ranking 2015 - young hoteliers...
TRANSCRIPT
YHS Hotel Employer
Ranking 2015
March 2015
Ji Min Lee & Laura Walter
www.yhsglobal.com
1
Table of Contents
Introduction ........................................................................................................................................................ 2
Young Hoteliers Summit ............................................................................................................................. 2
Company Specific Report ........................................................................................................................... 2
Methodology .................................................................................................................................................. 2
The Survey .......................................................................................................................................................... 3
Sample ............................................................................................................................................................. 3
Employment in the Hospitality Industry .................................................................................................. 6
Part 1 – Employment criteria ......................................................................................................................... 7
Importance of criteria .................................................................................................................................. 7
Part 2 – Employer Ranking .............................................................................................................................. 8
Employment criteria ..................................................................................................................................... 8
Global employer ranking ............................................................................................................................. 8
1st Place ......................................................................................................................................................... 10
2nd Place......................................................................................................................................................... 11
3rd Place ......................................................................................................................................................... 12
Best in Class ................................................................................................................................................. 13
Advice to employers of the hospitality industry .................................................................................. 14
End of report .................................................................................................................................................... 16
Limitations .................................................................................................................................................... 16
Contact ......................................................................................................................................................... 16
2
Introduction
Young Hoteliers Summit
Young Hoteliers Summit (YHS) acts towards improving professional opportunities for young
talent in hospitality by fostering a dialogue on employment between hospitality companies,
educational institutions and the future leaders in the hospitality industry. It ultimately develops
actionable proposals, aligning its three main stakeholders regarding their mutual expectations,
capacities and aspirations.
This report has been generated with the aim of putting global hotel companies in the spotlight
by showing the perception of young talents worldwide. This project was conducted in order to
approach employment challenges and employer preferences of hospitality students. Inevitably,
offering employers and educational institutions an insight into the views and priorities of the
future generation.
Company Specific Report
This is the generic hotel company employer report and as such features information that is
relevant to any hotel company trying to understand the perception of young talents regarding
career goals and employment.
For companies that were ranked, YHS can provide a more in depth analysis upon request,
provided that the company received sufficient responses for the creation of such an analysis.
Please contact [email protected] for further information.
Methodology
This report is structured in two parts. The first part evaluates the importance of the
employment criteria with the objective of identifying what factors influence the decision of
future employees of the hospitality industry when choosing a company to work with. The
second part contains the YHS Hotel Employer Ranking which presents the most desirable
employers in the global hotel industry based on the employment criteria.
3
The Survey
Sample
The survey was circulated amongst top hotel management schools worldwide for 1.5 months
and was successfully completed by students and alumni originating from 99 countries and 47
different institutions.
After analyzing the feedback of the survey of previous years, it was decided to create a shorter
survey with the aim of improving the completion rate. In total, 1’137 respondents responded to
the survey with a completion rate of 64% which is an increase of 25%-points compared to the
survey conducted in 2014.
Below the geographical origin of the respondents is presented (respondents originated from the
countries highlighted in blue).
4
Students and alumni of the following hotel management schools took part in the survey
97% of all respondents 3% of all respondents
Ecole hôtelière de Lausanne Institut de tourisme et d'hotellerie du Quebec (ITHQ)
Glion Institute of Higher Education University La Sagesse
Haaga - Helia University of Guelph
Stenden University University of Houston - Conrad N. Hilton College of
Hotel and Restaurant Management
NHTV - Academy of Hotel Management Oxford Brookes University
Les Roches (Switzerland) Maastricht Hotel Management School
Shannon College of Hotel Management Bahrain Institute of Hospitality and Retail WLL
Swiss School Tourism Hospitality (SSTH) International University of Applied Sciences - Bad
Honnef
Washington State University Griffith School of Tourism and Hotel Management
Florida International University Asociacion Hotelera de Colombia (COTELCO)
Hotelfachschule Heidelberg University of Birmingham
Beijing Hospitality Institute International Hotel School (South Africa)
University of West London Escola de Hotelaria Universidade Estacio de Sá
The Emirates Academy of Hospitality Management University of North Texas
MODUL University Vienna IMI International Hotel Management Institute
Hong Kong Polytechnic University Hotel School Vatel (Lyon)
Cornell University School of Hotel Management (IHTTI)
Ecole hôtelière de Genève Academie Internationale de Management (AIM)
Hotel School The Hague San Diego State University
Cesar Ritz Hotel School University of Surrey
New York University Niagara University
Ecole Hoteliere Lavasa University of Delaware
Dusit Thani College Hotel Institute Montreux
Swiss Hotel Management School
Students vs Alumni
Over 90% of all respondents are currently
studying in a hotel management school.
91.4%
8.6%
Students
Alumni
5
Respondents by region
Institutions by region
61% of all respondents come from Europe and 87% of all respondents are students or alumni of
an European hotel management school.
