RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

AAA

% of Format Audience (Subset of

Alternative)

Gender:

Men 53.7%

Women 46.3%

Age:

18-24 7.5%

25-34 19.7%

35-44 20.7%

45-54 23.5%

55-64 21.2%

65+ 7.5%

Median Age 45.9

Household Income:

$100K+ 45.3%

$75,000-$99,999 18.4%

$50,000-$74,999 17.3%

$30,000-$49,999 9.2%

<$30,000 9.9%

Median Household Income 93,500$

Education:

College Graduate or More 28.4%

Some College 15.2%

High School Grad or Equivalent (GED) 17.0%

<Grade 12 Education 1.9%

Occupation:

Professional and Related Occupations 26.9%

Management, Business and Financial Operations 21.0%

Sales and Office Occupations 12.9%

Natural Resources, Construction, Maintenance Occupations 5.0%

Other Employed 10.9%

Radio Consumption

Car - Weekdays 88.0%

Home - Weekdays 33.7%

Other Location - Weekdays 2.7%

Other Media Consumption

Watched Weekday Prime TV 75.7%

Viewed Any Cable TV 70.0%

Any Internet Activity (past Month) 95.1%

Accessed Any Social Media (past month) 84.9%

Used Mobile App (past month) 62.1%

Read Any Daily Newspaper 23.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 6.5%

Buy auto insurance 18.5%

Buy a new vehicle 14.5%

Get engaged 7.7%

Become a parent 5.8%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Adult

% of Format Audience Contemporary

Gender:

Men 41.6%

Women 58.4%

Age:

18-24 14.4%

25-34 20.6%

35-44 21.9%

45-54 23.5%

55-64 14.5%

65+ 7.7%

Median Age 42.0

Household Income:

$100K+ 36.2%

$75,000-$99,999 15.5%

$50,000-$74,999 17.6%

$30,000-$49,999 15.4%

<$30,000 15.2%

Median Household Income 77,800$

Education:

College Graduate or More 47.3%

Some College 19.4%

High School Grad or Equivalent (GED) 25.2%

<Grade 12 Education 8.1%

Occupation:

Professional and Related Occupations 18.4%

Management, Business and Financial Operations 12.6%

Sales and Office Occupations 17.0%

Natural Resources, Construction, Maintenance Occupations 4.9%

Other Employed 18.8%

Radio Consumption

Car - Weekdays 87.8%

Home - Weekdays 25.1%

Other Location - Weekdays 2.6%

Other Media Consumption

Watched Weekday Prime TV 79.5%

Viewed Any Cable TV 77.5%

Any Internet Activity (past Month) 92.4%

Accessed Any Social Media (past month) 83.5%

Used Mobile App (past month) 59.4%

Read Any Daily Newspaper 20.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 10.7%

Buy auto insurance 20.3%

Buy a new vehicle 15.5%

Get engaged 11.4%

Become a parent 8.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Adult Hits

Gender:

Men 52.6%

Women 47.4%

Age:

18-24 10.6%

25-34 16.9%

35-44 23.9%

45-54 28.2%

55-64 15.7%

65+ 4.7%

Median Age 44.5

Household Income:

$100K+ 36.2%

$75,000-$99,999 15.5%

$50,000-$74,999 17.6%

$30,000-$49,999 15.4%

<$30,000 15.2%

Median Household Income 77,800$

Education:

College Graduate or More 39.8%

Some College 19.4%

High School Grad or Equivalent (GED) 23.1%

<Grade 12 Education 17.9%

Occupation:

Professional and Related Occupations 16.9%

Management, Business and Financial Operations 11.4%

Sales and Office Occupations 12.9%

Natural Resources, Construction, Maintenance Occupations 8.0%

Other Employed 24.4%

Radio Consumption

Car - Weekdays 84.7%

Home - Weekdays 25.8%

Other Location - Weekdays 2.4%

Other Media Consumption

Watched Weekday Prime TV 78.5%

Viewed Any Cable TV 72.8%

Any Internet Activity (past Month) 86.8%

Accessed Any Social Media (past month) 77.2%

Used Mobile App (past month) 53.8%

Read Any Daily Newspaper 19.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 10.2%

Buy auto insurance 20.0%

Buy a new vehicle 14.6%

Get engaged 9.6%

Become a parent 7.4%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Adult Standards/

