reading bell ringer tuesday, november 9, 2010 think about the last time you asked someone to do...
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Reading Bell RingerTuesday, November 9, 2010
Think about the last time you asked someone to do something for you (could be a parent, grandparent, friend, sister, brother, teacher, etc.)
Then, answer this question in complete sentences:
What did you want them to do and how did you persuade, or convince, them to do it?
Unit 3: Persuasion and the Media
Essential Question: How does American media affect our society?
Writing: In two weeks you will write a persuasive essay that focuses one either a positive or negative effect of American media.
Project: Design a strand of advertisements that use many different propaganda techniques for a product that you create .
Today in Class
• Objective: SWBAT (Students Will Be Able To)– ask relevant questions about a text/ad that could
be researched.– Define each persuasive vocabulary term
• Agenda:– Introduction to persuasion vocabulary– What makes a good argument?– Introduce 3 persuasive techniques– Exit Slip
Persuasion Vocabulary• Persuasion
The act of convincing someone to think or act a certain way.
• OpinionHow someone thinks or feels about a certain topicSynonyms for opinion: Argument or Position
• Issue/Topic: What an argument is about (does not include an opinion)– Argument: Students should not have to wear school uniforms– Issue: School uniforms
• Pro: The positive sides of an issue• Con: The negative sides of an issue
• Evidence: Proof or factsDoes evidence, facts and proof make arguments stronger or weaker?STRONGER!!!
LOGO Persuasive Devicesa.k.a.
propaganda
Persuasive Devicesa.k.a.
propaganda
Propaganda
Techniques used to influence opinions, emotions, attitudes or behavior.
The purpose is to benefit the sponsor (make $$$$).
Makes audience believe in something or want to do something.
Persuasive Devices
Testimonials1
Bandwagon2
Loaded Words3
Name Calling4
Snob Appeal5
6 Plain Folks
Testimonials
Have another customer or a famous person tell you how good the product is after using it themselves.
Example: “I tried this product and now I will never use
anything else!”
Why does this work? People listen to others they trust (friends,
parents). People also want to do what celebrities do (association).
Testimonials
Britney Spears drinks Pepsi. Pepsi helps Britney stay energized and ready to sing. She dumped K-Fed because he dissed Pepsi.
Lebron Jamesdrinks Sprite. It helpshim dunk the ball overKobe. Nothing is better to quench your NBA-
sized thirst!!!
Celebrity-Endorsedproducts
Bandwagon
Invites you to join the crowd.Everybody’s doing it!
Example: “Don’t be the only one without one. Make sure
that you have the Twilight book just like your friends!”
Why does this work? It’s similar to peer pressure – you want to be
part of the group.
Bandwagon
Everybody’s doing it!
Join the crowd! Be one of us!
You would be an idiot if you didn’t trythis product!
A great A great movement is movement is
beginning. Be a beginning. Be a part of it!part of it!
Loaded Words
Uses extreme language to create an emotional response or connection Can be positive or negative words
Example: Get amazing results with Oxyclean. Your
whites will be spectacularly white and you will have a weapon against the dreaded stain.
Why does this work?
Loaded Words
Example:
Positive Example:
It is your patriotic duty to save this country and vote for me!
Positive Example:
It is your patriotic duty to save this country and vote for me!
Negative Example:
We can’t have gangs of dangerous youths roaming the city with no purpose.
Negative Example:
We can’t have gangs of dangerous youths roaming the city with no purpose.
What kind of propaganda?
Definition:
Uses a statement from someone who has tried the product.
Testimonial
What kind of propaganda?
Definition:Uses very strong words to get a
response from you.
Loaded Words
What kind of propaganda?
Definition:
Tries to get you to do something because everyone else is doing it.
Bandwagon
Testimonial
What kind of propaganda?
Buy this product today if you want to get rid of your disgusting and embarrassing acne problem!
You will look radiant and everyone will adore you with your new skin!
Loaded Words
“Everyone on the block has a Wii! You should
too.”
Bandwagon
What kind of propoganda?