Respondents by year of birth
Since most respondents are students, the average age of the participants is 22.9 years.
61% 21%
8%
6% 4% 1% 0%
Europe
Asia
North America
Africa
CSA
Australia & Oceania
Middle East87%
7%
4% 2% 0% 0% 0%
Europe
North America
Asia
Middle East
CSA
Australia & Oceania
Africa
0
50
100
150
200
250
2000 1995 1990 1985 1980 1975 1970 1965 1960 1955 1950
Year of birth
6
Employment in the Hospitality Industry
70% of all alumni graduated between 2012 and 2014. Currently, 68% of all alumni are working in
the hospitality industry with the graduation year being a non-significant factor.
Current positions held by alumni
Reasons why alumni do not work in the hospitality industry
Currently, 32% of all alumni are working outside the industry and have indicated the salary as
the most important reason for doing so. Further, 48% of all alumni mentioned the work-life
balance as reason why they have left the hospitality industry.
0% 5% 10% 15% 20% 25% 30% 35%
Full-time employee
Management
Other
Intern
Supervisor
Part-time employee
0% 10% 20% 30% 40% 50% 60% 70%
Salary
Work-life balance
Working hours
No interest
Slow career development
Other
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Part 1 – Employment criteria
Importance of criteria
To objectively rank global hotel companies for the Employer Ranking, the participants were
asked to first rate the following 10 employment criteria according to their importance when
looking for a job on a scale from 1 to 5.
Rank Criterion Average grade (1-5)
Standard Deviation
1 Career/Advancement opportunities 4.71 0.57
2 Learning opportunities 4.52 0.71
3 Empowerment/Responsibility 4.34 0.76
4 Work-life balance 4.02 0.99
5 Salary 3.84 0.81
6 Brand image of company 3.73 1.06
7 Travel opportunities 3.67 1.12
8 Job location 3.65 1.06
9 Non-monetary benefits 3.52 0.99
10 CSR activities of company 3.21 1.09
The results show that respondents value career and advancement opportunities as most
important factors when looking for a job with an average grade of 4.71/5. Learning opportunities
have been ranked as second important factor where a significant negative relationship between
the importance of this factor and the age of the respondent has been identified. Furthermore,
participants ranked the CSR activities of a company as the least important factor.
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Gender had no significant influence on the ranking of the criteria. Also, alumni and students
ranked the criteria the same way, except that alumni value location and non-monetary benefits
as more important, while students consider travel opportunities as a more significant factor
when looking for a job.
Compared to the survey conducted in 2014, salary has moved up one rank, the brand image of
the company however lost one rank. Furthermore, travel opportunities have been valued as
more important; however the job location seems to be of less importance than last year.
Part 2 – Employer Ranking
Employment criteria
Respondents were asked to choose 2-4 companies for which they have sufficient knowledge in
and/or have worked for to give an objective rating. These companies were then rated based on
the following 10 employment criteria:
Global employer ranking
The following table shows the ranking of the hotel companies across the entire set of
respondents. The individual grade of each criterion (#1-#10) is shown next to the hotel
company’s name. In the last column, the overall grade of the company is presented taking into
account the weight of each of the employment criteria.
The average number of companies rated per respondent is 2.77.
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Rank Hotel Company #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Grade
1 Four Seasons Hotels & Resorts 3.8 3.8 4.3 4.3 3.9 4.3 3.8 3.4 4.7 3.8 3.99
2 Taj Hotels Resorts and Palaces 3.7 3.6 4.2 4.0 3.8 4.1 3.8 3.6 4.4 3.9 3.90
3 FRHI Hotels & Resorts 3.6 3.7 4.2 4.2 3.9 4.1 3.6 3.6 4.4 3.6 3.88
