Raising Money From The Ground UpHow To Mobilize Your Membership Base To Raise Funds For Your Foundation and Charity Partner Through Grassroots Fundraising

Presented by Steve Good

Founder, GrassrootGive, LLCDirector of Communications & Iron Phi, Phi Delta Theta

A Little Bit About MeMillennial – Born in 1982

Proud husband/dad/rescue dog ownerLive in a crazy Greek world

Phi Delt and Iowa State CycloneWanna-be long distance runner

Social media nutNon-profiter & Entrepreneur

Disgruntled MBA gradFormer philanthropy chairmanALS Charity Runner & Iron Phi

So What’s My Point?We all have many disposable income-challenged young

millennials in our organizations who want an opportunity to do

good and show their loyalty to us. They have large networks that

will support them in whatever they are trying to achieve, and

they have the social tools to help them accomplish their goals.

We just have to give them an opportunity to shine

Goals for the Presentation1. Educate about the “groundswell”,

grassroots fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs

2. Have you thinking about fundraising in a whole different way

3. Have fun and walk away enthused

The “Groundswell”

Education Entrepreneurship Design/Programming

Corporate Policy Government Customer Service

What’s Driving This?

The Economy The Millennial Generation

Social Media/Technology

• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

Grassroots Fundraising

The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

Grassroots Fundraising ProgramsInvolve many people in your fundraising efforts

Enlarge your fundraising staff

Cultivate young donors

Extend donor pools

Create loyalty and pride

Should complement your other programs

Iron PhiPhi Delt’s Brotherhood of Athletes

www.ironphi.org

MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.

To Become an Iron Phi

Achieve an athletic accomplishment

Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation

Achieve an athletic accomplishment

Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation

To Become An Iron Phi

• # of participants - 1,026• #of Iron Phis – 158 • Total $ raised - $348,526.39

– 2010 - $100,000– 2011 - $103,000– 2012 - $145,000 so far

• % raised online - 79.54% Offline - 20.45%• % of donations from non-Phi Delts – 76%• # of donations - 5,600+

Iron Phi Results

• Average gift amount - $62.32• Grants to each entity

– 2010 - $40,813– 2011 - $42,746.26– 2012 – $80,942 to each entity (Projection)

• ROI to Phi Delta Theta – 2010 - 323.15% – 2011 - 307.10% – 2012 - 424.99% (Projection)

• Cost/$ - 14.2 cents

Iron Phi Results

.4%What does this number represent?

% of Phi Delts involved in Iron Phi

• Your members raising funds through grassroots technologies for your foundation and charity partner(s)

• Each participant receives an online personal fundraising page and tools to raise funds.

• Participants learn about philanthropy in the process via email curriculum.

Greeks for Good

Greeks for Good• Program tracks total dollars raised and top

individual/chapter fundraisers.

• Participants raise funds in conjunction with philanthropy events, athletic goals and tributes. Can also use to attend an AFLV service immersion experience.

• Opens up a completely new pool of donors

Great Reads

Groundswell Open Leadership Empowered Engage

Stay in Contactsgood@grassrootgive.com

/GreeksforGood /stevegood

@sgood @grassrootgive @GreeksforGood

grassrootgive.com grassrootgiveblog.com