% of Format Audience Easy Listening

Gender:

Men 45.0%

Women 55.0%

Age:

18-24 1.1%

25-34 1.8%

35-44 7.1%

45-54 12.2%

55-64 21.0%

65+ 56.7%

Median Age 69.0

Household Income:

$100K+ 18.4%

$75,000-$99,999 14.0%

$50,000-$74,999 26.0%

$30,000-$49,999 15.5%

<$30,000 25.7%

Median Household Income 56,200$

Education:

College Graduate or More 43.2%

Some College 13.6%

High School Grad or Equivalent (GED) 36.1%

<Grade 12 Education 7.2%

Occupation:

Professional and Related Occupations 16.9%

Management, Business and Financial Operations 11.4%

Sales and Office Occupations 12.9%

Natural Resources, Construction, Maintenance Occupations 8.0%

Other Employed 24.4%

Radio Consumption

Car - Weekdays 80.7%

Home - Weekdays 37.7%

Other Location - Weekdays 3.4%

Other Media Consumption

Watched Weekday Prime TV 91.0%

Viewed Any Cable TV 80.6%

Any Internet Activity (past Month) 75.9%

Accessed Any Social Media (past month) 55.4%

Used Mobile App (past month) 28.0%

Read Any Daily Newspaper 48.2%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 4.8%

Buy auto insurance 27.6%

Buy a new vehicle 16.5%

Get engaged 2.9%

Become a parent 5.5%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience All News

Gender:

Men 55.7%

Women 44.3%

Age:

18-24 4.0%

25-34 7.3%

35-44 13.0%

45-54 22.2%

55-64 25.9%

65+ 27.8%

Median Age 56.3

Household Income:

$100K+ 50.4%

$75,000-$99,999 13.9%

$50,000-$74,999 15.8%

$30,000-$49,999 11.3%

<$30,000 8.5%

Median Household Income 100,900$

Education:

College Graduate or More 59.3%

Some College 15.1%

High School Grad or Equivalent (GED) 21.4%

<Grade 12 Education 4.3%

Occupation:

Professional and Related Occupations 19.3%

Management, Business and Financial Operations 16.9%

Sales and Office Occupations 12.7%

Natural Resources, Construction, Maintenance Occupations 4.6%

Other Employed 10.5%

Radio Consumption

Car - Weekdays 84.6%

Home - Weekdays 32.7%

Other Location - Weekdays 1.9%

Other Media Consumption

Watched Weekday Prime TV 85.0%

Viewed Any Cable TV 84.4%

Any Internet Activity (past Month) 88.4%

Accessed Any Social Media (past month) 73.4%

Used Mobile App (past month) 47.3%

Read Any Daily Newspaper 37.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 7.4%

Buy auto insurance 20.2%

Buy a new vehicle 18.0%

Get engaged 3.8%

Become a parent 4.5%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience All Sports

Gender:

Men 79.1%

Women 20.9%

Age:

18-24 4.5%

25-34 19.0%

35-44 21.8%

45-54 22.7%

55-64 17.2%

65+ 14.8%

Median Age 47.2

Household Income:

$100K+ 46.7%

$75,000-$99,999 15.4%

$50,000-$74,999 17.0%

$30,000-$49,999 11.0%

<$30,000 9.9%

Median Household Income 94,700$

Education:

College Graduate or More 55.7%

Some College 18.3%

High School Grad or Equivalent (GED) 20.7%

<Grade 12 Education 5.1%

Occupation:

Professional and Related Occupations 18.0%

Management, Business and Financial Operations 19.0%

Sales and Office Occupations 16.5%

Natural Resources, Construction, Maintenance Occupations 6.0%

Other Employed 16.1%

Radio Consumption

Car - Weekdays 87.8%

Home - Weekdays 26.1%

Other Location - Weekdays 2.1%

Other Media Consumption

Watched Weekday Prime TV 86.7%

Viewed Any Cable TV 85.8%

Any Internet Activity (past Month) 92.4%

Accessed Any Social Media (past month) 81.3%

Used Mobile App (past month) 57.8%

Read Any Daily Newspaper 30.6%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 9.1%

