Case study – ToyKraft, RakshaBandhan Contest

This Raksha Bandhan, we wanted to create a campaign for our patrons on Facebook, to cherish the wonderful brother sister bond and also to showcase the product line which is worth gifting the sisters! The whole excitement about the contest was that you can actually select your own gifts by sharing the names of products on Facebook and tell us why you deserve them as a sister/ why your sisters deserve those gifts.

#RakhiwithToyKraft contest started off by creating a simple yet amazing and wonderful contest for the people on ToyKraft’s Facebook page. As decided, lucky winners would be gifted three of their favorite gifts and the total prizes to be won were worth INR 5000.The contest was launched on July 30th , all the way till Aug 6th, with the winners name being declared on Aug 7th .

On July 30th, cover photo was updated to announce the upcoming contest on Facebook page named #RakhiwithToyKraft.

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#RakhiwithToyKraft LCmediaHouse

The first thing we did on the page was change the cover photo to a more interesting one, announcing the oncoming contest.

As the contest was set to begin from 30th of July, we updated the cover photo on the same day itself. Sooner it created a stir among our fans on the page and what we noticed was the increase in the excitement level in the prospective participants to participate in the contest and for the instructions for the contest to be put up!

Soon after, the application image stating the instructions on ToyKraft’s Facebook page was also updated.

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App Image - #RakhiwithToyKraft LCmediaHouse

The Contest - #RakhiwithToyKraft LCmediaHouse

#RakhiwithToyKraft contest merely asked its participants to visit a particular link, choose three of their favorite gifts from the collection, share the products name on Facebook and if you are a brother, then tell us why your sister deserves it and if you are sister, then tell us why you deserve it. The most important thing that struck us in the midst of this campaign was the different response and the innocent and adorable reasons of deserving the prize. Three days later, on 4th Aug, we put up a new post to encourage the participation and making this Rakshabandhan a memorable one.

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To celebrate this festive season we took our campaign offline and conducted a workshop on paper quilling art with children at Hamley’s India at Mumbai, Ahmedabad and Pune on 2nd and 3rd August and instructed them to make their own Wristbands and Rakhis and thus generated a positive result. This helped us in engaging people with our product.

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Workshop Post- #RakhiwithToyKraft LCmediaHouse

Reminder Post- #RakhiwithToyKraft LCmediaHouse

This RakshaBandhan, we asked all the beautiful sisters to surprise their brother by a special rakhi made by themselves and this can be made by buying Toykraft’s Paper Quilled Wrist Bands kit from Flipkart.

We also probed our participants to share the picture of rakhi they created and the first 50 entries will stand a chance to win gift vouchers for the next purchase of Toykraft product on Flipkart.

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Flipkart Promotion - #RakhiwithToyKraft LCmediaHouse

By Aug 5th, wonderful responses were pouring in, so we decided to create a collage of most of the amazing entries received till then, thanking them for the same. We also, in the same post, asked for more participation.

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Come Aug 6th, we posted the reminder picture about the last day of the contest and asked the participants to hurry and grab their favorite products by participating in the contest and rejoice the moment.

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Last Day Reminder Post - #RakhiwithToyKraft LCmediaHouse

Things become more precious when our loved ones put some extra effort to make it.

So, we posted a “Do It Yourself” picture for our fans to create this beautiful rakhi to tie it on their brother’s wrists.

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DIY Post - #RakhiwithToyKraft LCmediaHouse

Next day, we thanked all for their lovely participation and posted a collage of most of the marvelous entries. We also, in the same post, asked them to keep following us to know about the winners.

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Take a look at some of the fabulous entries we received…

Entries - #RakhiwithToyKraft LCmediaHouse

And more…

Contd.. Entries - #RakhiwithToyKraft LCmediaHouse

And more of the impressive entries…

Contd.. Entries - #RakhiwithToyKraft LCmediaHouse

Then began the difficult period of selecting the winners. This was even more difficult, because the relationship as divine as of brother and sister was reflected by each entry.Finally, we declared the winners! Presenting to you the winners of #RakhiwithToyKraft…

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Winners - #RakhiwithToyKraft LCmediaHouse

Winners Gifts are Ready to ship- #RakhiwithToyKraft

• After announcing the winners we wanted them to continue with the excitement till they receive their gifts.

• The complete plan was to send the winning prizes as the Raksha Bandhan gifts for sisters on the celebration day.

Winners Gifts are Ready to ship- #RakhiwithToyKraft

Engagement Posts- #RakhiwithToyKraft

We also posted some sweet and sour brother sister moments on our Facebook page to engage & connect with our audience and continue the celebration of Raksha Bandhan even after ending the #RakhiwithToykraft contest.

Wish Post- #RakhiwithToyKraft

146 page likes Increased 38510 post reach955 post likes126 post shares137 post comments5 hides38997 total people reached

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