randolf kim diokno how to improve your email marketing strategy using mailchimp
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Do you know what Email Marketing is all
about?
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EMAIL MARKETING is a format for marketing
campaigns in which
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EMAIL MARKETING standalone advertisements are
sent to a targeted list of recipients.
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How Email Marketing can Boost Your Business?
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With Email Marketing,
You can find and keep new customers.
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And convince potential buyers to purchase your products or
services.
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However, email marketing can consume a lot of time.
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But if you will use an automated email marketing tool,
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It can make email marketing campaign much easier and faster.
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One of the best
Automated Email Marketing Tool I discover is..
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is an ultimate marketing software
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that will change the way you market your product
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which gives you a number of easy options
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for designing, sending and saving templates of your emails.
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It allows you to create newsletters and share on social networks.
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Let’s Start!
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Open your Browser
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Type mailchimp.com and Press Enter
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Welcome to Mailchimp!
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CREATE YOUR FREE ACCOUNT
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Click Sign Up Free
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Enter your Email Address
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Enter your User Name
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And Your Password
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Make sure that you follow the password conditions below
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Then, click Get Started
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You will be advised to check your email
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Open a new tab
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Type your email account website
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Click the email received from Mailchimp
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Click Activate Account
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New tab will open to confirm Sign Up
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Click the box I’m not a robot
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Follow the instructions and click Verify
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Click Confirm Sign Up
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Your Account is now activated!
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Enter your name here
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Click Continue
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Enter Your Business Name and Website
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Click Continue
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Enter Your Address
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Click Continue
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Click Yes if you have physical products
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Click Continue
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Click the “+” icon to connect your social media profile
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When You add Facebook, A pop up window will appear
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Click Continue to connect in your Facebook Account
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Click Let’s Go
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WELCOME TO YOUR DASHBOARD
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CREATING A LIST
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LIST This is your contacts called
subscribers
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It is the foundation of your
Email Marketing Campaign
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Click “Lists” in the Top Menu
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Click Create List
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Fill in the list of details
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Once done, click Save
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If you have a list of subscribers,
Import the list
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Click Import Subscribers
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Select from the Options
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Then, click Next
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If you do not have any subscribers yet..
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MAILCHIMP will help you generate a Sign Up form to build your list
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Click Sign Up Forms
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Select the Form
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These are the Types of Forms you can Create
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that allows you to
embed and add
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to your Website
and Facebook Page.
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Select the right form
appropriate for your Business.
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You can Build, Design and Translate each form
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Now that you
already created your List..
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Let’s now proceed to construct an Email Template
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CREATING A TEMPLATE
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A Template
is a designed email
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that can be reused
for your marketing campaigns.
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Click “Templates”
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Click Create Template
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Click “Select” on your desired Template Lay-out
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Now, design your Email Template
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You can customize your email by adding Content
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Select a Content from the list
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Drag it to the Work Area
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Once Done, Click Preview and Test
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Click Here to view how the recipient see your email
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Enter your email address
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Click Send Test
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Open your Email Account to view the Template test
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Once Done, Click Save and Exit
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The template is now saved
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CREATING A CAMPAIGN
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Click “Campaigns”
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Click the Dropdown Menu in Create Campaign Icon
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Select Regular Campaign
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Regular Campaign is the most common type of
campaign
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Which you can design and customize your content
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and choose to send immediately or schedule your campaign
sending
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Select from who do you want to send your campaign
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Click Next
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Fill in the Campaign Information
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Tick the boxes of your desired tracking options
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You can also post your campaign in Social Media
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Click Next
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Create a new Template or Use the Template You Saved
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Click Saved Templates
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Select the template you want
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You may edit your template again
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Once done, proceed to Next step
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To schedule the email delivery, Click “Schedule”
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Enter your desired date and time of delivery
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Click Schedule Campaign
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To send the campaign immediately, Click “Send”
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Click Send Now
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Your email is now sent to your list
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REPORTS
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Click Reports
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In the Reports Section,
You can track the status
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and the performance of your campaigns.
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It analyze clicks, opens, subscribers' social activity,
ecommerce data and more.
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CONGRATULATIONS!
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