Buy auto insurance 21.7%

Buy a new vehicle 15.8%

Get engaged 8.3%

Become a parent 6.4%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience All Talk

Gender:

Men 65.4%

Women 34.6%

Age:

18-24 2.7%

25-34 12.2%

35-44 18.5%

45-54 20.7%

55-64 24.5%

65+ 21.5%

Median Age 53.2

Household Income:

$100K+ 42.7%

$75,000-$99,999 15.3%

$50,000-$74,999 20.2%

$30,000-$49,999 11.3%

<$30,000 10.4%

Median Household Income 88,100$

Education:

College Graduate or More 51.7%

Some College 23.1%

High School Grad or Equivalent (GED) 21.5%

<Grade 12 Education 3.9%

Occupation:

Professional and Related Occupations 17.7%

Management, Business and Financial Operations 15.7%

Sales and Office Occupations 15.6%

Natural Resources, Construction, Maintenance Occupations 6.1%

Other Employed 15.1%

Radio Consumption

Car - Weekdays 89.3%

Home - Weekdays 17.4%

Other Location - Weekdays 2.8%

Other Media Consumption

Watched Weekday Prime TV 82.1%

Viewed Any Cable TV 82.0%

Any Internet Activity (past Month) 92.5%

Accessed Any Social Media (past month) 78.7%

Used Mobile App (past month) 49.5%

Read Any Daily Newspaper 28.4%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 8.7%

Buy auto insurance 24.4%

Buy a new vehicle 13.7%

Get engaged 6.5%

Become a parent 3.8%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Alternative

Gender:

Men 55.8%

Women 44.2%

Age:

18-24 18.0%

25-34 27.0%

35-44 21.8%

45-54 17.7%

55-64 16.4%

65+ 17.1%

Median Age 37.1

Household Income:

$100K+ 38.4%

$75,000-$99,999 17.9%

$50,000-$74,999 19.0%

$30,000-$49,999 12.7%

<$30,000 12.0%

Median Household Income 83,800$

Education:

College Graduate or More 52.8%

Some College 21.8%

High School Grad or Equivalent (GED) 4.9%

<Grade 12 Education 6.0%

Occupation:

Professional and Related Occupations 20.7%

Management, Business and Financial Operations 15.4%

Sales and Office Occupations 15.3%

Natural Resources, Construction, Maintenance Occupations 8.5%

Other Employed 16.9%

Radio Consumption

Car - Weekdays 88.7%

Home - Weekdays 25.7%

Other Location - Weekdays 1.7%

Other Media Consumption

Watched Weekday Prime TV 74.5%

Viewed Any Cable TV 71.6%

Any Internet Activity (past Month) 95.3%

Accessed Any Social Media (past month) 88.2%

Used Mobile App (past month) 67.5%

Read Any Daily Newspaper 17.6%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 9.6%

Buy auto insurance 20.6%

Buy a new vehicle 15.5%

Get engaged 13.0%

Become a parent 8.1%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Classic Hits

Gender:

Men 52.7%

Women 47.4%

Age:

18-24 8.8%

25-34 12.3%

35-44 14.6%

45-54 25.8%

55-64 25.5%

65+ 13.0%

Median Age 50.9

Household Income:

$100K+ 31.0%

$75,000-$99,999 16.6%

$50,000-$74,999 19.6%

$30,000-$49,999 16.7%

<$30,000 16.1%

Median Household Income 71,800$

Education:

College Graduate or More 40.7%

Some College 19.9%

High School Grad or Equivalent (GED) 31.4%

<Grade 12 Education 8.0%

Occupation:

Professional and Related Occupations 13.9%

Management, Business and Financial Operations 11.7%

Sales and Office Occupations 16.6%

Natural Resources, Construction, Maintenance Occupations 7.3%

Other Employed 18.0%

Radio Consumption

Car - Weekdays 87.2%

Home - Weekdays 28.4%

Other Location - Weekdays 2.0%

Other Media Consumption

Watched Weekday Prime TV 83.4%

Viewed Any Cable TV 81.1%

Any Internet Activity (past Month) 88.8%

Accessed Any Social Media (past month) 75.7%

Used Mobile App (past month) 48.1%

Read Any Daily Newspaper 26.1%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 8.4%

