly to get the fresh
milk.
Sale forecast
Our group will assume that the demand of customer will increase every year is 5%,
8%, 10% and 12% and from the below pie graph found that people drink milk about 2-6
bottle per week which mean about 1 bottle per day which this result of the result of Wanthida
Sukson. Moreover, in the research found that people will drink milk 2-3 times per week. So
our group will send milk about 3 times per week is Monday, Wednesday and Friday.
The figure of Ms. Wanthida
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The figure of MFU
The figure of MFU
66%
30%
2% 2% Quantity of buying milk
1 box
2-6 boxes
12 boxes
over 12
18%
56%
22%
4% consumption of milk per week
Less than 1 or 1time
2-3 times
4-5 times
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48 Month Sales Forecast
Fiscal 2011
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Product NamePlain Milk
Units/bottle 20,000 21,000 22,050 23,153 24,311 24,797 25,293 38,974 42,871 47,158 51,874 57,061 398,543
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 700,000฿ 735,000฿ 771,750฿ 810,355฿ 850,885฿ 867,895฿ 885,255฿ 1,364,094฿ 1,500,499฿ 1,650,530฿ 1,815,590฿ 1,997,135฿ 13,948,988฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Product Name sweetened
Units 10,000 10,500 11,025 11,576 12,155 12,763 13,401 14,071 14,775 15,514 16,290 17,104 159,174
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 350,000฿ 367,500฿ 385,875฿ 405,160฿ 425,425฿ 446,705฿ 469,035฿ 492,485฿ 517,125฿ 542,990฿ 570,150฿ 598,640฿ 5,571,090฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Product Name Chocolate
Units 5,000 5,250 5,512 5,787 6,076 6,380 6,699 7,033 7,385 7,754 8,142 8,550 79,568
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 175,000฿ 183,750฿ 192,920฿ 202,545฿ 212,660฿ 223,300฿ 234,465฿ 246,155฿ 258,475฿ 271,390฿ 284,970฿ 299,250฿ 2,784,880฿
Total Sales Y1 1,225,000฿ 1,286,250฿ 1,350,545฿ 1,418,060฿ 1,488,970฿ 1,537,900฿ 1,588,755฿ 2,102,734฿ 2,276,099฿ 2,464,910฿ 2,670,710฿ 2,895,025฿ 22,304,958฿
60 Month Sales Forecast
2011
2011
2011
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Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Plain Milk
Units 63,908 71,577 80,166 89,786 94,275 98,989 103,938 109,135 114,592 120,322 126,338 132,655 1,205,681
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 2,236,791฿ 2,505,195฿ 2,805,810฿ 3,142,510฿ 3,299,625฿ 3,464,615฿ 3,637,830฿ 3,819,725฿ 4,010,720฿ 4,211,270฿ 4,421,830฿ 4,642,925฿ 42,198,846฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
sweetened
Units 17,959 18,856 19,799 20,789 21,828 22,919 24,067 25,220 26,481 27,805 29,195 30,655 285,573
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 628,565฿ 659,960฿ 692,965฿ 727,615฿ 763,980฿ 802,165฿ 842,345฿ 882,700฿ 926,835฿ 973,175฿ 1,021,825฿ 1,072,925฿ 9,995,055฿
2012
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Chocolate
Units 8,978 9,426 9,897 10,392 10,911 11,456 12,029 12,630 13,261 13,924 14,620 15,351 142,875
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 314,230฿ 329,910฿ 346,395฿ 363,720฿ 381,885฿ 400,960฿ 421,015฿ 442,050฿ 464,135฿ 487,340฿ 511,700฿ 537,285฿ 5,000,625฿
Total Sales Y2 3,179,586฿ 3,495,065฿ 3,845,170฿ 4,233,845฿ 4,445,490฿ 4,667,740฿ 4,901,190 5,144,475 5,401,690฿ 5,671,785฿ 5,955,355฿ 6,253,135฿ 57,194,526฿
2012
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Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Plain Milk
Units 143,267 154,728 167,106 175,461 184,234 198,973 214,891 232,082 250,648 270,670 292,326 315,712 2,600,098
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 5,014,345฿ 5,415,480฿ 5,848,710฿ 6,141,135฿ 6,448,190฿ 6,964,055฿ 7,521,185฿ 8,122,870฿ 8,772,680฿ 9,473,450฿ 10,231,410฿ 11,049,920฿ 91,003,430฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
sweetened
Units 33,107 35,756 38,616 41,705 45,041 48,644 52,535 56,738 61,277 66,179 71,473 77,190 628,261
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 1,158,745฿ 1,251,460฿ 1,351,560฿ 1,459,675฿ 1,576,435฿ 1,702,540฿ 1,838,725฿ 1,985,830฿ 2,144,695฿ 2,316,265฿ 2,501,555฿ 2,701,650฿ 21,989,135฿
2013
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Chocolate
Units 16,580 17,906 19,338 20,885 22,555 24,360 26,309 28,413 30,686 33,140 35,791 38,654 314,617
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 580,300฿ 626,710฿ 676,830฿ 730,975฿ 789,425฿ 852,600฿ 920,815฿ 994,455฿ 1,074,010฿ 1,159,900฿ 1,252,685฿ 1,352,890฿ 11,011,595฿
Total salesY3 6,753,390฿ 7,293,650฿ 7,877,100฿ 8,331,785฿ 8,814,050฿ 9,519,195฿ 10,280,725฿ 11,103,155฿ 11,991,385฿ 12,949,615฿ 13,985,650฿ 15,104,460฿ 124,004,160฿
2013
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Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Plain Milk
Units 347,283 382,011 420,212 462,233 508,456 559,302 615,232 676,755 744,430 818,873 900,760 990,836 7,426,383
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 12,154,905฿ 13,370,385฿ 14,707,420฿ 16,178,155฿ 17,795,960฿ 19,575,570฿ 21,533,120฿ 23,686,425฿ 26,055,050฿ 28,660,555฿ 31,526,600฿ 34,679,260฿ 259,923,405฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
sweetened
Units 84,909 93,400 102,740 113,014 124,315 136,746 150,420 165,462 180,008 198,209 218,030 239,833 1,807,086
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 2,971,815฿ 3,269,000฿ 3,595,900฿ 3,955,490฿ 4,351,025฿ 4,786,110฿ 5,264,700฿ 5,791,170฿ 6,300,280฿ 6,937,315฿ 7,631,050฿ 8,394,155฿ 63,248,010฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Chocolate
Units 42,519 46,770 51,447 56,591 62,250 68,475 75,322 82,864 91,150 100,265 110,291 122,320 910,264
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 1,488,165฿ 1,636,950฿ 1,800,645฿ 1,980,685฿ 2,178,750฿ 2,396,625฿ 2,636,270฿ 2,900,240฿ 3,190,250฿ 3,509,275฿ 3,860,185฿ 4,281,200฿ 31,859,240฿
Total SalesY4 16,614,885฿ 18,276,335฿ 20,103,965฿ 22,114,330฿ 24,325,735฿ 26,758,305฿ 29,434,090฿ 32,377,835฿ 35,545,580฿ 39,107,145฿ 43,017,835฿ 47,354,615฿ 355,030,655฿
2014
2014
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Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Plain Milk
Units 1,109,736 1,242,904 1,392,052 1,559,098 1,746,189 1,955,731 2,190,419 2,453,269 2,747,661 3,077,380 3,446,665 3,860,265 26,781,369
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 38,840,760฿ 43,501,640฿ 48,721,820฿ 54,568,430฿ 61,116,615฿ 68,450,585฿ 76,664,665฿ 85,864,415฿ 96,168,135฿ 107,708,300฿ 120,633,275฿ 135,109,275฿ 937,347,915฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
sweetened
Units 268,612 300,846 336,947 377,380 422,665 473,384 530,190 593,813 665,070 744,878 834,263 934,374 6,482,422
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 9,401,420฿ 10,529,610฿ 11,793,145฿ 13,208,300฿ 14,793,275฿ 16,568,440฿ 18,556,650฿ 20,783,455฿ 23,277,450฿ 26,070,730฿ 29,199,205฿ 32,703,090฿ 226,884,770฿
Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals
Chocolate
Units 136,878 155,303 170,633 191,100 214,033 239,716 268,482 300,699 336,782 377,195 422,459 473,154 3,286,434
Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿
Total Sales 4,790,730฿ 5,435,605฿ 5,972,155฿ 6,688,500฿ 7,491,155฿ 8,390,060฿ 9,396,870฿ 10,524,465฿ 11,787,370฿ 13,201,825฿ 14,786,065฿ 16,560,390฿ 115,025,190฿
Total SalesY5 53,032,910฿ 59,466,855฿ 66,487,120฿ 74,465,230฿ 83,401,045฿ 93,409,085฿ 104,618,185฿ 117,172,335฿ 131,232,955฿ 146,980,855฿ 164,618,545฿ 184,372,755฿ 1,279,257,875฿
2015
2015
2015
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Market Expense
Year 1
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1Employee
Salary92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2Electricity
expense939.28 956.65 879.45 945.67 1085.43 1176.98 948.48 1257 953.67 864.96 987.45 997.56 11992.58
3Water
Expense190 220 250 250 230 230 270 280 290 280 300 280 3070
4
Internet
and
Telephone
Expense
590 590 590 590 590 590 590 590 590 590 590 590 7080
5Car
Insurance1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6Fire
Insurance6900 6900 13800
7Stationary
Expense20910 10455 10455 41820
Total 112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1298449.6
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Year2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
selling
expense
sale
commissio
n 25436 27960 30769 33870 35571 37341 39209 41155 43213 46974 47642 48753 457893
Total
selling
expense 25436 27960 30769 33870 35571 37341 39209 41155 43213 46974 47642 48753 457893
Advertisin
g Expense
Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000
PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000
Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000
Total
advertising
expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000
Total
marketing
expense 333436 331960 334769 337870 339571 341341 343209 349155 347213 350974 351642 352753 4113893
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Year3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
selling
expense
sale
commissio
n 54027 58349 63016 66654 70512 76153 76153 82245 88825 95931 103596 120835 956296
Total
selling
expense 54027 58349 63016 66654 70512 76153 76153 82245 88825 95931 103596 120835 956296
Advertising
Expense
Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000
PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000
Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000
Total
advertising
expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000
Total
marketing
expense 362027 358349 367016 370654 374512 542551 466398 390245 392825 399931 407596 424835 4856939
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Year4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
selling
expense
sale
commissio
n 133135 146210 160831 176914 194605 214066 235472 259022 284364 312857 344142 378836 2840454
Total
selling
expense 133135 146210 160831 176914 194605 214066 235472 259022 284364 312857 344142 378836 2840454
Advertising
Expense
Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000
PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000
Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000
Total
advertising
expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000
Total
marketing
expense 441135 450210 464831 480914 498605 518066 539472 567022 588364 616857 648142 682836 6496454
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Year5 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
selling
expense
sale
commissio
n 424263 475734 531896 595721 667208 747272 836945 937378 1049863 1175846 1316948 1474982 10234056Total
selling
expense 424263 475734 531896 595721 667208 747272 836945 937378 1049863 1175846 1316948 1474982 10234056
Advertisin
g
Expense
Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000
PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000
Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000Total
advertising
expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000Total
marketing
expense 732263 779734 835896 899721 971208 1051272 1140945 1245378 1353863 1479846 1620948 1778982 13890056
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Chapter 4
Technical Feasibility Study
Our product can divided into 3 main type of milk
1. Plain milk
2. Sweetened Flavored milk
3. Chocolate milk
Plain milk
Pasteurization is the process of heating liquids or foods to kill microorganisms (such as
Brucella, Campylobacter, E. coli O157:H7, Listeria, Mycobacterium bovis, Salmonella, and
Yersinia) that can cause disease. It was developed by Louis Pasteur in 1864, and the practice
became commercialized around the late 1800s and early 1900s. In addition to improving
consumer safety, pasteurization can improve the quality and shelf life of foods.
Sweetened Flavored milk
Flavored milk is a sweetened dairy drink made with milk, sugar, colorings and artificial or
natural flavorings. Flavored milk is often pasteurized using ultra-high-temperature (UHT)
treatment, which gives it a longer shelf-life than plain milk. Pre-mixed flavored milk is sold
in the refrigerated dairy case alongside other milk products. Flavored sweetened powders or
syrups which are added to plain milk are also available
Chocolate milk
Milk chocolate includes 10% chocolate liquor, along with an additional percentage of
pure cocoa solids; in Europe, milk chocolate must contain at least 25% cocoa solids. Around
12% of milk chocolate contains milk solids, and another 3.7% is composed of milkfat. Sugar
and vanilla are also added to make milk chocolate creamy and to enhance the flavor. Either
condensed or powdered milk may be used, depending on the manufacturer.
The quality of milk chocolate varies widely, just as the quality of other forms of
chocolate does. Well handled nibs and high quality milk and sugar will create milk chocolate
with a superb mouthfeel and flavor, while poor ingredients will yield a grainy, bitter, slightly
sour milk chocolate. Different regions of the world have their own formulation preferences
for milk chocolate, depending on the techniques used by major candy producers to create
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39
their milk chocolate. You may have discovered this when traveling. If you feel like having an
interesting blind taste test, assemble different regional incarnations of the same candy bar,
such as a Kit Kat, and try identifying the differences in the chocolate formulations used.
Production Process
The process of produce milk.
Step 1: Buy raw milk from Sahakorn’s milk in Chiang Rai.
Step 2: the areas that receive raw milk from farm 2 times per day include morning and
evening.
Step 3: This step is test raw milk from tank milk of farm.
Step 4: This step is storage raw milk capacity of 10,000 liters of raw milk. The cooling of raw
milk at a temperature not exceeding 4 degrees Celsius at all times.
Step 5: Check the quality of raw milk.
Step 6: Step to raw milk was boiled at 80 ° C constant. For a period of not less than one
minute and bring hot milk through the filter.
Step 7: Bring hot milk from filter to Homoginizer tool for make fat is small molecule. Then
reduce temperature to 4 ° C quickly.
