ram project

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A PROJECT REPORT

OnSLOW MOVING OF BARE DENIM & RIG

At south city pantaloons

REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTFOR

POST GRADUATE PROGRAM IN MANAGEMENTBY

RAMJEE KUMAREIILM/PG_W/1we-058

UNDER THE GUIDANCE OFPROF. OINDRILA CHAKRAWARTIEIILM, KOLKATA

&Mr. AYON MITRA

Department manager of m/c section in pantaloons south city mallFuture Group

HOMETOWN, RAJARHAT

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

6, WATERLOO STREET, KOLKATA-700069NOV2011-JAN 2012

1 | P a g eEASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT


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DEDICATION



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To God and foremost, because without Him the project would not have been

possible.I also dedicate this project to my parents because without their

support I cant be here and without this position the project is notpossible for me.

RAMJEEKUMAR

ACKNOWLEDGEMENT

This thesis is a product of many different individuals help and encouragement. Iwould especially like to thank my mentors Mr. AYON MITRA (store manager)and Miss. Arpita Bose (operation Executive) of the department ofSOUTH CITY(HR) for their constant intellectual and guidance.I am indebted to Prof. OINDRILA CHAKARWARTI an internal guide from mycollege Eastern Institute for Integrated Learning in Management (EIILM), for theideas, time, patience and willingness to serve on my project and add values to it.

I would also like to thank all the concerned department and subordinates for theirassistance in giving me ample freedom and scope to complete this project.I am grateful to all those individuals who participated in my thesis research.

I shall be special thanks to Mr. KANKAN BOSE (HR offuture group) for his guidance. He provided me proper



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knowledge about sales & management. Finally, onceagain I would like to thank all without whom I would not

have been able to do the project.I would like to express my gratitude towards my facultymembers for their help & guidance.



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Certification Page- ............................................................................................................................ 2A Letter/Certificate from the organisation/Company ...................................................................... 3DEDICATION ...................................................................................

............................................ 4ACKNOWLEDGEMENT......................................................................................... 5ABSTRACT / EXECUTIVESUMMARY ...................................................................... 6INTRODUCTION .................................................................................................... 7LITERATUREREVIEW.......................................................................................8COMPANYPROFIL.9BENCHMARKS OF SOP GRADES AS PER FUTUREGROUP................................... 11RESEARCHMETHODOLOGY ............................................................................... 12DATA

ANAYLIS..................................................................................................... 14SWOT ANALYSI. .................................................................................... 20



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FINDINGS...............................................................................................

... 21CONCLUSION ... .................................................................................... 24LIMITATION........................................................................................................ 25RECOMENDATION / SUGGESTIONS................................................................. 26

EXECUTIVE SUMMARY

The purpose of this research was to conduct audits and check the effectiveimplementation of Store Operation rules and regulations at pantaloons menscasual section, a unit of Future Value Retail Ltd.

The focus was on the exploratory study to find out the problem areas in thesections of the above mentioned store where the operational effectiveness wasnot up to the benchmarked standards.Data were collected from the questionnaire given in the audit sheets related tostore operation Rules & slow moving of bare denim and RIG in mens section.The required null and alternate Hypotheses were formulated for this study andthe results were calculated following z-test of statistical sampling.The results showed a significant change in the working procedure and helpedto draw a comprehensive conclusion about the effective implementation ofStore Operating at the above mentioned stores.



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INTRODUCTION

Store operation resources, daily procedures, creatinginternal controls and systems, establishing retailing

functions and other day-to-day retail store operations.Retailing blog on starting a small business, operations,marketing ideas, and tips ... Retail math formulas,glossary and more articles about opening aretail store., ... A creative display can draw the customerin, promote a slow-moving product,

STATEMENT OF THE PROBLEMThe statement of the problem underlines the identification ofspecific/definite areas at the respective stores where the effectiveimplementation of Store Operation practices are least gettingadhered to. The identified problem emphasizes the importance ofsuch practices to be made more stringent and effective at each ofthe respective stores to optimize operational efficiency. Theinternal management at the store plays a very crucial role in thisregard.

PURPOSE OF THE STUDYThe purpose of this study was to gather a comprehensive ideaabout Store Operation implemented at Future Value Retail-

pantaloons Stores at south city and check what is the effective



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factors was being done on behalf of the slow moving of denimbare & RIG to improve its sales.

