reach your marketing and sales goal - unique venues · professionals just like you. through...

Reach YourMarketing andSales Goal

Marketing Services 2018

Reaching your goals. It’s what you strive for every day. Getting there can be tough. And for many of you, marketing is that thing you do when you can “fit it into” your daily schedule.

You need a marketing company that understands your uniqueness. A company that knows how to bring your venue to life through digital and traditional marketing strategies. Let us be your guide to reaching your goals.

Unique Venues focuses on three areas while helping you achieve your goals. MARKETING, COMMUNITY and SUPPORT.

Unique Venues Marketing Services 2018 | 1

MARKETINGBeing competitive is a must. Each day, thousands of venues are trying to reach the same goals as you. A strong marketing plan goes a long way in achieving the revenue goals that you set. In today’s marketplace, how a venue gains exposure and presence is diverse and ever-changing. Unique Venues is always one-step ahead, providing the marketing services you need to reach your goals.

Lead GenerationEach day, hundreds of leads flow through Unique Venues. Some are through direct search, some through the assistance of our lead specialists, and some through direct contact with you. Our leads are filtered to bring you the business you want.

NetworkWith over 32 years in the industry, planners know us. Today, we have a network of over 55,000 meeting and event planners who use us as their go-to resource for finding one-of-a-kind venues like yours. They know us, and we’ll make sure they know you.

Online SearchGetting to the top of the search results can seem insurmountable. Unique Venues’ strong organic presence on Google and other search engines makes you “findable” in a crowded marketplace. And, we don’t stop there. We offer paid search services as well. This combination makes you ever-present in key searches locally, regionally and nationally.

UniqueVenues.com and UniqueVenues.caUniqueVenues.com is the largest directory of non-traditional venues in the industry. You won’t find traditional cookie-cutter venues mixed in with yours. We keep our presence pure and unique. Be seen by the millions of users that conduct searches each year.

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COMMUNITYAt Unique Venues, we’ve created a league of our own…a community of professionals just like you. Through education and networking initiatives, we make reaching your goals faster and easier.

Annual Member ConferenceThis is a FREE annual event exclusive to venues who use Unique Venues’ marketing services. Called UVAMC, attendees experience quality sales and marketing training, venue tours, networking, collaborating, and re-energizing for free!

Online Community ForumLooking for answers to questions when marketing and operating your venue? This forum connects you to thousands of colleagues throughout the USA and Canada who do what you do every day. Collaborate, share, and network with fellow venue members right from your own office, anytime.

E-NewslettersOur monthly industry e-newsletter keeps you aware of industry happenings and trends. Our members-only quarterly newsletter helps you stay in touch and on-point with your membership services. ResourcesWhether through assistance from our Membership Services team, guidance from our Marketing Advisors, or online resources available in your Membership Dashboard, you can count on us to help develop the skills you need to achieve success.


1. Lead Generation ••••Our lead pipeline is unmatched. We qualify leads based on location, group size and event type to make sure that the leads you receive are the kind of leads you want. Leads are sent via email and also archived in your venue Membership Dashboard.

2. Basic Online Profile •Our basic profiles provide planners with critical information in a fresh design: key venue information, 30 images, and one video.

3. Directory Listing in UV Magazine ••••Unique Venues Magazine introduces professional meeting planners to the features, advantages and benefits of using non-traditional venues. The magazine is distributed three times per year and each edition goes to 57,000 qualified planners via digital and print methods. We include all of our venues in the exclusive directory in each edition.

4. News and Specials Posting ••••Keep planners in the know with the latest news and specials for your venue. Post directly to your online profile on UniqueVenues.com / UniqueVenues.ca and we will also feature your posting on the website News and Venue Specials pages.

5. UV Learning Lab ••••We not only provide you with leads, we provide you with learning tools as well. Our Learning Lab is a hub with educational materials to help you grow your business.

