re-engineering and accelerating talent acquisition | talent connect san francisco 2014

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Laurent Choain Chief People & Communication Officer Mazars Group Being an influential outsider #intalent

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Learn how leaders from Mazars and Intel and have affected change within their organization to improve talent acquisition's performance and value to their companies. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Page 1: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

 Laurent Choain  Chief People & Communication Officer

 Mazars Group

Being an influential outsider

#intalent

Page 2: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Chief People & Communication Officer

#intalent

Page 3: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

One single mission enhance Mazars’ brand and

competitiveness through world-class innovative actions

in HR.

#intalent

Page 4: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

#intalent

Page 5: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

28 Average age worldwide

Page 6: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

The GenY big shift: stop recruiting people in order to

tell them what to do. Recruit them for what they have chosen

to do.  Charles Handy, LInkedIn’s best secret agent;) – November 2013, Vienna

#intalent

Page 7: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Brilliant! Big 4 all belong to the Top 8 most attractive employers in 2013. PSF are 6 in top 17 > this is the most represented industry.

#intalent

Page 8: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Rule #1: TA competition must never destroy

industry attractiveness.

#intalent

Page 9: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Rule #2: Being a disruptive leader

is high-maintenance. Being a conventional challenger

is stupid.

#intalent

Page 10: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Rea

dy to

be

a bi

t mor

e CON

TRO

VE

RS

IAL?

Page 11: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Rule #3: When it’s over it’s not over. Pay utmost

attention to the first years.

#intalent

Page 12: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014
Page 13: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

*New campaign in French speaking countries: Mazarians, they always need to do things differently!

*

#intalent

Page 14: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Rule #4: When you are a challenger,

the (young) people that candidates meet during

the recruitment process are your N°1 asset.

They are the brand. #intalent

Page 15: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

#intalent

Page 16: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

 Shannon D. Smith  Director, Global Talent Marketing

 Intel Corporation

Re-engineering and accelerating talent acquisition

#intalent

Page 17: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Intel Corporation The World’s Largest Semiconductor Manufacturer

• Leading manufacturer of computer, networking & communications products

• $52.7B in annual revenues • 170 sites in 67 countries

• Over 107,000 employees

• Named one of the top ten most valuable brands in the world by Interbrand

• Ranked #42 on Fortune’s World’s Most Admired Companies

17 #intalent

Page 18: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Intel’s Mission

18

Utilize the power of Moore’s Law to bring smart, connected devices to

every person on earth.

Page 19: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Intel’s Vision: If it is smart and connected, it is best with Intel.

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Data Center Client Ultra-Mobile Wearables/ Internet of Things

#intalent

Page 20: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Intel’s Global Talent Acquisition function

20

• 250 people supporting 67 countries • Average 10-13K new hires per year • Our challenges

•  Increased competition in talent markets • Recruiting new skills at sr. levels • Move from regional teams to a global organization • Do more with a declining budget • Sense of urgency – Intel is transforming, so

should we • All this has resulted in a significant reengineering of our function

#intalent

Page 21: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Move to a sales & marketing approach

Create and activate an Employer Brand that convinces our current and future talent to

bet their careers on Intel 1.  Redefine EVP

2.  Establish creative platform

3.  Activate it

#intalent

Page 22: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Redefine our EVP

VIDEO

#intalent

Page 23: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

VIDEO

Page 24: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Employer Brand Campaign

#intalent

Page 25: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Hiring manager portal

#intalent

Page 26: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

Events matched to critical hiring list

Intel Confidential – Do Not Forward

Approach •  Sr. women networking events (5+) •  Events targeted leadership level •  Virtual events •  Stealth recruiting 1:1 dinners with sr.

leaders

By the numbers •  # of Events in 2014: 46 •  Completed to date: 27 •  # of leads to date: 5,000+

#intalent

Page 27: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014

 Employee  Referral  Program

Goal:  40%+

 of new hires

#intalent

Page 28: Re-engineering and Accelerating Talent Acquisition | Talent Connect San Francisco 2014