Reading Between The LinesOf Text/Of Code

How print media and electronic content live in harmony

“Digital technology has changed the way books are sold and published, but it has opened up new possibilities for understanding how people read, as they read” [4]

Book sales in Canada are Thriving; annual book sales rake in $974M [1]

The average canadian reader buys 3 books/month [1]

Online content and print medias, such as books, magazines, and newspapers, have formed a symbiotic relationship; Instead of one putting the other “out of business”, They grow and change together!

To add to that, readers who use both e-books along with their print counterparts will buy on average an extra 18 books/year [1]

Studies show “When they really like an

electronic book, they go out and get the paper

version” [3]

Publishers are beginning to offer a “Netflix” type model of subscriptions to their readers for ebooks

If readers do sign up with a subscription service the data collected from them can give publishers an edge; “publishers can focus their marketing efforts with more precision” [4]

Online sources help publishers predict trends and fulfill what their audiences want to see

“Pinterest has forged close relationships with magazines...It is a leading driver of traffic to certain magazines” [2]

some of the most popular content on Pinterest is magazine quality photos and journalism [2]

Pinterest is making an effort to work more hand in hand with with publishers [2]

“While Pinterest could be a huge threat to traditional print publications, it can also be an opportunity”-Bob Gilbreath [2]

“Pinterest is hoping to broaden its relationships with publishers through its promoted pins program...Companies would pays Pinterest to help increase its visibility on the site” [2]

Even though people “interact with a mix of paper magazines and books, as well as tablets, smartphones and e-readers” they are not limited, “using one kind of technology does not preclude them from understanding another” [3]

Studies have found only a few significant

differences in reading speed or comprehension

between paper and screens [3]

studies have begun to say “any discrepancies in reading comprehension between paper and screens will shrink as people's attitudes continue to change” [3]

when given access to multiple forms of literature, people don’t favor one over others, they go for anything and everything they can get their hands on

”They want books to be available wherever they are,” Mr. Rainie said. “They’ll read an ebook on a crowded bus, curl up with a printed book when they feel like that, and go to bed with a tablet.” [5]

The Pew study ( telephone survey of 1,520 adults in the US) had results of:

13% said that they used their cellphones for reading in the past year

15% said that they had used one for books this year

6% said they read books only in digital format

38% said they read books exclusively in print

28% percent are reading a combination of digital and printed books

in 2016 [5]

“to improve print and online newspapers ...identify the pros and cons of both media. From there, journalists and media organizations need to keep and improve upon the pros while eliminating or mitigating the cons”[6]

what one form of newspaper lacks the other has the potential to pick up the slack

“newspapers need to look at readership preferences based on societal, cultural and technological changes” [6]

Print Pro:-Higher chance of accurate info (more time to research articles) -A sense of “wholeness” (more attention paid to variety and balance) [6}

Print Con:-Minimal and slow interactivity-Cannot access as easily-Costs money [6]

Online Con:-More mistakes made in haste to get story up first-Too many distractions/ can be cluttered- Stories can be too bare or general[6]

Online Pro:- Interactivity (reliable blogs, videos, maps, etc.)-Speedy-Free for the most part[6]

as print and online papers improve individually and together, the results will be more effective news delivery [6]

“For this to happen improvements have to be made to both content and presentation – the two main driving forces behind increasing readership” [6]

Examples of Potential Improvements:

-Online newspapers should share national stories, but also the more “localized” stories that are found in print newspapers

- Print newspapers should share stories with “go and do” information , that send the readers to the paper’s online site[6]

The advancement of the internet has allowed not only info to be more accessible and travel faster, but creativity as well!

Kenneth Goldsmith created a class “Wasting Time on the Internet.”; and during it “ Students would do just that, prob the tedium of the internet” [7]

from teaching the class he found the class “became a creative ferment of improvised dance, trust experiments and inquiries into the modern nature of the self and the crowd.” [7]

Goldsmith iterated, “Theorists say the internet is making us dumber, but something magical happened when my students wasted time together. They became more creative with each other... They say we’re not reading; I think we’re reading all the time, just online” [7]

Goldsmith theorised the mix of print media and online content will change our ideas of the “educated person”:

“We still read great books, and there is a place for great universities. But an educated person in the future will be a curious person who collects better artifacts. The ability to call up and use facts is the new education. How to tap them, how to use them” [7]

“Basic human qualities haven’t changed. I can find Plato in online life. When I read Samuel Pepys’s diary I see Facebook posts. We just find new ways to express things.” [7]

Bibliography Photographs:Found from Picjumbo and other stock image sites (in order of appearance)

Creative Designer & Photographer WorkspaceBy Viktor HanacekYoung Woman Reading eBooks on Her iPad TabletBy Viktor HanacekMan Reading a Book in a ChairBy Viktor HanacekYoung Woman Reading a Book on Her iPadBy Viktor HanacekWoman Checking Her Website Stats On Her SmartphoneBy Viktor HanacekGirl Checking Tumblr on Her MacBook ProBy Viktor HanacekBusiness Man and Woman Handshake in Work OfficeBy Viktor Hanacek Man Browsing on his iPhoneBy Viktor Hanacek ard Work with a BookBy Viktor Hanacek

Woman Reading a Book By Viktor Hanacek

Web Designer Sketching a Wireframe Layout Ideas in a NotebookBy Viktor HanacekWoman Using Her Smartphone While Working Remotely on LaptopBy Viktor HanacekGirl using Tablet on the GardenBy Viktor HanacekNicely Dressed Woman Using Her Phone in a CarBy Viktor HanacekReading News on iPhone 5S GOLDBy Viktor HanacekMan Working on Website LayoutBy Viktor HanacekBusiness Woman Working on Laptop in Her OfficeBy Viktor HanacekMagSafe Charging Cable and MacBook Laptop PortsBy Viktor HanacekOutdoor Garden Office Working Desk With LaptopBy Viktor HanacekGirl Reading a Blog in a BedroomBy Viktor Hanacek

*All apple products and other brands featured in photos are registered trademarks of their companies

Bibliography Information Sources:[1]Matrix, Sidneyeve. "Re: Module 03 Lecture 01: Print Media: Books." Video blog comment. N.p., 2017. Web. 1 Mar. 2017.

[2]Haughney, Christine. "Publications See Pinterest as Key Ally." New York Times, 22 Sept. 2014, p. B1(L). Academic OneFile, go.galegroup.com/ps/i.do?p=AONE&sw=w&u=queensulaw&v=2.1&id=GALE%7CA383131321&it=r&asid=0f780e5cd6741f212e8aa23bef3281c0. Accessed 1 Mar. 2017.

[3]Jabr , Ferris . "The Reading Brain in the Digital Age: The Science of Paper versus Screens." N.p., 11 Apr. 2013. Web. 1 Mar. 2017.

[4]Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?" N.p., 13 Jan. 2015. Web. 1 Mar. 2017.

[5]Victor, Daniel. "No, the Internet Has Not Killed the Printed Book. Most People Still Prefer Them."

N.p., 2 Sept. 2016. Web. 1 Mar. 2017.

[6]Lee, Lorraine. "Print and Online Newspapers: Working Together, Becoming Stronger." N.p., 28 Aug. 2008. Web. 1 Mar. 2017.

[7]HARDY, QUENTIN. "Wasting Time on the Internet? Not Really." N.p., 5 Aug. 2016. Web. 1 Mar. 2017.