read it and reap: showcasing pgs in the media what’s your story?
TRANSCRIPT
Read It and Reap:Showcasing PGS in the Media
What’s your story?
Discussion agenda
The value of publishing stories
Finding story ideas
External vs. internal stories
Reward program
Submitting your idea
Creating value through the newsPositive news stories about our solutions & successes help:
•Build credibility
•Generate sales leads
•Position PGS as an industry leader
•Increase awareness and familiarity of our offerings
•Build relationships with customers
What’s a good news media story?Newsworthy topics include…
•Sales orders
•New products or services
•Examples of where we’ve solved a customer problem
•Industry/customer events, presentations, awards
What’s a good news media story? Story ideas can also come from…
PGS business successes• New customers• New regional markets• New business/public partnerships
Community leadership• Helping customers/communities recover after
disasters• Employee volunteerism• Individual employee accomplishments, etc.
External or internal?Ideas like these will make great internal articles:
•Minor upgrades to existing offerings
•Completing a customer project ahead of schedule/under budget
•New office location openings
•Minor sales transactions
•New/upgraded offerings required by industry regulations
•Internal organizational changes
these can be communicated in…
insideGE
‘Read It and Reap’ Rewards Program– Submit your story idea
– Those with news value will be developed into professionally written trade articles
– GE’s public relations agency will work to place your story with the trade press
If your story is accepted for trade publication
you receive a $100 certificate to the GEAR rewards website!
– Internal stories will be developed and placed, earning you bragging rights and positive exposure for your efforts!
How to submit a story idea
•Visit the Commercial Communications section of the PGSPlace intranet
•Complete the “Submit Your Story Idea” online form located in the Public Relations box (under “Story Development Tools” dropdown menu)
That’s it!
Select the “Communications”
link in the Functions section
Select “Submit Your Story Idea” in the
PR section
PGS PR contact informationIf you have any questions or comments about a story idea, or the submission process, please contact:
Michael Goldstein
Commercial Communications Leader
(678) 844-6653
We look forward to hearing your story ideas!
PGS= Pretty Great Stories!