Step 8: Pasteurized milk waits to the tank cool. Maintain temperature at 4 ° C constant.
Step 9: Bring pasteurized milk to the automatic packaging machines. And control the
amount of packaging by automatic seal identification, expiration date on the box.
Step 10: Packing pasteurized milk and kept in cold storage at 2-4 ° C to await delivery to the
consumer. There will be random pasteurized milk to test quality again.
Step 11: Separate clear each area of the factory. Build 30 cm. above the ground floor level to
prevent insect borne diseases have been drained and ventilated.
Step 12: Room for storage pasteurized milk at temperature at 2-4 ° C with two side doors to
get a bag of milk production and distribute milk to the market.
Step 13: The refrigerated truck for delivery pasteurized milk to customer’s home. The
temperature does not exceed 4 ° C
* Milk chocolate is the cocoa mixture to the gelatin into the milk to boil and then boil the
milk at 70 degrees for another 25 minutes so the sugar for 5 minutes and add vanilla powder.
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*The sweetened milk while boiling milk at 70 ° C for up to 5 miniutes, stirring the sugarand
vanilla powder.
Service Process
Way of dealing with customers
- Deliver milk to customer’s home once a week, and customer can choose to buy milk(6-12
bottle).
- Customer can choose to pay per week or per month.
Deliver Milk is divided into four routes
1. Chiang Rai - Payao
2. Nan- Phare
3. Lamphun- Lampang
4. Chiangmai
Location
Ready Milk is located in Donsila sub district, Wiang Chai district of Chiang Rai province.
Ready Milk Farm has 5 acres of land.
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41
1. Office
2. Department of Shipping
3. Storage Milk
4. Produce
5. Car parking
The market of Ready Milk is the main target groups in Chiang Rai – Payao, Nan-
Phare, Lamphun- Lampang, Chiangmai
. We focus on people who love drink fresh milk and healthy. So, Ready Milk provide
fresh milk and convenient delivery to customer because we delivery to home. The advantage
of this location is easy for trade and distribution and also has opportunities to expand our
business due to an increase in the number of customer to buy the product.
We emphasis on the area where provides convenient access and transportations and it
can also protect environment, control disease outbreaks from outside into the company. It is
far away from the community around 2 kilometers. Our company is surrounded by gardens
and forests. Moreover, the location has water source which is adequate for consumption
throughout the year.
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42
Facility Layout
· Our company has the area around 5 Rai located in Wiang chai district, so we
have to think how to use the area effectively. Good facility layout is very important to the
business. We separate the area into 5 parts which consists of office area, produce area and
shipping area. The area has 5 Rai, we use for build Office, Department of Shipping, Storage
Milk, Produce and Car parking.
Be hide the company
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43
Beside of company
Machine/Tools/ Equipments
We choose the equipment and tools that appropriate with our concept that produce
milk and emphasis in quality. All of equipment must have high quality and safety for
employees, so we choose only employees that profession and known working of equipment
or tools used to avoid risk from them. Most of equipment and tools must match with our
concept and color also same tone to make Fresh farm has unique and then can attract more
customers.
Office equipment
- Sofa-corner
- Table set
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44
- Chair / set
- Working table set
- Telephone
- Fax
- Scanner
- Binary Time Recorder
- CCTV
- Air condition 9000 btu
- Computer
- LCD TV
- Whiteboards
- Pen / pack
- Paper / box
- Account book / pack
- Folio
Packaging
- Plastic bottles
Logistics Management
Logistics has become one of most important activities for company. Our company deliver
milk to customer’s home, it make our company different from others. Start from our farm
have car to delivery, we provide facility to our customer.
Facilities Management
• Management
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45
We try to find the location that appropriate with concept of our company for
operate company. We decide to choose the land and building with spacious and nature
area filled with surrounding with plants. Not very far away from Province, and has a
transport access. So, make convenient for customer. The advantage of this location is
easy for trade and distribution and also has opportunities to expand our business due
to an increase in the number of customer to buy the product who live in
• Facilities Planning
Our company set the plan for using building and place match with natural
company. We try to use every area in maximize benefit. We provide fresh milk to
customer that want they feel fresh.We emphasis on the area where provides
convenient access and transportations and it can also protect environment, control
disease outbreaks from outside into the company. It is far away from the community
around 2 kilometers. Our company is surrounded by gardens and forests. Moreover,
the location has water source which is adequate for consumption throughout the year.
Facilities Operations and Maintenance
We try to encourage our customer to preserve and look after all of our
equipment and facilities become to preventive maintenance for extend usability and
reduce cost of company. And we also turn benefits to employees when they help
company reduce cost or expenses are lower than company setting.
Equipment and tools
We choose the equipment and tools that appropriate with our concept that
produce milk and emphasis in quality. All of equipment must have high quality and
safety for employees, so we choose only employees that profession and known
working of equipment or tools used to avoid risk from them. Most of equipment and
tools must match with our concept and color also same tone to make Fresh farm has
unique and then can attract more customers.
• Location
Ready Milk farm buy land 5 Rai 350,000 baht per Rai total is 1,750,000 baht.
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46
Cost of Investment
Pre- Operating Cost
Billboard of Company
The billboard of company order from the shop of Mr.Blackboard Shop.
69/39 Soi Sukhumvit 153 Road Weather Nawamin, Klong Kum.Tue Kum Bangkok
10230. Telephone no. 081-777-2025 Email : [email protected],
Type of billboard is Plastwood. Plastwood have qualified the strength, durability and
a smooth shiny surface. The size of background for set the font wide is about 240 cm. and
height 80 cm. We use white color for main of billboard.Totel of Billboard is 6,500 Baht
Electronics register expense
Meter size (amps) 50(100)
Phase 1
Installation 1,500
Check the (internal) 400
The average value 5,000
Insurance 5,000
Total 11,900
Water supply register expense
Insurance 1,000
Labor and equipment 3,600
Total 4,600
Telephone register expense
Installation 3,584
Total 3,584
Commercial registration
Total 500
Investment cost
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47
-Land 1,750,000
-Building 21,800,000
Total 23,550,000
Equipment
Equipment of Office & Customer Center
Equipment of our Office & Customer Center; on first year we are buying a pen
10 pack and second year 5 pack, first year we are buying paper 20 box and second year 10
box, and first year we are buying account book 20 unit and next year 10 unit. On second year
we are purchase equipment as following below.
Year 1
No. Investment Unit Price Amount
1 Sofa-corner 2 10,500 21,000
2 Table set 4 3,850 15,400
3 Chair / set 5 6,900 34,500
4 Working table set 4 11,050 44,200
5 Telephone 5 489 2,445
6 Fax 1 4,490 4,490
7 Scanner 2 19,500 39,000
8 Binary Time Recorder 1 9,500 9,500
9 CCTV 3 18,900 56,700
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48
10 Air condition 9000 btu 4 11,300 45,200
11 Computer 10 13,890 138,900
12 LCD TV 2 10,998 21,996
13 Whiteboards 1 2,690 2,690
14 Pen / pack 10 108 1,080
15 Paper / box 20 470 9,400
16 Account book / pack 20 99 1,980
17 Folio 50 169 8,450
Total 456,931
Year 2
No. Investment Unit Price Amount
1 Pen / pack 5 108 540
2 Paper / box 10 470 4,700
3 Account book / pack 10 99 990
Total 6,230
Equipment of department of shipping
Ready Milk
49
Investment Amount
Depreciati
on
Annual
Dep
Monthly
Dep
Sofa-corner 21000 10 2100 175
Table/set 15400 10 1540 128.33
chair/set 34500 10 3450 287.5
working table 44200 10 4420 368.33
telephone 2445 2 48.9 4.075
Fax 4490 2 89.8 7.483
Scanner 39000 2 780 65
Air Condition 45200 10 4520 376.66
Computer 138900 2 2778 231.5
LCD TV 21996 2 439.92 36.66
cooling storage milk 25000 5 1250 104.16
dairy milk tank 353000 5 17650 1470.83
Plate Pasturized 2000000 5 100000 8333.33
Homoginizer 36500 5 1825 152
Thermization 200000 5 10000 500
Department of shipping our product is refrigerator truck. Before delivery to
customer home, we have to check the product's quality. So the customer can get fresh milk
that has high quality and it very convenience for customer.
Year 1
No. Investment Unit Price Amount
1 Refrigerator truck 4 550,000 2,200,000
Total 2,200,000
Depreciation
Ready Milk
50
Investment Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total
Sofa-corner 2100 175 175 175 175 175 175 175 175 175 175 175 175 2100
Table/set 1540 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 1539.96
chair/set 3450 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 3450
working table 4420 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 4420
telephone 48.9 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 48.9
Fax 89.8 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 89.8
Scanner 780 65 65 65 65 65 65 65 65 65 65 65 65 780
Air Condition 4520 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 4520
Computer 2778 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 2778
LCD TV 439.92 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 439.92
cooling storage milk 25000 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16
dairy milk tank 353000 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83
Plate Pasturized 2000000 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33
Homoginizer 36500 152 152 152 152 152 152 152 152 152 152 152 152 152
Thermization 200000 500 500 500 500 500 500 500 500 500 500 500 500 500
Total 2634666.62 12240.86 12240.86 12240.86 12240.9 12240.9 12240.86 12240.86 12240.9 12240.86 12240.86 12240.86 12240.858 30726.9
INVESTMENT COST
First year
Ready Milk
51
Investment Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total
Sofa-corner 4200 350 350 350 350 350 350 350 350 350 350 350 350 4200
Table/set 3080 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 3080
chair/set 6900 575 575 575 575 575 575 575 575 575 575 575 575 6900
working table 8840 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 8840
telephone 97.8 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 97.8
Fax 179.6 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 179.6
Scanner 1560 130 130 130 130 130 130 130 130 130 130 130 130 1560
Air Condition 9040 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 9039.96
Computer 5556 463 463 463 463 463 463 463 463 463 463 463 463 5556
LCD TV 879.84 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 879.84
cooling storage milk 2500 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 2500
dairy milk tank 35300 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 35300
Plate Pasturized 200000 16666.66 16666.66 16666.66 16666.7 16666.7 16666.66 16666.66 16666.7 16666.66 16666.66 16666.66 16666.66 200000
Homoginizer 3650 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 3650
Thermization 20000 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 20000
Total 301783.24 25148.55 25148.55 25148.55 25148.6 25148.6 25148.55 25148.55 25148.6 25148.55 25148.55 25148.55 25148.55 301783
Second year
Ready Milk
52
Ready Milk
53
Forth year
Investment
Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total
Sofa-corner 8400 700 700 700 700 700 700 700 700 700 700 700 700 8400
Table/set 6160 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 6160
chair/set 13800 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1380
0
working table 17680 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33
17680
telephone - - - - - - - - - - - - - -
Fax - - - - - - - - - - - - - -
Scanner - - - - - - - - - - - - - -
Air Condition 18080 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66
15066.66 1506.66 1506.66 1506.66
18080
Computer - - - - - - - - - - - - - -
LCD TV - - - - - - - - - - - - - -
cooling storage milk 5000 416.66 416.66 416.66 416.66 416.66 416.66 416.66 416.66 416.66 416.66 416.66 416.66 5000
dairy milk tank 70600 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33
70600
Plate Pasturized
400000
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
33.333.33
400000
Homoginizer 7300 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 7300
Thermization 40000 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33
40000
Total 58702
0 36876.6
4 36876.6
4 36876.6
4 36876.6 36876.6 36876.6
4 36876.6
4 36876.6 50436.6
4 36876.6
4 36876.6
4 36876.6
4 5870
20
Ready Milk
54
Investment Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total
Sofa-corner 10500 875 875 875 875 875 875 875 875 875 875 875 875 10500
Table/set 7700 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 7700
chair/set 17250 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 17250
working table 22100 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 22100
telephone - - - - - - - - - - - - - -
Fax - - - - - - - - - - - - - -
Scanner - - - - - - - - - - - - - -
Air Condition 22600 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 22600
Computer - - - - - - - - - - - - - -
LCD TV - - - - - - - - - - - - - -
cooling storage milk 6250 520.83 520.83 520.83 520.83 520.83 520.83 520.83 520.83 520.83 520.83 520.83 520.83 6250
dairy milk tank 70600 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 70600
Plate Pasturized 500000 41666.66 41666.66 41666.66 41666.7 41666.7 41666.66 41666.66 41666.7 41666.66 41666.66 41666.66 41666.66 500000
Homoginizer 9125 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 9125
Thermization 50000 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 50000
Total 716125 59677.04 59677.04 59677.04 59677 59677 59677.04 59677.04 59677 59677.04 59677.04 59677.04 59677.04 716125
fifth year
Operating Cost
Ready Milk
55
Administration cost
Year 1
Year 2
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2 Electricity expense 939.28 956.65 879.45 945.67 1085.43 1176.98 948.48 1257 953.67 864.96 987.45 997.56 11992.58
