Presented by- Singam NishantRoll no- 3239 HNCC- MBA

Introduction The Raymond Group was incorporated in

1925. Raymond Apparel Ltd. has in its folio

some of the most highly regarded apparel brands in India – Raymond (Ready-To-Wear), Park Avenue, Parx and Notting Hill.

Provide customers total textile solutions. Raymond Apparel Ltd. (RAL) ranks

amongst India's largest and most respected apparel companies.

Chairman & Managing Director

Gautam Hari Singhania

 Raymond Apparel Ltd

Apparels Tailored clothing:- Suits Jackets trousers

Jeanswear Everblue Apparel 1.5 million

garments per annum

Apparels

Dress Shirts Celebration

Apparel Ltd Formal Shirts 1.5 million shirts

per year

Marketing Mix – 4P’s Product :- Brand Name – Raymond Variety – Suits, Jackets, Trousers, Shirts,

Jeanswear Sizes – Ranging from XS - M - XXL

Price MRP – 1049 to 9999 and above Discounts – season wise(10%- 40%) Payment – Debit card, Credit card, Cash

Save

40% Rs

.

1999

Rs. 1

199

Save 30%Rs. 1699Rs. 1189

Place Headquarters – Raymond Ltd. 

Mahindra Towers,2nd Floor, B Wing,Pandurang Budhkar Marg,Worli, Mumbai - 400018. India

Promotion For promotion of various products company uses

various media advertisementsI. News paperII. TelevisionIII. Banners & Hoardings