REDISCOVER WFG

DISCOVER ADVENTURE

TWO yEaRS aGO, WE REBUILT WFG.Now, we’re opening the door to better opportunities for our associates and the families they serve. We invite you to rediscover WFG. Learn about how we’re more keenly focusing on our core value: helping families. Everything from our new brand efforts, products and opportunities to innovative campaigns, strategic sponsorships and a revamped business platform signals a renewed, more contemporary WFG that is prepared to help our associates build better financial services businesses and bring valuable solutions to families.

Catch on to the energy and excitement of your WFG.

DISCOVER FREEDOM

a REVITaLIZED BRanD ImaGEOur updated logo and the streamlined look from our rebranding efforts radiate new energy and display our renewed commitment to helping families and our associates become successful.

By using our acronym, WFG, in place of our full name, the logo — and therefore the company — exudes a streamlined and clear brand image. Additionally, our website and marketing materials have been updated to provide a sleek look and feel, and use a more comfortable, conversational tone.

nEW LOGO: a SEnSE OF COnFIDEnCE & CREDIBILITy

This refreshing new brand image reflects our more focused approach to helping associates build their businesses so they can provide even more families with strategies for better tomorrows. The logo symbolizes the door of opportunity WFG offers associates and the families they serve, while the slate gray tones and burgundy accents of the new color palette exude modern professionalism.

DISCOVER PURPOSE

nEW LOOk

We’re putting forth a new face in all media channels, including our two newly redesigned high-impact websites for the U.S. and Canadian markets and our social media presence on Facebook, Pinterest and Twitter. We also revamped our most popular marketing pieces to this updated look, and we are creating new materials that showcase our revitalized brand. The compelling and relatable imagery is easier for consumers to connect to and engage with and, most importantly, link back to our brand message and core value – helping families.

nEW VOICE

We changed our tone to reflect the new direction of WFG. Our voice is now more conversational, welcoming and accessible, which more accurately supports our goals of service to our associates, their clients and the industry.

DISCOVER EXCITEMENT

SpOnSORShIpSWe renewed our commitment to sponsor family-oriented sports in both the United States and Canada. These sponsorships allow the company to be part of the energy and excitement of sports that are popular across North America and the world. They also provide an opportunity for more families and individuals in need of financial services to learn about WFG and how our associates can help them.

Over the last two years we’ve continued sponsorships or become sponsors of events and athletes including:

• USA Luge Team

• Continental Cup of Curling

• Team Jennifer Jones, curling’s 2012 Canadian Scotties Tournament of Hearts Bronze Medalists and the 2011 Silver Medalists

• Chuckwagon racer Jason Glass, winner of the 2012 Grand Prairie Stampede for the 2012 World Professional Chuckwagon Association Season

DISCOVER HOPE

nEW OppORTUnITIESWe’ve focused on providing more robust opportunities to WFG associates and the families they serve. These seemingly simple changes have made a large impact on WFG.

a STROnGER BUSInESS pLaTFORm

We strengthened our business platform, making it a more solid foundation for entrepreneurs to build successful financial services businesses. Now, associates have better tools to serve their teams and clients more efficiently and grow their businesses more effectively. A few of the changes we’ve implemented to improve the WFG business platform include:

• An upgraded associate intranet, MyWFG.com, that includes additional team-building and business-tracking reports and tools and a more user-friendly experience

• Enhanced social media tools and improved information available to people who search the web for WFG

• Increased capacities for WFG associates to submit forms and applications electronically

• More mobile solutions developed for the iPad and other tablets and mobile devices so associates can conduct business with greater flexibility

• Text-messaging solutions that alert associates about team milestones, commission payments and major company announcements

These and many other solutions have been put in place or are in process to help boost productivity and affirm that WFG is a cutting-edge financial services company that offers a great business opportunity.

DISCOVER SERVICE

nEW pRODUCTS & STROnGER aFFILIaTIOnS

WFG and its affiliated companies have developed stronger relationships with key product and service providers that empower WFG licensed associates to offer individuals and families more options than ever before. This power of choice for our clients helps them to create a strategy specific to their needs and improve their financial situations.

For example, our relationship with Western Reserve Life gives WFG associates in the United States exclusive rights to offer an exciting new life insurance product, the WRL Financial Foundation IUL. This product combines life insurance with a long-term care rider and other features that address the needs of people living longer in retirement.

Through our affiliation with Crump Life Insurance Services, WFG associates in the United States can identify providers who can best provide a wide variety of specialized products to serve the needs of our clients, including those living with chronic conditions, such as diabetes or high blood pressure, and negotiate a competitive offer.

By collaborating with La Capitale, we are empowering WFG associates in Canada to give their clients additional options for universal life insurance, critical illness insurance, term life insurance and long-term care insurance products.

Additionally, our stronger relationship with Transamerica enables WFG associates to offer various Transamerica Life Insurance products that were not previously available to them.

