Reading, Oxford S2A

The hamburger Business

P2• service n.

e.g. John works in the after-sales service department for Volkswagen.

• serve v. • Dinner will be served from 6pm to 10pm.• We don’t serve coffee here in our shop.• The photo will serve as a reminder of the

days we spent together.• Shop assistants should serve their customers

whole heartedly.

lookThe teacher said he would look into the matter himself.She looked up (from her book) as I entered the room. Look up the time of the next train in the timetable.

She has always looked up to her father.

She looks down on people who’ve never been to university.

investigate

raise one’s eyes

search for … in a dictionary or reference book

admire or respect sb.

consider sb inferior to oneself

P2• It read…

• read v. to have (something)written on it

• The meter reads 1.5 hours.

• Translation:

• 十字路口有块牌子 , 上面写着 “请谨慎驾驶”

• There is a sign at the crossroads, which reads, “Please be careful while driving.”

P3• set up

e.g. A fund will be set up for students in less developed areas.

• outlet • n. store that sells the goods of a particular

manufacturer 商店出售特定制造商或批发商的货物的商店 (here, it means branches of McDonald’s)

• expand

vt. vi. make or become larger

e.g. Metals expand when they are heated.

e.g. The small pocket dictionary was expanded into a larger volume.

• launch

• v. to start an activity, etc.

e.g. We are going to launch a survey of the spending habits of teenagers.

e.g. launch a satellite

e.g. launch a new enterprise

e.g. launch a sudden attack on sb.

P3

P4

• swiftly adv. quickly, fast

• take over: to gain control over sth.• take sth. over from sb. e.g. After the death of the father, his son took

over his business. e.g. We plan to take over the foreign-owned

oil field.• ownership

e.g. a growth in home ownershipe.g. The restaurant is under new ownership.

P5• Introduce vt.  vi.• 1)（与 to连用）介绍 • He introduced his friend to me. 他把朋友介绍给我。 • Let me introduce myself; my name is Simpson.• " 让我作自我介绍吧 , 我名叫辛普森。 " • 2) 倡导；提倡；引进 (... to/ into) = bring in • Our school introduced a new subject . 我们学校开设了一门新

课程。 • Many new machines are introduced into China. 很多新机器被

引进中国。• 3)（与 to连用）引导，使入门 • My younger brother introduced me to Jazz. 我弟弟使我了解

了爵士乐。 • 4 ）提出 • They introduced the idea that children could learn to read as

babies.     他们提出了这样的想法 : 孩子在婴儿时期就能学习阅读。

stand for sth. (no passive): be an abbreviation of sth.

‘UN’ stands for the United Nations.The letters ‘UN’ _____ for the United Nations.UN 是联合国的缩写。WTOWHOPRC

stand

detail n.[C] small, particular fact or item 细节，详情Please give me all the details.请告诉我全部详情。[U] small, particular aspects of sth. 细微的方面A good organizer pays attention to detail.善于组织者考虑问题无微不至。in detaile.g. explain/ describe sth. in detail详细解释 / 描述某事物

P7• establish

v. start and run well; set up

e.g. Nissan has established a factory in England.

• Translation: 这家培训机构创立于 1955年 , 在全球有超过 46 家分校 .

• Established in 1955, this training institute has over forty-six branches around the world.

P7• import

vt. transport into a country; bring in, introduce e.g. import goods from a foreign country

• import n. (usu.pl.)

e.g. imports of raw cotton

export vt. & n. send goods to another country

• harveste.g. We had a good harvest this year.e.g. In the US, winter wheat is harvested in the early summer.

• pack vt. vi. put things into a box, bag etce.g. Have you packed your things?e.g. pack clothes into the suitcase=pack a suitcase with clothes

P7

• personnel n. (pl)

e.g. For lack of skilled personnel ,the company finally had to close down.

e.g. For more information about the job, please contact the personnel manager.

• region n.

e.g. the semi-desert regions of Australia

e.g. He said he had sharp pains in the stomach region/the region of the stomach.

• e.g. (HKSAR) 香港特别行政区• Hong Kong Special Administrative Region

P7

• no doubt

adv. very probably

e.g. No doubt he was just trying to help, but he's spoiled our work.

e.g. We will, no doubt, discuss these issues again at the next meeting.