Buy auto insurance 25.1%

Buy a new vehicle 15.0%

Get engaged 8.2%

Become a parent 4.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Classic Rock

Gender:

Men 63.6%

Women 36.5%

Age:

18-24 11.2%

25-34 16.5%

35-44 19.3%

45-54 28.3%

55-64 19.2%

65+ 5.5%

Median Age 46.2

Household Income:

$100K+ 32.1%

$75,000-$99,999 16.0%

$50,000-$74,999 20.3%

$30,000-$49,999 16.9%

<$30,000 15.4%

Median Household Income 72,600$

Education:

College Graduate or More 38.8%

Some College 21.4%

High School Grad or Equivalent (GED) 31.4%

<Grade 12 Education 8.4%

Occupation:

Professional and Related Occupations 13.5%

Management, Business and Financial Operations 12.5%

Sales and Office Occupations 15.6%

Natural Resources, Construction, Maintenance Occupations 10.3%

Other Employed 21.7%

Radio Consumption

Car - Weekdays 87.1%

Home - Weekdays 27.0%

Other Location - Weekdays 2.7%

Other Media Consumption

Watched Weekday Prime TV 81.5%

Viewed Any Cable TV 78.2%

Any Internet Activity (past Month) 90.6%

Accessed Any Social Media (past month) 79.5%

Used Mobile App (past month) 54.5%

Read Any Daily Newspaper 22.1%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 9.4%

Buy auto insurance 21.9%

Buy a new vehicle 14.5%

Get engaged 10.3%

Become a parent 7.5%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Classical

Gender:

Men 52.5%

Women 47.5%

Age:

18-24 5.6%

25-34 11.8%

35-44 12.9%

45-54 17.5%

55-64 20.8%

65+ 31.5%

Median Age 56.2

Household Income:

$100K+ 37.7%

$75,000-$99,999 16.8%

$50,000-$74,999 17.3%

$30,000-$49,999 15.6%

<$30,000 12.6%

Median Household Income 81,700$

Education:

College Graduate or More 65.1%

Some College 13.8%

High School Grad or Equivalent (GED) 16.1%

<Grade 12 Education 4.9%

Occupation:

Professional and Related Occupations 20.7%

Management, Business and Financial Operations 12.2%

Sales and Office Occupations 9.6%

Natural Resources, Construction, Maintenance Occupations 5.5%

Other Employed 11.0%

Radio Consumption

Car - Weekdays 83.1%

Home - Weekdays 39.7%

Other Location - Weekdays 2.1%

Other Media Consumption

Watched Weekday Prime TV 75.2%

Viewed Any Cable TV 71.6%

Any Internet Activity (past Month) 91.4%

Accessed Any Social Media (past month) 74.3%

Used Mobile App (past month) 43.1%

Read Any Daily Newspaper 35.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 5.9%

Buy auto insurance 24.9%

Buy a new vehicle 13.2%

Get engaged 5.4%

Become a parent 2.7%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience CHR

Gender:

Men 42.7%

Women 57.3%

Age:

18-24 26.0%

25-34 28.7%

35-44 23.0%

45-54 14.4%

55-64 5.7%

65+ 2.2%

Median Age 33.3

Household Income:

$100K+ 33.0%

$75,000-$99,999 15.6%

$50,000-$74,999 18.1%

$30,000-$49,999 16.1%

<$30,000 17.2%

Median Household Income 73,100$

Education:

College Graduate or More 56.3%

Some College 23.3%

High School Grad or Equivalent (GED) 28.6%

<Grade 12 Education 8.9%

Occupation:

Professional and Related Occupations 16.0%

Management, Business and Financial Operations 11.0%

Sales and Office Occupations 19.1%

Natural Resources, Construction, Maintenance Occupations 5.7%

Other Employed 21.9%

Radio Consumption

Car - Weekdays 23.3%

Home - Weekdays 88.7%

Other Location - Weekdays 2.9%

Other Media Consumption

Watched Weekday Prime TV 77.8%

Viewed Any Cable TV 78.4%

Any Internet Activity (past Month) 95.4%

Accessed Any Social Media (past month) 89.9%

Used Mobile App (past month) 67.2%

Read Any Daily Newspaper 15.6%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 15.8%

Buy auto insurance 21.6%

Buy a new vehicle 17.7%

Get engaged 16.9%

Become a parent 11.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Country

Gender:

