Raks Thai’s VISION

A Civil Society, where people enjoy quality of life, rights and equality. Where people determine their own destinies and development is sustainable.

Raks Thai’s MISSIONStrengthen the capacity of poor and disadvantaged communities to analyze root causes of problems, determine suitable solutions and participate in development activities.

Organization for the Future

Building an

Building a better understanding of development

View of new (local) markets

Individuals

• Cash box• Personal

donations

Companies• International• Thai

Local Institutions

• Independent Org

• Government

Products

Customers, people who can support

4 Product, place, promotion,price

Empower staffHighly empowered and resourceful

Low empowered and passive

Resourceful but no creativity

Empowered but low contribution

Adapted from Harvard Business Review July 2010

Reso

urce

fuln

ess

Empowerment

I am empowered to solve my problems and challenges at work.

Measure results and be able to state

in normal language.

Manage knowledge

RESEARCH AND KNOWLEDGE LEADERSHIP

Use of IT

website

Face book

E-letter

Data-accessibility

You tube

TPBSBrand advocacy

COMMUNICATION channels

Production house

CSRBuild know how, channels and recognition on

Internet, IT, printed materials, video

Create high level networks

Friend A

Friend BFriend B1

Friend B2

Friend C Friend C1

Building Future

Network

Staff

Impact

Product

IT

Comm.

CSR

Research

COMMUNICATE TO HOMES AND DESKS OF INTERESTED PERSONS