3 Water Expense 190 220 250 250 230 230 270 280 290 280 300 280 3070
4Internet and
Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080
5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6 Fire Insurance 6900 6900 13800
7 Stationary Expense 20910 10455 10455 41820
Total 112973.3 95665.65 95618.5 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1298449.6
Ready Milk
56
Year 3
Year 4
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2 Electricity expense 925.33 980.76 976.28 893.54 873.78 921.27 956.8 936.21 894.05 928.76 917.4 924.88 11129.06
3 Water Expense 280 275 250 198 195 259 227 250 194 224 260 216 2828
4Internet and
Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080
5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6 Fire Insurance 6900 6900 13800
7 Stationary Expense 16595 16595 33190
Total 102594.3 95744.76 95715.3 112175.5 95557.78 95669.27 95672.8 95675.21 95577.05 95641.76 95666.4 95629.88 1288714.1
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2 Electricity expense 998.65 950.5 870.9 926.45 952.7 949.33 895.87 912.6 951.77 932.12 912.69 890.04 11143.62
3 Water Expense 179 227 241 198 184 230 241 219 196 180 193 221 2509
4Internet and
Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080
5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6 Fire Insurance 6900 6900 13800
7 Stationary Expense 12370 12370 24740
Total 114936.7 95666.5 95600.9 95613.45 95625.7 95668.33 95625.87 95620.6 95636.77 95601.12 95594.69 95600.04 1279959.6
Ready Milk
57
Year 5
Operating Cost
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2 Electricity expense 987.05 945.6 883.05 915 937 901.89 921.39 951.78 902.33 961.45 918 887.4 11111.94
3 Water Expense 270 237 227 198 176 209 189 207 249 215 190 197 2564
4Internet and
Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080
5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6 Fire Insurance 6900 6900 13800
7 Stationary Expense 12970 6485 6485 25940
Total 102646.1 95671.6 102084 95602 95602 95599.89 102084.39 95647.78 95640.33 95665.45 95597 95573.4 1281182.9
No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500
2 Electricity expense 956.78 965.98 986.45 1007.38 975.44 987.45 1141.78 946.87 965.44 980.67 1078.39 974.75 11967.38
3 Water Expense 198 220 275 265 248 295 310 196 185 214 251 245 2902
4Internet and
Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080
5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187
6 Fire Insurance 6900 6900 13800
7 Stationary Expense 12370 12370 24740
Total 114913.8 95674.98 95750.5 95761.38 95712.44 95771.45 95940.78 95631.87 95639.44 95683.67 95818.39 95708.75 1281176.4
Ready Milk
58
Y1
Raw
Materail
Description Price Jan Feb Mar Apr May Jun
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
Raw Milk 18.00 17,500.00 315,000.00 18,375.00 330,750.00 19,293.50 347,283.00 20,250.00 364,500.00 21,575.00 388,350.00 21,970.00 395,460.00
Coco 170.00 25.00 4,250.00 26.25 4,462.50 27.56 4,685.20 28.94 4,918.95 30.38 5,164.60 31.90 5,423.00
Gelatin 60.00 37.50 2,250.00 39.38 2,362.50 41.34 2,480.40 43.36 2,601.60 47.09 2,825.40 47.85 2,871.00
Glucose 24.00 300.00 7,200.00 315.00 7,560.00 330.74 7,937.76 346.94 8,326.56 376.78 9,042.72 382.86 9,188.64
Vanilla 70.00 37.50 2,625.00 39.38 2,756.25 41.34 2,893.80 43.36 3,035.20 47.09 3,296.30 47.85 3,349.50
Bottle 3.00 35,000.00 105,000.00 36,750.00 110,250.00 38,587.00 115,761.00 40,516.00 121,548.00 42,542.00 127,626.00 43,940.00 131,820.00
Total 345.00 52,900.00 436,325.00 55,545.01 458,141.25 58,321.48 481,041.16 61,228.60 504,930.31 64,618.34 536,305.02 66,420.46 548,112.14
Jul Aug Sep Oct Nov Dec Total Material
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
22,696.50 408,537.00 30,039.00 540,702.00 32,515.50 585,279.00 35,215.00 633,870.00 38,153.00 686,754.00 41,357.50 744,435.00 5,740,920.00
33.50 5,694.15 35.17 5,978.05 36.93 6,277.25 38.77 6,590.90 40.71 6,920.70 42.75 7,267.50 67,632.80
45.25 2,715.00 52.76 3,165.60 55.40 3,324.00 58.17 3,490.20 61.08 3,664.80 64.13 3,847.80 35,598.30
402.00 9,648.00 422.08 10,129.92 443.20 10,636.80 465.36 11,168.64 488.64 11,727.36 513.08 12,313.92 114,880.32
45.25 3,167.50 52.76 3,693.20 55.40 3,878.00 58.17 4,071.90 61.08 4,275.60 64.13 4,489.10 41,531.35
45,393.00 136,179.00 60,078.00 180,234.00 65,031.00 195,093.00 70,426.00 211,278.00 76,225.00 228,675.00 82,715.00 248,145.00 1,911,609.00
68,615.50 565,940.65 90,679.77 743,902.77 98,137.43 804,488.05 106,261.47 870,469.64 115,029.51 942,017.46 124,756.59 1,020,498.32 7,912,171.77
Direct Lobor
Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Driver & Assistant 5100 8 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 489600
Arrange the product 5100 4 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 244800
Check quality 18000 2 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 432000
Check machine 8500 3 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 306000
Troubleshooter 15000 2 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000
Total 51700 19 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 1832400
Over Head
Description Baht Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Water Expense 30015 27000 32000 35000 29000 31580 21834 30828 32995 35442 40316 41232 387242
Electicity Expence 39522 59382 59736 67326 67485 70425 79243 81467 81479 103035 116302 126907 952309
Feul Expense 31.33 108.41 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 40680
Total 72927 89772 95126 105716 99875 105395 104467 115685 117864 141867 160008 171529 1380231
Ready Milk
59
Direct Lobor
Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Driver &
Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00
Arrange the
product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00
Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00
Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00
Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00
Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Over Head
Description Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Water Expense 48,980.00 35,635.00 42,365.00 32,102.00 41,123.00 39,511.00 34,212.00 33,456.00 35,910.00 43,120.00 47,181.00 46,850.00 480,445.00
Electicity
Expence 130,442.00 130,005.00 146,767.00 147,125.00 137,195.00 146,767.00 146,990.00 158,882.00 174,770.00 178,147.00 190,063.00 198,559.00 1,885,712.00
Fuel Expense 32.00 108.41 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 41,629.44
Total 182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44
Y 2
Raw Materail
Description Price Jan Feb Mar Apr May Jun
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
Raw Milk 18.00 45,422.50 817,605.00 49,929.50 898,731.00 51,431.00 925,758.00 60,483.50 1,088,703.00 63,507.00 1,143,126.00 66,682.00 1,200,276.00
Coco 170.00 44.89 7,631.30 47.13 8,012.10 49.49 8,412.45 51.96 8,833.20 54.56 9,274.35 57.28 9,737.60
Gelatin 60.00 67.34 4,040.40 70.70 4,242.00 70.24 4,214.40 77.95 4,677.00 81.84 4,910.40 85.93 5,155.80
Glucose 24.00 358.74 8,609.76 565.64 13,575.36 561.92 13,486.08 623.62 14,966.88 654.78 15,714.72 687.50 16,500.00
Vanilla 70.00 67.34 4,713.80 70.70 4,949.00 70.24 4,916.80 77.95 5,456.50 81.84 5,728.80 85.93 6,015.10
Bottle 3.00 90,845.00 272,535.00 99,859.00 299,577.00 109,862.00 329,586.00 120,967.00 362,901.00 127,014.00 381,042.00 133,364.00 400,092.00
Total 345.00 136,805.81 1,115,135.26 150,542.67 1,229,086.46 162,044.89 1,286,373.73 182,281.98 1,485,537.58 191,394.02 1,559,796.27 200,962.64 1,637,776.50
Jul Aug Sep Oct Nov Dec Total
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
70,015.50 1,260,279.00 73,492.50 1,322,865.00 77,167.00 1,389,006.00 81,025.50 1,458,459.00 85,076.50 1,531,377.00 89,330.00 1,607,940.00 14,644,125.00
60.13 10,222.10 63.15 10,735.50 66.31 11,271.85 69.62 11,835.40 73.10 12,427.00 76.76 13,048.35 121,441.20
90.23 5,413.80 94.62 5,677.20 99.35 5,961.00 104.32 6,259.20 109.53 6,571.80 115.01 6,900.60 64,023.60
712.86 17,108.64 757.00 18,168.00 794.84 19,076.16 834.58 20,029.92 2,145.28 51,486.72 920.12 22,082.88 230,805.12
90.23 6,316.10 94.62 6,623.40 99.35 6,954.50 104.32 7,302.40 109.53 7,667.10 115.01 8,050.70 74,694.20
140,034.00 420,102.00 146,985.00 440,955.00 154,334.00 463,002.00 162,051.00 486,153.00 170,153.00 510,459.00 178,661.00 535,983.00 4,902,387.00
211,002.95 1,719,441.64 221,486.89 1,805,024.10 232,560.85 1,895,271.51 244,189.34 1,990,038.92 257,666.94 2,119,988.62 269,217.90 2,194,005.53 20,037,476.12
Ready Milk
60
Y 3
Raw Materail
Description Price Jan Feb Mar Apr May Jun
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
Raw Milk 18.00 96,477.00 1,736,586.00 104,195.00 1,875,510.00 112,530.00 2,025,540.00 119,025.50 2,142,459.00 217,413.00 3,913,434.00 135,988.50 2,447,793.00
Coco 170.00 82.90 14,093.00 89.53 15,220.10 96.69 16,437.30 104.43 17,752.25 102.78 17,471.75 121.80 20,706.00
Gelatin 60.00 124.21 7,452.60 134.15 8,049.00 144.88 8,692.80 156.38 9,382.80 163.99 9,839.40 182.51 10,950.60
Glucose 24.00 993.74 23,849.76 1,073.14 25,755.36 1,159.08 27,817.92 1,251.80 30,043.20 1,311.92 31,486.08 1,460.08 35,041.92
Vanilla 70.00 124.21 8,694.70 134.15 9,390.50 144.88 10,141.60 156.38 10,946.60 163.99 11,479.30 182.51 12,775.70
Bottle 3.00 192,954.00 578,862.00 208,390.00 625,170.00 225,060.00 675,180.00 238,051.00 714,153.00 251,830.00 755,490.00 271,977.00 815,931.00
Total 345.00 290,756.06 2,369,538.06 314,015.97 2,559,094.96 339,135.53 2,763,809.62 358,745.49 2,924,736.85 470,985.68 4,739,200.53 409,912.40 3,343,198.22
Jul Aug Sep Oct Nov Dec Total
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
146,875.00 2,643,750.00 158,616.50 2,855,097.00 171,305.50 3,083,499.00 184,994.50 3,329,901.00 199,795.00 3,596,310.00 215,778.00 3,884,004.00 33,533,883.00
131.53 22,360.10 142.07 24,151.05 153.43 26,083.10 165.70 28,169.00 178.96 30,422.35 193.27 32,855.90 265,721.90
197.10 11,826.15 212.87 12,772.20 299.90 17,994.00 248.29 14,897.40 268.16 16,089.60 289.61 17,376.60 145,323.15
1,576.82 37,843.68 1,703.02 40,872.48 1,839.26 44,142.24 1,986.38 47,673.12 2,145.28 51,486.72 2,316.88 55,605.12 451,617.60
197.10 13,797.18 212.87 14,900.90 299.90 20,993.00 248.29 17,380.30 268.16 18,771.20 289.61 20,272.70 169,543.68
293,735.00 881,205.00 317,233.00 951,699.00 342,611.00 1,027,833.00 369,989.00 1,109,967.00 399,590.00 1,198,770.00 431,556.00 1,294,668.00 10,628,928.00
442,712.55 3,610,782.11 478,120.33 3,899,492.63 516,508.99 4,220,544.34 557,632.16 4,547,987.82 602,245.56 4,911,849.87 650,423.37 5,304,782.32 45,195,017.33
Direct Lobor
Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Driver & Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00
Arrange the
product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00
Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00
Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00
Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00
Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Over Head
Description Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Water Expense 43,478.00 49,341.00 50,235.00 45,398.00 52,198.00 51,698.00 52,456.00 51,345.00 53,421.00 52,234.00 54,098.00 55,098.00 611,000.00
Electicity
Expence 218,419.00 229,430.00 237,374.00 234,153.00 238,149.00 239,948.00 271,724.00 279,193.00 299,056.00 299,084.00 314,972.00 275,271.00 3,136,773.00
Feul Expense 33.00 110.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 43,560.00
Total 265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00
Ready Milk
61
Y4
Raw Materail
Description Price Jan Feb Mar Apr May Jun
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
Raw Milk 18.00 239,855.50 4,317,399.00 261,090.50 4,699,629.00 287,199.50 5,169,591.00 315,919.00 5,686,542.00 347,510.50 6,255,189.00 382,261.50 6,880,707.00
Coco 170.00 212.60 36,141.15 233.85 39,754.50 257.24 43,729.95 282.96 48,102.35 311.25 52,912.50 342.38 58,203.75
Gelatin 60.00 331.07 19,864.20 350.42 21,025.20 385.46 23,127.60 424.01 25,440.60 466.41 27,984.60 513.05 30,783.00
Glucose 24.00 2,648.56 63,565.44 2,803.40 67,281.60 3,083.74 74,009.76 3,392.10 81,410.40 3,731.30 89,551.20 4,104.42 98,506.08
Vanilla 70.00 331.07 23,174.90 350.42 24,529.40 385.46 26,982.20 424.01 29,680.70 466.41 32,648.70 513.05 35,913.50
Bottle 3.00 474,711.00 1,424,133.00 522,181.00 1,566,543.00 574,399.00 1,723,197.00 631,838.00 1,895,514.00 695,012.00 2,085,036.00 764,523.00 2,293,569.00
Total 345.00 718,089.80 5,884,277.69 787,009.59 6,418,762.70 865,710.40 7,060,637.51 952,280.08 7,766,690.05 1,047,497.87 8,543,322.00 1,152,257.40 9,397,682.33
Jul Aug Sep Oct Nov Dec Total
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
420,487.00 7,568,766.00 462,540.50 8,325,729.00 507,794.00 9,140,292.00 558,673.50 10,056,123.00 564,909.50 10,168,371.00 676,494.50 12,176,901.00 90,445,239.00
376.61 64,023.70 414.32 70,434.40 455.75 77,477.50 501.33 85,225.25 551.46 93,747.35 611.60 103,972.00 773,724.40
564.35 33,861.00 620.81 37,248.60 677.89 40,673.40 746.18 44,770.80 820.80 49,248.00 905.38 54,322.80 408,349.80
4,514.84 108,356.16 4,966.48 119,195.52 5,423.16 130,155.84 5,969.48 143,267.52 6,566.42 157,594.08 7,243.06 173,833.44 1,306,727.04
564.35 39,504.50 620.81 43,456.70 677.89 47,452.30 746.18 52,232.60 820.80 57,456.00 905.38 63,376.60 476,408.10
840,974.00 2,522,922.00 925,081.00 2,775,243.00 1,015,588.00 3,046,764.00 1,117,347.00 3,352,041.00 1,229,081.00 3,687,243.00 1,352,989.00 4,058,967.00 30,431,172.00
1,267,481.15 10,337,433.36 1,394,243.92 11,371,307.22 1,530,616.69 12,482,815.04 1,683,983.67 13,733,660.17 1,802,749.98 14,213,659.43 2,039,148.92 16,631,372.84 123,841,620.34
Direct Lobor
Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Driver & Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00
Arrange the
product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00
Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00
Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00
Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00
Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Over Head
Description Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Water Expense 51,342.00 52,341.00 53,210.00 53,121.00 55,123.00 56,178.00 54,334.00 54,382.00 56,985.00 53,865.00 55,433.00 51,234.00 647,548.00
Electicity
Expence 279,160.00 279,120.00 278,326.00 278,322.00 290,238.00 290,274.00 298,218.00 300,601.00 293,813.00 305,733.00 317,725.00 326,860.00 3,538,390.00
Feul Expense 35.00 120.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 50,400.00
Total 334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4,236,338.00
Ready Milk
62
Y5
Raw Materail
Description Price Jan Feb Mar Apr May Jun
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
Raw Milk 18.00 757,613.00 13,637,034.00 849,526.50 15,291,477.00 949,816.00 17,096,688.00 1,063,789.00 19,148,202.00 1,191,443.50 21,445,983.00 1,334,415.50 24,019,479.00