DISCOVER WEALTH

WInnInG CampaIGnS

Imagine the power of 20,000+ WFG associates united with the common purpose to help 100,000 families in 100 Days. That’s what happened with the Helping 100,000 Families in 100 Days campaign, which created energy and excitement throughout WFG — from the individual associate to the largest team — that extended into the markets we serve.

The campaign, which ran from July 1 to Oct. 8, 2012, encouraged WFG’s associates across the United States and Canada to assist as many families as possible with the ultimate goal of helping 100,000 families. Those associates who helped 25 or more families had their names listed in ads that ran in Forbes and Canadian Business magazines, as well as in the Los Angeles Times.

Today, WFG associates are building on the momentum created by this campaign to help thousands of additional families realize their financial goals. We are continuing our efforts to create similar campaigns to energize WFG associates and raise awareness in the markets we serve.

DISCOVER TEAMWORK

RECaLIBRaTED TRaInInG pROGRam – InnOVaTED TO pUT aSSOCIaTES In COmmanD

To help our associates build their businesses faster and more solidly, we redesigned our training program, enhancing it with videos, tools and other resources that associates can access at any time.

The program is designed to help associates become successful, no matter what stage they are in their businesses. Study materials from leading exam preparation vendors help shorten and simplify the licensing processes. Videos from top leaders within the company expose associates to different approaches to educating clients, selling products, building their organizations and sharing the WFG business opportunity. Presentation materials help associates fortify their knowledge with targeted information so they can accomplish their business goals sooner.

Our redesigned training program powerfully supplements our mentoring business model and gives associates greater control over their training and development, as they discover their specific path to a better future within WFG.

DISCOVER DREAMS

a TRanSamERICa COmpany

World Financial Group, Inc., World Financial Group Insurance Agency of Canada Inc. and their affiliates are backed by the power of Transamerica. As business units of the Transamerica Life & Protection (L&P) Division of Transamerica, we are now more strongly integrated with this financial services powerhouse, and our clients and associates benefit from this relationship. Through L&P, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams.

WORLD-CLaSS BROkER-DEaLER

At the beginning of 2012, WFG’s affiliated broker-dealer, World Group Securities, Inc. merged with Transamerica Financial Advisors, Inc. (TFA) to create Transamerica Financial Advisors, Inc. – Transamerica Financial Group Division. With more than 4,600 registered representatives in the United States, TFA is a broker-dealer designed to serve Middle America. Our affiliation with TFA gives our clients access to multiple securities-related products and services through TFA’s agreements with more than 100 separate product providers. Additionally, investment advisory services are offered through TFA, making money management tools, usually only available to wealthier clientele, accessible to clients from all walks of life. As of 2011, TFA is ranked #3 in number of registered representatives in the Independent Broker Dealer category, according to a report from Cerulli Associates.

DISCOVER PRIDE

a REVITaLIZED COnVEnTIOn

WFG always puts on an amazing annual convention. In fact, the positive energy of the new WFG attracted a record number of associates, more than 17,000, to register for the annual Convention of Champions 2012. This high-impact event featured former New York City Mayor Rudy Giuliani as the keynote speaker and inspired associates to commit to helping more families achieve financial security.

However, this year we are launching a revamped Convention that is destined to have an even bigger impact. This event will focus on core training to help associates learn key skills, motivation from leaders on how to use these skills to build a strong WFG business and, as always, a celebration of our associates’ successes. The result we hope to achieve with this revised focus is that associates, at all levels, will leave this convention with the knowledge and tools to take their businesses to higher levels.

nEW EnERGy IS RaDIaTInG FROm WFG With all these changes, we’re now a stronger company that’s transforming people’s lives on an even larger scale.

Discover the new WFG. We’re doing everything we’ve always done — but better — and so much more is to come.

DISCOVER SUCCESS

WFG consists of:

U.S.:World Financial Group, Inc. is a financial services marketing company whose affiliates offer a broad array of financial products and services. Insurance products offered through World Financial Group Insurance Agency, Inc., World Financial Group Insurance Agency of Hawaii, Inc., World Financial Group Insurance Agency of Massachusetts, Inc., World Financial Group Insurance Agency of Wyoming, Inc., World Financial Insurance Agency, Inc. and/or WFG Insurance Agency of Puerto Rico, Inc. Securities and Investment Advisory Services offered through Transamerica Financial Advisors, Inc. (TFA), Transamerica Financial Group Division - Member FINRA, SIPC, and Registered Investment Advisor. Non-Securities products and services are not offered through TFA.

World Financial Group, WFGIA and TFA are affiliated companies.

WFG and WFGIA Headquarters: 11315 Johns Creek Parkway, Johns Creek, GA 30097-1517. Phone: 770.453.9300

TFA Headquarters: 570 Carillon Parkway, St. Petersburg, FL 33716. Phone: 800.322.7161

Canada:World Financial Group Insurance Agency of Canada Inc. offers life insurance and SEG funds. Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121

©2013 World Financial Group, Inc. 2769/1.13