What is LTMBM

Is a web portal or property that will connect users around conversations related to health, lifestyle issues, diet, stamina etc ..!

Users get to ask the experts, play games &

consume content around healthy living.!

WhyTo create a portal which can be built as a community owned by revital, in the process leverage

social media & reach out to target group.!

WhyTo integrate all

communications & media to a single thread.!

IntentTo build a loyal community

which is connected to LTMBM portal.To create 10,000 user

registrations this year & to scale it mainstream media next year.!

Social !media! Digital!

BTL!Mobile!

ATL!

Mainstream media!

Phase#1 : Q&A ( 2 months )!Phase#2 : Games ( 2 months )!Phase#3 : Blog ( 1 month )!

Plan

Q&A

IntentTo establish as a brand

that here is to help users & give every possible

resources to live life fully.!

Users can ask questions related to healthy living, stamina,

stress , balanced diet & our experts will give them the

answers.!

WhereQuestions posted on the website will be automatically shared to user newsfeed as well.

NotUnlike a forum, the portal is a stack wherein one question will not have any replication or duplicates.!!

A product FAQ.

WhyPeople are turning online to read about lifestyle,wellness & health related concern & as brand that has been the no#1 in this segment we need to own that space.

Challenges

Intent

To get users active on the website & spend time regularly

and in the process ensure healthy traffic to website .!

To get users to actively engage with the website through

interactive games through which they earn REVITAL coins.!

WhereAll activity on the website by user will be shared on user newsfeed thus leveraging social media

NotNot a regular contest as user wins revital coins which are redeemed for gifts after earning a certain minimum number of coins

WhyUsers like to consume content in a fun way & most of the games we are talking here are based on health & our domain.

Few screenshots

Blog

IntentTo provide target group

content which will connect to our

communication.!

Creating 20 articles / month which will be used in social

media & sent to users as email newsletters on a weekly/

monthly basis!

WhereThe blogs will help strengthen our social media content strategy along with being a healthy SEO activity for the portal

NotA product promotion article source.

WhyBlogs have good readership on web & is also an essential SEO element.

Few screenshots

User profile

The user profile will be connected to his twitter/facebook accounts & will also show the coins he have earned by participating in the challenges.

It also shows

their activity

in the portal.

Users can earn more

points by inviting

their friends thru social media

to join the site.

Complete website UX

Landing page for logo unveiling

1. Launch plan!2. ROI & Cost sheet!3. Operational/ownership document!4. Website rolling out timeline sheet!

More Docs :!