Coco 170.00 684.39 116,346.30 776.52 132,007.55 853.17 145,038.05 955.50 162,435.00 1,070.17 181,928.05 1,198.58 203,758.60
Gelatin 60.00 1,013.72 60,823.20 1,140.47 68,428.20 1,268.95 76,137.00 1,421.20 85,272.00 1,591.74 95,504.40 1,782.75 106,965.00
Glucose 24.00 8,109.80 194,635.20 9,122.98 218,951.52 10,151.60 243,638.40 11,369.60 272,870.40 12,733.96 305,615.04 14,262.00 342,288.00
Vanilla 70.00 1,013.72 70,960.40 1,140.47 79,832.90 1,268.95 88,826.50 1,421.20 99,484.00 1,591.74 111,421.80 1,782.75 124,792.50
Bottle 3.00 1,515,226.00 4,545,678.00 1,699,053.00 5,097,159.00 1,899,632.00 5,698,896.00 2,127,578.00 6,382,734.00 2,382,887.00 7,148,661.00 2,668,831.00 8,006,493.00
Total 345.00 2,283,660.63 18,625,477.10 2,560,759.94 20,887,856.17 2,862,990.67 23,349,223.95 3,206,534.50 26,150,997.40 3,591,318.11 29,289,113.29 4,022,272.58 32,803,776.10
Jul Aug Sep Oct Nov Dec Total
Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total
1,494,545.50 26,901,819.00 1,673,890.50 30,130,029.00 1,874,756.50 33,745,617.00 1,999,726.50 35,995,077.00 2,351,693.50 42,330,483.00 2,633,896.50 47,410,137.00 327,152,025.00
1,342.41 228,209.70 1,503.50 255,594.15 1,683.91 286,264.70 1,885.98 320,615.75 2,112.30 359,090.15 2,365.77 402,180.90 2,793,468.90
1,996.68 119,800.80 2,236.28 134,176.80 2,504.63 150,277.80 2,305.18 138,310.80 3,141.80 188,508.00 3,518.82 211,129.20 1,435,333.20
15,973.44 383,362.56 17,890.24 429,365.76 20,037.04 480,888.96 18,446.86 442,724.64 25,134.44 603,226.56 28,150.56 675,613.44 4,593,180.48
1,996.68 139,767.60 2,236.28 156,539.60 2,504.63 175,324.10 2,305.18 161,362.60 3,141.80 219,926.00 3,518.82 246,317.40 1,674,555.40
2,989,091.00 8,967,273.00 3,347,781.00 10,043,343.00 3,749,513.00 11,248,539.00 4,199,453.00 12,598,359.00 4,703,387.00 14,110,161.00 5,267,793.00 15,803,379.00 109,650,675.00
4,504,945.71 36,740,232.66 5,045,537.80 41,149,048.31 5,650,999.71 46,086,911.56 6,224,122.70 49,656,449.79 7,088,610.84 57,811,394.71 7,939,243.47 64,748,756.94 447,299,237.98
Direct Lobor
Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Driver & Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00
Arrange the product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00
Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00
Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00
Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00
Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Over Head
Description Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Water Expense 57,892.00 60,153.00 61,234.00 58,956.00 56,890.00 55,345.00 57,456.00 54,678.00 63,245.00 61,678.00 62,509.00 63,256.00 713,292.00
Electicity Expence 353,803.00 356,583.00 334,812.00 356,659.00 358,478.00 358,514.00 366,458.00 379,566.00 397,889.00 578,140.00 565,192.00 635,104.00 5,041,198.00
Feul Expense 35.00 125.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 52,500.00
Total 416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00
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Administration cost
No.Descriptio
n1 2 3 4 5 Total
1Employee
Salary1202500 1202500 1202500 1202500 1202500 6012500
2Electricity
expense11992.6 11129.06 11143.62 11111.94 11967.38 57344.58
3Water
Expense3070 2828 2509 2564 2902 13873
4
Internet
and
Telephone
Expense
7080 7080 7080 7080 7080 35400
5Car
Insurance18187 18187 18187 18187 18187 90935
6Fire
Insurance13800 13800 13800 13800 13800 69000
7Stationary
Expense41820 33190 24740 25940 24740 150430
Total 1298450 1288714 1279960 1281182.9 1281176.4 6429483
Year
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64
Organization Chart
Manager Of
Ready Milk Company
Produce
Department
nt
Finance
Department
Marketing
Department
Check
Quality &
Machine
Officer
HR
Department
Advertise
Drivers &
Assistant
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Recruitment plan
1 Manager of Ready Milk Company
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age more than 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and experience about managing at least 5 years, can control all department
.
Job description
- He / She can set up targeting of company, planning all of operating which follow target of
company, assigning work to employee appropriately, good communication inside company,
and can evaluation & improvement of all position in company. Besides, it is include
managing and payment salary of employee, supervise order of stock, and contact suppler for
order the product and negotiation about price.
Job requirement
- We will be post notice about job description for apply a job on front of store and post in
which internet and office of department of employment, we will post in both ways. We will
interview them before start the job and check her/him job qualification. We will tell about
salary, scope of work, test the skill of control and negotiation, and ask about experience from
working.
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2. Finance department
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male or female age at least 22 years old
2. Thai nationality
3. Knowledge and Experience about accounting at least 2 years
4. Well know and well experience of routes
5. Responsibility of duty
Job description
- Task of accountant is management and respond all of activities about finance, account,
record buy-sale, and order in-out of stock before send to manager for check against. These
works start on 9.00am-16.00pm.
Job requirement
- We will post a notice about apply for a job on area in front of store, area in Wiang Chai
district of Chiang Rai, and post on internet. If somebody takes an interest, we will have
interview about finance and account skill.
3. Marketing department
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree of business and marketing.
3. Thai nationality.
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Job description
- Conduct market research such as customer questionnaires and focus groups, sourcing
advertising opportunities and placing adverts in the press (local, regional, national and
specialist publications) or on the radio (depending on the organization and the campaign).
4. Human resource department
Job position: 1
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge about choose skill each employees.
Job description
- Human resources are the people that staff and operate an organization. Learn about the
people who work in Human Resources. Specifically, learn about the job description of the
HR Manager, the HR generalist and the HR Director.
Job requirement
- We will post a notice about apply for a job on area in front of store, area in Wiang Chai
district of Chiang Rai, and post on internet for another province. If somebody takes an
interest, we will have interview about skill. We will tell about salary, scope of work.
5. Drivers
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Job position: 2
Job type : full time
Job time : 6.00am – 14.00pm.
Job qualification
1. Male age at least 24 years old
2. Permanent driving license
3. Thai nationality
4. Knowledge and Experience about delivery least 2 years
5. Well know and well experience of routes
Job description
- Task of driver respond about delivery by transport. Move the product on the pickup car to
our shop, Move down the product from pickup car. Good car care and well skill how to treat
basic repair tired of pickup car. Well know the street. Perform the traffic too stick. Do not
drink in job time.
Job requirement
- We will post at internet and post notice in front of our shop at Ratchaburi and Bangkok.
Then we will interview them before start the job and check her/him job qualification.
6. Advertise
Job position: 2
Job type : full time
Job time : 9.00am – 16.00pm.
Job qualification
1. Male / female, age at least 25- 30 years.
2. Master's or Bachelor's Degree
3. Thai nationality
4. Knowledge and skill about advertising.
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Job description
Put up advertisements in the media such as television, radio, newspapers, magazines or
internet. The advertisements could be for selling a product or service.
Job requirement
It is a consumer’s world, and where there are products and amenities, there has to be
advertising. Unless people are told about it, they are not going to know about it. Advertising
has spread its tentacles into many arenas and aspects of the business industry, and has taken
various forms and medium. There are several kinds of opportunities, and this includes IT job
roles and career options within the world of advertising.
7. Housekeepers
Job position: 2
Job type: full time
Job time: 8.00am – 16.00pm.
Job qualification
1. Female age at least 25 years old
2. Thai nationality
3. Well skill in cleaning
4. Well know and well experience how to use equipment and chemicals for cleaning.
5. Responsibility of duty
Job description
- Task of house keeper respond about cleaning all of product in farm and our shop. Maintain
the cleaning front of store area. Always clean when dirt. Always clean the toilet. Care cleans
all area of store. Polite confer to customer.
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Job requirement
- We will be post notice about job description for apply a job on front of store and post in
which internet and office of department of employment, we will post in both ways. We will
interview them before start the job and check her/him job qualification. We will tell about
salary, scope of work, test the skill of control and negotiation, and ask about experience from
working.
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Chapter 5: Financial Analysis
Administration Analysis
1 Administration Expenses
The standard administration expense covers the following:
Description Position Salary (Baht) Total Salary
(Baht)
Finance Department 1 15,000 15,000
Assistant 3 8,500 25,500
Marketing Department 1 15,000 15,000
Salesperson 1 15,000 15,000
Call center 1 8,500 8,500
Total salary expense /
month
79,000
Electricity – the cost per unit is 3.00Baht, cost of FT is 0.9255 per unit, and VAT 7% of
cost of electricity plus cost of FT.
Telephone cost and internet fee – fee for True Internet per month is 590 Baht. Include
with telephone cost for contact to our customer and relevant agencies.
Water supply cost - The cost per unit of water supply is 5 Baht.
Insurance cost – we choose car insurance public company and fire insurance. We pay for
car insurance pay 1399 baht per month and CP+3 Insurance for our car. Fire insurance
pays 6900 baht per year.
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73
First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale1,225,000฿ 1,286,250฿ 1,350,545฿ 1,418,060฿ 1,488,970฿ 1,537,900฿ 1,588,755฿ 2,102,734฿ 2,276,099฿ 2,464,910฿ 2,670,710฿ 2,895,025฿ 22,304,958฿
Net Sale 1,225,000 1,286,250 1,350,545 1,418,060 1,488,970 1,537,900 1,588,755 2,102,734 2,276,099 2,464,910 2,670,710 2,895,025 22,304,958
Cost of Goods sold&Material
Cost of Goods sold&Material 436,325 458,141 481,041 504,930 536,305 548,112 565,941 743,903 804,488 870,470 942,017 1,020,498 7,912,172
Gross profit 788,675 828,109 869,504 913,130 952,665 989,788 1,022,814 1,358,831 1,471,611 1,594,440 1,728,693 1,874,527 14,392,786
Expense
Marketing expense112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1176740.58
Cash paid f or Administration cost112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1176740.58
Ov erhead cost72927 89772 95126 105716 99875 105395 104467 115685 117864 141867 160008 171529 1380231
Direct labor cost152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 1832400
Depreciation12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 146890.296
Total expense 463,814 446,044 451,304 462,026 456,425 483,038 460,823 472,678 474,270 498,076 516,502 528,003 5,713,002
EBIT 324,861 382,065 418,200 451,103 496,240 506,750 561,992 886,153 997,341 1,096,365 1,212,191 1,346,524 8,679,784
Taxes (30%) 97,458.17 114,619.38 125,460.02 135,331.05 148,872.08 152,025.01 168,597.46 265,846.01 299,202.23 328,909.37 363,657.23 403,957.11 2,603,935.13
Net Income 227,402 267,445 292,740 315,772 347,368 354,725 393,394 620,307 698,139 767,455 848,534 942,567 6,075,849
Div idend (10%) 22,740.24 26,744.52 29,274.01 31,577.24 34,736.82 35,472.50 39,339.41 62,030.74 69,813.85 76,745.52 84,853.35 94,256.66 607,584.86
Retained Earning 204,662.17 240,700.69 263,466.05 284,195.20 312,631.37 319,252.53 354,054.67 558,276.62 628,324.67 690,709.69 763,680.19 848,309.93 5,468,263.78
Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
Ready Milk
74
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating activities
Beginning cash - 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 4,447,650.30
Cash receiv ed f rom Customer 1,225,000.00 1,286,250.00 1,350,545.00 1,418,060.00 1,488,970.00 1,537,900.00 1,588,755.00 2,102,734.00 2,276,099.00 2,464,910.00 2,670,710.00 2,895,025.00 2,895,025.00
Cash paid f or Cost of Goods Sold 436,325.00 458,141.25 481,041.16 504,930.31 536,305.02 548,112.14 565,940.65 743,902.77 804,488.05 870,469.64 942,017.46 1,020,498.32 7,912,171.77
Cash paid f or Taxes (30%) - - - - - - - - - - - - -
Marketing expense 112,973.28 95,665.65 95,618.45 95,684.67 95,804.43 106,350.98 95,707.48 96,026.00 95,732.67 95,633.96 95,776.45 95,766.56 1,176,740.58
Cash paid f or Administration cost 112,973.28 95,665.65 95,618.45 95,684.67 95,804.43 106,350.98 95,707.48 96,026.00 95,732.67 95,633.96 95,776.45 95,766.56 1,176,740.58
Ov erhead cost 72,927.00 89,772.00 95,126.00 105,716.00 99,875.00 105,395.00 104,467.00 115,685.00 117,864.00 141,867.00 160,008.00 171,529.00 1,380,231.00
Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Cash provided by Operating activities 337,101.44 1,201,735.65 1,305,432.07 1,439,502.41 1,616,406.29 1,800,660.37 2,039,420.26 2,598,475.08 3,246,025.95 3,984,817.54 4,832,503.66 5,806,414.86 5,806,414.86
Investing activities
Land and Building 23,550,000.00 - - - - - - - - - - - 23,550,000.00
Vihicle 2,200,000.00 - - - - - - - - - - - 2,200,000.00
Purchase Equipments 456,931.00 - - - - - - - - - - - 456,931.00
Cash provided by Investing activities 26,206,931.00 - - - - - - - - - - - 26,206,931.00
Financing activities
Cash f rom Inv estment by inv estor 27,000,000.00 27,000,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Cash paid f or Div idend 22,740.24 26,744.52 29,274.01 31,577.24 34,736.82 35,472.50 39,339.41 62,030.74 69,813.85 76,745.52 84,853.35 94,256.66 607,584.86
Cash provided by Financing 322,740.24 326,744.52 329,274.01 331,577.24 334,736.82 335,472.50 339,339.41 362,030.74 369,813.85 376,745.52 384,853.35 394,256.66 22,792,415.14
Increase / Decrease in cash 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 5,412,158.21 5,412,158.21
Ready Mijk
Statement of Cash flow
For Year 1 Ended of 31 Dec.
