raising your research profile through open access open access and data curation team research focus...
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Raising Your Research Profile Through Open AccessOpen Access and Data Curation TeamResearch Focus Week14 May 2013
Outline
• Roles in research dissemination
• Open Access
• Open practices: linking to research
• Open engagement: the role of Twitter and other tools
• Metrics
• Discussion
We acknowledge that we have adapted parts of Brian Kelly’s (@briankelly) talk on “Open Practices for the Connected
Researcher” for this presentation: http://hdl.handle.net/10036/3920
Discussion 1: Researcher role
Do you seek to change the world through your research or simply understand the
world:
• Do you want to market your research?
• Do you want others to market your research?
• Do you have a detached view of your research?
Old paradigms of research dissemination• Use of proxy measures of an individual scholar’s merit
• The responsibility for disseminating your work rests with the publisher
• The printed article is the format of record
• Other scholars have time to search out what you want them to know
Alma Swan, Open Access and you: a relationship with promise,
http://hdl.handle.net/10036/4004
New paradigms of research dissemination• Rich, deep, broad metrics for measuring the contributions of individual
scholars
• Effective dissemination of your work is now in your hands
• The digital format will be the format of record (is already in many areas)
• Unless you routinely publish in Nature or Science, ‘getting it out there’ is
up to you
Alma Swan, Open Access and you: a relationship with promise,
http://hdl.handle.net/10036/4004
Open Access
Free, unrestricted public access to research:
• Increased visibility of research & researchers
• Impact: OA research cited more frequently
• Facilitates collaboration & sharing
How are research papers made Open Access?Green Open Access
• Final copy of the peer-reviewed publication (post print) is made available
free of charge through deposit in a repository, e.g. Exeter’s ORE
Gold Open Access
• The publisher provides immediate and unrestricted online access to the
final published version, usually involving payment of a fee (Article Processing
Charge) - average £1.5k.
How do I make research data Open Access?Upload completed data sets to:
• a discipline specific repository, e.g. UKDS or
• another repository e.g. figshare, Dryad or
• Open Research Exeter (ORE)
Exeter’s approach to Open Access• Academic freedom over where, what and when to publish is paramount.
• Aligned with Russell Group position.
• Green OA as the cultural norm – free and open to all equally – via institutional mandate for self-deposit of journal papers on Open
Research Exeter (ORE) effective from 1 April 2013. Phased in over two years.
• Fixed ring-fenced funds for Gold OA via RCUK block grant – first come first served with no internal peer review; quarterly
monitoring & release.
• Wellcome funds open to all Wellcome-funded researchers and PGRs.
ORE stats - How many visitors?Oct-Dec 2011 17,560 visitors
Oct-Dec 2012 20,531 visitors
This area for pictures/charts/tables,etc
2012
2011
ORE stats - How many unique visitors?Oct-Dec 2011 13, 776 visitors
Oct-Dec 2012 17, 428 visitors
This area for pictures/charts/tables,etc
2012
2011
This area for large pictures/charts/tables,etc with one line captioning.
Where do they come from?
Snapshot from Autumn term 2012
How do people find research in ORE?
Between 50-80% of traffic to institutional repositories is from Google
SEO: Search Engine Optimisation
Help search engines find your papers through:
• Using key phrases in abstract to increase discoverability
• Detailed metadata entries e.g. description of your work
• Linking e.g. Create a Wikipedia entry for your paper
Brian Kelly, “Open Practices for the Connected Researcher”: http://hdl.handle.net/10036/3920, October 2012, Open Access Week, University of Exeter
OA and Impact
“OA advantage is a statistically significant, independent positive increase in citations, even when we control the independent contributions of many other salient variables”
Gargouri Y, Hajjem C, Larivière V, Gingras Y, Carr L, et al. (2010) Self-Selected or Mandated, Open Access Increases Citation Impact for Higher Quality Research. PLoS ONE 5(10): e13636. doi:10.1371/journal.pone.0013636
“There is an immense advantage for individual authors, and for the discipline as a whole, in free and immediate circulation of ideas, resulting in a faster scientific discourse.”
Gentil-Beccot, Anne et al. Scientometrics 84 (2010) 345 arXiv:0906.5418 [cs.DL] SLAC-PUB-13693, CERN-OPEN- 2009-007.
Interaction between OA and article age
Gargouri Y, Hajjem C, Larivière V, Gingras Y, et al. (2010) Self-Selected or Mandated, Open Access Increases Citation Impact for Higher Quality Research. PLoS ONE 5(10): e13636. doi:10.1371/journal.pone.0013636http://www.plosone.org/article/info:doi/10.1371/journal.pone.0013636
Creative Commons LicencesLesula: A New Species of Cercopithecus Monkey Endemic to the Democratic Republic of Congo and Implications for Conservation of Congo’s Central Basin
• Published in PLoS ONE September 12 2012 • With various accompanying data • CC BY licence
• Within hours it was included in a Wikipedia article• Almost immediately started appearing in multiple languages• The article (and data): one of the most accessed papers in a short period of time.
Why? In part because the article and all of its embedded data was freely and clearly available, it could be reused immediately without restrictions.
