The Brand Master Plan

Building and communicating brand image

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About

Rayat Brands is a branding agency that has made a reputation out of raising the bar, not just for local agencies, but the big boys from around the globe as well...

We've been asked before, how is it that a smaller agency is able to hold its own and excel against far bigger ones? And, to what can we attribute our success over the years in acquiring, keeping, and growing a glowing roster of clients from Emaar, to the National Commercial Bank to Knowledge Economic City to Saudia Airlines and to the Ministry of Labor?

Invariably, the answer has always been on the tip of our tongues: We Breathe Ideas into Brandmarks

It’s about you(a few words about us)

About

Why Ideas?

Because they make the world go round, because they know no boundaries, and because they never get stale when they’re good, never go out of fashion, and never bow to limitations.

To live up to this mindset, we’ve grown leaner, grander in our thinking, and more focused with our product. It’s also become infinitely more fun, because our jobs today involve a lot of reflection and a lot of dreaming.

It’s about you(a few words about us)

We believe one thing in particular makes us better.

And that is that EVERY NEW CHALLENGE IS APPROACHED WITH A BLANK SHEET.

Yep, no models, no standard tool boxes, just a blank sheet, screaming to be filled.

To fill it, we assemble our best talents, mobilize our local insights, and soak up the knowledge and mindset needed to walk in your shoes, and then, once we’re in deep, we work our way back

to build a custom-made solution… every

time.

About

It’s about you

(a few words about us)

Feasibility

How it looks on Paper

We get it. You’re decision is crucial for the future of the business and we want to contribute by explaining how we can play a vital role for shaping the future of the brand.

Before we unveil our branding process, this section is what we believe we can bring to the table, and should help you evaluate what we offer:

a. Existing branding and communication

experience

b. In house Expertise & Added Value

c. Operational set up

Feasibility We were there since the inception of major brands in the Kingdom, contributing a great deal to their grand venture, and learning a whole lot in the process.

We learned a great deal about the challenges of building a concept on large scales. We deepened our experience with attention to detail, high-level stakeholders, and challenging deadlines.

Throughout the past 10 years in which we serviced brands from Real Estate, Healthcare, Finance, FMCG, Services and Government, Rayat was consistently challenged to deliver innovative solutions for brand creation, events, and full-fledged campaigns, and we delivered.

Real Estate

King Abdullah Economic City

Sukoon International Company

Knowledge Economic City

Aayan Real Estate

Ewaan Global Residential Co.

Baylasun

Hawadi

Industrial Valley

Assila

JDURC

Finance

NCB

Aayan Capital

Siraj Capital

MASC

Raza International

Healthcare

National Medical Care

Banaja Holdings

International Medical Center

Tranzone

GSK Saudi Arabia

Saudi Logistics

Saraya Medical

Government & Public

Bodies

Ministry of Labor

Nitaqat

Hafiz

Taqat

Watheef

MBO

International Islamic Relief Org.

Services

Saudia Aerospace Eng. Industries

ALJ Community Initiatives

Elixir

Qasswa

Zabeedi

Sharaco

SecuTronic

Alcantara

FMCG & Commerce

Goody

Baeshen

Halwani

Lexus

Honda

Jamjoom

Portfolio of

Experience

Feasibility Our team has solid experience that can and will come in handy. Not only in the area of brand creation and brand experience, but also in the crucial areas of local knowl-edge of the society, history and culture specific to the Kingdom, and in strategic, creative and deployment know-how that is tried and tested with similar chal-lenges.

In addition, we’ve organized our resources into special-ized teams with the needed experience, and put together a network of consultants in Saudi Arabia and outside, which we can call upon for advice, opinion and guidance .. your team.

In House Expertise &

Added Value

Communication Team

Advertising, through-the-line communication.

Information Design

Way finding, guidelines, systemization, logic design.

Branding Team

Brand image creation, design,holistic brand experience

Brand Interaction

User experience, electronic &social media application

Strategic Planning

Brand image strategy &research management.

Account Management

Client servicing, marketingconsulting, project mangmt.

Production

Deployment supervisionproduction facilitation

Branding Campaign EventsBrand

Space

Multi

Media

Feasibility

Operational Set Up

The operational set up is tailor-made for your business. These team members will be connected to one another around the clock, and at the same time, will have access to resources beyond the confines of the agency and the borders of the Kingdom.

Connecting all the players here, are 2 project

management systems that guarantee efficiency and airtight coordination on strategic, creative, and executional levels:

Basecamp, our project collaboration hub and

Streamtime, our studio management system.

As we said:

Each brand starts with a blank sheet.

To illustrate, here's an example taken from a recent case we've worked on…

1. Excavation

2. Preconstruction

3. Blueprint

4. Construction & Community

5. Maintenance, Renewal, Expansion

How we work

The brand building

process

Our homework starts internally with a detailed brand audit and externally with a comparative brand talk and trend analysis.

The strategic document is a crucial foundation

for creating a solid brand visual identity and

communication strategy

The output will include:

• Strategic foundation

• Brand DNA

• Brand culture and values

• Personality traits

• Rollout and launch plan

• Communication strategy

Our OfferingImage

Strategic

Foundation

The first sign of life start flourishing when the creative process introduces the sensual framework of the newly born brand.

Rayat uses its propriety tools to create brand

sensuality profile

The output will include:

• Sensual portfolio

• Look and feel

• Color language and

typography

• Imagery and tone of voice

• Brand mark

Our OfferingBrand

Identity

Basics Senso™

PhotoMeter™

Ahmed

Khalid

ASaeh

Rani

RamiWFitaihi

AAlomran

Areej

Hadia

Waleed

Anmar

Omar

Ali

Jumana

Dania

Wasma

Husam

Sara

ARawass

Mohammed

Lloyd

Firas

LoaiOHusein

CharleeFranz

Nidal

AbdullahAamer

Manal

Mahmoud

AHashem

Siddiqui

Abdurahmn Tayeb

Abubaker

IbrahimMNajim

Brand image coherence is vital to maintain a consistent and functioning brand image. The new brand identity will be structured into a system that regulates:

• Sub-Branding system

• Brand family model

• Brand relations within the and

beyond the brand family

• Hierarchy system

• Design rules and templates

Our OfferingBrand

Architecture

You would now ask:WHAT ARE WE GETTING?

We are offering a holistic Dar Al Hekma rebrand exericse,in for of a comprehensive brand identity package that includes the following:

• Image strategy

• Brand basics

• Brand architecture

• Print touchpoints

• Digital brand interaction

• Brand environment

• Identity rollout and launch

• Brand identity manual

Our Offering

The Branding Mix

Every brand connection to its audience will be planned and crafted in a scientific and creative manner to fullfill its role with excellence.

The output will include:

Print- Stationary

- Literature

- Advertising

Digital- Website

- Mail and presentations

- Social media

Environment- Signage and way finding

- Exhibition and POSM

- Clothing and dress code

- Transportation

Our OfferingBrand

Touch

Points

from nothing to everything

Showcase of experience

Porfolio of engaging brands

Porfolio of engaging brands

Thank You