According to Jason Brown, an avid reader, the Kindle makes life so much easier. “With the Kindle I can store up to 10,000 books or newspapers. It is saving me so much space. It is also easy to use; I love my Kindle!”
Testimonial
Is there propaganda? What kind?
Testimonial
What kind of propaganda?
All natural Spider Repellent is safe to use around pets and children. There
are no dangerous chemicals that could make them sick or even kill
them!
Loaded Words
Now for some commercials…
Testimonials
Bandw
agon
Loaded Words
YouTube Videos
Verizon WirelessProactive
Hercules Hook
Persuasive Devicesa.k.a.
propagandaContinued…
Persuasive Devicesa.k.a.
propagandaContinued…
Persuasive Devices
Testimonials1
Bandwagon2
Loaded Words3
Name Calling4
Snob Appeal5
6 Plain Folks
Name CallingCalls others names, puts them down,
or tries to show them up in order to make themselves look better
Aka: mud slinging
Example:“Our competitor’s products break
down, fall apart, and just don’t do the job. Our product works perfectly!”
Why does this work?
Snob Appeal
Wants to flatter and make you feel better about yourself for buying this product
"Buying our product will make you better than everyone else--especially since other people can't afford it."
Why does this work?
Snob Appeal
The Ultimate Driving Machine
Plain Folks
Shows ordinary people doing ordinary things
Often times, politicians will dress and act like common folks to appeal to the common folk
Why does this work?
http://www.veoh.com/collection/s212037/watch/e96048dpcEkW3b#watch%3De96047k3wMJYHt
Bill Clinton ate at McDonald's and confessed a fondness for trashy spy novels. George Bush Sr. hated broccoli, and loved to fish. Ronald Reagan was often photographed chopping wood, and Jimmy Carter presented himself as a humble peanut farmer from Georgia.
Now it’s your turn:
Strike a pose!Name CallingSnob AppealPlain Folk
Definition
Uses flattery to sell their product
SNOB APPEAL
Definition
Use every day people doing every day events
Plain Folks
Definition:
Puts opponent or company down and talks trash about them
Name Calling
My opponent is a flip-flop man who cannot make up his mind. He changes mind with the breeze! How could anyone follow such a weak-willed flip-flopper?
Name Calling
SNOB APPEAL
Of course you have a flat screen TV. Only the best people have one.
SNOB APPEAL
Plain Folks
Now for some commercials…
Nam
e Calling
Snob A
ppeal
Plain Folk
Commercials
All StateGrey Poupon
Obama vs. EdwardPC vs Mac
Create an Ad
Find a partnerPick your favorite type of persuasive
deviceCreate an advertisement using that
persuasive device to sell jewelryAfter 5 minutes, show your
advertisement to your partner and have them identify what persuasive device you used
The Ultimate Review!!!
What kind of propaganda?
George Forman, famous football player, says, “My health has improved since I started using this grill.”
Testimonial
Is there propaganda? What kind?
You should buy these new Nike shoes. If you don’t you will be the only one at school without them!
Bandwagon
What kind of propoganda?
The Great Gatsby is the book that everyone will have in their beach bag this summer. Don’t be left out!
Bandwagon
What kind of propaganda?
According to Memphis Tigers Basketball player, Robert Dosier, Nike shoes are the only way to go. “I wear Nike’s at every game,” he says, “they never let me down.”
Testimonial
Is there propaganda? What kind?
Try the newest fishing lure from Bob’s Fishing Warehouse. It will help you catch more fish!
Tony, who is a championship fisherman, says, “This new fishing lure is the best thing I have ever tried!”
Testimonial
Is there propaganda? What kind?
Everyone will be voting for me on election day. Don’t be the only one who doesn’t do the right thing!
Loaded Words
Is there propaganda? What kind?
The senior class trip will be held at Big Mountain from December 12th to 15th. Big Mountain is the best ski resort on the East Coast. Don’t even think of not going on the senior class trip. Absolutely everyone who is anyone is going on the trip.
Bandwagon
What kind of propaganda?
If you don’t vote for me there will be devastating effects. Terrorists will gain control of this country if my opponent takes office because he is weak! I will be a strong leader and protect this country!
Loaded Words