re-engineering and accelerating talent acquisition | talent connect san francisco 2014
DESCRIPTION
Learn how leaders from Mazars and Intel and have affected change within their organization to improve talent acquisition's performance and value to their companies. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEafTRANSCRIPT
Laurent Choain Chief People & Communication Officer
Mazars Group
Being an influential outsider
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Chief People & Communication Officer
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One single mission enhance Mazars’ brand and
competitiveness through world-class innovative actions
in HR.
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28 Average age worldwide
The GenY big shift: stop recruiting people in order to
tell them what to do. Recruit them for what they have chosen
to do. Charles Handy, LInkedIn’s best secret agent;) – November 2013, Vienna
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Brilliant! Big 4 all belong to the Top 8 most attractive employers in 2013. PSF are 6 in top 17 > this is the most represented industry.
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Rule #1: TA competition must never destroy
industry attractiveness.
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Rule #2: Being a disruptive leader
is high-maintenance. Being a conventional challenger
is stupid.
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Rea
dy to
be
a bi
t mor
e CON
TRO
VE
RS
IAL?
Rule #3: When it’s over it’s not over. Pay utmost
attention to the first years.
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*New campaign in French speaking countries: Mazarians, they always need to do things differently!
*
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Rule #4: When you are a challenger,
the (young) people that candidates meet during
the recruitment process are your N°1 asset.
They are the brand. #intalent
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Shannon D. Smith Director, Global Talent Marketing
Intel Corporation
Re-engineering and accelerating talent acquisition
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Intel Corporation The World’s Largest Semiconductor Manufacturer
• Leading manufacturer of computer, networking & communications products
• $52.7B in annual revenues • 170 sites in 67 countries
• Over 107,000 employees
• Named one of the top ten most valuable brands in the world by Interbrand
• Ranked #42 on Fortune’s World’s Most Admired Companies
17 #intalent
Intel’s Mission
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Utilize the power of Moore’s Law to bring smart, connected devices to
every person on earth.
Intel’s Vision: If it is smart and connected, it is best with Intel.
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Data Center Client Ultra-Mobile Wearables/ Internet of Things
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Intel’s Global Talent Acquisition function
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• 250 people supporting 67 countries • Average 10-13K new hires per year • Our challenges
• Increased competition in talent markets • Recruiting new skills at sr. levels • Move from regional teams to a global organization • Do more with a declining budget • Sense of urgency – Intel is transforming, so
should we • All this has resulted in a significant reengineering of our function
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Move to a sales & marketing approach
Create and activate an Employer Brand that convinces our current and future talent to
bet their careers on Intel 1. Redefine EVP
2. Establish creative platform
3. Activate it
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Redefine our EVP
VIDEO
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VIDEO
Employer Brand Campaign
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Hiring manager portal
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Events matched to critical hiring list
Intel Confidential – Do Not Forward
Approach • Sr. women networking events (5+) • Events targeted leadership level • Virtual events • Stealth recruiting 1:1 dinners with sr.
leaders
By the numbers • # of Events in 2014: 46 • Completed to date: 27 • # of leads to date: 5,000+
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Employee Referral Program
Goal: 40%+
of new hires
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