Men 46.4%

Women 53.6%

Age:

18-24 14.1%

25-34 20.2%

35-44 17.4%

45-54 19.3%

55-64 15.1%

65+ 13.9%

Median Age 44.0

Household Income:

$100K+ 29.0%

$75,000-$99,999 14.7%

$50,000-$74,999 19.9%

$30,000-$49,999 17.4%

<$30,000 19.0%

Median Household Income 66,500$

Education:

College Graduate or More 34.6%

Some College 21.2%

High School Grad or Equivalent (GED) 33.9%

<Grade 12 Education 10.3%

Occupation:

Professional and Related Occupations 13.5%

Management, Business and Financial Operations 9.9%

Sales and Office Occupations 15.5%

Natural Resources, Construction, Maintenance Occupations 7.9%

Other Employed 19.8%

Radio Consumption

Car - Weekdays 86.4%

Home - Weekdays 26.4%

Other Location - Weekdays 2.6%

Other Media Consumption

Watched Weekday Prime TV 82.0%

Viewed Any Cable TV 79.9%

Any Internet Activity (past Month) 87.4%

Accessed Any Social Media (past month) 77.7%

Used Mobile App (past month) 51.2%

Read Any Daily Newspaper 22.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 10.4%

Buy auto insurance 21.0%

Buy a new vehicle 13.3%

Get engaged 11.0%

Become a parent 7.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Ethnic

Gender:

Men 54.1%

Women 45.8%

Age:

18-24 9.1%

25-34 9.7%

35-44 26.2%

45-54 18.2%

55-64 24.2%

65+ 10.8%

Median Age 47.4

Household Income:

$100K+ 28.1%

$75,000-$99,999 15.4%

$50,000-$74,999 19.3%

$30,000-$49,999 15.5%

<$30,000 21.7%

Median Household Income 67,000$

Education:

College Graduate or More 37.5%

Some College 14.7%

High School Grad or Equivalent (GED) 28.6%

<Grade 12 Education 19.3%

Occupation:

Professional and Related Occupations 15.3%

Management, Business and Financial Operations 11.4%

Sales and Office Occupations 8.5%

Natural Resources, Construction, Maintenance Occupations 6.4%

Other Employed 19.9%

Radio Consumption

Car - Weekdays 74.6%

Home - Weekdays 41.8%

Other Location - Weekdays 2.3%

Other Media Consumption

Watched Weekday Prime TV 79.5%

Viewed Any Cable TV 71.0%

Any Internet Activity (past Month) 82.8%

Accessed Any Social Media (past month) 68.9%

Used Mobile App (past month) 45.3%

Read Any Daily Newspaper 19.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 13.3%

Buy auto insurance 22.5%

Buy a new vehicle 23.0%

Get engaged 11.2%

Become a parent 11.2%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Gospel

Gender:

Men 37.7%

Women 62.3%

Age:

18-24 7.7%

25-34 9.8%

35-44 15.7%

45-54 20.8%

55-64 22.5%

65+ 23.6%

Median Age 53.1

Household Income:

$100K+ 45.5%

$75,000-$99,999 11.1%

$50,000-$74,999 15.9%

$30,000-$49,999 20.4%

<$30,000 41.8%

Median Household Income 38,600$

Education:

College Graduate or More 28.5%

Some College 17.6%

High School Grad or Equivalent (GED) 37.1%

<Grade 12 Education 16.8%

Occupation:

Professional and Related Occupations 10.5%

Management, Business and Financial Operations 5.3%

Sales and Office Occupations 9.8%

Natural Resources, Construction, Maintenance Occupations 3.6%

Other Employed 19.8%

Radio Consumption

Car - Weekdays 77.4%

Home - Weekdays 41.5%

Other Location - Weekdays 2.5%

Other Media Consumption

Watched Weekday Prime TV 87.5%

Viewed Any Cable TV 80.6%

Any Internet Activity (past Month) 70.0%

Accessed Any Social Media (past month) 58.2%

Used Mobile App (past month) 33.9%

Read Any Daily Newspaper 29.8%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 18.8%

Buy auto insurance 25.1%

Buy a new vehicle 21.0%

Get engaged 13.3%

Become a parent 9.8%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Hispanic