4 The Peninsula Hotels 3.6 3.8 4.0 4.3 3.9 4.0 3.5 3.6 4.6 3.4 3.87
5 Hyatt Hotels Corporation 3.5 3.7 4.2 4.1 3.8 4.1 3.6 3.3 4.4 3.8 3.84
6 Mandarin Oriental Hotel Group 3.6 3.5 4.2 4.1 3.6 4.2 3.6 3.4 4.5 3.6 3.83
7 Dorchester Collection 3.7 3.8 4.3 4.2 3.7 4.1 3.4 3.1 4.5 3.4 3.81
8 Tsogo Sun Hotels & Accommodation 3.6 3.5 3.8 4.0 3.9 3.8 3.4 3.8 4.2 4.0 3.80
9 Protea Hotels 3.5 3.3 3.9 4.1 4.1 3.9 3.7 4.1 3.8 3.6 3.79
10 Banyan Tree Hotels & Resorts 3.5 3.6 3.8 3.6 3.8 3.9 3.4 3.8 4.4 4.1 3.79
11 Starwood Hotels & Resorts Worldwide, Inc. 3.4 3.5 4.0 4.0 3.8 4.0 3.6 3.5 4.4 3.6 3.77
12 Hilton Hotels & Resorts 3.5 3.4 4.1 4.1 3.8 4.0 3.4 3.5 4.2 3.5 3.74
13 Marriott Hotels & Resorts 3.4 3.6 4.1 4.1 3.9 3.9 3.4 3.3 4.3 3.6 3.74
14 Six Senses Hotels Resorts Spas 3.5 3.8 4.1 4.0 4.1 3.4 3.3 3.6 3.9 3.6 3.73
15 InterContinental Hotels Group Plc. 3.4 3.5 3.9 4.0 3.8 4.0 3.5 3.5 4.1 3.6 3.72
16 Shangri-La Hotels & Resorts 3.5 3.6 3.9 4.0 3.6 3.9 3.5 3.1 4.2 3.7 3.70
17 Carlson Rezidor Hotel Group 3.4 3.5 4.1 3.7 4.0 4.1 3.1 3.4 4.0 3.6 3.67
18 Kempinski Hotels S.A. 3.4 3.4 3.8 3.9 3.7 3.7 3.2 3.2 4.4 3.4 3.62
19 Jumeirah Group 3.3 3.7 3.7 3.7 3.4 4.2 3.4 2.9 4.0 3.3 3.58
20 Accor S.A. 3.2 3.1 3.9 4.0 3.5 3.9 3.4 3.3 3.9 3.4 3.56
21 CitizenM Hotels 3.2 3.4 3.9 3.5 3.8 4.0 2.7 3.5 3.9 3.2 3.51
22 Belmond Ltd. (Orient-Express Hotels Ltd.) 3.6 3.6 3.6 3.6 3.6 3.7 3.5 3.2 3.5 3.2 3.49
23 Club Méditerranée 2.6 3.5 3.3 3.1 3.5 4.1 4.2 3.1 3.3 3.5 3.43
24 Sokos Hotels 3.2 3.5 3.7 3.5 3.4 3.8 2.7 3.5 3.4 3.2 3.40
25 NH Hotel Group 2.9 2.9 3.6 3.7 3.8 4.0 3.3 3.2 3.4 3.0 3.35
26 Mövenpick Hotels & Resorts 3.5 3.1 3.4 3.4 3.4 3.2 3.1 3.3 3.5 3.2 3.31
27 Millennium & Copthorne Hotels Plc 3.4 2.8 3.5 3.4 3.4 3.7 3.0 3.0 3.6 3.3 3.28
28 Best Western International, Inc. 3.2 2.9 3.4 3.3 3.3 3.4 2.9 3.4 3.2 3.1 3.21
29 Shaza Hotels 2.8 2.8 3.3 3.4 3.5 2.8 2.8 2.8 3.0 3.0 3.03
30 Occidental Hotels & Resorts 3.0 2.7 3.1 3.1 3.1 3.1 3.0 3.0 3.0 2.8 2.99
Legend:
#1 Salary #2 Non-Monetary Benefits
#3 Learning Opportunities
#4 Career / Advancement Opportunities
#5 Empowerment / Responsibility
#6 Job Location
#7 Travel Opportunities
#8 Work-life Balance
#9 Brand image of Company
#10 CSR Activities of Company
10
1st Place
YHS is proud to congratulate Four Seasons Hotels & Resorts on their 1st rank in the YHS
Global Employer Ranking 2015. Four Seasons Hotels & Resorts also ranked best in the
categories salary, job location and brand image (see page 13).
The graph above illustrates the performance of Four Seasons Hotels & Resorts in more detail.
In order to maintain or improve the ranking, Four Seasons Hotels & Resorts could focus on
areas related to work-life balance.
22.5
33.5
44.5
5Salary
Non-monetary benefits
Learning opportunities
Career opportunitites
Empowerment
Job location
Travel opportunities
Work-life balance
Brand image of company
CSR activities
11
2nd Place
YHS is proud to congratulate Taj Hotels Resorts and Palaces on their 2nd rank in the YHS
Global Employer Ranking 2015. Taj Hotels Resorts and Palaces improved its ranking significantly
(the company was ranked 16th in the survey conducted in 2014).
The graph above illustrates the performance of Taj Hotels Resorts and Palaces in more detail.
Taj Hotels Resorts and Palaces ranked high on brand image, job location and learning
opportunities. In order to maintain or improve the ranking, Taj Hotels Resorts and Palaces
could focus on areas related to non-monetary benefits and work-life balance.
22.5
33.5
44.5
5Salary
Non-monetary benefits
Learning opportunities
Career opportunitites
Empowerment
Job location
Travel opportunities
Work-life balance
Brand image of company
CSR activities
12
3rd Place
YHS is proud to congratulate FRHI Hotels & Resorts on their 3rd rank in the YHS Global
Employer Ranking 2015. FRHI Hotels & Resorts, challenge provider of YHS 2014, was able to
further improve its ranking (the company was ranked 8th in the survey conducted in 2014.
