rapid usability testing - introducing café test to product development
DESCRIPTION
Rapid Usability Testing is essential if you work in a fast moving environment. At mobile.de we introduced café test to specific phases in our product development life cycle to get early customer feedback as quickly as possible. Presentation hold at 9th ebay tech talk.TRANSCRIPT
Rapid Usability Testing – Introducing Café Tests to Product Development, 10.10.20139th ebay Tech Talk Maximilian Wambach Interaction Architect @mobile.de
Bring costumer in as early as possible – especially hard on mobail
Source: Google I/O 2013 - Enchant, Simplify, Amaze: Android's Design Principles
Researcher shows a group of people (approx. 5 to 7) a prototype or finished product and has them fulfill a defined task. Happens outside the building. Mostly without specific recruiting.
Café Testing
Selected projects
1. Sell Your Item 2. Multi-/Make-Model
Learn Build
Measure Sell Your
Item
Multi-/Make-Model
Multi-/Make-Model
Sell Your Item
1. Sell Your Item 2. Multi-/Make-Model
Scribbles User Test Build MVP
© axbom (flickr)
User Test on clickable Prototype based on Scribbles
ScribblesScribbles User Test Build MVP
ScribblesScribbles User Test Build
Change the concept based on the learning from the User Test
Drastical reduction and prioritization of features based on our learnings
User Test BuildScribbles
User Test BuildScribbles
Did we develop the right features to go live?Did we produce any usability issues by reducing scope?
What worked?
… approaching people.… find out about users mental
model.… find out if we cut out to many
features.… see how users use their phone.
What did not work?
… get users deeply involved.… dig deep.… build segments.
1. Sell Your Item 2. Multi-/Make-Model
• Pic of ebay campus
What worked?
… approaching people.… fast feedback on different design
soulutions.… notice when people expect the
feature in their search flow.
What did not work?
… get more than 3 min of users’ time.
… get detailed feedback.… consistent “question stream”.… get user’s imagination going.
1. It won’t answer all your questions.
2. Be specific.
Love is in the air?
Wrong. Nitrogen, Oxygen, Argon and Carbon Dioxide are in the air.
3. It’s not for everyone.
Researcher shows a group of people (approx. 5 to 7) a prototype or finished product and has them fulfill a defined task. Happens outside the building. Mostly without specific recruiting.
Café Testing
Useful resources
Just Enough ResearchEricka Hall
Articleshttp://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
http://www.slideshare.net/andybudd/guerilla-usability-testing
Thank you for your attention!Questions?
Maximilian Wambach | Interaction Architect@mwambach1