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Company Profile

BM was founded in 1888 as Herman Hollerith and the Tabulating Machine company. It was incorporated

1911 as competing Tabulating Recording Company. The company later changed its name to IBMrporation in 1924 after becoming a fortune 500 company.

BM is well known for its sales centered business culture as it continuous to hire its executive and managersm its sales force . Its current CEO/ President, Samuel Palmisano, Stated his career as a sales man with thempany . The companys traditional culture of wearing a dark suit ,white shirt, and tie changed in the 1990sder the leadership of then CEO Lou Gerstneer.

BM operate in 170 countries. IBMs R and D system employs over 20000software developers in 61 labscated work at its research centers operating in china, India, Isreal ,Japan, Switzerland and the Chited States.M provides results as its operations in four geographies segments .

Americans

Europe/Middle East/Africa

Asia Pacific and

OEM

BM signed an $84.4 Million deal with Spanish Utility Iberdrola , one of the worlds largest Producers ofnewable energy , to open an Innovation Center at Iberdro in Salamanea, Spain to develop new informationhnologies and provide services for the Utility .IBM announced that it is creating a Global Center of softared consulting services for the design ,construction and operation as nuclear power plants .IBM is capitalizingthe global warming triggered revival of interest in nuclear power as an alternative to coal fired plants.

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INTERNATIONAL BUSINESS

MACHINES (IBM)

ision

nique perspective on how to change the way the world works. Solutions for a small planet.

Mission

IBM , they strive to lead in the invention ,development and manufacture of the industrys most advancedformation, technologies, including computer system, software, storage systems and micro electronics.

M translate these advanced technologies into value for their customers through their professional solutions,vices and consulting business worldwide.

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SWOT Analysis

TRENGTHS

lid systems management expertise that can handle large infrastructure projects. An array of products andvices that provide end to end solutions.

pportunities

ble to expand its portfolio of management application through acquisition , and is in a unique position to

mplement other IBM software in a portfolio that covers the complete. It lifecycle and all it activities.

hreats

hile IBM has no problem with being part of a vary large corporation still in the time it takes to bringnovation to market.

Weaknesses

M has shown a significant weakness in the service desk area : The importance of the service desk as ammunication platform for processes is more and more obvious and IBM does not have a good solution .e challenge will be to accommodate what client have bought and to coexist with technologies from IBMsmpetitors.

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Questionnaire

ar Respondent,

ou have been provided with this set of question and answer as a part of an enlightening strategies designed toow about IBM effectiveness. Your co-operation will be appreciated with gratitude.

What is IBMs strategies goals ?

To grow revenues at least 5% , each year.

To increase earning per share at least 10%.

What is IBMs plan(s) ?

Sharing IBM Innovations.

Collaborating with customers and rivals .

Reduce the cost of providing services.

Why IBM follow acquisition strategy ?IBM follow acquisition strategy to expand its software and services business. Its acquired organization are ,

Watch fire Corporation. Web Dialogs ,Inc.

Data Mirror, corporation.

Which department is particularly focused by IBM to integrate information ?

IBM is particularly focused on permitting department to integrate information assets fromheterogeneous system .

It is IBMs market strength.

Which strategy will be appropriate for EU Zone ?

Defensive strategy is appropriate for EU.

Because they want to shutdown operation in EU.

Which strategy was followed by IBM to expand market share ?

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Product development strategy was followed by IBM to expand market share.

Table of content

Cover page ( I )

Letter of transmittal

( II )

Table of content ( III )

Company profile ..(1)

Vision ..(2)

Mission ..(3)

SWOT Analysis ..(4)

Questionnaire ..(5)

Reference ..(6)

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UTTARA UNIVERSITYSchool of Business Administration

MGT-421: Strategic Management

Assignment On :International Business Machine.

Submitted To : Thamina Akter

Senior Lecturer

Submitted By :

Helen IslamID:-F-20831111010

Rashedul Islam

ID:-M-20831111019

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Date :17-12-2011

Letter of Transmittal

Thamina AkterSenior LecturerDepartment of business Administration

7th , December2011UTTARA UNIVERSITYRo-12,Sec-6,Uttara,Dhaka.

Dear Madam,Here you have asked us to prepare an assignment on Cases: International Business Machine .It is our great concession to submit the assignment. We have applied our knowledge and analysisThe whole case to prepare this paper . We sincerely hope this paper will fulfill all the requirementSuggested by your course, MGT-421: Strategic Management .

We hope that our effort is of some concrete worth to you. It you have further query regarding thepaper ,we are gladly remaining standby wherever you ask for it.

Sincerely Yours

Helen IslamRashedul Islam