rainbow sandals
DESCRIPTION
Rainbow Sandals. Who is Rainbow?. Target Audience. Jacob 23 year old surfer / bartender, trying to hit pro-tour. Laura 19 year old art student, paints 2 hours a day, plays guitar in reggae band. Target Audience. Susan - PowerPoint PPT PresentationTRANSCRIPT
Rainbow Sandals
Who is Rainbow?
Target Audience
Laura• 19 year old art student,
paints 2 hours a day, plays guitar in reggae band
Jacob• 23 year old surfer /
bartender, trying to hit pro-tour
Target Audience
Mike• 62 year old ex-hippie,
souvenir shop owner. 40-year customer of Rainbow.
Susan• 47 year old marketing
executive with 3 kids, likes beach time on weekends.
Consumer Details
Unique selling proposition: Special arches
Target audience: All age ranges and genders
Things our Audience Does
The Plan
Athlete Sponsorships
Event Sponsorships
Print Ads / Web Ads
Social Responsibility
Targeting to Healthy, active, animal friendly users:• Sell at Farmers Markets • Vegan stores and shops• Create a separate page on rainbow sandals for vegan buyers
Organize a beach-cleaning day, offer discounted/free sandals to those who participate.
Share profits from sales of vegan sandals with animal rights.
Rainbow Sandals iPhone/Android
Localized content based on in-phone GPS
The Plan• Sponsor events & athletes• Create humorous ads to reinforce
longevity of the sandal