Ready Milk
75
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Current Asset
Cash 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 5,412,158.21 5,412,158.21
Fixed asset
Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00
Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00
Purchase Equipments456,931.00
444,690.14 432,449.28 420,208.43 407,967.57 395,726.71 383,485.85 371,244.99 359,004.14 346,763.28 334,522.42 322,281.56 456,931.00
Depreciation 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 146,890.30
Total asset 27,002,120.34 27,057,440.41 27,146,366.49 27,265,892.74 27,427,396.18 27,598,673.72 27,821,325.84 28,345,448.48 28,972,975.38 29,692,594.44 30,519,931.87 31,472,198.91 31,472,198.91
Liability
Beginning Tax - 97,458.17 212,077.55 337,537.58 472,868.62 621,740.70 773,765.72 942,363.18 1,208,209.19 1,507,411.41 1,836,320.79 2,199,978.02
Taxes (30%) 97,458.17 114,619.38 125,460.02 135,331.05 148,872.08 152,025.01 168,597.46 265,846.01 299,202.23 328,909.37 363,657.23 403,957.11
Total liability 97,458.17 212,077.55 337,537.58 472,868.62 621,740.70 773,765.72 942,363.18 1,208,209.19 1,507,411.41 1,836,320.79 2,199,978.02 2,603,935.13 2,603,935.13
Equity
Investor capital 27,000,000.00 26,700,000.00 26,400,000.00 26,100,000.00 25,800,000.00 25,500,000.00 25,200,000.00 24,900,000.00 24,600,000.00 24,300,000.00 24,000,000.00 23,700,000.00 27,000,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Remain Investor capital (Total
equity)
26,700,000.00 26,400,000.00 26,100,000.00 25,800,000.00 25,500,000.00 25,200,000.00 24,900,000.00 24,600,000.00 24,300,000.00 24,000,000.00 23,700,000.00 23,400,000.00 23,400,000.00
Beginning retain earning - 204,662.17 445,362.86 708,828.91 993,024.11 1,305,655.48 1,624,908.00 1,978,962.67 2,537,239.29 3,165,563.97 3,856,273.65 4,619,953.85
Retain earning 204,662.17 240,700.69 263,466.05 284,195.20 312,631.37 319,252.53 354,054.67 558,276.62 628,324.67 690,709.69 763,680.19 848,309.93
Total retain earning 204,662.17 445,362.86 708,828.91 993,024.11 1,305,655.48 1,624,908.00 1,978,962.67 2,537,239.29 3,165,563.97 3,856,273.65 4,619,953.85 5,468,263.78 5,468,263.78
Total equity 26,904,662.17 26,845,362.86 26,808,828.91 26,793,024.11 26,805,655.48 26,824,908.00 26,878,962.67 27,137,239.29 27,465,563.97 27,856,273.65 28,319,953.85 28,868,263.78 28,868,263.78
Total equity and liability 27,002,120.34 27,057,440.41 27,146,366.49 27,265,892.74 27,427,396.18 27,598,673.72 27,821,325.84 28,345,448.48 28,972,975.38 29,692,594.44 30,519,931.87 31,472,198.91 31,472,198.91
Ready Milk
Balance Sheet
For the Year 1 Ended 31 Dec.
Ready Milk
76
First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale3,179,586฿ 3,495,065฿ 3,845,170฿ 4,233,845฿ 4,445,490฿ 4,667,740฿ 4,901,190฿ 5,144,475฿ 5,401,690฿ 5,671,785฿ 5,955,355฿ 6,253,135฿ 57,194,526฿
Net Sale 3,179,586 3,495,065 3,845,170 4,233,845 4,445,490 4,667,740 4,901,190 5,144,475 5,401,690 5,671,785 5,955,355 6,253,135 57,194,526
Cost of Goods sold&Material
Cost of Goods sold&Material 1,115,135 1,229,086 1,286,374 1,485,538 1,559,796 1,637,777 1,719,442 1,805,024 1,895,272 1,990,039 2,119,989 2,194,006 20,037,476
Gross profit 2,064,451 2,265,979 2,558,796 2,748,307 2,885,694 3,029,964 3,181,748 3,339,451 3,506,418 3,681,746 3,835,366 4,059,129 37,157,050
Expense
Marketing expense333436 331960 334769 337870 339571 341341 343209 349155 347213 350974 351642 352753 4113893
Cash paid f or Administration cost102594.33 95744.76 95715.28 112175.54 95557.78 95669.27 95672.8 95675.21 95577.05 95641.76 95666.4 95629.88 1171320.06
Ov erhead cost182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44
Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Depreciation25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 301783.2
Total expense 796,770 774,662 800,934 810,590 794,764 804,606 801,401 818,486 834,788 849,200 865,870 875,110 9,827,183
EBIT 1,267,681 1,491,316 1,757,862 1,937,717 2,090,929 2,225,358 2,380,347 2,520,965 2,671,631 2,832,546 2,969,496 3,184,020 27,329,867
Taxes (30%) 380,304.22 447,394.83 527,358.70 581,315.16 627,278.78 667,607.27 714,104.07 756,289.51 801,489.23 849,763.70 890,848.89 955,205.98 8,198,960.15
Net Income 887,377 1,043,921 1,230,504 1,356,402 1,463,650 1,557,750 1,666,243 1,764,676 1,870,142 1,982,782 2,078,647 2,228,814 19,130,907
Div idend (10%) 88,737.65 104,392.13 123,050.36 135,640.20 146,365.05 155,775.03 166,624.28 176,467.55 187,014.15 198,278.20 207,864.74 222,881.39 1,913,090.70
Retained Earning 798,638.87 939,529.15 1,107,453.26 1,220,761.84 1,317,285.45 1,401,975.26 1,499,618.54 1,588,207.96 1,683,127.39 1,784,503.76 1,870,782.68 2,005,932.55 17,217,816.32
Ready Milk
Profit/Loss Statement
For the year 2 Ended 31 Dec.
Ready Milk
77
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating activities
Beginning cash 5,412,158.21 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 22,234,265.63
Cash receiv ed f rom Customer 3,179,586.00 3,495,065.00 3,845,170.00 4,233,845.00 4,445,490.00 4,667,740.00 4,901,190.00 5,144,475.00 5,401,690.00 5,671,785.00 5,955,355.00 6,253,135.00 57,194,526.00
Cash paid f or Cost of Goods Sold 1,115,135.26 1,229,086.46 1,286,373.73 1,485,537.58 1,559,796.27 1,637,776.50 1,719,441.64 1,805,024.10 1,895,271.51 1,990,038.92 2,119,988.62 2,194,005.53 20,037,476.12
Cash paid f or Taxes (30%) 2,603,935.13 - - - - - - - - - - - 2,603,935.13
Marketing expense 333,436.00 331,960.00 334,769.00 337,870.00 339,571.00 341,341.00 343,209.00 349,155.00 347,213.00 350,974.00 351,642.00 352,753.00 4,113,893.00
Cash paid f or Administration cost 102,594.33 95,744.76 95,715.28 112,175.54 95,557.78 95,669.27 95,672.80 95,675.21 95,577.05 95,641.76 95,666.40 95,629.88 1,171,320.06
Ov erhead cost 182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44
Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Cash provided by Operating activities 4,101,052.36 5,222,549.37 6,601,168.11 8,140,983.51 9,821,421.14 11,625,562.20 13,575,282.61 15,654,771.90 17,875,083.66 20,245,763.71 22,742,130.38 25,443,434.10 25,443,434.10
Investing activities
Land and Building
Vihicle
Purchase Equipments 6,230.00 6,230.00
Cash provided by Investing activities 6,230.00 - - - - - - - - - - - 6,230.00
Financing activities
Cash f rom Inv estment by inv estor
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Cash paid f or Div idend 88,737.65 104,392.13 123,050.36 135,640.20 146,365.05 155,775.03 166,624.28 176,467.55 187,014.15 198,278.20 207,864.74 222,881.39 1,913,090.70
Cash provided by Financing 388,737.65 404,392.13 423,050.36 435,640.20 446,365.05 455,775.03 466,624.28 476,467.55 487,014.15 498,278.20 507,864.74 522,881.39 5,513,090.70
Increase / Decrease in cash 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 24,920,552.71 24,920,552.71
Ready Mijk
Statement of Cash flow
For Year 2 Ended of 31 Dec.
Ready Milk
78
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Current Asset
Cash 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 24,920,552.71 24,920,552.71
Fixed asset
Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00
Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00
Purchase Equipments316,270.70
291,122.15 265,973.60 240,825.05 215,676.50 190,527.95 165,379.40 140,230.85 115,082.30 89,933.75 64,785.20 39,636.65 316,270.70
Depreciation 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 301,782.60
Total asset 29,747,206.87 30,834,130.85 32,168,942.81 33,671,019.81 35,315,584.04 37,085,166.57 38,998,889.18 41,043,386.65 43,228,003.26 45,562,270.72 48,023,902.29 50,685,040.81 50,685,040.81
Liability
Beginning Tax - 380,304.22 827,699.06 1,355,057.75 1,936,372.91 2,563,651.70 3,231,258.97 3,945,363.03 4,701,652.54 5,503,141.77 6,352,905.47 7,243,754.36
Taxes (30%) 380,304.22 447,394.83 527,358.70 581,315.16 627,278.78 667,607.27 714,104.07 756,289.51 801,489.23 849,763.70 890,848.89 955,205.98
Total liability 380,304.22 827,699.06 1,355,057.75 1,936,372.91 2,563,651.70 3,231,258.97 3,945,363.03 4,701,652.54 5,503,141.77 6,352,905.47 7,243,754.36 8,198,960.33 8,198,960.33
Equity
Investor capital 23,400,000.00 23,100,000.00 22,800,000.00 22,500,000.00 22,200,000.00 21,900,000.00 21,600,000.00 21,300,000.00 21,000,000.00 20,700,000.00 20,400,000.00 20,100,000.00 23,400,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Remain Investor capital (Total
equity)
23,100,000.00 22,800,000.00 22,500,000.00 22,200,000.00 21,900,000.00 21,600,000.00 21,300,000.00 21,000,000.00 20,700,000.00 20,400,000.00 20,100,000.00 19,800,000.00 19,800,000.00
Beginning retain earning 5,468,263.78 6,266,902.64 7,206,431.79 8,313,885.05 9,534,646.90 10,851,932.34 12,253,907.61 13,753,526.15 15,341,734.11 17,024,861.49 18,809,365.25 20,680,147.93
Retain earning 798,638.87 939,529.15 1,107,453.26 1,220,761.84 1,317,285.45 1,401,975.26 1,499,618.54 1,588,207.96 1,683,127.39 1,784,503.76 1,870,782.68 2,005,932.55
Total retain earning 6,266,902.64 7,206,431.79 8,313,885.05 9,534,646.90 10,851,932.34 12,253,907.61 13,753,526.15 15,341,734.11 17,024,861.49 18,809,365.25 20,680,147.93 22,686,080.48 22,686,080.48
Total equity 29,366,902.64 30,006,431.79 30,813,885.05 31,734,646.90 32,751,932.34 33,853,907.61 35,053,526.15 36,341,734.11 37,724,861.49 39,209,365.25 40,780,147.93 42,486,080.48 42,486,080.48
Total equity and liability 29,747,206.87 30,834,130.85 32,168,942.81 33,671,019.81 35,315,584.04 37,085,166.57 38,998,889.18 41,043,386.65 43,228,003.26 45,562,270.72 48,023,902.29 50,685,040.81 50,685,040.81
Ready Milk
Balance Sheet
For the Year 2 Ended 31 Dec.
