4 types of marketing philosophies

4 types of marketing philosophies

– Focused more on products and services– Specialized in ICT areas– Every product develop will have responses– Aims to penetrate Bruneian market

• On-going product innovation• Committed teams• Bruneian staffs with skills and

experiences• Established networks in the

commercial industries• Proven and established

systems offered

• New player in Brunei• Lack of staffs• Limited customer service

experience• Financial constraints• Marketing products and

services

• Introduction of new products in phases

• Still new in the market; competitors might underestimate them

• Products can be competitive• Get technical support from

overseas

• Unpredictable market demands

• Possible negative publicity• Staffs might leave the

company• Vulnerability to

competitors’ attacks

• Mobile Content Provider

• Website Development

• Software Development

• ICT System Integrator

• Open Sources Solutions

• Data Entry

• BruMesh and Blink! Portal

Financial

40% collateral

Loan $200,000 from TAIB

CONCLUSION (CONT’D)CONCLUSION (CONT’D)

CONCLUSION (CONT’D)CONCLUSION (CONT’D)