RAJESH TANDON

Mobile: In India: +919452281761 / +919415073552 , In Europe: +4915750860972

E-Mail: rajeshtandon71@hotmail.com / rajeshtandon71@gmail.com / Skype: rajeshtandonarp

Aspiring Senior/ Middle Level Position

SALES & MARKETING / BUSINESS DEVELOPMENT/OPERATIONS/ADMINISTRATION & production.

In - India / International markets in Tyres,Cement,Paints, Textile and Leather products ,FMCG & Service

industries.

An organisation in need of a professional with demonstrated success in delivering excell ent business efficiency

and surpassing revenue targets.

AN OVERVIEW

~ 28+ years of rich experience in~

:: New Set ups/New Launch/Fairs

:: Forecasting :: Sales & Marketing Management :: Business Development

:: Relationship Management :: Revenue Expans ion :: Product Management

:: Administration :: Value-Addition to Services :: Strategic Planning

:: Product Promotion / Launch :: Team Building :: Client Servicing

:: Planning & Forecasting :: Financial Control :: Inventory Management

* A keen strategist & performer with expertise in managing entire sales & marketing operations by ensuring

optimal utilization of resources in Delhi, Rajasthan, UP & 15 countries across Europe in the FMCG/service/export

/leisure industry ; distinction of accomplishing multifold revenue increase.

* Skills in developing relationships with key decision-makers in target organizations for revenue.

* Proficient in business planning, market plan execution, account management, product promotion with skills in

competitor and market analysis.

* Gained exposure in steering branch operations, handling sales, service, accounts, audit, inventory &

forecasting.

* Skills in handling logistics operations, warehousing, ensuring effective demand & supply planning and

management to accomplish overall corporate objectives.

* Proven track record of generating revenues, streamlining workflow & creating a team work environment to

enhance productivity for reputed business houses.

* Sound knowledge of existing as well as emerging industry practices, client mindsets when solving business

problems, etc.

* Experience in consistently raising sales & profitability for assigned regions.

* Highly successful in building relations with upper level decision makers, seizing control of critical problem areas

and delivering on client commitments.

* An effective communicator with strong analytical, interpersonal, problem solving skills.

AREAS OF EXPERTISE

Strategic Management: Spearheading overall business directions ensuring profitability in line with organisati onal

objectives. Formulating business plan for overall development & accomplishment of top and bottom -line

profitability. Handling overall business operations for conceptualizing & implementing sound business strategies

for accomplishment of sales targets.

Sales & Marketing / Business Development: Handling entire sales and marketing operations for achieving

increased growth & profitability. Identifying new streams for revenue growth & developing plans to build

preference. Using sales forecasting to ensure the sale & profitability of products; analysing business

developments & monitoring market trends. Conducting extensive market research to assess market potential,

tracking competitor activities for providing valuable inputs for new product development.

Product & Sales Promotions: Participating in promotional / brand building activities by conducting & participating

in various & meets, exhibitions, events and sales promotion programs. Implementing sales programs/strategies

to improve the product awareness in markets by brand building and market development efforts.

Inventory Management: Keeping stock control systems up to date and planning future capacity requirements.

Keeping stock control systems up to date and planning future capacity requirements. Maintaining optimum stock

level inventory and setting norms for the same for timely availability.

Client Relationship Management: Managing customer centric operations, forwarding customer instructions to the

concerned department & ensuring customer satisfaction by achieving delivery & service quality norms. Providing

total customer delight by maintaining excellent relations with clients to generate avenues for additional business.

Team Supervision: Leading, mentoring and motivating teams while ensuring com pliance to the laid guidelines.

Imparting training to the team members for enhancing their skill levels. Creating and sustaining a dynamic

environment that fosters development opportunities and motivates high performance amongst team members.

International Exposure-

Apart from domestic experience my international experience comes from --

--Appointment of wholesalers in EU countries. --

--Sales & Marketing to retailers in UK and Sweden.

--Establishing offices for Indian companies in UK and Sweden for all operations.

--Increase in revenue / business with current customers.--Bring back lost customers and adding new customers.

--Recovery of old debts.--Driven 4 wheeler in UK and Sweden.

--Estimating demand and supplies.--Financial control.--All other day to day activities in office in Europe.

ORGANISATIONAL SCAN

Present -- Head Marketing-Europe- Jama Corporation- July.14 till date.

Taking care of sales & marketing of Europe+ Establishing office & staff in Germany for Europe + product

development as per requirement & trends in Europe+ Launching company brand in Europe.

(1.)GM - Business development & Operations - for an Export House - Equiplus India - Kanpur--- September 12 till

June 14-Taking care of all activities related to international business development/communication with

customers/ manufacturing, outsourcing, pricing and product quality. Size of team reporting -200.

(2.)AGM-International Marketing- Super House Ltd -- India's largest leather company--Kanpur- --Feb.10 to Till

August 12...

--Taking care of Riding clothing Safety shoes, Workwear and Saddlery - Sales & Marketing with team for export

markets in Main Europe Countries, Africa, Scandinavian countries and CIS countries.

---New brand launch in Europe export market.

---Coordination with Embassies and CII office for order supply tie-ups for export orders at New Delhi for Leather

& Textile products.

---Attending business development conferences of different countries with their ministers / delegations in New

Delhi.