LITERATURE REVIEW

Category: Garments

Phone: (033) 30015600 , (033) 40002181 | 9330015380

Address: South City Mall, 375, Prince Anwar Shah Road,Jodhpur

Park , Kolkata-700068 , West Bengal

Landmark: In South City Mall

India's largest retail brand with a host of products, such asgarments, cosmetics and home furnishings. Pantaloons has

become a reliable destination for all your home care and personalneeds. They take pride in keeping abreast of the latest style trendsand fashions, and are responsible for bringing together many

trusted brand names under their roof, for example, Biba, Akkriti,UMM, Blackberry, John Miller, Disney and so much more. At thesame time, they promote a stylish in-house brand of clothing andhome furnishings as well.

http://www.asklaila.com/search/Kolkata/Jodhpur%20Park/Garments/?searchNearby=falsehttp://www.asklaila.com/Jodhpur-Park-Guide-Kolkata/lg1172http://www.asklaila.com/Jodhpur-Park-Guide-Kolkata/lg1172http://www.asklaila.com/Jodhpur-Park-Guide-Kolkata/lg1172http://www.asklaila.com/Jodhpur-Park-Guide-Kolkata/lg1172http://www.asklaila.com/search/Kolkata/Jodhpur%20Park/Garments/?searchNearby=false


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COMPANY PROFILE

Future Group is Indias largest retailer and one of the leading businesshouses with a strong presence in retail. Its founder and Group CEO is Mr.Kishore Biyani.

Future Group India was established in 1994 with a vision to provide diverseservices in Indian and Global markets. The business areas of Future Groupcover BPO (Business Process Outsourcing), New Media, Security

Management, and Construction. Through their strategic investment andservices, the future of Future Group shows a rising star in the business skyof India.

The company follows a multi-format retail strategy that captures almost theentire consumption basket of Indian customers. In the lifestyle segment, thegroup operates Pantaloons, a fashion retail chain and Central, a chain ofseamless malls. In the value segment, its marquee brand, Big Bazaar is ahypermarket format that combines the look, touch and feel of Indian bazaarswith the choice and convenience of modern retail.



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VALUES

Indianness: confidence in ourselves.Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in ourconduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge andinformation.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, businessand action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

MISSION

Customers and stakeholders shall be served only by creating and executing

future scenarios in the consumption space leading to economicdevelopment. Trendsetters in evolving delivery formats, creating retailrealty, making consumption affordable for all customer segments forclasses and for masses.Infusion of Indian brands with confidence and renewed ambition. Efficient,



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cost- conscious and committed to quality. Ensure that our positive attitude,sincerity, humility and united determination shall be the driving force to

make successful.

Lines of Business

The company is present across several lines of business which have various

formats (stores) operational under it. These include:

The company is present across several lines of business which have various formats(stores) Plywood, The Dollar Store (JV)

Fashion - Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10, FashionStation, Big Bazaar, Lee Cooper (JV)

General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar,Furniture Bazaar, KB'S FAIR PRICE, Food Rite

Electronics - eZone, Electronic Bazzaar, STAPLES (JV)

Home Improvement - Home Town

Furniture - Collection i, Furniture Bazaar, Home Bazaar

E-tailing (online shopping) - www.futurebazaar.com

Books and music - Depot

http://en.wikipedia.org/wiki/Pantaloonshttp://www.futurebazaar.com/http://en.wikipedia.org/wiki/Pantaloonshttp://www.futurebazaar.com/


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Leisure and entertainment - Bowling Co., F123, TGIF (Thank God it's Friday!)

Wellness - Star & Sitara, Tulsi

Telecom and IT - Gen M, M Bazaar, M-Port, ConvergeM, Future Axiom, T 24, OneMobile (in alliance with TATA Teleservices)

Consumer durables - Koryo, Sensei, IPAQ

Service - E Care, H Care , Design & Service

Malls - Central (Bangalore, Hyderabad, Pune, Mumbai,Kochi, Vadodara, Gurgaon,Indore, Ahmedabad, Thane)

Investment and savings - Insurance: ULIP, Pension, Endowme

Company Timeline

1987 Company incorporated as Manz Wear Private Limited, launch of Pantaloonstrouser, Indias first formal trouser brand

1992 An initial public offer (IPO) was made in the month of May.

1997 Pantaloons, Indias family store, launched in Kolkata.

2001Big Bazaar,Is se sasta aur accha kahi nahin, Indias first hypermarket chain,launched.

