RANDOM FORCEFORCE A CONNECTION BETWEEN TWO DISSIMILAR THINGS TO SPARK ORIGINAL IDEAS

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WHEN NEEDED RATIONALE

RANDOM FORCE

Our mind is very well trained in seeing

patterns and making obvious connections.

These established patterns help us

interpret our world in a blink - but stand in

the way of seeing through a fresh lens

Provokes your thinking to snap out of

established patterns

Pairs two things that have nothing in

common, takes fresh perspectives and

leads to for ideas where none existed

before

Encourages to move beyond the

apprehension of thinking illogically

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I am in need

of orginal ideas

I want ‘trick’ my

rational mind

into fresh

perspectives

ESSENCE POINTERS

RANDOM FORCE

Forces a

connection

between two

dissimilar things

to spark original

ideas

Start with your Creative Question and randomly pick one of the random prompts (cards) to trigger a fresh train of thought

E.g. “HMW enhance street safety ” and “Airplane”

Consider the randomly chosen word and quickly agree on a few key attributes

E.g. an Airplane i) flies through the air, ii) moves along predefined routes and iii) has an autopilot feature

Individually and silently, take 5 minutes to sketch or write down 5 ideas on how to solve your CQ by applying key attributes of the random prompt

E.g. how can flying through the air help enhance street safety? Possible ideas: helicopter surveillance, carry your guardian angel on your shoulder, safe overpass over dangerous area, fly citizens out of danger area with helicopters, etc.

Wild and silly ideas will follow, determine the essence behind each silly idea

E.g. the guardian angel idea is essentially about personalized safety escort, so could each person that desires so request a personal escort from a neighbor when going to the store during the perceived unsafe hours?

Agree on a handful of good original and capture those

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