radio station content analysis reports findings & trends final edit - 4/5/06 findings &...
TRANSCRIPT
Radio Station Content Analysis Reports
Radio Station Content Analysis Reports
Findings & TrendsFinal Edit - 4/5/06
Findings & TrendsFinal Edit - 4/5/06
Stations AnalyzedStations Analyzed
• 93.7 The Bone - Classic Rock - Sea Comm - former Surf DJs, male demo, some long songs, expanded playlist
• Surf 98.3 - Modern Rock - Next Media - less edgy alternative/ modern rock, independent image
• WWQQ - Country - Cumulus, patriotic image, male & female demos
• Lite 98.7 - Light AC - Next Media - businesses, moms, ad & music mix heavy toward female demo• BTW, FYI, EW&F, DNS
• 93.7 The Bone - Classic Rock - Sea Comm - former Surf DJs, male demo, some long songs, expanded playlist
• Surf 98.3 - Modern Rock - Next Media - less edgy alternative/ modern rock, independent image
• WWQQ - Country - Cumulus, patriotic image, male & female demos
• Lite 98.7 - Light AC - Next Media - businesses, moms, ad & music mix heavy toward female demo• BTW, FYI, EW&F, DNS
Stations AnalyzedStations Analyzed
• Kiss 94.1 - Urban AC - Cumulus, off the air, changing frequencies to 94.5, urban, little local presence (Dallas)
• 630 WMFD - Sports talk - ESPN - NextMedia (Not Ocean), consistent format, same topics repeated, knowledgeable hosts/personalities, mix of local/national shows
• 106.3 The Big Talker - Talk - Sea-Comm, local & national shows, Dr. Daniel, Bible forum, Hannity, retirement, police
• Kiss 94.1 - Urban AC - Cumulus, off the air, changing frequencies to 94.5, urban, little local presence (Dallas)
• 630 WMFD - Sports talk - ESPN - NextMedia (Not Ocean), consistent format, same topics repeated, knowledgeable hosts/personalities, mix of local/national shows
• 106.3 The Big Talker - Talk - Sea-Comm, local & national shows, Dr. Daniel, Bible forum, Hannity, retirement, police
Station Image & Identity
Station Image & Identity
• Image & Consistency - DJ, drops, jingles & music combine to form a “brand image” Station IDs constantly airing - sometimes before each song
• Making sure the “cume” listener knows which station they listened to
• Logo, nickname, mascots all contribute to identity
• Image & Consistency - DJ, drops, jingles & music combine to form a “brand image” Station IDs constantly airing - sometimes before each song
• Making sure the “cume” listener knows which station they listened to
• Logo, nickname, mascots all contribute to identity
Music. That’s what radio’s about,
right?
Music. That’s what radio’s about,
right?• Least music in the mornings, most at night
• Large commercial blocks common 3-6 minutes
• Large blocks of music at some times• Lots of “front-selling” and “teasing” of songs
• Failure to “back sell”, name songs when they play? Why? Loyal listeners will know?
• Least music in the mornings, most at night
• Large commercial blocks common 3-6 minutes
• Large blocks of music at some times• Lots of “front-selling” and “teasing” of songs
• Failure to “back sell”, name songs when they play? Why? Loyal listeners will know?
Contests, ads & news
Contests, ads & news
• Contests abound - then we must be in a ratings period
• Most DJs/music originates in Wilmington locally generated (Cumulus link)
• Most ownership out of town• Some ads cut across formats (Stevenson Honda), some specific to format
• Lack of news (what’s wrong w/radio news?*)
• Contests abound - then we must be in a ratings period
• Most DJs/music originates in Wilmington locally generated (Cumulus link)
• Most ownership out of town• Some ads cut across formats (Stevenson Honda), some specific to format
• Lack of news (what’s wrong w/radio news?*)
Web SitesWeb Sites
• All stations have them but…• Most are out-of-date and thin on info• Some don’t even match air content• Few corporate links on the web. Desire to appear “independent”?
• Visually match station’s image• What is the role of the web site?• Does a bad web site hurt the station?
• All stations have them but…• Most are out-of-date and thin on info• Some don’t even match air content• Few corporate links on the web. Desire to appear “independent”?
• Visually match station’s image• What is the role of the web site?• Does a bad web site hurt the station?
Web SitesWeb Sites
• Web news - sometimes syndicated on-line, updated by a service
• Web news - sometimes syndicated on-line, updated by a service
Talk RadioTalk Radio
• Mix of local and syndicated shows• Provides public forum of sorts - sometimes callers screened
• Sports talk, ESPN• Heavy serving of gossip and speculation
• Hosts play odd roll of fan, critic, friend…journalist? (e.g., Dan Patrick)
• Mix of local and syndicated shows• Provides public forum of sorts - sometimes callers screened
• Sports talk, ESPN• Heavy serving of gossip and speculation
• Hosts play odd roll of fan, critic, friend…journalist? (e.g., Dan Patrick)
Talk RadioTalk Radio
Big Talker• Local & syndicated shows• Politics?• Role of talk radio: generate interest in itself, in topics. Controversy - if none exists, create some.
Big Talker• Local & syndicated shows• Politics?• Role of talk radio: generate interest in itself, in topics. Controversy - if none exists, create some.
Some notes and observations
Some notes and observations
• Dayparts: morning drive, midday, afternoon drive, evening/night, overnight
• Morning and afternoon drive most important
• Don’t start presentations with, “We did WKRP.”
• Talk to the audience!
• Dayparts: morning drive, midday, afternoon drive, evening/night, overnight
• Morning and afternoon drive most important
• Don’t start presentations with, “We did WKRP.”
• Talk to the audience!
Radio SummaryRadio Summary
• Radio still vital - making money (20-40% profit margin!)
• Some variety in Wilmington programming, some generic formats
• Careers available - sales, on-air talent, promotions
• Ownership largely corporate
• Radio still vital - making money (20-40% profit margin!)
• Some variety in Wilmington programming, some generic formats
• Careers available - sales, on-air talent, promotions
• Ownership largely corporate
Radio SummaryRadio Summary
• Mobile, secondary medium• Competing with many technologies and entertainment options: mp3 players, CDs, satellite radio, podcasting, streaming audio
• Will need to be flexible and adjust• May become local once again…• Still provides social bond, shared aural space
• Mobile, secondary medium• Competing with many technologies and entertainment options: mp3 players, CDs, satellite radio, podcasting, streaming audio
• Will need to be flexible and adjust• May become local once again…• Still provides social bond, shared aural space
Radio SummaryRadio Summary
• Some DJ breaks are “voice tracking”
• Dead air - a sin in radio, guaranteed lost listeners
• Format needs to be specific - relatively narrow
• May expand as digital radio takes off
• Some DJ breaks are “voice tracking”
• Dead air - a sin in radio, guaranteed lost listeners
• Format needs to be specific - relatively narrow
• May expand as digital radio takes off