How to get featured in the App Store?

PDF Expert for Mac - “App of the Year”

Spark - “Best of 2015” on iOS

pic from wwdc

pic with TIM

• 8 Productivity apps

• 45 million downloads

• Top charts on the App Store

• Paid business model ($2.99 - $9.99 per app)

• 85 people

Product is the King

• Does one specific task

• Appealing to a wide audience

• Example: Scanner Pro

Design and UX

Be relevant

• Stay innovative

• Align your development with Apple

• Examples: iOS 9, Apple Watch, WWDC

• Think about value for platform

Get noticed by Apple

• Try highly targeted Facebook Ads (SF and Cupertino)

• Send your pitch to app_store_promotion@apple.com

• Attend WWDC and meet people from Apple

Some tips:

Understand Apple’s Editorial Calendar

Localize

• High regional growth

• Apple pushes new markets

• Localize to get global coverage

Make a great product.

Denys Zhadanovdenys@readdle.com

@denzhadanov

“Nothing ventured - nothing gained.”