James GarrowPhiladelphia Department of Public Health

Reaching Everyone in an Emergency:

vulnerable populations messaging in the 21st century

Whole Communityvs.

Special Populations

Whole CommunityCore Principle #3

Strengthen what works well in communities on a daily basis

• 56% of Americans have a profile on a social media network

• 22% of Americans use social networking sites "several" times per day

• Facebook recorded more than 155 million unique visitors from the US last month

• The average Facebook user spends more than 400 minutes per month on the site

• Twitter users post more than 175 million tweets per day

• More than 60 hours of video is uploaded to YouTube every minute

• About 24% of the general public would use social media to notify friends and family that they are safe during a disaster situation

• 80% of the general public believe national emergency response organizations should monitor social media sites routinely to prepare for prompt responses

• Among online survey respondents, 39% said they expect first responders to arrive less than an hour after pleas for help are posted online

• 88% of blacks and Hispanics own cellphones, compared to 87% of whites

• Blacks and Hispanics are more likely than whites, by a statistically significant margin, to do all of the following things on their cell phones

Sounds great, but has anybody actually done

anything like that before?

• Video!

• Masking instructions

• Talking heads

• Press conferences

Support for multiple languages

United Way 211 couldn't provide updates quickly

enough via phone, turned to Twitter and Facebook to

disseminate "sticky" messages

bitly.com/NAOk3x

Better best practices?

MonitoringEngagement

Community participationStorytelling

Monitoring

Engagement

Community Participation

facebook.com/JoplinTornadoInf

o

Storytelling

bitly.com/OsvsAN

For more info:@jgarrow

about.me/jgarrow

Thank you, SOPHE!