rapid prototyping at dig south

Hello

photo courtesy of unsplash.com

http://unsplash.com

http://unsplash.com

Capture the Idea


http://unsplash.com

http://unsplash.com

Rapid Prototyping: Capture the Idea

Sketch

Capture the Idea

Rapid Prototyping: Capture the Idea

Capture the Idea

Rapid Prototyping: Rapid Prototyping:

Outline Template

Capture the Idea

Sketch

Freeform - Let the ideas flow: don’t worry about spelling/grammar or the laws of physics

Idea Outline

• What is it:

• What does it do:

• What’s unique about it, benefits:

• How is it delivered to the customer:

• Potential industry/vendor partners, strategic relationships, sources of customers:

• How to make it:

• Name:

• https://docs.google.com/document/d/11nc6RY8PGp0qECOwfPVMiLIdqjTqF8_Ld1ICkCUms3w/edit?usp=sharing

https://docs.google.com/document/d/11nc6RY8PGp0qECOwfPVMiLIdqjTqF8_Ld1ICkCUms3w/edit?usp=sharing




Communicate the Idea


http://unsplash.com

http://unsplash.com

Rapid Prototyping: Communicating the Idea

Communication is 70% of Success

Communicating the Idea

70%

20%

9%1%

CommunicationSkillDetermindationLuck

70%


That means Listening is 35% of Success


35%

35%

20%

9%1%

CommunicationListeningSkillDetermindationLuck

35%

35%


Minimum Viable Principles for Success


Choose the item below that is most important to you, you can only choose one

• Does your idea save time?• Does your idea feel good?• Does your idea make money?


There are Four Cs in Conversion


You won’t always have time to do real user research or in-depth interviews. Fortunately, everybody falls into one of “The Four Cs,” all you need to do is give them what they need.

The Four Cs are:

• Confused people• Curious people• Convinced people• Continuing people

Your goal is to move each “C” from “Confused” to “Continuing.”


Why… How… What


“People don’t buy what you do, they buy why you do it.”

- Simon Sinek

• Why did you build/make your idea?• Why does your idea deserve to exist?• Why does your idea feel feel good?

• How does your idea save time?• How does your idea make money?• How can I learn more about your idea?

• What do you need for your idea to succeed?• What’s in it for me?• What are you going to do next?


The Business Plan


Nobody invests in a business plan. Investors need a business plan as a document that communicates ideas and information, but they invest in a company, in a product, and in people.

• Executive Summary: Write this last. It’s just a page or two of highlights

• Company Description: Legal establishment, history, start-up plans, etc.

• Product or Service: Describe what you’re selling. Focus on customer benefits

• Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.

• Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results

• Management Team: Describe the organization and the key management team members.

• Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables


The Pitch


Everybody on the team NEEDS to be able to effectively communicate the vision, purpose and potential

Elevator Pitch vs Investor Pitch

• Tell the story through the problem. Problem > Solution

• Stress the benefits you provide, not the features

• Avoid broad statements


Customer Analysis


Who, Where, What, When

Who is the customer?

What does the customer want to buy?

When does the customer want to buy?

What price is the customer willing to pay?


Competitor Analysis


Who else is in the this market?

What are they doing for the customer?

Do they supply a similar substitute product or service?


Broader Industry Analysis


Is industry growing or shrinking?

What power do the suppliers have in the industry?

How many buyers are there?

Are there substitute products?

Are there any barriers to entry and what are they?

Are there any regulations that you would be subject to? Life sciences, healthcare, financial industries.

Protect the Idea


http://unsplash.com

http://unsplash.com

Rapid Prototyping: Protect the Idea

Sequence

Protect the Idea

1. Capture Idea - sketch and outline

2. Non-disclosure agreement to discuss with and involve others (best to seek counsel)

3. Incorporate/formalize business

4. Open business bank account

5. Establish and keep books

6. Register and apply trademarks


Protect the Idea

Protection Why you need it How to get it What it provides Time & Cost

© Copyright

• Protect your content• Easiest and common• Nobody can copy your

content without your permission

• File online• Consult with legal

• Protect graphics, audio/video, text, source code

• Ideas themselves are not protected

• 3-5 months (e-file)• $35-$200

Trademark

• Protect your name • Prevent others from

exploiting a reputation• Distinguish your good

or service

• Unregistered mark™ ℠ used under common-law, File online

• Registered mark® ~requires IP lawyer

• Protect name, word, phrase, logo, symbol, design, image, sound, colors (& combos) that distinguish goods

• Check filing status at 3-4 months

• $200-$400

Patent

• High level protection• Exclusive rights

(limited time),for detailed public disclosure of invention

• Consult patent attorney

• Protect inventions of new, useful, process, machine, matter

• Utility Patent - so"ware patents

• 2-3 years• $10,000

Do not file a patent before you have made a prototype.


Protect the Idea - and yourself

Protection Why you need it How to get it What it provides

Sole Proprietorship

• To operate as a business• Self-funded• Not growing beyond yourself

• File online - no legal documents

• Obtain licenses, permits, zoning clearance, EIN

• No corporate tax payments• Few formal business

requirements• Business name

LLC

• Owners not responsible for corporate debts & liabilities

• Pass-through taxation

• Created through state filing• File online/mail, local offices• Consult accountant

• Unlimited members• Non-U.S. citizen member• Ownership by Corps

S-Corp

• Owners not responsible for corporate debts & liabilities

• Pass-through taxation

• Created through state filing• File online/mail, local offices• Consult accountant

• Perpetual existence• Shares transferable• Unearned income not subject

to employment taxes

Build the Idea


http://unsplash.com

http://unsplash.com

Rapid Prototyping: Build the Idea

Start with “The Givens”

Build the Idea

• Shake what your mamma gave you• Golden ratio• Does it Save time? Feel Good? Make money?• Good design is invisible• The Grammar of Interactive Design (video, link)

• http://chsweb.me/grammar-interactive-design• Silence• Surprise• Rhythm• Subtraction• Magic• Serendipity

• The Principles of Beautiful Web Design (book, link)• http://chsweb.me/principles-beautiful-webdesign

http://chsweb.me/grammar-interactive-design




http://chsweb.me/principles-beautiful-webdesign





Shake What Your Momma Gave You• These are ‘The Givens’• Core attributes• Try mind mapping• Adjectives and emotions• If your idea got a tattoo, what would it be?

