Brief introductionof Bethany’s BMPManifesto in 2 pages

Read my manifesto in two pages! 1.Departmental Vision:

‘ To optimize and create the best branding experience to empower youth’

‘Best branding experience’ - two phases:

Phase 1. Make target stakeholders to connect AIESEC with desired AIESEC attributesPhase 2. To turn our Stakeholders into Net promoters and amplify AIESEC brand

‘Empower Youth’:A Better EwA + enhanced value of ELD -> contribute to the core business of AIESEC-> more creation of changing agent-> to amplify the best branding experience(create a beneficial cycle)

2.SWOT analysis: [Strengths]- High quantity of Branding and Marketing Activities to build relevance- Diversified publications- Massive online-engagement

[Weaknesses]- Quality of work- Dis-alignment of walking brand - Lack marketing expertise and knowledge management

[Opportunities]-Split of ER and BMP-Increase of TLP roles-Gatekeeping and up-grading the quality of publications and promotions- More tailor-made strategic marketing plans

[Threats]- Increase of competitors with similar marketing position- Increase of competitors using similar on-line engagement

Read my manifesto in two pages!

Two Key Focus Areas:

Optimization: Value-creation:

Cross-Departmental Synergy

Maximization

Leveraging Extensive Marketing Channels

tailor-made, Bottom Up Marketing

Strategies

walking brand evolution

Quality Up-Grading

Product development