Raising the bar of Human Computer Interaction

Vision

To make human computer interaction more effective, intuitive, less frustrating and fun by exploiting visual perception and computer graphics.

Method

•Using innovative metaphors mostly in the 3D space.

•We live in a 3D world hence we perceive things easily in 3D

•Exploit the human cognition mechanisms.

Why now?

• 3D acceleration is mainstream technology today.

• Present in almost all new PCs today.

• Even in iPhone, Nokia N95, SE P1, Moto RIZR Z8.

• Similar efforts have already emerged (e.g. coverflow, flip 3D, etc.)

• It is the right time to ride the wave!

Proposition•Develop and market novel, compelling Graphical User Interface methods.

•6 months to develop the first products

•Setup a start up company and market the product

•Early investment but early ROI

•Generous share of the company

Target market

•Consumer Application (e.g. application, plugin)

•Computer software manufacturers (Apple, Adobe, Microsoft, Nokia, SonyEricsson, etc.)

•Software development (e.g. Visual Studio)

Time to Market

•6 months (of year 1) initial development

•Year 1: take the product to market and generate revenue and profit

•Year 2: established brand, increased revenue and profit

•Attractive to acquisition from year 1.

Costs Expense type Year 1 Year 2 Year 3

human resources (founder + extra developer full time or part-time.)

55K+30K GBP 55K+40K GBP 70K+70K GBP

traveling, meetings

15K 30K 30K

equipment 10K 20K 25K

marketing 10-20K 30K 30K

accommodation 10K 15K 20K

accounting 3K 5K 8K

legal 10K 15K 20K

insurance 2K 4K 7K

IPR protection (copyright / patent)

12-24K 24K 36K

Totals 157K – 179K 249K 316K

Revenue forecastTarget market Year 1 Year 2 Year 3

Home/end user licenses: 10,000 (first year) and 300,000 (second year) 20 GBP per license. (winrar has 56 millions downloads from download.com)

10,000 x 10 = 100,000

100,000 x 10 = 1,000,000

300,000 x 10 = 3,000,000

Computer Software producers (Adobe, Apple, Microsoft, Nokia, SE etc) Annual license.

(1,000,000?) 1,000,000 1,000,000 x 2 = 2,000,000

Camera hardware makers. Annual license of 250,000

0 250,000 x 2 = 500,000

250,000 x 5 = 1,250,000

Visual Studio developer licenses: Assumption: 0.001%, 0.01%, 0.1% (1st, 2nd, 3rd year respectively) of visual studio developers (three millions in total) purchase an annual license for visual perception 3D controls at the price of 350-500 GBP.

30 x 350 = 10,500 GBP

300 x 350 = 105,000 GBP

3,000 x 350 = 1,050,000 GBP

Target acquisition value 1,500,000 – 3,000,000

5,000,000 7,000,000

IPR

•Valuable IPR can be generated

•Legal investigation has already started

•GUI designs can be protected by patents or copyright

•Increases the possibility of acquisition

S.W.O.T. analysisStrengths: Unique 3D visualization methods. Innovative, revolutionary design. Visionary and inspirational founder. The end product is very pleasing and effective to use. Impressive appearance, wow factor. First/early to market. In depth knowledge of 3D visualization and HCI technology. Long experience of software development and software market.

Potential Weaknesses: Potentially weak IPR protection. Demand for 3D controls not as high as forecasted. Average hardware performance not as good as initially thought. Implementation not as ideal as initially thought.

Opportunities: Right time to market. First to market. More potential markets.

Threats: Bigger or other software houses copying or implementing very similar designs.

Technology

• 3D programming (OpenGL, Ogre, Direct3D, Java3D, WPF etc.)

•Component (.Net, ActiveX, Apple sdk: Cocoa(touch,) etc.)

•Plugin (IE, Firefox, windows explorer, etc.)

•Web (AJAX, javascript, X3D, Silverlight, etc.)

Exit route (options)

•High profitability in 2nd and 3rd year

•IPO after 2nd or 3rd year.

•Selling the company after the 3rd year

•Favourable acquisition offer in 2nd or 3rd year

Demos

•The proposed methods and designs can be presented under NDA to protect valuable Intellectual Property rights.

•The available methods and demos include:

•3D picture browsing (exp…, spi…)

•Text Cylinder (also torus)

•Past projects (tunnel, torus, pyramid)

3D picture browsing

The proposed picture browsing methods improve the current picture browsing methods in the following ways:

1. More pictures per available surface by a factor of 50% or much more (without looking cluttered.)

2. Improved perception of time flow and category.

3. Improved and more flowing navigation methods including animation.

The current picture browsing method of thumbnail 2D matrix is highly inefficient, especially for the large amount of pictures produced by digital cameras today.

my older text visualisation methods

Others are derived from these…

My cylinder vs Apple cylinder

Plans to market the text cylinder as software development

control/component.

Other visualisation methods

…mostly patentable are proposed.

These include: Menus List boxes Hierarchies Grids of data Etc.

3rd party examples

Inspiration•Xerox Alto team: Alan Kay, Chuck Thacker, Steve Butler, etc.

•Xerox UI research: Robertson, McKinley, Card

•Apple, Pixar and Steve Jobs

•Edward Tufte (the Leonardo da Vinci of Data)

•Douglas Engelbart (mouse inventor)

•Lucas and Copolla

•Other innovators and inventors

Thank you

…very much.

Let’s make a fascinating and profitable business out of it!