(3.)Assistant General Manager (North) with - Country Club India Ltd., Delhi Jan'07 - Feb'10

(India's No..1 company in Leisure industry)

Highlights

* Stellar in achieving increase of turnover from Rs. 30 Lakh per month to Rs 4 Crore per month.

* Generated revenue from 30 lakhs to 4 crore per month with span of 18 months.

* Received Best AGM award in Dec.09 for all India.

(4.)Sales & Marketing Manager (Europe), Treadstone Ltd. (Leading Export House- An Indian Multinational/

Multilocational Company in Leather & Textile products ), New Delhi Apr'05- Dec'06

In Europe-Highlights

* Over headed export sales & marketing of group in Europe through appointment and prompting wholesalers.

* Conceptualized new markets and good market share in Germany, UK, France, Italy, Norway, Finland, Austria,

Belgium, Sweeden, Denmark & Holland within three months of entry in the company and made a go size entry in

Germany.

*

Head- International Marketing - United Kingdom-- with - Treadstone Ltd for 6 months in UK.

In UK-Highlights

* Achieved 250% growth in turnover in 6 months over average of last 6 month.

* Introduced new product range as per market demand and placing the product at the right place for having lower

inventories.

* Target achieved 40 Crores against 25 Crores and brought UK office in profits in 6 months with revenue 3 times

of takeover, (Increased average of 1 lakh UK pound p.m. to 3 lakh UK pound per month.)

(5.) With--JK Tyre & Industries Ltd -- in UP, Rajasthan & Delhi Dec.88 - Apr.05

Career Path With Highlights

Area Manager at Jodhpur, Delhi, Udaipur & Agra Oct. 98 - Apr.05

* Steered sales of Non-Truck- LCV/ Jeep/ Tractor tyres in Delhi, Rajasthan with a team of 16 Managers/

Executives.

* Attained number one market share position in truck tyre sales in Jodhpur in 2002 and Udaipur in 2004 .

* Launched jeep radials in Jodhpur in year 2001 for the first time ever in industry.

* Secured growth in sales with new markets for LCVs in Delhi State at Azadpur Mandi, Launched new products in

South Delhi and East Delhi, secured collection targets of Rs.36 Crores per annum.

* Recovered Rs.65 lakhs of stuck up out-standings out of Rs.85 lakhs at the time of joining Jodhpur area office.

* Played vital role in augmenting sales of tractor front tyres in Delhi by 38% during the period 2001 -2002.

* Registered growth in sales of LCV (46%), Jeep (19%) & Tractor Rear tyres (35%) in Delhi.

* Organized promotion activities like consumer campaigns to resolve grievances and generate awareness about

the products.

* In Udaipur-succeeded in emerging as #2 in market from number 5 positions in 18 months, with exceptional

performance.

* Escalated sales of truck tyres in Agra from 700 to 1500 average pm, in a period of six months during the crisis

situation in Oct 2004.

* Secured 130% sales and collection targets at Agra during 2005.

* Penetrated new markets with 50% growth in market share making a noticeable presence in Kankaroli, Bhilwara,

Banswara & Nimbahara.

* Piloted initiatives to escalate customer satisfaction by the way of customer contacts & consumer interaction

programs.

* Gave many first in India to the tyre industry -- Tested India's first jeep radial tyres and sold with big success.

Also introduced car radials and truck/bus radials in early 90"s , which was a first launch in Indian tyre industry.

Made India's first dealer with average turnover of 1 crore per month.

* Brought JK to no.1 market share with strict 1:1 financial control in Rajasthan with recovery of 75% old debts for

the company. Targets well over 100 to 120 percent in sales figure and revenue collection in Kanpur, Jodhpur,

Delhi and Udaipur markets.

* Handled states in tyre industry like Delhi, UP & Rajasthan. Chosen as best sales officer in India in J.K. Tyre.

Judged best Area Manager with promotion within 2 years. An increase of 33% salary & incentives by Treadstone

Ltd in 2005.

PREVIOUS ASSIGNMENTS

Sales Executive -- Blue Dart Ltd., Kanpur Aug.86 - Dec'88

--Launch/Establish branch of company in Kanpur with taking care of Sales & Marketing.

TRAININGS ATTENDED

* One week program on 'Multibrand Selling' conducted by JK Tyre & Industries Ltd. three times.

* Three days training with Maruti on production of cars in their factory.

* Selling Skills, Ravi Group, Bangalore.

* Two Appraisal Trainings & Two Management Trainings by HR-J.K.Tyre and Chowdhary Group.

ACEDMIC & CREDENTIALS

1998 Marketing Management courses from IGNOU.

2001 Certificate course in Sales Management from NIS, Delhi.

1985 B.Sc. from Kanpur University

1983 ISC from CBSE.-1st Div.

1980 High School from CBSE.-1st Div.

Membership Affiliation

Birla Institute of Management-NOIDA

PERSONAL DOSSIER

Date of Birth: 17th November 1963 / Age- 51 Years. Physically complete fit and with high energy levels.

Address for correspondence :

In New Delhi—15 C, Jhang Apartments, Plot No. 40, Sector 13, Rohini, New Delhi -110085.

In Kanpur -- HIG-502, Ratanlal Nagar -- Kanpur-208022

Visa Status: Schengen Visa- German (valid till September 2013), PAST Visas --UK, Switzerland, Malays ia,

Thailand.

Languages Known: Spoken-English, Hindi, Punjabi. / Written-English & Hindi.