raj sandhi clarissa collakoppen daniel margarit
DESCRIPTION
Raj Sandhi Clarissa Collakoppen Daniel Margarit. Agenda. Canadian Blood Services Overview. “ Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012). - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/1.jpg)
Raj SandhiClarissa Collakoppen
Daniel Margarit
![Page 2: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/2.jpg)
Canadian Blood Services Overview
Role of Canadian Blood Services
Current Marketing Activities
Industry Comparison
Recommendations For Additional Platforms
“It’s In You To Give”
Agenda
![Page 3: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/3.jpg)
Canadian Blood Services Overview
“Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012)
![Page 4: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/4.jpg)
Role of Canadian Blood Services: Collect Blood Donations
![Page 5: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/5.jpg)
Traditional Advertising
![Page 6: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/6.jpg)
Current Marketing Activities
![Page 7: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/7.jpg)
CBS Website
![Page 8: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/8.jpg)
Search Engine Marketing & SEO
![Page 9: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/9.jpg)
Online Advertising
![Page 10: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/10.jpg)
![Page 11: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/11.jpg)
![Page 12: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/12.jpg)
![Page 13: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/13.jpg)
YouTube
![Page 14: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/14.jpg)
Flickr
![Page 15: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/15.jpg)
Viral Marketing
![Page 16: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/16.jpg)
Analytics
![Page 17: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/17.jpg)
Strategy & PlanningGoalsRecruit Donors through a series of informative advertisementsPromote the importance of Blood Banks
Action PlanTV Commercials, Radio Advertisements, Volunteers/Recruitment Kiosks, Online & Social Media
FacilitateProvide safe, clean and consistent facilities for donors to comfortably give blood
![Page 18: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/18.jpg)
Industry Comparison
![Page 19: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/19.jpg)
HEMA Quebec
![Page 20: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/20.jpg)
American Red Cross
![Page 21: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/21.jpg)
United Blood Services
![Page 22: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/22.jpg)
Recommendations
![Page 23: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/23.jpg)
Serious Games• Engage younger generations• Interactive game-play on mobile phone• Learn about Stem-cell research• Build campaigns to attract donors• Create a clinic• Build-up Blood Bank– Save lives
![Page 24: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/24.jpg)
Blogs & Wikis• News releases• Updates about procedure changes• Compelling donor stories• Advice about donating• Project Management• Correspondence between clinics • Word of Mouth Advertising
![Page 25: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/25.jpg)
Q & A Forum
![Page 26: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/26.jpg)
Mobile App• Find clinic locations on
your mobile• Clinic operating hours• Locations, Dates and
Times for Mobile Clinics• Tips & Information for
donors– Before and after giving
blood
![Page 27: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/27.jpg)
Viral Marketing• Celebrity endorsed
video to promote blood donation
• Goal: Trevor Linden– Former Vancouver
Canuck– Avid charity supporter– Ambassador for
hockey, health and fitness
![Page 28: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/28.jpg)
Event Management
Promote with Facebook and
Twitter platforms
Mobile App to check for mobile
clinics
Procedure details, locations, dates,
times
![Page 29: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/29.jpg)
Promote Social Media at the Front Line
• Clinic staff and volunteers suggest that donors, “like” CBS on Facebook and follow on Twitter
• Spreads online awareness within social circles
![Page 30: Raj Sandhi Clarissa Collakoppen Daniel Margarit](https://reader035.vdocuments.site/reader035/viewer/2022062218/56816361550346895dd42e98/html5/thumbnails/30.jpg)
Thank you!
Questions?