reaching the “ disadvantaged ”
DESCRIPTION
Reaching the “ Disadvantaged ”. “ We Love Eating ” PAU education project Scientific board and city coordinator meeting Barcelona 16 June 2014. 8 Action Verbs. 1. Contextualise 2. Identify 3. Universalise 4. Exchange 5. Integrate 6. Demonstrate 7. Counter 8 Learn. - PowerPoint PPT PresentationTRANSCRIPT
World Health Communication Associates
Reaching the Reaching the “Disadvantaged” “Disadvantaged”
“We Love Eating”PAU education project
Scientific board and city coordinator meeting Barcelona
16 June 2014
Franklin Apfel MD, MHS – Managing Director,World Health Communication Associates
8 Action Verbs
• 1. Contextualise• 2. Identify• 3. Universalise • 4. Exchange • 5. Integrate• 6. Demonstrate• 7. Counter• 8 Learn
Contextualise Enjoy Shopping for Healthy Food
Enjoy Cooking
Enjoy colourful fruits and vegetables
Enjoy Physical exercise
Enjoy Drinking Water
Enjoy eating together
IdentifyAbout 1 in 2 persons have inadequate or
problematic health literacy (HLS-EU Consortium 2012)
European Health Literacy Survey-Tool
What does it measure ?Accessing, understanding , appraising and applying
Why is Health Literacy important
Health Outcomes of Weak Health Literacy•Poorer health choices•Riskier behaviours•Less use of preventive services •More delayed diagnoses •Poorer understanding of medical conditions•Less adherence to medical instructions •Poorer self-management skills •Increased risk of hospitalization •Increased mortality risk•Higher health costs
WHO Healthy City publication – includes attributes of
health literate http://www.euro.who.int/en/health-topics/environment-and-health/urban-health/
publications/2013/health-literacy.-the-solid-facts
12
Social Gradient
Universalise
Exchange
Messages from “poorly reached”1.Know more about us.2.Reframe ‘hard-to-reach’ as ‘poorly-reached’ system failures.3.View immunisation as one part of larger health challenges.4.Integrate us into mainstream programmes.5.Involve us in all stages of programmes aimed at enhancing our inclusion and health.6.Adapt governance and health systems to be more inclusive.7.Health Mediators and other community health workers are critically important resources – they need to be supported.8.Be accessible and respectful.9.Beware of incentives that could be viewed as bribes for compliance.
Integrate
Demonstrate
Attributes of Health Literate City•Provides political leadership •Measures/Integrates•Trains workforce•Engages with target populations•Applies universal precautions•Aids navigation•Provides understandable materials
Counter
Learn
Thank You
Twitter- @franklinapfel