OA to research data"Some people just keep their completed research data to themselves. I put it on
Open Access for a couple of reasons. First of all, philosophically I believe that
science is something open and results should be reproducible. Open Access helps
both aims. I also believe that in the end you’ll get more citations for your work. In
addition I have examples of people who could have simply lifted the data, gone
away and done something with it and given me a citation for it; but actually they
have come to me and said, “OK, I’ve got this data, which is yours, we’re interested
in it, but we need your expertise to interpret it” and then I get a co-authorship
out of it as well.”
Prof. Tim Naylor, Norman Lockyer Professor of
Astrophysics
Open practices: linking to research
Link to research in repositories from:
• Staff profile page
• Personal homepage
• Blog
• Academia.edu
Staff Profile Page
• Link to publications in
ORE from staff profile
page
• Deposit in ORE
immediately even if paper is
under embargo
Open EngagementSMO: Social Media Optimisation
Help other people find your papers through:
• Engaging with one’s peers
• Sharing on social media services
• Viral marketing
Engagement Tools“Networks qualitatively change our capacity”
(Cameron Neylon OR 2012)
Share ideas, citations and documents and engage with other researchers and the public:
• Twitter: 1 in 40 scholars active on Twitter
• Blogs
• ResearchGate
• Mendeley
• figshare: “Get credit for all your research”
Twitter• Making connections: More, faster, and interactive• Moving ideas forward: open science in real time• Communicating and discussing published ideas• Increasing impact
“...a citation tweet that is subsequently retweeted can reach an immensely wide audience, with relatively little effort on the part of the initial author. Sharing published work can also restart the scientific life cycle if another researcher follows up on an idea or forms a new collaboration based on a citation tweet.”
“articles published in the Journal of Medical Internet Research that were tweeted about frequently in the first three days following publication were 11 times more likely to be highly cited 17 to 29 months later than 385 less tweeted articles” (Eysenbach 2011)
The role of twitter in the life cycle of a scientific publication, Emily S. Darling, David Shiffman, Isabelle M. Côté, Joshua A. Drew, arXiv:1305.0435 [cs.DL], 2013.
Example: DAF Report
• Uploaded to repository on 8th August 2012
• Tweeted link to followers and included link in email to mailing list
• 444 views in 2 weeks
Engagement“The final point to make is that people don't just follow me or read my blog to
download my research papers. This has only been part of what I do online - I
have more than 2000 followers on twitter now and it has taken me over 3 years of
regular engagement - hanging out and chatting, pointing to interesting stuff,
repointing to interesting stuff, asking questions, answering questions, getting
stroppy, sending supportive comments, etc - to build up an "audience" (I'd actually
call a lot of you friends!)”
Melissa Terras
http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and-tweeting-about-resear
ch.html
Traditional Metrics
Traditional measurements of impact e.g. Citation count, h-index
Useful, but slow and narrow:
• A work’s first citation can take years
• Neglects impact outside the academy
• Ignores the context and reasons for citation
• Variations in citation rates across disciplines
“The average article in the social sciences and humanities is cited less than
once a year” Anne-Wil Harzing (2010)
Altmetrics
Based on data derived from sharing and social media e.g.
• The volume of downloads for a paper or data from a repository (e.g. Dryad, figshare)• The number of mentions on sites like Facebook and Twitter• The number of bookmarks on online referencing libraries like Mendeley or CiteULike
Controversial e.g. Automating paper downloads
But not intended to replace traditional metrics: complementary as capture different types of impact for different audiences
Article published in 2008:Not shared via social media
Using PaperShip (synchs to Mendeley account)
Article published in 2013:Tweeted by 1201
Using PaperShip (synchs to Mendeley account)
Symplectic & Altmetric• DOI must be present on a publication stored in Symplectic to activate
Altmetrics functionality.
Click on the Altmetric link in Symplectic to open....
Attention on Twitter
Attention on LinkedIn
BloggedWhere in the world the attention has been received
How the Altmetric score was achieved
Symplectic & Altmetric
Example: Conference Papers/Slides• Upload paper/slides to ORE in advance so handle (permanent link) is
known
• Could also upload to Slideshare.
• Provide detailed metadata to give context to paper/slides
• Provide a link to the paper/slides in speaker’s slides
• Last slide: Link to related papers/blog/Twitter account
• Prepare blog posts in advance
• Tweet during conference, using conference hash tag
Discussion 2: Your strategies
Share your experiences, tips and tools:
• Do you make your research available on Open Access?
• Do you market your research?
• If so, which tools do you find most useful?
Follow up exercise
• Upload one copy of a research paper to ORE (post-print, check embargo
period on SHERPA/RoMEO)
• Link to the research paper via at least one form of social media (e.g.
Twitter, LinkedIn, blog, Facebook)
• Let us know how it goes: [email protected]
Further information
• Library Open Access website: http://as.exeter.ac.uk/library/resources/openaccess/
• Research Toolkit: http://www.exeter.ac.uk/research/toolkit/
• Information on Gold Open Access funds: http://as.exeter.ac.uk/library/resources/openaccess/howdoesopenaccessaffectme/howtoapplyforopenaccessfunds/#d.en.241233
• Subject Librarians: http://as.exeter.ac.uk/library/using/help/
• Open Access Research and Research Data Management Policy
• RCUK OA policy
• http://altmetrics.org/manifesto/