readmill the conference
TRANSCRIPT
Hello. I’m Henrik from Readmill.
Who am I?
Who am i?
Who am i?
The future of reading devices?
book paperback pdf ereader apps
2500 years ago 150
20
10
4
2008 2009 2010 2011 2012 2013
Ebooks are taking over...
print and audiobooks ebooks
unit sales
And so are eReaders, or?
-36%
2010 2011 2012
ereaders
unit sales
And so are eReaders, or?
2010 2011 2012
ereaders tablets smartphones
5x
40x
units shipped
iPhone3G
iPhone 5
43%
57%
tablet phone
– 60% male, 40% female
– 35% of users are 25-34
– 25% of users are from US
Users on Readmill
use frequency time time per book books quotes comments books started books finished following followers time on web
phone tablet
How do we read?or When do we have dinner in Germany?
00:00 23:00germany US
Time spent
People actively reading
germany US00:00 23:00
Americans go to bed earlier
Commute in Germany
07:00
Commute in Germany
10:00
No explicit dinner time
No explicit dinner time
20:00
00:00 23:00tablet phone
Germans reading
00:00 23:00tablet phone
Americans reading
How long does it take to !nish a book?
tablet phone
us
germany
9 days 18 days 27 days 36 days
Thanks.