rayes huang (黄冠辉) - oracle · oracle intelligent bot framework multi channel messaging...

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

移动化发展趋势及Oracle移动化解决方案

张英

甲骨文人工智能移动化解决方案业务总监

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 2Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

到2020年，全球80%的成年人都将拥有一部智能手机

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290M, 1.5B

中国有12.8亿移动终端，移动上网用户超过6.2亿

Source: The Economist, “The Planet of the Phones” , February 2015

移动设备成”首选屏幕”

150, 2.5

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

传统企业随着移动化应用递增开始转变和消费者交互方式


（图片来源： https:// www.appboy.com/blog/appcustomer-retention-spring-2016report/)

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Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 5Copyright © 2017, Oracle and/or its affiliates. All rights reserved.

人们通常与每月25个应用程序

排名前3位的应用程序占80%使用时间

30天后，只有3%的应用程序保留新用户

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6

根据Gartner的报告，只有不到 1%的移动应用可以带来可持续的收入


（图⽚来源： https:// www.chinatechinsights.com/report/ 21370582.html ）

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会话式应用新起• （视频来源： https://www.youtube.com/watch?v=df9NFPH904c ）

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Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 9Copyright © 2017, Oracle and/or its affiliates. All rights reserved.

"Conversational AI-first" will supersede "cloud-first, mobile-first" as the most important, high-level imperative for the next 10 years.


More efficient to provide smarter and interactive service

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Oracle Intelligent BOT Framework

MULTI CHANNEL MESSAGING

EMBEDDED CHAT UI

Intelligent Bot ServicesIntegration and

API Shaping

DESIGN AND DEPLOY

Mobile-First Services

Multi-Channel Messaging

Embedded Chat UI

Robotic Chat UI

AI NLPContext based

DialogCorporate SSO

& Security

Synchronization Analytics Location Service

On-PremisePackaged Applications

CloudCustom

Applications

Business application

Data & Behavior Analysis

Data AnalysisData

Visualization

CAPTURE, ANALYZE & PROPOSE


敬请期待：企业聊天机器人实践

• 当企业移动化遇到人工智能，会擦出怎样的火花？

• 10月26日 15：00-16：30

• 资源专家：黄冠辉

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Oracle Mobile Cloud Service

14Oracle Confidential – Internal/Restricted/Highly Restricted


我们为什么要移动化？

对内：想提高员工的用户体验？员工的自服务。（年假申请流程审批/处理订单）

能将PC端的各种业务分析报表方便领导随时随地更高效的了解这些数据动态。

对外：给客户使用的APP，方便客户购买、交易、查询。

用户体验提升----客户/员工/开发者


移动应用开发技术

Mobile Web Native Apps

Hybrid AppsOracleMobile Development

HybridiOS & Android & WindowsMAF - Standard JavaJET – HTML5, JavascriptMAX – Low Code

HTML5, JavascriptAny deviceOff-line workingAppstore

iOS : Swift / Objective-CAndroid : Java / KotlinOff-line workingAppstore

Run in browserAny deviceConnected OnlyNo Appstore

Operating

System

Device

Capabilities

Browser

Apps


Oracle Mobile Platform Strategy

MAF, OracleJET, MAX Mobile Cloud Service

Develop, Integrate, Secure, Deploy & Manage

Integrate, Monitor & AnalyzeDevelop


C4I移动数据可视化项目

痛点：• PC端不便于数据应用• 缺少移动端展现

解决方案• Mobile Cloud Service• JET app Integrate with MCS

实施内容• 销量、毛利、库存、费用、• 订单、计划、采购、市场数据• 支持App及微信方式访问• 支持手机、Pad及大屏展现

8大模块 200+报表

MOBILE CLOUD

SERVICE


JET 10个移动数据可视化通用模板

总体指标看板各大区达成率情况雷达图销售情况泡泡图关键KPI指标环形图过程指标看板

当月订单柱状图当期库存柱状图十大逾期客户堆叠图销售品类纬度柱状折线组合图各大区毛利额饼图


丰富的开发组件


C4I项目背景介绍

销售库存

计划

采购

毛利

订单

• 38张报表

• 共260个量值

• 78个维度

费用市场数据

• 7张报表

• 共36个量值

• 28个维度

• 8张报表

• 共78个量值

• 20个维度

• 18张报表

• 共72个量值

• 57个维度

• 9张报表，共33个量值，30个维度

• 6张报表

• 共29个量值

• 16个维度

• 20张报表

• 共55个量值

• 46个维度

• 16张报表

• 共48个量值

• 38个维度

CTR报告等20张报表，共13个量值，7个维度，

创建CTR报告19份


Visual Development with MAX

Oracle Confidential – Internal/Restricted/Highly Restricted 22


Oracle Mobile Cloud Service

Oracle Cloud

Cloud/Internet

On-Premise

Mobile Client SDKs

Custom APIsMobile Backend Connectors

REST APIs

Diagnostics Analytics Lifecycle

Node

JavaScript SDK

Oracle MAF & MAX

Platform APIs

Notifications& SMS

UserServices

FileStorage

RelationalDatabase

DataOffline

AppPolicies

Developer

LocationServices

REST SOAP

ICS

Fusion Apps


Jebsen Beverage

Mobile Van Sales and ERP Modernization

• Allows order capture through mobile van sales, confirm delivery, asset management, with CRM information as sales assistance

• Modernize existing EBS using Sales Cloud for sales force automation

Increase user experience by 100%

50%-60% faster on turnaround time

Collaboration between Mobile Cloud Services, SOA Cloud Services, Sales Cloud and on-premise Oracle EBS

Internal Oracle Use ONLY


Enterprise mobile app development will be 10% native, 60% hybrid,30% mobile web– Gartner

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Enhancing Employee Experience

检查工作任务

提出请求 & 批复

考勤记录

社交

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Increase Sales

查询产品的明细

查询库存

订单地址

确定交付

BI visualization

查询KPI指标

查询各区域毛利率

查询总部销售月报

How Mobile and Omni-channels changing the enterprise?


Oracle Cloud Services Agreement & Compliance Credentials

ORACLE CLOUD SERVICES AGREEMENT

Hosting and Delivery Policies and Pillar

Documents