Case StudyOn

Social Media Promotionsof

Objective

• To make public familiar about Raipur SahityaMahotsav.

• To create buzz about the event.

ExecutionExecution was done in two phases.

1. Pre-Event Activities.

2. Live-Event Activities.

Pre-Event Activities

In the initial phase, our target was to makepublic familiar about "What Raipur SahityaMahotsav is all about?” as it was organizedfor the 1st time in state.

Promotions on Facebook, YouTube & Twitterto introduce Raipur Sahitya Mahotsav topublic.

Information of celebrities who attendedRaipur Sahitya Mahotsav were posted onFacebook & Twitter.

Various online competitions wereorganized on Facebook, Twitter andWebsite to promote Raipur SahityaMahotsav to enhance engagement.

#HindiBoleTo Contest

#साहित्यिकSelfie Contest

Summary of Phase-1• Initial level promotions on Facebook & Twitter, that were intended to introduce

Raipur Sahitya Mahotsav to public.• After initial level promotions, the contents of Facebook & Twitter posts were

upgraded with information of Guests who attended Raipur Sahitya Mahotsav.• The frequency of daily posts was increased to 8-10 posts daily.• Creative posts were made for various competitions organized to promote Raipur

Sahitya Mahotsav.• Videos & Posts of Raipur Sahitya Mahotsav were broadcasted in Whatsapp

groups daily.• Regular replies were given to all the queries received on Facebook, Twitter &

Website of Raipur Sahitya Mahotsav.• Created Buzz for Raipur Sahitya Mahotsav in Twitter using #HindiBoleTo, which

reached more than 35000 users all over in India.

Live-Event Activities

In this phase Live Feeds of Raipur SahityaMahotsav activities through Facebook &Twitter. It was conducted from ground zero(i.e. Purkhauti Muktangan).

Live-Event Services

• Instant Social Media Updates.• Guest Video Bytes.• Feedback Bytes.• Press release for the day.• News feed to various media groups (Regional & National).

On-Site Team

Five members were there in On-Site team:• Cameraman• Content Writer• IT Engineer• Social Media Engineer• Anchor

Equipments UsedEquipment Quantity

Laptop 2

3g Camera 1

DSLR Camera 1

Microphone with ID 1

Voice Recorder 1

3g Dongle 2

Other Equipments : Internet, Table, Chair, Electricity, Printer, Power Cable/Spike

Daily schedule of Raipur Sahitya Mahotsavwas uploaded in Facebook & Twitter.

Paper cuttings of previous day’s programs ofRaipur Sahitya Mahotsav were uploaded.

Live Updates

Live Updates

Live Updates

Video Bytes

Video Bytes

Summary of Phase-2• Daily schedule of Raipur Sahitya Mahotsav was uploaded in Facebook & Twitter pages

everyday.

• Paper cuttings of previous day’s programs of Raipur Sahitya Mahotsav were uploaded.

• Live updates of whole day were done in Facebook & Twitter. The concerned persons were also tagged in posts.

• Daily updates of Raipur Sahitya Mahotsav was broadcasted in whatsapp.

• SMS broadcast of daily schedules of Raipur Sahitya Mahotsav were done.

• Review of winners of various competitions organized by Raipur Sahitya Mahotsav were also uploaded on Facebook & Twitter & the video was also uploaded in YouTube channel.

• Photo albums of daily activities of Raipur Sahitya Mahotsav were also posted in Facebook at the end of each day.

• Live Updates - The live updates of all Raipur Sahitya Mahotsav programs were done in social media within 2-5 minutes.

Outcome

Outcome of these one month long activities:

More than 10,000 Likes

More than 400 Posts

120+ Followers

More than 560 Tweets

15,000+Views

10,000+ Broadcasts

20,000+ Visits

100+ Contest Entries

1,000+ Invitation Pass Downloads

www.raipursahityamahotsav.org

#RaipurLitFest was displayed more than 20 Lakhs Times.

#SahityaLive was displayed more than 9 Lakhs Times.

#WTFest was displayed more than 2 Lakhs Times.

#SahityaLive was displayed more than 60 Thousands Times.

Thank You…!