rcuk digital economy theme new economic models network+ nemode 11 th june 2012 dr richard bailey...
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RCUK Digital Economy ThemeNew Economic Models Network+ NEMODE
11th June 2012
Dr Richard BaileyRCUK Digital Economy Theme
Digital Economy ThemeVision & Approach
“It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing”Steve Jobs introducing the iPad 2, March 2011
DE Vision: Rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences,
future society, and the economy.
“Technology alone is not enough”
Digital Economy Theme
• Partners– EPSRC (£106M), AHRC (£12M) and ESRC (£11M). MRC in
previous CSR.• People/user focused
– Develop technology by understanding how people use it.• Cross disciplinary nature
– Brings together diverse areas working together to solve a DE relevant Challenge.
• 113 core projects >£150M since 2008– 174 allied projects (33 ESRC, 28 AHRC, 113 EPSRC) = Total £213M– 400 User Partners
Communities & Culture IT as a Utility
Sustainable SocietyNew Economic Models
DE Theme: NEM
• What does the digital revolution mean for:– existing businesses and business models?– new business/economic models?– the economy more widely?
Opportunities Threats
Network+ outputs
Long term• Community building• Horizon scanning• Grand challenges
Short term• Ideas for a research activity
DE Impact Review
“The DE investments need to better engage with business school and economics researchers and with business leaders.”
• Where is the joint intellectual challenge?• Where will DE funding make a difference?