Example: Stre.am

a. 16:9 video

Build the Idea

a



Example: Stre.am

a. 16:9 video

b. 16:9 + Multi-video

Build the Idea

a

b



Example: Stre.am

a. 16:9 video


c. 16:9 + Multi-video + Multi-Sync

Build the Idea

a

b

b



Example: Stre.am

a. 16:9 video



Build the Idea

a

b

b

c



Example: Stre.am

a. 16:9 video



d. Multi-video + Multi-Sync simultaneously together

Build the Idea

a

b

b

c

d



Example: Stre.am

a. 16:9 video




e. Apply InfinteTakes

Build the Idea

a

b

b

c

d

d



Example: Stre.am

a. 16:9 video





Build the Idea

e



Example: Stre.am

a. 16:9 video





f. Apply Core Attributes

Build the Idea

f


You Don’t Need Much

Build the Idea

• Scrap paper• Test users• Usability test on paper• Fast & cheap• UI Stencils

http://www.uistencils.com/collections/frontpage/products/iphone-stencil-kit

http://www.uistencils.com/collections/frontpage/products/iphone-stencil-kit


You Don’t Need Much

Build the Idea

• Scrap paper• Test users• Usability test on paper• Fast & cheap


Keynotopia ($97)

Build the Idea

• iPad templates(landscape and portrait)• iPhone templates• Facebook templates• Web 2.0 templates• Android (Phone+Tablet) templates• Windows Phone templates• BlackBerry (Phone+Tablet) templates• OS X templates• Windows 8 & 7 templates• User Experience templates

Demo


Prototype on paper (free)

Build the Idea

• Design & sketch on paper• Take a picture with your iPhone• Make it interactive• Share & test it

Rapid Prototyping: Launch the Idea

Proto.io

Build the Idea


InVision

Build the Idea


AppSeedIt ($8+)

Build the Idea

• Kickstarter• Tech Crunch

https://www.kickstarter.com/projects/appseed/appseed-turn-sketches-into-functioning-prototypes/posts?page=3

https://www.kickstarter.com/projects/appseed/appseed-turn-sketches-into-functioning-prototypes/posts?page=3

http://techcrunch.com/2013/09/29/appseed/

http://techcrunch.com/2013/09/29/appseed/


Sketch ($79)

Build the Idea

• Future “Adobe Killer”• Like Illustrator + Photoshop• Extendable with Open Source add-ons• Quickly export assets for any resolution

• iPhone 4 standard definition• iPhone 4s+ Retina• Android madness (1, 1.5, 1.75, 2 and 2.5…)

Sketch 3 Features website

http://bohemiancoding.com/sketch/features/

http://bohemiancoding.com/sketch/features/


Test & Validate w/ UsabilityHub (free+)

Build the Idea

• Navigation Flow Test• 5 Second Test• Click Test• Target Demographics (BETA)

GET 40 FREE TEST CREDITS:http://chsweb.me/1i22wM5Sign up with that link, then complete your profile.

http://chsweb.me/1i22wM5



Test & Validate w/ UsabilityHub (free+)

Build the Idea

• Navigation Flow Test• 5 Second Test• Click Test• Target Demographics (BETA)

30%any plan for three months

Enter “DIGSOUTH”GET 40 FREE TEST CREDITS:http://chsweb.me/1i22wM5Sign up with that link, then complete your profile.




Funding

Build the Idea

Debt is cheaper than equityMaintain controlling interest in your business

Personal/owner investment

Sweat equity

Non equity financing• Debt: credit, loan• Rewards: crowdfunding, Kickstarter, Indiegogo

Private Placement - Friends and family capital raise

Angle investment

Venture investment

IPO

Launch the Idea


http://unsplash.com

http://unsplash.com


Coming Soon Pro, by SeedProd

Launch the Idea

• WordPress Plugin• Set up in minutes• Customize if you want• Lots of integration options

25%SAVE

Enter “DIG25”$21.75

$36.75


Coming Soon Pro

Launch the Idea

• 33% referral rate• Campaign Monitor integration for early invite contest

Invitation Requests

In!niteTakesDemo

Share breaking news with the world, live

37 23 00:05:13Live

In!niteTakes

Be anywhere you want to see.

In!niteTakes


Buffer

Launch the Idea

• “A Smarter Way to Share”• Free +• Schedule posts on Twitter, Facebook, LinkedIn &

Google+ for optimal reach• Simple Analytics & Measurement for free

• Paid accounts provide better data and more • Get your first 1,000 users (good read)

• Family & Friends• Betali.st • Layervault• Product Hunt• Inbound Marketing• Inbound Links / articles

http://chsweb.me/1kdg2AQ

http://chsweb.me/1kdg2AQ

http://chsweb.me/1kQCiPB

http://chsweb.me/1kQCiPB

http://chsweb.me/1n111Fb

http://chsweb.me/1n111Fb

http://chsweb.me/1qnUfIJ

http://chsweb.me/1qnUfIJ


Make it Measurable

Launch the Idea

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