% of Format Audience (All Genres)

Gender:

Men 47.8%

Women 52.2%

Age:

18-24 12.5%

25-34 21.1%

35-44 22.1%

45-54 20.7%

55-64 12.1%

65+ 11.5%

Median Age 42.3

Household Income:

$100K+ 12.2%

$75,000-$99,999 10.9%

$50,000-$74,999 16.9%

$30,000-$49,999 27.2%

<$30,000 32.8%

Median Household Income 40,900$

Education:

College Graduate or More 18.2%

Some College 13.3%

High School Grad or Equivalent (GED) 29.1%

<Grade 12 Education 39.5%

Occupation:

Professional and Related Occupations 5.5%

Management, Business and Financial Operations 5.0%

Sales and Office Occupations 10.9%

Natural Resources, Construction, Maintenance Occupations 11.2%

Other Employed 31.2%

Radio Consumption

Car - Weekdays 76.6%

Home - Weekdays 32.9%

Other Location - Weekdays 2.3%

Other Media Consumption

Watched Weekday Prime TV 83.3%

Viewed Any Cable TV 70.2%

Any Internet Activity (past Month) 76.1%

Accessed Any Social Media (past month) 69.1%

Used Mobile App (past month) 39.4%

Read Any Daily Newspaper 12.7%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 19.3%

Buy auto insurance 24.4%

Buy a new vehicle 19.0%

Get engaged 11.8%

Become a parent 9.9%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Hot AC

% of Format Audience (Subset of Adult Contemporary)

Gender:

Men 36.2%

Women 63.8%

Age:

18-24 19.3%

25-34 22.5%

35-44 23.9%

45-54 19.6%

55-64 10.9%

65+ 3.9%

Median Age 38.7

Household Income:

$100K+ 49.3

$75,000-$99,999 15.8%

$50,000-$74,999 16.2%

$30,000-$49,999 13.0%

<$30,000 12.7%

Median Household Income 87,900$

Education:

College Graduate or More 51.4%

Some College 20.1%

High School Grad or Equivalent (GED) 24.1%

<Grade 12 Education 4.5%

Occupation:

Professional and Related Occupations 20.1%

Management, Business and Financial Operations 14.0%

Sales and Office Occupations 18.4%

Natural Resources, Construction, Maintenance Occupations 3.8%

Other Employed 18.2%

Radio Consumption

Car - Weekdays 89.7%

Home - Weekdays 23.0%

Other Location - Weekdays 2.7%

Other Media Consumption

Watched Weekday Prime TV 77.3%

Viewed Any Cable TV 78.2%

Any Internet Activity (past Month) 96.3%

Accessed Any Social Media (past month) 89.2%

Used Mobile App (past month) 66.6%

Read Any Daily Newspaper 18.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 10.1%

Buy auto insurance 18.8%

Buy a new vehicle 13.7%

Get engaged 14.0%

Become a parent 9.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Hurban

Gender:

Men 47.8%

Women 52.2%

Age:

18-24 35.2%

25-34 26.6%

35-44 18.1%

45-54 10.8%

55-64 5.6%

65+ 3.7%

Median Age 29.8

Household Income:

$100K+ 17.7%

$75,000-$99,999 14.2%

$50,000-$74,999 18.9%

$30,000-$49,999 22.0%

<$30,000 27.3%

Median Household Income 50,700$

Education:

College Graduate or More 20.6%

Some College 22.3%

High School Grad or Equivalent (GED) 36.5%

<Grade 12 Education 20.6%

Occupation:

Professional and Related Occupations 5.7%

Management, Business and Financial Operations 5.1%

Sales and Office Occupations 17.6%

Natural Resources, Construction, Maintenance Occupations 1.7%

Other Employed 1.1%

Radio Consumption

Car - Weekdays 71.5%

Home - Weekdays 39.0%

Other Location - Weekdays 7.4%

Other Media Consumption

Watched Weekday Prime TV 86.2%

Viewed Any Cable TV 78.0%

Any Internet Activity (past Month) 92.6%

Accessed Any Social Media (past month) 86.5%

Used Mobile App (past month) 54.6%

Read Any Daily Newspaper 17.2%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 21.0%

