raising your research profile: creating an effective publication strategy
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Monday 15th September Library Research Team [email protected] [email protected] [email protected]TRANSCRIPT
Raising your research profile
Creating an effective publication strategy
Library Research Team
By the end of this briefing you should be able to:• Outline the main principles of best practice for the promotion of your
research publications
• Identify various methods you can use to disseminate your research to the right audience
• Develop a plan for communicating information about your research publications
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Why do I need to develop a publication strategy?
• NTU Publications Strategy (available on eCentral)– ‘Ensure effective publication, dissemination, communication and curation of NTU
research’
• Raise the profile of your research
• Target appropriate journals – highest quality possible
• Reach the right audience
• Exposure to the widest audience possible
• Increase citations of your work
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A good starting point
• Publication Good Practice Guidelines: standard outputs– Available on eCentral
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Target appropriate journals – highest quality possible
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• Quantitative measures– Journal impact factors – Journal rankings
• Other considerations– Acceptance rates– Is it indexed in major citation databases?
Reach the right audience
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• Publish in a discipline-specific journal
• Look for topic-specific journals
• Stay alert for themed issues
• Society or association publications
• Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience
• Does the journal have links to conferences?
• Read the scope of the journal
Exposure to the widest audience possible
•Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience
•Open access– Increases readership and impact [Davis 2011]– Increases citations [Calver & Bradley 2010]
•Deposit in repositories – IRep– Subject repositories
• e.g., CogPrints, PubMed Central, SSRN
– Data repositories• e.g., UK Data Archive, GenBank
•Disseminate research findings through a variety of media– NTU Press Office– Social media– Conference papers
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05 February 2013
4th February 2013
2nd Feb 2013
All the above will help to...
…increase citations of your work
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Prepare your GAME plan for an effective strategy
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• Goal– What impact do you hope to make?
• Audience– Who would be interested in your research? Who would be affected by your
findings? Is it of interest to non-academics?
• Medium– What is the most effective way to reach each audience? Which resources would
that audience access?
• Execution– At which points of your research do you want to disseminate information? Before
publication, or at point of acceptance and afterwards?
The Library Research Team can help you:
• Find journal impact factors
• With open access issues
• With any problems related to Irep
• Identify appropriate social media to disseminate your research
• Contact the team at [email protected]
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References and further reading
Bourne, P.E., (2005). Ten Simple Rules for Getting Published. PLoS Computational Biology [online]. 1(5): e57. Available at: http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.0010057 [Accessed 11 August 2014].
Calver, M. & Bradley, J.S., (2010). Patterns of citation of open access and non-open access conservation biology journal papers and book chapters. Conservation Biology, 24(3), pp872-880.
Davis, P.M., (2011). Open access, readership, citations: a randomized controlled trial of scientific journal publishing. The FASEB Journal [online]. 25(7). Available at: http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf [Accessed 8 August 2014].
Fairfield University, (2014). Journal acceptance rates [online]. Available at: http://librarybestbets.fairfield.edu/content.php?pid=176112&sid=1482966 [Accessed 11 August 2014].
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Any questions?
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