Ray Beats

By Katie Wade Sam Molly Freddie

• This new innovative product is the new combination of sun glasses with attached headphones. This product’s USP is the small button of the side of the glasses which allows the owner to listen to music and also change tracks.

Product

• This product is successful because it is a new product on the market that combines two essential products.

• We will make our product stand out further by using recognised sunglass manufacturers including Ray Ban and Oakley as well as respected headphone manufacturers Beats.

Costing

• We estimate that this product will cost in the region of £75. However we plan to sell this product from £200 retail price to £350 depending on the model and design.

• Our product will entice people because they are one of a kind.

Target Audience

This is stan. He is 20 years old and is currently working as a stockbroker. His main interests are music and he is a part of a band in his free time. He is very wealthy and loves going to music festivals with his friends in the summer. He is also interested in fashion and has all the latest brands including Ray Bans.

TV Advert

When advertising our product we will use Dr Dre as the as he is the designer of Beats. We will set it on a beach in Barbados as the person buying our product will usually use it on holiday as they are sunglasses.

TV Advert

When advertising our product we will use Dr Dre as the as he is the designer of Beats. We will set it on a beach in Barbados as the person buying our product will usually use it on holiday as they are sunglasses.