2002 Food Bazaar, the supermarket chain, is launched.2007 Future Group crosses the $1 billion turnover mark

FUTURE RETAIL

Retail forms the core business activity at Future Group and most of its

businesses in the consumption space are built around retail. Future Groups

retail network touches the lives of more than 200 million Indians in 73 cities

and 65 rural locations across the country. The group currently operates

around 1,000 stores spread over16 million square feet of retail space. Present

in the value and lifestyle segments, the groups retail formats cater to almost

the entire consumption expenditure of a wide cross-section of Indian

consumers.

http://en.wikipedia.org/wiki/Big_Bazaarhttp://en.wikipedia.org/wiki/Big_Bazaar


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Activities:- objectives1) To study about store operation.



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Research:-Objective

2) To find out reason behind slow movement of Bare Denim & RIG.

Research methodology

Target population:-Denim and Rig brand visitors (customers and

noncustomers).

Type of data used:-Primary Data(In questionnaire)

Secondary data(in introduction)

Data source(web links):- www.futuregroup.com,

www.wikipedia.com , www.google.com.

http://www.futuregroup.com/http://www.wikipedia.com/http://www.futuregroup.com/http://www.wikipedia.com/


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Sample size:-100

Sample Frame:- Customers from 15 years and above.Sampling techniques:- Judgmental sampling

Analysis and interpretation of Data

Calculation: -From the Above Samples I do the whole calculation.

Calculation part is as follows,There are 100 sample which I found by marketing survey inpantaloons at south city.

Age Bare RIG



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Denim


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Q)5 :- I ncase of bare

denim . Are

you

satisfied

with already

bought

brand?

factors mean

sd mean+sd

mean-sd

better fabric 1.05 0.936089

1.986089

0.113911

better quality 1.13 0.991428

2.121428

0.138572

better fit 1.21 1.06643

2.27643

0.14357

embroideries 1.63 1.418884

3.048884

0.211116

latest trend 1.66 1.44404

3.10404

0.21596

added benefit(offers & schemes)

1.76 1.464185

3.224185

0.295815

colours 1.49 1.27521

2.76521

0.21479

design andpatterns

1.5 1.306549

2.806549

0.193451


Q)1 :- where from you gettingthe information aboutpantaloons?

Ans:- 50% people know thepantaloons by his/her friend andfamily, 23% people know the

pantaloons by holding & bill board,18% by news paper and 14% byTV. Its means most of the customerof pantaloons are old customer.

Q)2 :- How often do youvisit in men's section in

pantaloons?


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Q)6 :- In case of RIG. Are you satisfied with alreadybought brand?

factors mean sd mean+sd mean-sd

better fabric 10.942

8091.942

8090.057

191better quality 1.08 1.031 2.111 0.048



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621 621 379

better fit 1.12

1.066

288

2.186

288

0.053

712

embroideries 1.481.410

4952.890

4950.069

505

latest trend 1.491.410

6022.900

6020.079

398added benefit(offers &schemes) 1.61 1.49 3.1 0.12

colors 1.4

1.340

888

2.740

888

0.059

112design andpatterns 1.39

1.347613

2.737613

0.042387

Q)7 :- What are the Other Favorite brands ofemployee?

Pepe Lee-cooper Black berry



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Q)8 :- What are the reason behind liking thebrands?

positions factors

frequency

1st better fit 99

2ndbetterfabric 81

3ed colors 80



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4thdesign &pattern 72

5thbetterquality 67

6thembroideries 65

7thlatesttrend 61

8thaddedbenefit 47

Q)9 :- What are satisfied with the interaction ofemployees in men's section?

Q)10:- Do you have any negative feedback

against employee?

They force for make green card.



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They force for purchasing. Some times they not present.

FINDINGS:

Finding on analysis

1) Potential targeted customer is age 20-30.

2) Most of the customer is old customer.

3)36% customer comes once in 2 months or, more & 35% in a month.

4) Out of 100 people, 29 only know about denim, 27 only RIG, 31 both. And 13

people were unknown.

5) Most of the customers are satisfied with fabric, quality and fit, but they have not

good satisfaction with colors embroideries, added benefit, and latest trend.