Ready Milk
79
First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale6,753,390฿ 7,293,650฿ 7,877,100฿ 8,331,785฿ 8,814,050฿ 9,519,195฿ 10,280,725฿ 11,103,155฿ 11,991,385฿ 12,949,615฿ 13,985,650฿ 15,104,460฿ 124,004,160฿
Net Sale 6,753,390 7,293,650 7,877,100 8,331,785 8,814,050 9,519,195 10,280,725 11,103,155 11,991,385 12,949,615 13,985,650 15,104,460 124,004,160
Cost of Goods sold&Material
Cost of Goods sold&Material 2,369,538 2,559,095 2,763,810 2,924,737 4,739,201 3,343,198 3,610,782 3,899,493 4,220,544 4,547,988 4,911,850 5,304,782 45,195,017
Gross profit 4,383,852 4,734,555 5,113,290 5,407,048 4,074,849 6,175,997 6,669,943 7,203,662 7,770,841 8,401,627 9,073,800 9,799,678 78,809,143
Expense
Marketing expense362027 358349 367016 370654 374512 542551 466398 390245 392825 399931 407596 424835 4856939
Cash paid f or Administration cost114936.65 95666.5 95600.9 95613.45 95625.7 95668.33 95625.87 95620.6 95636.77 95601.12 95594.69 95600.04 1166790.62
Ov erhead cost265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00
Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Depreciation36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 440265
Total expense 931,879 925,805 943,245 938,837 953,503 1,122,884 1,079,223 1,009,422 1,033,958 1,039,869 1,065,279 1,043,823 12,087,728
EBIT 3,451,973 3,808,750 4,170,046 4,468,211 3,121,346 5,053,113 5,590,720 6,194,240 6,736,883 7,361,758 8,008,521 8,755,855 66,721,415
Taxes (30%) 1,035,591.76 1,142,624.94 1,251,013.72 1,340,463.29 936,403.81 1,515,933.81 1,677,216.08 1,858,272.01 2,021,064.94 2,208,527.49 2,402,556.21 2,626,756.47 20,016,424.52
Net Income 2,416,381 2,666,125 2,919,032 3,127,748 2,184,942 3,537,179 3,913,504 4,335,968 4,715,818 5,153,231 5,605,964 6,129,098 46,704,991
Div idend (10%) 241,638.08 266,612.49 291,903.20 312,774.77 218,494.22 353,717.89 391,350.42 433,596.80 471,581.82 515,323.08 560,596.45 612,909.84 4,670,499.05
Retained Earning 2,174,742.70 2,399,512.37 2,627,128.81 2,814,972.90 1,966,447.99 3,183,461.00 3,522,153.77 3,902,371.21 4,244,236.38 4,637,907.74 5,045,368.03 5,516,188.58 42,034,491.48
Ready Milk
Profit/Loss Statement
For the year 3 Ended 31 Dec.
Ready Milk
80
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating activities
Beginning cash 24,920,552.71 19,668,615.59 22,947,441.64 26,562,272.92 30,454,397.85 33,093,938.40 37,530,021.96 42,466,080.57 47,963,412.53 53,965,402.60 60,548,526.58 67,733,139.57 67,733,139.57
Cash receiv ed f rom Customer 6,753,390.00 7,293,650.00 7,877,100.00 8,331,785.00 8,814,050.00 9,519,195.00 10,280,725.00 11,103,155.00 11,991,385.00 12,949,615.00 13,985,650.00 15,104,460.00 124,004,160.00
Cash paid f or Cost of Goods Sold 2,369,538.06 2,559,094.96 2,763,809.62 2,924,736.85 4,739,200.53 3,343,198.22 3,610,782.11 3,899,492.63 4,220,544.34 4,547,987.82 4,911,849.87 5,304,782.32 45,195,017.33
Cash paid f or Taxes (30%) 8,198,960.33 - 8,198,960.33
Marketing expense 362,027.00 358,349.00 367,016.00 370,654.00 374,512.00 542,551.00 466,398.00 390,245.00 392,825.00 399,931.00 407,596.00 424,835.00 4,856,939.00
Cash paid f or Administration cost 114,936.65 95,666.50 95,600.90 95,613.45 95,625.70 95,668.33 95,625.87 95,620.60 95,636.77 95,601.12 95,594.69 95,600.04 1,166,790.62
Ov erhead cost 265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00
Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Cash provided by Operating activities 20,210,253.67 23,514,054.13 27,154,176.12 31,067,172.62 33,612,432.62 38,183,739.85 43,157,430.98 48,697,009.34 54,736,984.42 61,363,849.66 68,593,736.02 76,525,683.21 76,525,683.21
Investing activities
Land and Building
Vihicle
Purchase Equipments - -
Cash provided by Investing activities - - - - - - - - - - - - -
Financing activities
Cash f rom Inv estment by inv estor
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Cash paid f or Div idend 241,638.08 266,612.49 291,903.20 312,774.77 218,494.22 353,717.89 391,350.42 433,596.80 471,581.82 515,323.08 560,596.45 612,909.84 4,670,499.05
Cash provided by Financing 541,638.08 566,612.49 591,903.20 612,774.77 518,494.22 653,717.89 691,350.42 733,596.80 771,581.82 815,323.08 860,596.45 912,909.84 8,270,499.05
Increase / Decrease in cash 19,668,615.59 22,947,441.64 26,562,272.92 30,454,397.85 33,093,938.40 37,530,021.96 42,466,080.57 47,963,412.53 53,965,402.60 60,548,526.58 67,733,139.57 75,612,773.37 75,612,773.37
Ready Mijk
Statement of Cash flow
For Year 3 Ended of 31 Dec.
Ready Milk
81
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Current Asset
Cash 19,668,615.59 22,947,441.64 26,562,272.92 30,454,397.85 33,093,938.40 37,530,021.96 42,466,080.57 47,963,412.53 53,965,402.60 60,548,526.58 67,733,139.57 75,612,773.37 75,612,773.37
Fixed asset
Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00
Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00
Purchase Equipments14,488.10
(22,200.65) (58,889.40) (95,578.15) (132,266.90) (168,955.65) (205,644.40) (242,333.15) (279,021.90) (315,710.65) (352,399.40) (389,088.15) 14,488.10
Depreciation 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 440,265.00
Total asset 45,396,414.94 48,638,552.25 52,216,694.77 56,072,130.96 58,674,982.76 63,074,377.57 67,973,747.42 73,434,390.64 79,399,691.96 85,946,127.19 93,094,051.43 100,936,996.48 100,936,996.48
Liability
Beginning Tax - 1,035,591.76 2,178,216.70 3,429,230.42 4,769,693.70 5,706,097.51 7,222,031.32 8,899,247.40 10,757,519.41 12,778,584.35 14,987,111.84 17,389,668.05
Taxes (30%) 1,035,591.76 1,142,624.94 1,251,013.72 1,340,463.29 936,403.81 1,515,933.81 1,677,216.08 1,858,272.01 2,021,064.94 2,208,527.49 2,402,556.21 2,626,756.47
Total liability 1,035,591.76 2,178,216.70 3,429,230.42 4,769,693.70 5,706,097.51 7,222,031.32 8,899,247.40 10,757,519.41 12,778,584.35 14,987,111.84 17,389,668.05 20,016,424.52 20,016,424.52
Equity
Investor capital 19,800,000.00 19,500,000.00 19,200,000.00 18,900,000.00 18,600,000.00 18,300,000.00 18,000,000.00 17,700,000.00 17,400,000.00 17,100,000.00 16,800,000.00 16,500,000.00 19,800,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Remain Investor capital (Total
equity)
19,500,000.00 19,200,000.00 18,900,000.00 18,600,000.00 18,300,000.00 18,000,000.00 17,700,000.00 17,400,000.00 17,100,000.00 16,800,000.00 16,500,000.00 16,200,000.00 16,200,000.00
Beginning retain earning 22,686,080.48 24,860,823.18 27,260,335.55 29,887,464.36 32,702,437.26 34,668,885.25 37,852,346.25 41,374,500.02 45,276,871.23 49,521,107.61 54,159,015.35 59,204,383.38
Retain earning 2,174,742.70 2,399,512.37 2,627,128.81 2,814,972.90 1,966,447.99 3,183,461.00 3,522,153.77 3,902,371.21 4,244,236.38 4,637,907.74 5,045,368.03 5,516,188.58
Total retain earning 24,860,823.18 27,260,335.55 29,887,464.36 32,702,437.26 34,668,885.25 37,852,346.25 41,374,500.02 45,276,871.23 49,521,107.61 54,159,015.35 59,204,383.38 64,720,571.96 64,720,571.96
Total equity 44,360,823.18 46,460,335.55 48,787,464.36 51,302,437.26 52,968,885.25 55,852,346.25 59,074,500.02 62,676,871.23 66,621,107.61 70,959,015.35 75,704,383.38 80,920,571.96 80,920,571.96
Total equity and liability 45,396,414.94 48,638,552.25 52,216,694.77 56,072,130.96 58,674,982.76 63,074,377.57 67,973,747.42 73,434,390.64 79,399,691.96 85,946,127.19 93,094,051.43 100,936,996.48 100,936,996.48
Ready Milk
Balance Sheet
For the Year 3 Ended 31 Dec.
Ready Milk
82
First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale16,614,885฿ 18,276,335฿ 20,103,965฿ 22,114,330฿ 24,325,735฿ 26,758,305฿ 29,434,090฿ 32,377,835฿ 35,545,580฿ 39,107,145฿ 43,017,835฿ 47,354,615฿ 355,030,655฿
Net Sale 16,614,885 18,276,335 20,103,965 22,114,330 24,325,735 26,758,305 29,434,090 32,377,835 35,545,580 39,107,145 43,017,835 47,354,615 355,030,655฿
Cost of Goods sold&Material
Cost of Goods sold&Material 5,884,278 6,418,763 7,060,638 7,766,690 8,543,322 9,397,682 10,337,433 11,371,307 12,482,815 13,733,660 14,213,659 16,631,373 123,841,620
Gross profit 10,730,607 11,857,572 13,043,327 14,347,640 15,782,413 17,360,623 19,096,657 21,006,528 23,062,765 25,373,485 28,804,176 30,723,242 231,189,035
Expense
Marketing expense441135 450210 464831 480914 498605 518066 539472 567022 588364 616857 648142 682836 6496454
Cash paid f or Administration cost102646.05 95671.6 102084.05 95602 95602 95599.89 102084.39 95647.78 95640.33 95665.45 95597 95573.4 1167413.94
Ov erhead cost334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4236338
Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1832400
Depreciation36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 50436.64 36876.64 36876.64 36876.64 456079.68
Total expense 1,068,060 1,071,119 1,092,228 1,101,736 1,133,345 1,153,895 1,187,885 1,211,429 1,242,139 1,265,897 1,310,674 1,350,280 14,188,686
EBIT 9,662,548 10,786,453 11,951,100 13,245,904 14,649,068 16,206,728 17,908,772 19,795,098 21,820,626 24,107,588 27,493,502 29,372,962 217,000,349
Taxes (30%) 2,898,764.29 3,235,935.92 3,585,329.94 3,973,771.29 4,394,720.51 4,862,018.44 5,372,631.48 5,938,529.51 6,546,187.80 7,232,276.32 8,248,050.58 8,811,888.64 65,100,104.71
Net Income 6,763,783 7,550,517 8,365,770 9,272,133 10,254,348 11,344,710 12,536,140 13,856,569 15,274,438 16,875,311 19,245,451 20,561,073 151,900,244
Div idend (10%) 676,378.33 755,051.71 836,576.99 927,213.30 1,025,434.79 1,134,470.97 1,253,614.01 1,385,656.89 1,527,443.82 1,687,531.14 1,924,545.14 2,056,107.35 15,190,024.43
Retained Earning 6,087,405.00 6,795,465.43 7,529,192.87 8,344,919.72 9,228,913.07 10,210,238.73 11,282,526.11 12,470,911.97 13,746,994.37 15,187,780.28 17,320,906.22 18,504,966.14 136,710,219.90
Ready Milk
Profit/Loss Statement
For the year 4 Ended 31 Dec.
Ready Milk
83
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating activities
Beginning cash 75,612,773.37 64,319,394.78 74,087,672.77 84,939,072.22 96,994,639.87 110,355,150.09 125,164,283.90 141,556,318.13 159,702,636.25 179,746,255.06 201,903,188.30 227,209,021.73 227,209,021.73
Cash received from Customer 16,614,885.00 18,276,335.00 20,103,965.00 22,114,330.00 24,325,735.00 26,758,305.00 29,434,090.00 32,377,835.00 35,545,580.00 39,107,145.00 43,017,835.00 47,354,615.00 355,030,655.00
Cash paid for Cost of Goods Sold 5,884,277.69 6,418,762.70 7,060,637.51 7,766,690.05 8,543,322.00 9,397,682.33 10,337,433.36 11,371,307.22 12,482,815.04 13,733,660.17 14,213,659.43 16,631,372.84 123,841,620.34
Cash paid for Taxes (30%) 20,016,424.52 20,016,424.52
Marketing expense 441,135.00 450,210.00 464,831.00 480,914.00 498,605.00 518,066.00 539,472.00 567,022.00 588,364.00 616,857.00 648,142.00 682,836.00 6,496,454.00
Cash paid for Administration cost 102,646.05 95,671.60 102,084.05 95,602.00 95,602.00 95,599.89 102,084.39 95,647.78 95,640.33 95,665.45 95,597.00 95,573.40 1,167,413.94
Overhead cost 334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4,236,338.00
Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Cash provided by Operating activities 65,295,773.12 75,142,724.48 86,075,649.21 98,221,853.17 111,680,584.87 126,598,754.87 143,109,932.15 161,388,293.13 181,573,698.88 203,890,719.44 229,433,566.87 256,618,860.49 256,618,860.49
Investing activities
Land and Building
Vihicle
Purchase Equipments
Cash provided by Investing activities
Financing activities
Cash from Investment by investor
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Cash paid for Dividend 676,378.33 755,051.71 836,576.99 927,213.30 1,025,434.79 1,134,470.97 1,253,614.01 1,385,656.89 1,527,443.82 1,687,531.14 1,924,545.14 2,056,107.35 15,190,024.43
Cash provided by Financing 976,378.33 1,055,051.71 1,136,576.99 1,227,213.30 1,325,434.79 1,434,470.97 1,553,614.01 1,685,656.89 1,827,443.82 1,987,531.14 2,224,545.14 2,356,107.35 18,790,024.43
Increase / Decrease in cash 64,319,394.78 74,087,672.77 84,939,072.22 96,994,639.87 110,355,150.09 125,164,283.90 141,556,318.13 159,702,636.25 179,746,255.06 201,903,188.30 227,209,021.73 254,262,753.14 237,828,836.06
Ready Mijk
Statement of Cash flow
For Year 4 Ended of 31 Dec.
