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Company Overview

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R&D Capacity

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Product Family

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Global Marketing

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Company Overview

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Global Marketing

ompany Overview C

Vision : Win the customer trust by offering satisfying product and service.

Mission : Making every mobile device connects to the Internet easily , safely and stably to create a better

networking life for you.

Headquarter based in Shenzhen, China

Coverage up to 120,000 (1291669.25sq.ft) A new manufacturing center is under construction in Dongguan

Launch the first generation 802.11G Wi-Fi router

Tenda was born

Start OEM/ODM business with Samsung, Hama Zonet,

Medialink, Zoom, SMC, Sweex

Finish 35 countries trade mark registration

Work with IBM to introduce IPD R&D progress and launch the

802.11AC Wi-Fi router

Build partnership with Broadcom-the most

advanced chipset company

Establish 17 global branch offices including USA,

Germany, India, Australia, Brazil, and Mexico

1999 2005 2015 2003 2006 2014 2011

ilestone M

2016

Sell Tenda products to over 100 countries

rofile P

2500+ Factory Employee

600+ Research & Developers

160+ Customer Service

17+ Oversea Branches

120000 Daily Output Devices

3500+ Employees

ales Volume S

0

100

200

300

400

500

600

700

800

2010 2011 2012 2013 2014 2015 2016

78

2017 target turnover 1000 million Million USD

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Global Marketing

30% From Communication Industry

100% Bachelor Degree

20% With Doctor Degree

Total 600+ R&D engineers ,120+ Senior engineers with more than 8 years' experience in Networking Industry

Tenda invests 10% of the annual revenue to the R&D

xperienced R&D Team E

1,564,000 USD=IPD(IBM)+Agile(Oracle)

Product launch cycle Profitable projects ratio

160

100

10%

50% Market investigation

Market segmentation

Combinatory analysis

Business plan made

Business plan improvement

Business management & KPI evaluation

Feedbacks of competi tors’ strategies

IPD makes Tenda to be market-orientation and improves the technical management and project developing management.

IPD

-  Product plan -  Product project combination -  Product roadma

Charter

Concept Plan

R&D Test

Launch

Life cycle

IPD

Apply the most advanced innovation process —— IPD(Integrated Product Development)

Reinforce the innovation process via ORACLE Agile

Most Fortune top 500 apply

Agile PLM

The key value of Agile to Tenda

-  Accelerate product innovation

-  Ensure product quality

-  Control product cost & risk

Product Portfolio Management

Engineering Collaboration

Enterprise Visualization

Product Collaboration

Product Cost Management

Product Quality Management

Product Governance & Compliance

2,346,000 USD =

300 modern labs

ooperate with Top Chipset Company for R&D C

As the top chipset company, Broadcom is the appointed chip solution supplier to Apple and nearly

90% worldwide data transmitted via Broadcom.

In order to produce the best WiFi devices

Tenda established the strategic cooperation with Broadcom since 2011

enda Product Supply System T

Sales predication Order predication Bom purchasing S&OP

Potential marketing demands Sales contract Product Order

Product supply strategy Product supply plan Supplying capacity

Issue the products within 5 days since the order confirmation

predication plan line (production materials preparation)

Product delivery line(meet customer demands)

Product supply line(promote gobal supplying capacity)

customer customer

actory Glance F

Complete signal integrity and electromagnetic compatibility analysis

Strict testing and QC system

Area : 50,000 m² Employee : 2500+

20 SMT Lines 18 Fast Assembly Lines

Capacity 120K per day

anufacturing M

Advanced SMT Line Fast Assembly Line

Strict Inspection Process Professional Inspection Equipment

uality Control Process Q

IPQC

Incoming Material IQC SMT AOI Wave

Soldering

Solder Joint Repairing

Semi-Finished Waiting Area ACE Preloaded

Software Board

Debugging

uality Control Process Q

IPQC

Semi-finished Product

Appearance Inspect Pre-Assembly Assembly Vibration Test

Optional

Power-on Test

Warehouse OQC Hi-pot Test PQC Plant Ageing

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Global Marketing

roduct Certificates & Awards P

Tenda products are compliant with International standards CE, FCC, RoHS, NCC, BSMI, NOM, EAC,NTRA

Tenda products win Editor’s Choice

1997 - 1998 1999 - 2001 2001 - 2006 2007 - 2011 Today

1st Generation 2nd Generation

3rd Generation 4th Generation

802.11 2 Mbps 802.11b 11 Mbps

802.11g/a 54 Mbps 802.11n 600 Mbps

802.11ac Gigabit Speeds

Tenda always keeps product innovation and applying the latest technology

Wireless Series -  Super-Fast Speed

-  Fast & Wide Wi-Fi

-  Stable & Secure Wi-Fi Experience

-  Bandwidth-Intensive Applications

11AC Wireless Router

AC18 AC15 AC9 AC6

AC8, AC7, AC5 coming soon!

11N Wireless Router

FH456 F3 N301

Wi-Fi Extender

A9 N301

11AC Wi-Fi Extender A15, A12 are coming soon!

Wireless Adapter

U12 U1 W311MA W311M W311MI

U3 is coming soon!

Switch Series

-  Ultra Expandable

-  High Port Density & Scalability

-  Enhanced Network Reliability

-  Diversified QoS Policies

-  Superior Management & Ultra-easy Maintenance

-  Comprehensive Security Features

PoE Switch

TEG1218P-16-250W TEG1009P-EI TEG1109P-4-63W

And more……

Business Switch

TEG1024D TEG1016D TEF1016D

And more……

SOHO Switch

S105/S108 SG105/SG108 TEG1005D

And more……

Mobile Internet Series -  Easy to Use

-  Battery Powered for Increased Mobility

-  Support Multiple Users

-  Fast Download & Upload Speed

4G LTE Mobile Wi-Fi Hotspot

4G185 3G185 4G630

4G183U, 4G188 are coming soon!

Powerline Series -  Blazing-Fast Speed

-  Great Compatibility

-  Environment-Friendly

-  Easy to Use

Powerline

P200 P6 PA63

And more……

XDSL & PON Series -  All in One Device

-  Enhance Wireless Performance

-  Powerful and Wide WiFi Coverage

-  Advanced Wireless Security

XDSL & PON

D305 D301 D151 E101

And more……

IP Camera Series -  HD Video Quality

-  Whole –Home Monitor

-  Easy to Use

-  Remote Viewing

-  Night Vision

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Global Marketing

Leading Distribution Partners

Global Distribution Network

200 Distributors in

100+ Countries

17 Global Branches and 2000+customer services

USA

Canada UK German

India Mexico

Columbia

Brazil

Italy

Russia Poland

Australia

Turkey

Iran Thailand

Vietnam

Indonesia

Facebook

www.facebook.com/tendatechnology

Twitter

www.twitter.com/tendasz1999

Google+

www.plus.google.com/109212082426424060362/posts?hl=en

Youtube

www.youtube.com/user/TendaSupport

SNS Releases Brand News Timely

Where there is Wi-Fi needed There is Tenda

Where there is Wi-Fi needed There is Tenda

Passionate People Create Powerful Product

Thank YOU www.tenda.com.cn