rate card 2011-2012
DESCRIPTION
Rate Card 2011-2012TRANSCRIPT
Schedule & Rates Fall 2011 - Spring 2012
RacqueTThe University of Wisconsin - La Crosse
Publication Calendar2011 - 2012
tisement on theracquet.net reaches not only the 10,000 students and faculty on campus, but visitors throughout the com-munity, the state, and around the world.
Your advertisement will appear on our Web site for one week when you purchase a print ad and pay the online publication fee. Print sizes and their corresponding fees are listed below:
1/4 page - $25 additional fee1/2 page - $20 additional feefull page - $15 additional fee
online only - $50Check with your advertising representa-tive for more information and availability. Online ads can be created by our graphics team for an additional fee.
Kiosk AdvertisingWe strategically place our racks where stu-dent traffic is greatest. Place your 21”x17” advertisement in one or more of our 5 indoor and outdoor kiosk displays to be seen by thousands of students daily. Price starts at $300.
SponsorshipsGet your company’s logo on the front page by sponsoring the Word of the Week, or put your name on the popular weekly word puzzles. Placement is nego-tiable. Price starts at $50.
Submitting Your AdSubmit your advertisements by e-mail to [email protected]. Include the name of your organization and the date of publication in the subject line. Ads must be saved as a PDF or JPEG file. All ads must be submitted the Friday before the publication date.
New: submit your insertion order online at www.theracquet.net/advertise. Please note actual artwork must still be submit-ted via e-mail to [email protected].
See proof of publication by paging through our electronic edition at www.theracquet.net.
Display AdsDisplay ads are the most versatile way to reach the greatest number of readers, and start at only $50! See our size options and complete pricing details on the facing page.
In order to reach your target demograph-ic, you can specify in which section you’d like your advertisement to appear:
News - Weekly update of happen-ings on campus and around the communityViewpoint - Writers weigh in on topics ranging from tuition hikes to national politicsFeatures - Content ranging from guides to healthy, fashionable living to weekly updates on campus musi-cal performances and guest appear-ancesSports - A rundown of the week in sports, at the college and profes-sional levels
Front-Page StickersEveryone who picks up a paper will see your advertisement when it’s right in the middle of the front page. It can be any-thing from a plug for an upcoming event to a coupon that everyone will see. Price starts at $400.
InsertsInsertable advertisements cost $575 for the first 4 pages, and $100 for each subse-quent sheet. Any insert must be submit-ted for approval at least two weeks prior to the publication date. Contact [email protected] for availability.
ClassifiedsPlace your classified ad for only $7, and have it highlighted for only $3 more. Using our online resources, your ad can reach a national audience!
Online AdvertisingOnline advertising is growing more popu-lar as people of all demographics look to the Internet for their news. An adver-
September 2010Su M Tu W Th F Sa
1 2 34 5 6 7 8 9 10
11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30
October 20101
2 3 4 5 6 7 89 10 11 12 13 14 15
16 17 18 19 20 21 2223 24 25 26 27 28 2930 31
November 20101 2 3 4 5
6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30
December 20101 2 3
4 5 6 7 8 9 10
February 20111 2 3 4
5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29
March 20111 2 3
4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31
April 20111 2 3 4 5 6 78 9 10 11 12 13 14
15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 3 30
May 20111 2 3 4 5 6 78 9 10 11 12 13 14
See opposing page for more on special editions
1/16 PageBlack & White: $50Color: $100
1/2 PageBlack & White: $295Color: $345
Full PageBlack & White: $575Color: $625
Front Page Strip AdvertisingBlack & White: from $150Color: $200**price negotiable based on page placement
1/8 PageBlack & White: $85Color: $135
1/4 PageBlack & White: $155Color: $205
5” X 2”
10” X 8”
5” X 4”
10” X 16” 11” X 1”
5” X 8”
RacqueTThe UniversiTy of Wisconsin - La crosse
Fall 2011September 8: Welcome back issueSeptember 29: Oktoberfest issue
October 27: Halloween issueNovember 17: Thanksgiving issue (note: there will be
no publication on Nov. 24)December 8: Winter Break issue
Spring 2012March 8: Spring Break issue (note: there will be no pub-
lication during Spring Break week)April 26: Earth Week issue
May 12: Graduation Special Edition
Sample SizesDon’t forget to ask your representative about putting together a multi-week ad package!
About UW-LOne of the most competetive universities in the UW-
System, the University of Wisconsin-La Crosse is home to more than 10,000 students studying in 44 different disciplines. More than three-fourths of all full-time faculty have earned a doctoral or terminal degree in their field.
More top-notch faculty are on the way with the passage of a university growth plan that will bring more than 70 new faculty and 500 more students. Capital projects are also booming; four new buildings have been undertaken in the past five years, and two of them have just been completed--Centennial Hall and Eagle Hall. Plans for two more are in the works to further expand our infrastructure and make room for an even larger, more diverse student population.
There are more than 150 different student groups on campus that encompass a variety of interests and fields, from the English Club to the Society for Human Resource Management. Students are involved in a variety of governing bodies, such as the Student Association and the Residence Hall Association Council. About The Racquet
Published weekly, The Racquet has been the official independent, student-run newspaper of UW-La Crosse since 1910.
Roughly 2,000 copies are distributed every Thursday to each academic building on campus, to select dorms, and to several outdoor display boxes. The Racquet also operates a Web site, Facebook page, and Twitter feed, reaching thousands of stu-dents and community members daily.
UW-L is among the largest employers in the region; the campus community is home to more than 10,000 students and staff and generates more than $149 mil-lion in revenue for the city.
The Racquet is the most direct and cost efficient means to target this market of young consumers.
Creative ServicesAd Design. Let our graphic design team create the perfect custom advertisement for you! Using the latest software and a unique combination of photos and graphics, our team can tailor your customized ad to fit your desired market segments, all for a small $30 design fee.
Editing. If for whatever reason your submitted advertisement needs correction, the design staff will correct it for a $15 charge.
Web Ad Design. Don’t forget that ads on theracquet.net reach around the world! Get your potential buyers excited with a vibrant ad designed by our graphic design team at a cost of just $25.
The Racquet“Your News. Your Home. Your Voice.”
Your advertising representative
Advertising: (608) [email protected]: (608) [email protected]
Phone
Your advertising representative’s e-mail address
Advertising PolicyThe Racquet reserves the right to reject an advertisement deemed objectionable due to
illustration, content, wording, or setup and to refuse false, deceptive, or offensive copy or illustrations. All advertisements will be reviewed by the advertising director and editor in chief prior to publication. All policies are subject to change. Contact the advertising director or editor in chief with any questions.See the reverse of your insertion order for the complete policy and contract terms.
Business Office: (608) 785-8381Fax: (608) 785-6575Rates and Ad Designs:
Courtney LovasAdvertising [email protected]
Account executives:Kathlyn Braun [email protected] [email protected]
Billing Questions:Publisher:
April [email protected]
Editorial Questions:Kelli PonceEditor in [email protected]
Contact Information