Ready Milk
84
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Current Asset
Cash 64,319,394.78 74,087,672.77 84,939,072.22 96,994,639.87 110,355,150.09 125,164,283.90 141,556,318.13 159,702,636.25 179,746,255.06 201,903,188.30 227,209,021.73 254,262,753.14 237,828,836.06
Fixed asset
Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00
Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00
Purchase Equipments(425,776.90)
(462,653.54) (499,530.18) (536,406.82) (573,283.46) (610,160.10) (647,036.74) (683,913.38) (720,790.02) (771,226.66) (808,103.30) (844,979.94) (425,776.90)
Depreciation 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 50,436.64 36,876.64 36,876.64 36,876.64 456,079.68
Total asset 89,606,741.25 99,338,142.59 110,152,665.41 122,171,356.42 135,494,989.99 150,267,247.16 166,622,404.76 184,731,846.23 204,725,028.40 226,845,085.00 252,114,041.80 279,130,896.57 279,130,896.57
Liability
Beginning Tax - 2,898,764.29 6,134,700.20 9,720,030.14 13,693,801.44 18,088,521.95 22,950,540.39 28,323,171.87 34,261,701.38 40,807,889.18 48,040,165.50 56,288,216.08
Taxes (30%) 2,898,764.29 3,235,935.92 3,585,329.94 3,973,771.29 4,394,720.51 4,862,018.44 5,372,631.48 5,938,529.51 6,546,187.80 7,232,276.32 8,248,050.58 8,811,888.64
Total liability 2,898,764.29 6,134,700.20 9,720,030.14 13,693,801.44 18,088,521.95 22,950,540.39 28,323,171.87 34,261,701.38 40,807,889.18 48,040,165.50 56,288,216.08 65,100,104.71 65,100,104.71
Equity
Investor capital 16,200,000.00 15,900,000.00 15,600,000.00 15,300,000.00 15,000,000.00 14,700,000.00 14,400,000.00 14,100,000.00 13,800,000.00 13,500,000.00 13,200,000.00 12,900,000.00 16,200,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Remain Investor capital (Total
equity)
15,900,000.00 15,600,000.00 15,300,000.00 15,000,000.00 14,700,000.00 14,400,000.00 14,100,000.00 13,800,000.00 13,500,000.00 13,200,000.00 12,900,000.00 12,600,000.00 12,600,000.00
Beginning retain earning 64,720,571.96 70,807,976.96 77,603,442.39 85,132,635.26 93,477,554.98 102,706,468.05 112,916,706.77 124,199,232.89 136,670,144.85 150,417,139.23 165,604,919.50 182,925,825.72
Retain earning 6,087,405.00 6,795,465.43 7,529,192.87 8,344,919.72 9,228,913.07 10,210,238.73 11,282,526.11 12,470,911.97 13,746,994.37 15,187,780.28 17,320,906.22 18,504,966.14
Total retain earning 70,807,976.96 77,603,442.39 85,132,635.26 93,477,554.98 102,706,468.05 112,916,706.77 124,199,232.89 136,670,144.85 150,417,139.23 165,604,919.50 182,925,825.72 201,430,791.86 201,430,791.86
Total equity 86,707,976.96 93,203,442.39 100,432,635.26 108,477,554.98 117,406,468.05 127,316,706.77 138,299,232.89 150,470,144.85 163,917,139.23 178,804,919.50 195,825,825.72 214,030,791.86 214,030,791.86
Total equity and liability 89,606,741.25 99,338,142.59 110,152,665.41 122,171,356.42 135,494,989.99 150,267,247.16 166,622,404.76 184,731,846.23 204,725,028.40 226,845,085.00 252,114,041.80 279,130,896.57 279,130,896.57
Ready Milk
Balance Sheet
For the Year 4 Ended 31 Dec.
Ready Milk
85
First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sale53,032,910฿ 59,466,855฿ 66,487,120฿ 74,465,230฿ 83,401,045฿ 93,409,085฿ 104,618,185฿ 117,172,335฿ 131,232,955฿ 146,980,855฿ 164,618,545฿ 184,372,755฿ 1,279,257,875฿
Net Sale 53,032,910 59,466,855 66,487,120 74,465,230 83,401,045 93,409,085 104,618,185 117,172,335 131,232,955 146,980,855 164,618,545 184,372,755 1,279,257,875
Cost of Goods sold&Material
Cost of Goods sold&Material 18,625,477 20,887,856 23,349,224 26,150,997 29,289,113 32,803,776 36,740,233 41,149,048 46,086,912 49,656,450 57,811,395 64,748,757 447,299,238
Gross profit 34,407,433 38,578,999 43,137,896 48,314,233 54,111,932 60,605,309 67,877,952 76,023,287 85,146,043 97,324,405 106,807,150 119,623,998 831,958,637
Expense
Marketing expense732263 779734 835896 899721 971208 1051272 1140945 1245378 1353863 1479846 1620948 1778982 13890056
Cash paid f or Administration cost114913.78 95674.98 95750.45 95761.38 95712.44 95771.45 95940.78 95631.87 95639.44 95683.67 95818.39 95708.75 1168007.38
Ov erhead cost416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00
Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Depreciation59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 716125
Total expense 1,475,624 1,508,897 1,544,444 1,627,849 1,699,040 1,777,654 1,877,552 1,992,006 2,127,388 2,432,100 2,561,219 2,789,803 23,413,578
EBIT 32,931,809 37,070,102 41,593,452 46,686,383 52,412,891 58,827,654 66,000,401 74,031,281 83,018,655 94,892,306 104,245,931 116,834,195 808,545,059
Taxes (30%) 9,879,542.72 11,121,030.54 12,478,035.47 14,005,914.95 15,723,867.37 17,648,296.32 19,800,120.16 22,209,384.23 24,905,596.49 28,467,691.65 31,273,779.26 35,050,258.58 242,563,517.59
Net Income 23,052,266 25,949,071 29,115,416 32,680,468 36,689,024 41,179,358 46,200,280 51,821,897 58,113,058 66,424,614 72,972,152 81,783,937 565,981,541
Div idend (10%) 2,305,226.64 2,594,907.13 2,911,541.61 3,268,046.82 3,668,902.39 4,117,935.81 4,620,028.04 5,182,189.65 5,811,305.85 6,642,461.39 7,297,215.16 8,178,393.67 56,598,154.10
Retained Earning 20,747,039.72 23,354,164.14 26,203,874.48 29,412,421.40 33,020,121.47 37,061,422.28 41,580,252.33 46,639,706.89 52,301,752.62 59,782,152.47 65,674,936.44 73,605,543.02 509,383,386.94
Ready Milk
Profit/Loss Statement
For the year 5 Ended 31 Dec.
Ready Milk
86
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Operating activities
Beginning cash 237,828,836.06 203,114,990.83 237,349,862.56 275,791,449.55 318,969,462.94 367,473,128.83 421,942,524.47 483,082,573.99 551,691,342.16 628,658,368.31 716,667,889.47 813,376,282.21 813,376,282.21
Cash received from Customer 53,032,910.00 59,466,855.00 66,487,120.00 74,465,230.00 83,401,045.00 93,409,085.00 104,618,185.00 117,172,335.00 131,232,955.00 146,980,855.00 164,618,545.00 184,372,755.00 1,279,257,875.00
Cash paid for Cost of Goods Sold 18,625,477.10 20,887,856.17 23,349,223.95 26,150,997.40 29,289,113.29 32,803,776.10 36,740,232.66 41,149,048.31 46,086,911.56 49,656,449.79 57,811,394.71 64,748,756.94 447,299,237.98
Cash paid for Taxes (30%) 65,100,104.71 65,100,104.71
Marketing expense 732,263.00 779,734.00 835,896.00 899,721.00 971,208.00 1,051,272.00 1,140,945.00 1,245,378.00 1,353,863.00 1,479,846.00 1,620,948.00 1,778,982.00 13,890,056.00
Cash paid for Administration cost 114,913.78 95,674.98 95,750.45 95,761.38 95,712.44 95,771.45 95,940.78 95,631.87 95,639.44 95,683.67 95,818.39 95,708.75 1,168,007.38
Overhead cost 416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00
Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00
Cash provided by Operating activities 205,720,217.47 240,244,769.68 279,002,991.16 322,537,509.77 371,442,031.21 426,360,460.28 488,002,602.03 557,173,531.81 634,769,674.16 723,610,350.85 820,973,497.37 930,270,154.52 930,270,154.52
Investing activities
Land and Building
Vihicle
Purchase Equipments
Cash provided by Investing activities
Financing activities
Cash from Investment by investor
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Cash paid for Dividend 2,305,226.64 2,594,907.13 2,911,541.61 3,268,046.82 3,668,902.39 4,117,935.81 4,620,028.04 5,182,189.65 5,811,305.85 6,642,461.39 7,297,215.16 8,178,393.67 56,598,154.10
Cash provided by Financing 2,605,226.64 2,894,907.13 3,211,541.61 3,568,046.82 3,968,902.39 4,417,935.81 4,920,028.04 5,482,189.65 6,111,305.85 6,942,461.39 7,597,215.16 8,478,393.67 60,198,154.10
Increase / Decrease in cash 203,114,990.83 237,349,862.56 275,791,449.55 318,969,462.94 367,473,128.83 421,942,524.47 483,082,573.99 551,691,342.16 628,658,368.31 716,667,889.47 813,376,282.21 921,791,760.85 921,791,760.85
Ready Mijk
Statement of Cash flow
For Year 5 Ended of 31 Dec.
Ready Milk
87
First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Current Asset
Cash 203,114,990.83 237,349,862.56 275,791,449.55 318,969,462.94 367,473,128.83 421,942,524.47 483,082,573.99 551,691,342.16 628,658,368.31 716,667,889.47 813,376,282.21 921,791,760.85 921,791,760.85
Fixed asset
Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00
Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00
Purchase Equipments(881,856.58)
(941,533.62) (1,001,210.66) (1,060,887.70) (1,120,564.74) (1,180,241.78) (1,239,918.82) (1,299,595.86) (1,359,272.90) (1,418,949.94) (1,478,626.98) (1,538,304.02) (881,856.58)
Depreciation 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 716,125.00
Total asset 227,923,457.22 262,098,651.90 300,480,561.85 343,598,898.21 392,042,887.05 446,452,605.65 507,532,978.14 576,082,069.26 652,989,418.37 740,939,262.49 837,587,978.19 945,943,779.79 945,943,779.27
Liability
Beginning Tax - 9,879,542.72 21,000,573.27 33,478,608.74 47,484,523.69 63,208,391.06 80,856,687.38 100,656,807.54 122,866,191.77 147,771,788.26 176,239,479.91 207,513,259.17
Taxes (30%) 9,879,542.72 11,121,030.54 12,478,035.47 14,005,914.95 15,723,867.37 17,648,296.32 19,800,120.16 22,209,384.23 24,905,596.49 28,467,691.65 31,273,779.26 35,050,258.58
Total liability 9,879,542.72 21,000,573.27 33,478,608.74 47,484,523.69 63,208,391.06 80,856,687.38 100,656,807.54 122,866,191.77 147,771,788.26 176,239,479.91 207,513,259.17 242,563,517.75 242,563,517.75
Equity
Investor capital 12,600,000.00 12,300,000.00 12,000,000.00 11,700,000.00 11,400,000.00 11,100,000.00 10,800,000.00 10,500,000.00 10,200,000.00 9,900,000.00 9,600,000.00 9,300,000.00 12,600,000.00
Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00
Remain Investor capital (Total
equity)
12,300,000.00 12,000,000.00 11,700,000.00 11,400,000.00 11,100,000.00 10,800,000.00 10,500,000.00 10,200,000.00 9,900,000.00 9,600,000.00 9,300,000.00 9,000,000.00 9,000,000.00
Beginning retain earning 201,430,791.86 222,177,831.58 245,531,995.72 271,735,870.20 301,148,291.60 334,168,413.08 371,229,835.36 412,810,087.68 459,449,794.57 511,751,547.20 571,533,699.66 637,208,636.11
Retain earning 20,747,039.72 23,354,164.14 26,203,874.48 29,412,421.40 33,020,121.47 37,061,422.28 41,580,252.33 46,639,706.89 52,301,752.62 59,782,152.47 65,674,936.44 73,605,543.02
Total retain earning 222,177,831.58 245,531,995.72 271,735,870.20 301,148,291.60 334,168,413.08 371,229,835.36 412,810,087.68 459,449,794.57 511,751,547.20 571,533,699.66 637,208,636.11 710,814,179.13 710,814,179.13
Total equity 234,477,831.58 257,531,995.72 283,435,870.20 312,548,291.60 345,268,413.08 382,029,835.36 423,310,087.68 469,649,794.57 521,651,547.20 581,133,699.66 646,508,636.11 719,814,179.13 719,814,179.13
Total equity and liability 244,357,374.30 278,532,568.98 316,914,478.93 360,032,815.29 408,476,804.14 462,886,522.74 523,966,895.22 592,515,986.35 669,423,335.46 757,373,179.57 854,021,895.27 962,377,696.87 962,377,696.87
Ready Milk
Balance Sheet
For the Year 5 Ended 31 Dec.
Ready Milk
88
Chapter 6
Risk Analysis
Risk management analysis
Ready milk is located at Wiang Chai district in Chiang Rai province. Our product has
many pasteurize milk in the market, make choice for customer. The management within the
organization includes the human resource and the financial management is not accurate. In
addition, the ability to solve the problems in the company is still not correct. The errors that
occur will consequently change the faults to the way of learning and developing new skills
which can be applied to use positively. Another thing that the errors will help is increasing of
the competition among the entrepreneurs. So our company has both direct and indirect
competitors like a following analysis.