6. UV Community Forum ••••This member to member tool helps you share ideas, resources and solutions. Access this B2B resource through your Membership Dashboard. BTW…popular conversations and resources are archived in our new UV Learning Lab.

7. UVAMC Complimentary Registration ••••Keynote speakers and presenters, roundtables, networking, BEST OF Awards Celebration, host city venue tours, Member appreciation party and so much more! Registration for one participant per venue is included in all packages except the Core-No Lodging package. Premium package marketers receive two complimentary registrations.

8. Expanded Online Profile •••*Planners want and need critical information about your venue. Our expanded profile provides an abundance of relevant information including a venue overview, event space images and capacities, dining, catering, lodging, technology, planner services, nearby attractions and client testimonials. Think of itas a website within our website.

9. Targeted SEO Program •••*Our digital marketing team does all the behind-the-scenes work to make sure your profile is fully optimized for searches on Google and other search engines.

10. Social Platform Links •••Facebook, Pinterest, Twitter and more. We provide links to your social platforms on your profile so planners can connect with you directly from Unique Venues.

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Marketing Services

• CORE• COMPREHENSIVE• PRIORITY• PREMIUM

* AVAILABLE À LA CARTE


Marketing Services11. Top Pick Lists •••Our lists let planners know about the best of the best when it comes to conference and event spaces. Be featured in one of our lists!

12. Homepage Exposure – Rotating Image •••Join other upper level package marketers with a randomized featured venue image on the home page of UniqueVenues.comand UniqueVenues.ca.

13. Custom Domain Registration and Hosting •••If you offer conference and event space rentals as an auxiliary of your core mission, chances are your webpages are buried in the depths of the your main website. We can help with a unique URL that leads potential clients to your Unique Venues expanded profile.

14. Print Ads in Unique Venues Magazine ••*Become more visible with an ad in one of our magazine editions. We offer full-page and half-page ads to feature your venue.

15. Regional and National E-Mail Marketing ••Nearly 40,000 professional planners receive our email marketing campaigns. We provide unparalleled access to regional planners from coast to coast in the US and Canada. You create your ad and we distribute it for you. It’s that simple.

16. Digital Content Marketing •*When it comes to digital marketing, content is a must. Choose between a blog post or an infographic to highlight your venue to meeting and event planners.

17. Online Business Directory Listings •*We do the legwork to identify 20 top online business directories as a means to boost your presence and exposure. More presence equals more leads!

18. Targeted Digital Ad Campaigns •*We boost your venue’s web presence with a paid ad campaign on Google or Facebook. You pick the market and platform, our team will do the rest.

19. Venue Showcase Video •*We dusted off the cobwebs from our old Venue Viewers, spiced up the technology, and BOOM…we’ve created a great video for showcasing all that your venue offers. The process is simple…you give us the info, we do the creative. Bonus...the video is yours to use as you wish!

A Note About UVAMC: $395 registration fee for Core Without Lodging ($595 package). Premium package marketers receive two complimentary registrations. Additional registrations can be purchased for $395 per registrant.

CORE$1,595 With Lodging

$1000 Discount for Venues Without Lodging

$3,795 With Lodging$1000 Discount for Venues Without Lodging

COMPREHENSIVE

Online Profile with 30 Images & One Video

3rd Tier Listing with Photo

Lead Generation

Directory Listing in DigitalUnique Venues Magazine

Unlimited News & Specials

Unlimited Access to UV Learning Lab

Community Forum

One Free Registration to UVAMC$395 registration fee for Core Without Lodging ($595 package)

CORE PACKAGE PLUS:

Upgrade to Expanded Profilewith 30 Images and Five Videos

Upgrade to Mid-TierListing with Photo

Social Platform Links on Profile

Rotating Homepage Image

Top Pick List Inclusion

Targeted SEO Program

Custom Domain Registration & Hosting


All prices are US Dollars.

