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A DIVISION OF

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mobilda.com

ABOUT USOver the last 7 years Mobilda has successfully collaborated with hundreds of app developers, assisting them in defining their unique vision into an individual mobile marketing strategy in-line with their KPI goals. Mobilda’s unique selling proposition couples a personal, hands - on approach with a deep technological understanding, allowing us to stay a step ahead of the pack.

Our technological abilities allow us to target direct traffic purchased by our proprietary RTB platform and advanced ad server, through to our owned and operated monetization solutions efficiently tracked by Mobilda’s fully transparent reporting dashboard, The AdCenter. Comprehensive optimization can be made utilizing our LTV analytics platform and by leveraging our DMP to maximize performance, thus reaching campaign goals within a shorter period of time. All the while assuring our partner’s campaigns receive the very best traffic quality by using a unique 3 layered anti-fraud protection screening process.

Developers and advertisers can also leverage Mobilda Studio for creative solutions, our in-house studio, where concepts are shaped, ideas are formed and a campaign’s art is sharpened to best strike a chord with the desired mobile audiences. All of the assets available above offer our partners a comprehensive solution for all of their needs.

2017 AVERAGE INSTALLS PER MONTH

WORLDWIDE TRAFFIC

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ACCESS PREMIUM HIGHLY TARGETED AND OPTIMIZED TRAFFICFROM ANYWHERE IN THE WORLD

1,589,714INSTALLS

170,553INSTALLS

65,219INSTALLS

382 ,478INSTALLS

150,672INSTALLS

1,200,036INSTALLS

1,050,025INSTALLS

622,547INSTALLS

503,235INSTALLS

4,067INSTALLS

1,260INSTALLS

651,237INSTALLS

31,472INSTALLS

1,512INSTALLS

74,120INSTALLS

5,761INSTALLS

562,191INSTALLS

45,885INSTALLS 57,540

INSTALLS

64,656INSTALLS

50,444INSTALLS

TRAFFIC SOURCES - IN APP MONETIZATION

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Mobilda operates a proprietary monetization solution, named Mobilda Logic, based entirely on our advanced ad-server, this powerful tool is utilized by app developers and mobile websites from various verticals. Our unique solution allows us to offer our partners hyper targeted reach to the most precise audience segmentations.Leveraging our vast experience with mobile app verticals, the entire process of campaign set-up is fully automated and designed to link with the most relevant trafficsources, selected by the machine learning algorithms implemented in our platform.

TRAFFIC SOURCES - NATIVE ADS

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Extensive studies prove that the majority of individuals embrace soft content ads rather than traditional advertising. Mobilda offers it's partners to promote products in popular mobile applications and trending mobile sites, using a combination of advanced algorithms with creatives that seamlessly integrate together. By leveraging Native Ads partners can increase revenues by serving non intrusive advertising to audiences.

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1$ 2$ 1$

20 MS

REAL TIME BIDDINGIn-house, we've developed unique methods and solutions for media buying and performance advertising. Utilizing our proprietary prediction algorithms to allow optimal pairing between users and channels. This sophisticated BI mechanism assists the dynamic Real Time Bidding auction, allowing us to reach our partners’ quality and quantity KPIs.

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TARGETINGOur internal user data recognition mechanism allows our Logic ad-server to implement hyper targeting capabilities such as audience segmentation, location based targeting, app presence recognition, interests and any device agent parameter. Being a technology leader in the mobile performance industry, all of our capabilities are based on Mobildas’ own technological innovations.

AMONG OUR TARGETING CAPABILITIES ARE THE FOLLOWING PARAMETERS

APP PRESENCE

HYPER LOCATIONGPS BASED

DEVICEMANUFACTURER

OS VERSION CITY AD POSITION

CARRIER TIME OF THE DAY STORE CATEGORY

IN-APP VS WEB

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MOBILDA’S LTV OPTIMIZEROur post install event based analytics allows our platform to automatically optimize our performance to reach the target KPIs and to maximize the apps’ loyal users base.

Apple Store Windows StoreGoogle Play

ADVERTISER

Distribution through Mobilda’s vast array of media channels.

User is directed to download andinstall the application.

INTERSTITIALS SLIDE BANNERS

NATIVEBANNERS

CONTEXTUALVIDEOADS

Each user receives a special, unique rank, based on his in-game engagement and

calculated by Mobilda.

LTV OPTIMIZER

The ranking process assists us to target the best users for your application.

All necessary actions are being monitored and scored.

FRAUD PROTECTION SOLUTIONS

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To ensure user quality Mobilda offers distinct layers of fraud protection and an anti-fraud mechanism which function on 3 levels

Two independent companies, Forensiq & The Media Trust, continuously scan each impression tracked by Mobilda. To verify each individual user, these sources constantly compare the impression

with known blacklists.

Mobilda’s in-house system rigorouslyexamines against an endlessly updatedcatalog of blacklisted ip’s, sites, appsand “high risk”device id’s implemented

during each campaign.

Mobilda’s platform evaluates theclick-to-install average data on eachsource and automatically blacklistssources with extremely low or high

click to install ratios.

IMPRESSION LEVEL INSTALL LEVELCLICK LEVEL

L O A D I N G . . .

CASESTUDY

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Social Point is a leading mobile developer of simulation and casual games. As a major player in the gaming industry, Social Point were looking for engaged users in western markets and a successful launch of their main title Dragon City.

Generate 1,000 installs a day in the US, UK, CA and AU for both OS’s. In addition, maintain high levels of user engagement and optimizetowards Toturial Completion > 70% and a minimum of 10% seven day ROI.

Build an app promotion plan based on big data analysis and past campaign's results from MMG’s LTV system. User profiling was done according to the clients ideal users characteristics Males (15-34 Years Old) and Simulation Gamers using high end devices.

While maintaining high levels of user engagement and an average 7 day ROI of 12.2%, the Dragon City campaign's installs aresteadly still rising on a monthly basis for both Android and iOS promotions.

BACKGROUND

CHALLENGE

SOLUTION

RESULTS

CASESTUDY

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Uber is a transportation app that makes ordering a taxi more efficient. Users can order rides from everywhere, at anytime for competitive prices. Uber managed to transform the taxi services market and today is one of the industry's dominant players.

Promote the Uber mobile app for iOS and Android. The main purpose is to acquire highly active users. The campaign's KPIs are two folds: 1. At least 25% post-install first-order. 2. Optimal first-order rate as close as possible to 40%. As a primary condition for launching the campaign, the client required we pass the source name for each click. This is an unorthodoxlevel of transparency to which we obliged.

Identify the most relevant audiences within major cities and population clusters during rush hours and major events (sports events, concerts, etc.) through audience profiling and programmatic buying. The main target audience focuses on males and females, aged 17-45.

Sophisticated smartphone users who aren't afraid of making online purchases and are looking to save time and money by leveraging modern utilities. A unique technological solution was implemented to meet our partner's transparency request.

BACKGROUND

CHALLENGE

SOLUTION

RESULTS

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MOBILE TRACKINGFULL INTEGRATION WITH ALL TRACKING PLATFORMS

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mobilda.com

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2 Maskit st. (Building D, 4th �oor) Hertzeliya Pituah Business Park, 46140P.O. Box 4178, Israel

+972-73-2322400 info@mobilda.com www.mobilda.com

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