The graph above illustrates the performance of FRHI Hotels & Resorts in more detail. FRHI
Hotels & Resorts ranked high on brand image, learning and career opportunities. In order to
maintain or improve the ranking, FRHI Hotels & Resorts could focus on areas related to CSR
activities and work-life balance.
22.5
33.5
44.5
5Salary
Non-monetary benefits
Learning opportunities
Career opportunitites
Empowerment
Job location
Travel opportunities
Work-life balance
Brand image of company
CSR activities
13
Best in Class
The following table shows what company has been ranked best according to each criterion.
Nr Criterion Winner Grade
#1 Salary Four Seasons Hotels & Resorts 3.75
#2 Non-monetary benefits Six Senses Hotels Resorts Spas 3.81
#3 Learning opportunities Dorchester Collection 4.29
#4 Career/Advancement opportunities The Peninsula Hotels 4.26
#5 Empowerment/Responsibility Six Senses Hotels Resorts Spas 4.14
#6 Job location Four Seasons Hotels & Resorts 4.31
#7 Travel opportunities Club Méditerranée 4.24
#8 Work-life balance Protea Hotels 4.07
#9 Brand image of company Four Seasons Hotels & Resorts 4.73
#10 CSR activities of company Banyan Tree Hotels & Resorts 4.09
Four Seasons Hotels & Resorts was able to win 3 out 10 categories (salary, job location and
brand image). Six Senses Hotels Resorts Spas was ranked best in the categories non-monetary
benefits and empowerment/responsibility. Further, Dorchester collection was the winner of the
category learning opportunities. The Peninsula Hotels was ranked no 1 in career opportunities.
Club Méditerranée won the category travel opportunities. Protea Hotels ranked best in work-
life balance and Banyan Tree Hotels & Resorts had the highest rating in CSR activities.
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Advice to employers of the hospitality industry
Respondents were asked what advice they can give to companies to become a more desirable
employer. Participants seem to value personal contact more than contact through social media.
Employers are therefore advised to increase their presence at career fairs in schools and any
other events that allow a personal contact with students. Further advice mentioned under
“Other” includes:
Assist with visas, accommodation etc.
Have a transparent career development structure
Organize workshop sessions with interviews after
Offer more personalized training programs
Interact with alumni network of schools
Up-to-date job vacancies on company website and several other job websites
Set up a feedback system in order to improve job tasks continuously
Be different and unique
0% 10% 20% 30% 40% 50% 60% 70% 80%
Be present at career fairs etc. in schools
Contact students personally
Post vacancies on job platforms
Offer special non-monetary benefits to employees
Be active on social media
Be present on LinkedIn
Other
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Furthermore, respondents were asked to think of an innovative idea that a hotel company could
implement in order to increase the company’s perception as a desirable employer. Most
respondents would like to work in a vivid company culture where leisure and team activities
play an important role.
Some of the ideas are depicted below:
Implement more leisure activities in order to get members of the team to know each
other and to ease communication in the office
Allow experiencing of other departments in the hotel other than the original position
Emphasize on non-monetary benefits and work-life balance
Offer the opportunity to work in the various properties from different location within a
chain
Implement an accessible platform where employees can post the highlights of their
professional experiences with the company
Offer summer internships for students in order to provide them with the opportunity to
work in a company
Show employees what is unique about the company and how they can create a
difference by joining the team
At last, respondents were asked to come up with a word to describe their motivation to work
in the hospitality industry. The size of the word represents its relative frequency.
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End of report
Limitations
The generalizability of the results presented in this report is limited by several shortcomings.
The sample of 1’137 respondents is relatively small and geographically biased as the largest
sample comes from Europe. In addition, the size of the company was not taken into
consideration which might put larger and more internationally well-known companies in an
advantageous position.
Contact
Ji Min Lee
Ji Min is a student in her final year at the Ecole Hôtelière de Lausanne where she specialized in
Digital Marketing, Marketing Intelligence and Performance. Her industry-related work
experience involves different departments in several luxury properties in Hong Kong and South
Korea. During her recent internship at Marriott International, Inc., she participated in the
development of new F&B outlets in both Hong Kong and Mainland China.
She can be reached on [email protected].
Laura Walter
Laura is a student in her final year at the Ecole Hôtelière de Lausanne where she specialized in
Market, Corporate and Real Estate Finance. She has gained operational work experience in
different departments of several luxury properties in Switzerland and Germany. Most recently
she completed an internship at Ernst & Young Real Estate GmbH with a focus on feasibility
studies and valuations of hotel and leisure properties.
She can be reached on [email protected].