2018 Marketing Packages



PRIORITY PREMIUM

COMPREHENSIVE& CORE

PACKAGE PLUS:

Upgrade to Top-Tier Listing with Photo

One Half-page Ad inUnique Venues Magazine

One Regional or MarketSegment Email

Marketing Campaign

PRIORITY, COMPREHENSIVE & CORE PACKAGE PLUS:

20 Online Business Directory Listings

Upgrade to Full-page Ad inUnique Venues Magazine

Targeted Digital Google or Facebook Ad Campaign

Digital Content Marketing(Blog or Infographic)

Additional UVAMC Registration

Venue Showcase Video



2018 Marketing Packages

Climb HigherAdd additional services tomaximize your climb to thetop. Our à la carte services can add just the right elements to completeyour marketing and sales plan.


“A big thanks to Unique Venues! Because of your marketing services, BGSU has just booked the largest conference we have ever hosted. We are overjoyed and tip our hats to the work you do.”

Kelly BeardBowling Green State University

À La Carte Pricing

Expanded Profile – $995

Targeted Email Marketing Campaign – $995

Half-Page Print Ad – $1495

Full-Page Print Ad – $2495

Targeted SEO Program – $195

20 Online Business Listings in Top Directory Websites – $795

Targeted Digital Ad Campaign on Google or Facebook – $495

Digital Content Marketing (Blog or Infographic) – $350

Venue Showcase Video – $995

Additional UVAMC Registration – $395

Consulting Services – Contact UV for Pricing

Individual and Intern Accommodation Marketing – Packages begin at $4995



Trust UsYou won’t be alone.

We get what you do and will be your partner in every aspect of your marketing efforts.

“I have great appreciation for Unique Venues’ customer service. They are timely in answering my questions and listen to my suggestions. This is huge in maintaining business relationships.”

Brian WeinerRWJ Hamilton Conference Center


Marketing AdvisorsUnique Venues has a team of Marketing Advisors who have walked in your shoes. We get what you do…your challenges, your demands and your opportunities. Our job is to be your guide in selecting the best marketing services that are within your budget and help you reach your goals.

Membership Services TeamYou may have questions regarding how to execute some of your services. Maybe you just want a refresher on all the services you purchased. Contact a Member Services Rep with the click of the send button or with a call.


We’re here to help you reach your goals.

Jeff [email protected]

Shannon [email protected]

Ann McKenzie [email protected]

Lisa Morrell [email protected]

Todd [email protected]

Alyson [email protected]

Jeanne [email protected]

Anne [email protected]

Chuck [email protected]

SUPPORTOur team of professionals stand ready to help you along the way. Whether you are trying to select the services that are right for your venue, or you need help carrying the load, we’ve got your back.


Unique Venues by the Numbers

“I use Unique Venues all the time for my events in NYC. I have made some wonderful discoveries with your organization’s help!”

Robin Gardner, CMP, CMM, Deloitte Services

Planner Profile

Total Planner Network: 66,000

Planners Subscribing to Unique Venues Magazine: 57,000

Planners Receiving Email Marketing Campaigns and E-Newsletter: 40,000

Planners By Market Segment

Association 19%Corporate 33%Educational 8%Fraternal 2%Government/Military 6%Non-profit 15%Religious 7%Special Events 7%Youth/Sports 3%

UniqueVenues.comTotal Number of Unique Site Searches: 1.4 Million

Total Number of Profile Views: 1.8 Million

Average Number of Unique Profile Views: 1,900 Per Venue

Sampling of Organizations Who Use Our Lead ServicesHabitat for Humanity of TorontoCanadian Nurses AssociationAnglican Church of North AmericaWorld VisionPeople to PeopleWorld Wildlife FundCapital OneUS Environmental Protection AgencyYouth Atlantic Treaty Association

Unique Venues by the Numbers

Lead CategoriesMeeting/Conference/Training 52%Special Event/Social Event 24%Corporate/Association Special Event 13%Wedding Reception 8%Youth Event/Camp 3%

UniqueVenues.com866.266.6857

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reach your marketing and sales goal - unique venues · professionals just like you. through...

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