1. Internal risk
Risks of its milk must face often is the risk factors within the industry. This may be
important for several reasons including. The operations may face the risk of these
characteristics: Internal risks are essentially within your control, provided you have the
aptitude and attention to detail to exercise it. Such as risks could include:
• Risk of Pricing
“Ready milk” setting fair price with both customer and manufacture. Because if we
set the price to high, customers do not have enough power of purchasing cause to less sale
volume. Customers will compare our product with other brand that occurs in the market. If
we set at lower price, it will represent that low quality of product and service. We set the
price similar to competitor, which we also concern of cost of raw material and expense in the
company.
• Risk to entry the market
The risk to enter the market of Ready milk is five force model’ for example, rivalry of
competitor, bargaining power of customer, bargaining power of supplier, substitute product
and new entry of competitor. For this reason, we will reduce risk via market study,
competitor analyze and condition of competition.
• Risk of Efficiency
Opportunities that are most likely to affect performance are caused by contaminated
in raw materials. Its main raw material used to produce milk. Our farm is realizing the
importance of health consumers. Therefore company focus on the most efficient of milk. The
company use fresh milk, clean contains to provide clean milk and safe for consumers.
• Stock
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89
Our company requires to storage milk in a warehouse, time for goods in short supply.
Stock Risk when buy a stock in a company, you expect that company to provide you with a
certain return on your investment. But you're buying a part of a real company, and that
company can perform better or worse than expected for a variety of reasons. Stock risk such
as a new competitor could enter the marketplace, the management of that company can make
good or bad decisions, and consumers can buy more or less of their products and services.
• Financial Control
Need to consider which are the risks involved in the type of business and which of
these risks, if we are to be a business person we have to be prepared to take some risk. It
could be that we are actually taking more risk by being an employee.
• Trade publications
Most businesses have trade publications. Find out which are the best ones for the
types of businesses to attract the customer thinking to buy our product. Make the Trade
publications are unique in that it indicates to us the most and to protect from copy.
• Risk of Human Resources
Focused on roles ranging from responsibility and organizational efficiency to
personnel reinforcing, processes of learning, self-management, or individual risk-competent
behavior. Someone lack of skilled personnel for example; IT skill, so we should have
personnel selection process was not suited to the task.
• Risk of Health and Safety
Our companies are realizing the importance of health all employees. If employees
have good health, it can work effectively only if the employee does not have a good job at
making it ineffective as well. Therefore, we consider the health of its employees, because if
the disease in the company that have more impact both the company and customer too.
2 External risks
Every business has all external risks, these external risks are the risk that we can’t
control or dealing with it. These risks are largely outside your control the business, include of
the following:
• Competitor risk
With so many new comers entering this industry, competition is becoming tougher
day by day. But then competition has to be faced as a ground real. Nowadays, in the market
has several of milk. So, make customer can choose follow style that they like. Make we have
many competition too. But we try to make a different from others. So, customer can
remember about product and service which fresh milk and high quality.
• Social risk
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90
Many years ago, when compared the consumption of milk with populations.
Thailand's consumption of milk is statistically very low. Nowadays, government realizes the
importance of milk. It has been campaigning to have the habits and in an attempt to milk.
Also looking for the ways to increase productivity and reduce costs in the production process
of raw milk, processing and distribution for a fair and reasonable price.
• Technology risk
Changes and enhancements to existing technology could affect with our business.
Because , in the production industry whether on any product, the technology are very
important factors because the technology will allow us to reduce the power, cost, and time of
production. And production output is also effective and effectiveness. In addition, technology
also gives us an advantage over competitors.
• Economic risk
As a result of the financial crisis that occurred in many major economies last year,
some countries in which we operate have experienced, or are currently experiencing,
deflation, currency depreciation, and liquidity crises, and these conditions may continue or
reoccur in the future. Although some emerging countries continue to show high economic
growth, there have been signs of a slowdown in that growth. These changes in economic
conditions in key countries for our operations may adversely affect our results of operations
and financial condition.
• Political risk
If situation of politic is bad will effect to economics and business cannot run. Such as,
if the political situation is worsens, the investor not sure to invest in Thailand. Make sluggish
economy.
• Credit risk arising from customers and counterparties
We extend credit to our customers in accounts receivable, advances, loans, guarantees
and other means and therefore bear credit risk. If our customers or counterparties fail to meet
their financial or contractual commitments to us, or if we fail to collect on our receivables, it
could have a material adverse effect on our business, results of operations and financial
condition.
We undertake efforts to manage credit risk by carrying out credit checks on customers
based on our internal credit rating system, obtaining collateral or guarantees, and having a
diversified customer base. We make allowances for doubtful receivables based on certain
assumptions, estimates and assessments about the credit worthiness of our customers, the
value of collateral we hold and other items.
• Natural Disasters and other risks
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91
Natural disasters, such as an earthquake, heavy rain or flood, or infectious diseases,
such as the new influenza occur in the region or the countries where we operate may
adversely affect our operations and results. We have implemented measures such as
developing disaster contingency manual, introducing a safety confirmation system of
employees, reinforcing earthquake resistance, and conducting emergency drills.
• Risk of Communications
The communication between manager and employee may have error because the
employee comes from local in Chiang Rai. They will speak local language such as when
employee order material from other place may be confused. The problem between of local
language and Thai language has very important. Therefore, the company should receive
employee that have education unless secondary school for the efficiency in communications
Financial Risk
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92
Sale decrease 5%
Year 1 Year 2 Year 3 Year 4 Year 5
Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750
Decrease 5% 1,115,248 2,859,726 5,314,464 15,215,600 54,825,338
Total 21,189,710 54,334,800 100,974,816 289,096,391 1,041,681,413
Sale decrease 10%
Year 1 Year 2 Year 3 Year 4 Year 5
Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750
Decrease 10% 2,230,496 5,719,453 10,628,928 30,431,199 109,650,675
Total 20,074,462 51,475,073 95,660,352 273,880,791 986,856,075
Sale decrease 15%
Year 1 Year 2 Year 3 Year 4 Year 5
Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750
Decrease 15% 3,345,744 8,579,179 15,943,392 45,646,799 164,476,013
Total 18,959,214 48,615,347 90,345,888 258,665,192 932,030,738
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93
Interest increase
Year 1 Year 2 Year 3 Year 4 Year 5
Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964
Increase 5% 30,634 41,490 66,576 117,682 314,148
Total 643,308 871,296 1,398,093 2,471,323 6,597,112
Interest increase
Year 1 Year 2 Year 3 Year 4 Year 5
Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964
Increase 10% 61,267 82,981 133,152 235,364 628,296
Total 673,941 912,787 1,464,669 2,589,005 6,911,260
Interest increase
Year 1 Year 2 Year 3 Year 4 Year 5
Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964
Increase 15% 91,901 124,471 199,728 353,046 942,445
Total 704,575 954,277 1,531,245 2,706,687 7,225,409
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Compare Sale decrease 5% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958
57,194,526
106,289,280
304,311,990
1,096,506,750
Sale decrease 5%
1,115,248
2,859,726
5,314,464
15,215,600
54,825,338
Net Sale 21,189,710
54,334,800
100,974,816
289,096,391
1,041,681,413
Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Gross profit -2,430,146.90
30,057,143.70 50,156,112.00
159,631,041.50
588,758,447.50
Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -7,572,019 21,641,693 36,727,775 135,849,922 525,815,639 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -5,523,330.38 15,435,434.44 23,681,697.38 89,751,360.56 349,734,506.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964
Ready Milk
95
Retained Earning -6,136,004.38 14,605,628.44 22,350,180.38 87,397,719.56 343,451,542.12
Compare Sale decrease 10% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958
57,194,526
106,289,280
304,311,990
1,096,506,750
Sale decrease 10%
2,230,496
5,719,453
10,628,928
30,431,199
109,650,675
Net Sale 20,074,462
51,475,073
95,660,352
273,880,791
986,856,075
Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Gross profit -3,545,394.80
27,197,417.40 44,841,648.00
144,415,442.00
533,933,110.00
Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -8,687,267 18,781,967 31,413,311 120,634,322 470,990,302 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -6,638,578.28 12,575,708.14 18,367,233.38 74,535,761.06 294,909,168.62 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -7,251,252.28 11,745,902.14 17,035,716.38 72,182,120.06 288,626,204.62
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Compare Sale decrease 15% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958
57,194,526
106,289,280
304,311,990
1,096,506,750
Sale decrease 15%
3,345,744
8,579,179
15,943,392
45,646,799
164,476,013
Net Sale 18,959,214
48,615,347
90,345,888
258,665,192
932,030,738
Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Gross profit -4,660,642.70
24,337,691.10 39,527,184.00
129,199,842.50
479,107,772.50
Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -9,802,515 15,922,241 26,098,847 105,418,723 416,164,964 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -7,753,826.18 9,715,981.84 13,052,769.38 59,320,161.56 240,083,831.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964
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Compare Sale decrease 15% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958
57,194,526
106,289,280
304,311,990
1,096,506,750
Sale decrease 15%
3,345,744
8,579,179
15,943,392
45,646,799
164,476,013
Net Sale 18,959,214
48,615,347
90,345,888
258,665,192
932,030,738
Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Gross profit -4,660,642.70
24,337,691.10 39,527,184.00
129,199,842.50
479,107,772.50
Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -9,802,515 15,922,241 26,098,847 105,418,723 416,164,964 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -7,753,826.18 9,715,981.84 13,052,769.38 59,320,161.56 240,083,831.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -8,366,500.18 8,886,175.84 11,721,252.38 56,966,520.56 233,800,867.12
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Cost increase
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Compare Cost increase 5% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Net Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Cost of Goods sold increase 5% 24,800,850 25,491,539 53,359,699 135,938,616 475,569,113 Gross profit -2,495,892.00 31,702,987.20 52,929,580.80 168,373,373.55 620,937,636.75 Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -7,637,764 23,287,537 39,501,244 144,592,254 557,994,828 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -5,589,075.48 17,081,277.94 26,455,166.18 98,493,692.61 381,913,695.37 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -6,201,749.48 16,251,471.94 25,123,649.18 96,140,051.61 375,630,731.37
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Compare Cost increase 10% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Net Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Cost of Goods sold increase 10% 25,981,843 26,705,422 55,900,574 142,411,884 498,215,262 Gross profit -3,676,884.70 30,489,104.40 50,388,705.60 161,900,106.10 598,291,488.50 Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -8,818,757 22,073,654 36,960,369 138,118,986 535,348,680 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -6,770,068.18 15,867,395.14 23,914,290.98 92,020,425.16 359,267,547.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -7,382,742.18 15,037,589.14 22,582,773.98 89,666,784.16 352,984,583.12
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Compare Cost increase 15% Ready Milk
Profit/Loss Statement
For the year 1 Ended 31 Dec.
First year Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Net Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Cost of Goods sold increase 15% 27,162,836 27,919,304 58,441,510 148,885,151 520,861,410 Gross profit -4,857,877.55 29,275,221.60 47,847,770.40 155,426,838.65 575,645,340.25 Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -9,999,750 20,859,771 34,419,434 131,645,719 512,702,532 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -7,951,061.03 14,653,512.34 21,373,355.78 85,547,157.71 336,621,398.87 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -8,563,735.03 13,823,706.34 20,041,838.78 83,193,516.71 330,338,434.87
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Ready Milk
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Chapter 7
Summary
As we are determined the possibility of possible business perfo
rms, so we are going to know the feasibility of business so far. Ready milk is a company
provides dairy fresh milk to customers. We try to produce our products by use the best
ingredients and good for health that appropriate with the customers that concern about
healthy. Our company offers 3 kinds of milk to the market, such as Plain milk, Sweet
milk, and Chocolate milk.
Normally Ready Milk is quite popular business because it is dirty and has an
opportunity get risk from community so this is big problem of this business. Although
Ready Milk has a competitor so it will be advantage of this business because we do
different from other. The target group wills also expand too. Ready Milk is the one of
business would like o gain more profit though selling quality milk to market. The key to
succeed in this business compose of good planning, preparation of facing with
unexpected problem, the solution and importance of the capital together with profits.
Another thing that we can notice is the need for big amount of fund to doing fresh milk
so we need big amount of money to support, when business turn critical situation.
Ready Milk is Fresh milk delivered right to your home; consumers will get a
taste of freshness like to eat at the farm. Our company is located in T. Don Sira, Wiang
Chai, Chiang Rai district with an area of about 5 acres. The shed consists of a dairy
cow, Pasteurized milk production and storage of milk. We use STEEP analysis in order
to analyze the external environment that may effect to our business. We have to know
this thing because it let we know how to behave. For our vision and mission will be
identical, we are going to be the best fresh milk. Therefore we attend to control and
manage company following the best standard of milk. The located is fresh and clean,
quality and healthy. Although we practice follow standard of Department of milk, it not
mean we will not get risk or any problem because doing real company is not easy. We
can find with problem that occur from external and internal. Therefore we have to
create strategy for decrease problem and will be secret of Ready milk to do business
continue. However if we create good strategy but we do not have good operation include
Ready Milk
104
with Finance, Marketing, Human Resource and Operation, Ready milk cannot run on
smoothly, then we have to do everything to be balance.
The STEEP analysis including 5 dimensions which are Social, Technology,
Environment, Economy, and Politic. We also analyze the environment as well our
company knows the competitor, customers and competitive clearly after analyze
according to Five Force model. There is one main competitor in Chiang Mai who is
delivery milk. But our company tries to do different from other by delivery fresh milk
to your home. We use market strategy in order to gain more market share in the first
stage. There are many distribution channels that we use to promote our products such
as Trade Show; we will go to promote product by tested. By the way, we also use leaflet
to introduce ourselves to the market and attend the events in Thailand in order to meet
new customers as well.
Our main target group is teenager because from research find that groups have
high volume to drink milk. In the future, analyze the marketing and financial risk
feasibility in business and analyze the SWOT and competitors of our business. And
benefit objective to know the benefit and trends of milk business, the SWOT and
competitors of our business, plan and structure when doing business in real situation,
methods for making high in sale milk, able to apply the plan for getting high
profit/return on investment and manage the business to success. And the plan is most
feasible and high success in real business that able to guide in the future
Ready Milk
105
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Ready Milk
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Ready Milk
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