6) Customers are satisfied to the employee.

7) Main factors of liking the brand is fabric, fit, color and design& pattern.



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CONCL US ION

Conclusion of the study of Standard Operating Procedure from Big Bazaar LIC:One of the most important aspects of a retail store is that of the operational

sector. The field of operations is vital as it serves as the backbone of all back endactivities that are carried out inside the store. Standard Operating Procedure (Sop) is thevery important and functional aspect of the operational field of the store. StandardOperating Procedure is a standardized set of rules and regulation which are implementedacross each and every section of the store to ensure optimum standardization offunctionality. Standard Operating Procedure thus helps to maintain the operationalregularity and efficiency of the store ultimately leading to optimum productivity andcustomer satisfaction. We were asked to conduct audits of every section to gather aparticular and comprehensive idea of how the standard operating procedure practiceswere being adhered to.

A comprehensive study of Standard Operating Procedure audits revealed thatthere were many shortcomings at various sections/departments. These loopholes acted asthe identifying parameters where the Standard Operating Procedure practices were notadhered to or least adhered to.

With respect to current business prospect, the operational functioning aspectof a store needs to be very sound. In this regard the knowledge of SAP (Systems



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Application Programming) is also a very crucial aspect of the functional domain of anOperational Executive. The knowledge of SAP helps the Operational Executive to

properly regulate, supervise and check all necessary operational processes.

In todays extreme competitive market, where companies are trying their best to giveoptimum customer service and satisfaction, the implementation of effective operationalback end system is extremely important. The knowledge of SAP for the OperationalExecutive thus serves as a great importance. A store not adhering to strong operationalrules would lose out to its competitors who are equipped with better utilization andimplementation of their operational resources. So the strong implementation of StandardOperating Procedure guidelines would help achieve optimum operational efficiency,productivity and integrity of the store thus creating value addition.

From this project and the observations made, it can be concluded that theStandard Operating Procedure rules though adhered at maximum sections, theimplementation of the same should be made more stringent and comprehensive.

LIMITATIONS

1. When our hypothesis is rejected, then type II error.

2. One of the most important constraints to the working deadline was lack ofsufficient time to complete the project. It means time limitation; I have tocomplete my project within 2 month.

3. There is lack of awareness about the importance and functionality of storeoperation rules within many employees including some managers within thestores.



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RECOMENDATION / SUGGESTIONS

Young people like these brands, so increase the latest trendand colorful cloths.(F-1)

To increase the Foot falling of customer by advertise. (F- 2,3& 4).

So we should have to provide latest trend, attractive colorAnd added benefit to the customer. Because most of thecustomer like these factors.

I have some suggestions to overcome those gaps in Sops. Those

Recommendations are as follows: The grooming of the employee should be checked every day by the

department manager as it not checked every day.



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HR should take care of issuing Uniforms and Issued uniforms should beprominent in size for employees.

SOP rule book should be Up to date. Cleanliness and hygiene should be maintained in the store as the roof is

leaking in rainy season. The cashier should have the proper information about the running offer. Trolley basket team members should be deployed at the main entry point as

it is not followed. Share with us forms and boxes should be present at prominent locations

like cash counter. Home delivery bags should be used by the home delivery department. Metal detector should be used in the baggage counter strictly. Visual merchandising in charge should take more responsibilities for

proper positioning the mandatory signages. I-DOC and IT team have to take the responsibilities to cure the Offer

Updating problem. I-Doc should response as much as possible for updatingissues, INF and Price Mismatch problems.

Management has to influence the Cashiers to maintain the BIS sheet at thetime of cashiering.

Warehouse manager should take the responsibilities for following the FIFOmethod in warehouse.

Security persons should be in Baggage counter and Trial room area. Express counter should be used in cash counter.

Warehouse area should be expanded.

REFERENCES

During my project I used only practically collected Data, Some helpful Websites and fewmore books.

Sources from where I collected all the Data: - Data collection location is pantaloons. Audit Sheets Previous audits done by Store SOP Manager



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Webliographies: - I used some websites as my references for store operationliterature and articles. The store operation rule which I have got from Future Groupsintranet services. The websites are as follows:

Future Bytes (Intranet Services) Future privilege (Intranet Services) http://www.Futuregroup.com http://www.Wikipedia.org



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ram project

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