radio made the video star. on air singing competition by
TRANSCRIPT
Radio Made The Video Star
On Air Singing Competition
ByBy
Radio made the video star
CampaignCampaign ObjectiveObjective
Radio made the video star
ConceptConcept Behind ItBehind It
Radio made the video star
However with our on air programming, we will target a larger demographic.
TargetTarget AudienceAudience
OVERALL MUTUAL TARGET AUDIENCE:• SEC: A and B• AGE: 18 to 30
Current Current TrendTrend
Ali Gul Pir, Sikandar ka Mander and Sibti (‘Peshawar ka Larki’) are those upcoming stars/bands, who are giving inspiration to the new talent by the fame they have achieved so far. Radio 1 FM91 being a youth-oriented channel has always promoted and appreciated the new talent, and now by launching this campaign aims to provide a broader avenue to all the upcoming singers.
Campaign Mechanics
Applicable Not Applicable
WhoWho Can Apply?Can Apply?
CampaignCampaign MechanicsMechanics
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CampaignCampaign TimelinesTimelines
Registrations will open up 6 days prior to the competition. In order to participate, people will have to login to www.fm91.com.pk and fill up the form.
RegistrationRegistration For ParticipantsFor Participants
JudgesJudges PanelPanel
WinningWinning PrizePrize
Radio
Shortlisted songs being played on air & the promo will have the sponsor’s name at the tail end of the song
BrandingBranding OpportunitiesOpportunities
Radio Promo:• A customized radio promo of the
campaign will run on the airwaves of Radio 1 FM91.
• Frequency: 15 Spots/Day• Adaptation will run throughout the
campaign.• Adaptation: 20 seconds• Frequency: 30 spots
RJ Endorsements:• Our top shows and celebrity RJs
will endorse the campaign through out the duration of the campaign.
On Air Interviews: • Sponsors for the campaign will be
invited to the campaign along with the Top 5 participants.
BrandingBranding OpportunitiesOpportunities
Digital VideoA video promoting the campaign will be uploaded and shared on Radio 1 FM91 and its partners’ facebook fan page
facebook:Total Fans – 56,500+ and risingOur fan page will focus on this campaign through out the duration.
Website:• Approx. hits per month - 750,000 Campaign mechanics video and image banners will be uploaded and placed.• Webisodes featuring the judges will run on the website as well as Facebook page to give updates regarding the competition.
Digital
Poster:A specialized artwork will be created to be placed in multiple magazines, schools and public areas.
POS:The campaign poster will be placed in various cafés and super markets across Karachi, Lahore and Islamabad.
Television:The following channels will play the video which will be made for the launch of the campaign.
Tentative channels are:
•TV 1
•News 1
•Hum TV
•Style 360
•ARY Musik
Television
BrandingBranding OpportunitiesOpportunities
Campaign Duration: 25 DaysCompetition Timing: 7:00 am to 12:00 amRJ Endorsement: Approx. 10 times. Our top shows and celebrity RJs will
endorse the campaign through out the duration of the campaign.
Total Endorsement throughout Campaign: 250 times approx.One Hour Interview: A representative of “Your Brand” will be invited to
the live show at the end of campaign.facebook: Our fan page will focus on this campaign
throughout the campaign duration.Website: Banner will be placed on Radio 1 FM 91 website
throughout the campaign.Posters: A specialized artwork will be created to be placed
in magazines, newspapers, billboards (tentative).
Sponsorship Sponsorship PackagePackage
Announcements: 15 Announcement per day “this contest is brought to you by XYZ” along with commercial tail.Total 15 announcements per day (15 x 25 = 375 announcements).
Winner Announcements: 15 winner announcements in day of campaign & RJs will endorse brand with winner announcements.
Break Bumpers: 8 break bumpers for 3 hours.CAT per Day: 6 minutes (2minutes MDT, 2
minutes EDT & 6 minutes other then)CAT: 150 minutes
Sponsorship Sponsorship PackagePackage
Total Package Cost for Main SponsorshipTotal Package Cost for Main Sponsorship PKR 500,000 +GSTPKR 500,000 +GST
MDT: Moring Drive Time EDT: Evening Drive Time
Co-Sponsorship Co-Sponsorship PackagePackage
Campaign Duration: 25 Days
Competition Timing: 7:00 am to 12:00 am
RJ Endorsement: Approx. 10 times. Our top shows and celebrity RJs will
endorse the campaign through out the duration of
the campaign.
Total Endorsement
throughout Campaign: 250 times approx.
facebook: Our fan page will focus on this campaign
throughout the campaign duration.
Website: Banner will be placed on Radio 1 FM 91 website
throughout the campaign.
Posters: A specialized artwork will be created to be placed
in magazines, newspapers, billboards (tentative).
Announcements: 15 Announcement per day “this contest is brought to you in association with by XYZ” along with commercial tail.Total 15 announcements per day (15 x 25 = 375 announcements).
Winner Announcements: 15 winner announcements in day of campaign & RJs will endorse brand with winner announcements.
Break Bumpers: 8 break bumpers for 3 hours.CAT per Day: 3 MinutesCAT: 75 minutes
Total two Co-Sponsorship packagesCost per Co-Sponsorship package:Cost per Co-Sponsorship package: PKR 250,000 +GSTPKR 250,000 +GSTTotal cost of Two Co-Sponsorship Packages: PKR 500,000 +GSTMDT: Moring Drive Time EDT: Evening Drive Time
Thank You