Ramneet Gill

The Body Shop® believes that there is only one way to beautiful — Nature's Way.For many years, The Body Shop® has constantly sought out wonderful natural ingredients from all four corners of the globe, and brings you products bursting with effectiveness to enhance your natural beauty. While doing all of this The Body Shop® also strives to protect this beautiful planet and the people who depend on it — not because it's fashionable, but based on the belief that it's the only way to do business.

Love Your Body Card

-Love Your Body Club Card offers the customer:- 10% off all qualifying purchases- Birthday Gift- Exclusive E-mail Updates- Special Savings during “Customer

Appreciation” days- Other goodies

What it does:-Use the data to collect information on you and your shopping habits

E-Mail

• Creates a customer relationship. The brand is able to:– Communicate regularly with customers

• Lets the customer know of current deals and sales

– Birthday e-mails: makes the brand more personal– At the end of every e-mail they ask if the

customer wants to keep hearing from them and lets them know they aren’t forced, they are able to unsubscribe.

Facebook

• Huge medium to interact with customers• Gets them involved• Communicate with them• Create a good platform for brand loyalists• Attracts new customers and brand awareness

– a friend sees their friend “liking” the page, they will most likely visit it.

Twitter

• Direct communication with customers• The Body Shop actually replies to a lot of their

customer tweets, this improves their customer relationship management

• Page design consistent with the brand image• Allows you to alert your customers on deals,

sales, promotions

YouTube

• Allows The Body Shop to portray their brand values and image through videos – as we saw earlier.

• Again, consistent with the rest of their facebook, twitter, e-mails, & website

• Makeup looks and tutorials done by The Body Shop staff, a very popular community on YouTube.

Website

• Includes all the brand’s information if a customer may need it

• Sells the products online• Front page- shows you the current theme

(Christmas) and deals along with it• Brings the in-store experience online

Improvements• Create a forum or community based on body shop

products.– E.G. product reviews/feedback and potential

makeup looks by customers. Get them more involved.

• Add mobile to the Social Mix– Many companies are now sending text messages

to customers making them aware of new products, deals, etc

– Create an Application program for the customer where they can access information about the brand and mobile shopping