rapid racquets project - nathan rapaka
TRANSCRIPT
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RAPID RACQUETSSENIOR PROJECT“MY VISION”PLAY WITH FIRE!
Senior Project By: Nathan RapakaMr.Hall/Ms.Leacy
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BRAND SHEET
PLAY WITH FIRE!!!
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WHAT IS MARKETING?• The process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
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BENEFITS OF MARKETING• Describe your product or service to potential buyers using a variety
of techniques.• Establish your brand and any philosophy or values associated with
it.• Explain what needs are being met with your product• Describe how your product/service is different than others on the
market and who the ideal audience is for your products.• Advertise your products/services to different and various
audiences.• Test product concepts.• Develop pricing strategies for individual buyers or market
segments
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EXECUTIVE SUMMARY
I will be creating a Tennis Racquet
Business which has unique designs on our racquets that kids will be attracted to and play tennis with them to encourage them
to play the sport.
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SWOT ANALYSIS
Strengths
• Offer unique designs unlike any other racquets which will attract kids
Weaknesses
• The business hasn’t started yet
Opportunities
• We can get kids to play more tennis
• Have a new generation of rising stars
Threats
• Other Racquet brands (Wilson, Babalot, Prince, Head)
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OBJECTIVES
Bring kids to be attracted to these designed Racquets and play more tennis
Bring up a generation of strong players.
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MARKETING STRATEGIES
PRODUCTS PROMOTIONSPRICE
• Junior Racquets $50
• Pro Racquets $150
PLACE
Tennis Racquets
TV ads, magazines, flyers and
Tennis Clinics
Warehouse, sporting good
stores
DEMOGRAPHICS GENDER – MALE & FEMALEAGE GROUP – 5 TO 18 YRS
CLASS : MIDDLE CLASS PEOPLE
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MARKETING MODEL• Define your company’s strategy and how your products or services
support the strategy.• Develop programs that support the strategy.
• Generate awareness for the programs that support your products and services.
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SURVEY QUESTIONS
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SURVEY QUESTIONS#1• What type of color racquet would you prefer?
17%
25%50%
8%
Survey
RedBlueBlackYellow
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SURVEY QUESTIONS#2• What design do you want on your racquet?
Lions20%
Snakes30%Bulls
10%
Bears30%
Batman10%
Survey
LionsSnakesBullsBearsBatman
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SURVEY QUESTION#3• Do you want the racquet for play or just showcase?
Play80%
Showcase20%
Survey
PlayShowcase
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SURVEY QUESTION#4• Would you prefer online or in stores?
30%
70%
Survey
OnlineStores
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SURVEY QUESTION#5• What time of the year do you usually shop?
10%
30%
10%
50%
Survey
FallWinterSpringSummer
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SURVEY QUESTION#6• Would you like any other products besides racquets?(Clothing apparel)
90%
10%
Survey
YesNo
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SURVEY QUESTION#7• Are our prices reasonable?
60%
40%
Survey
YesNo
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SURVEY QUESTION#8• How many of you want one on one service?
40%
60%
Survey
One on OneMany
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SURVEY QUESTION#9• Would you like a well-known tennis player being sponsored by us or a
good player who isn’t well known?
90%
10%
Sales
Well KnownNot Well Known
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SURVEY QUESTION#10• Should we have our own brand of tennis balls?
70%
30%
Sales
YesNo
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IMPLEMENTATION• In my company Rapid Racquets we use a lot of advertising to get our
products out there. A lot of people think it takes a few days to advertise and set up a commercial. But in reality it takes many months. We have to get actors, then give them a script to memorize and that takes a long time to do. Our commercials usually take up to 2-5 months to come out.
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EVALUATION AND CONTROL
• In companies it is normal for sales to go down at a point through the years of selling your product. Sometimes you grow other times you stay the same or decrease. So when sales go down in my company we usually try to lower our prices so people might buy them since it is a bit more affordable than the original price. And on our commercials we add more discounts and offers.
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PROMOTIONAL PIECE
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RESEARCH• Go into Microsoft Word and start a word document• Use bullet points or numbers. Often, color advertisements highlight the attractiveness of an image
over content. While this is great for branding, it’s not so great for actually explaining your product or service. Succinct bullet points also catch the viewer’s eye, while still offering small bits of information that they will hold on to.
• Give detailed information. While your bullet points should be concise, any information you give on your advertisement should still be detailed. For example, when you mention a sale, give the exact amount of a discount customers will receive.
• Play with the font and formatting. Bold your headlines or keywords, change font sizes or capitalize for emphasis, and much more. When readers see “CLEARANCE!” in big bold letters, their eyes will be immediately drawn to the advertisement in hopes of learning about a new money-saving opportunity.
• Add pictures. Just because they’re not in color doesn’t mean they can’t help. Add a picture of your product or anything else that fits in with your advertisement as a way to bring more attention to it.
• Add white space. Keeping a lot of blank space in an ad actually attracts quite a bit of attention, as there isn’t a whole lot of blank space to be found throughout the rest of a newspaper or magazine.
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APPENDIX• http://
www.ehow.com/how_8076325_correctly-newspaper-ads-black-white.html
• http://smallbusiness.chron.com/write-good-ad-newspaper-17242.html
• http://www.classifiedadplacement.com/advertising_tips.php
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PLAY WITH FIRE!!!