Buy auto insurance 25.1%

Buy a new vehicle 17.0%

Get engaged 18.3%

Become a parent 14.4%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Jazz

Gender:

Men 56.9%

Women 43.1%

Age:

18-24 5.8%

25-34 10.3%

35-44 11.3%

45-54 19.8%

55-64 24.1%

65+ 28.8%

Median Age 56.5

Household Income:

$100K+ 36.4%

$75,000-$99,999 15.4%

$50,000-$74,999 19.3%

$30,000-$49,999 13.7%

<$30,000 15.3%

Median Household Income 78,000$

Education:

College Graduate or More 64.8%

Some College 17.6%

High School Grad or Equivalent (GED) 13.6%

<Grade 12 Education 3.9%

Occupation:

Professional and Related Occupations 20.5%

Management, Business and Financial Operations 16.3%

Sales and Office Occupations 9.9%

Natural Resources, Construction, Maintenance Occupations 2.4%

Other Employed 10.8%

Radio Consumption

Car - Weekdays 82.5%

Home - Weekdays 44.9%

Other Location - Weekdays 3.1%

Other Media Consumption

Watched Weekday Prime TV 78.4%

Viewed Any Cable TV 71.7%

Any Internet Activity (past Month) 90.0%

Accessed Any Social Media (past month) 76.9%

Used Mobile App (past month) 50.5%

Read Any Daily Newspaper 30.0%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 8.4%

Buy auto insurance 25.7%

Buy a new vehicle 15.9%

Get engaged 8.0%

Become a parent 4.9%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Mexican/Tejano/Ranchera

% of Format Audience (Subset of Hispanic)

Gender:

Men 52.3%

Women 47.7%

Age:

18-24 16.0%

25-34 26.5%

35-44 20.9%

45-54 20.3%

55-64 8.7%

65+ 7.6%

Median Age 38.2

Household Income:

$100K+ 9.8%

$75,000-$99,999 11.0%

$50,000-$74,999 16.6%

$30,000-$49,999 15.8%

<$30,000 34.6%

Median Household Income 38,800$

Education:

College Graduate or More 14.0%

Some College 11.3%

High School Grad or Equivalent (GED) 28.6%

<Grade 12 Education 46.1%

Occupation:

Professional and Related Occupations 4.4%

Management, Business and Financial Operations 4.8%

Sales and Office Occupations 8.4%

Natural Resources, Construction, Maintenance Occupations 16.5%

Other Employed 35.1%

Radio Consumption

Car - Weekdays 79.5%

Home - Weekdays 28.5%

Other Location - Weekdays 1.4%

Other Media Consumption

Watched Weekday Prime TV 81.9%

Viewed Any Cable TV 67.0%

Any Internet Activity (past Month) 77.3%

Accessed Any Social Media (past month) 70.4%

Used Mobile App (past month) 38.3%

Read Any Daily Newspaper 10.8%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 21.9%

Buy auto insurance 23.9%

Buy a new vehicle 22.2%

Get engaged 12.6%

Become a parent 12.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience News/Talk

Gender:

Men 60.0%

Women 40.0%

Age:

18-24 3.2%

25-34 10.7%

35-44 15.2%

45-54 20.8%

55-64 23.2%

65+ 26.9%

Median Age 55.0

Household Income:

$100K+ 42.2%

$75,000-$99,999 15.9%

$50,000-$74,999 17.8%

$30,000-$49,999 13.3%

<$30,000 10.7%

Median Household Income 87,800$

Education:

College Graduate or More 58.3%

Some College 17.0%

High School Grad or Equivalent (GED) 20.5%

<Grade 12 Education 4.3%

Occupation:

Professional and Related Occupations 20.0%

Management, Business and Financial Operations 16.1%

Sales and Office Occupations 12.5%

Natural Resources, Construction, Maintenance Occupations 4.8%

Other Employed 11.4%

Radio Consumption

Car - Weekdays 85.0%

Home - Weekdays 35.0%

Other Location - Weekdays 2.4%

Other Media Consumption

Watched Weekday Prime TV 83.0%

Viewed Any Cable TV 79.2%

Any Internet Activity (past Month) 89.7%

Accessed Any Social Media (past month) 75.2%

Used Mobile App (past month) 49.0%

Read Any Daily Newspaper 32.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 6.4%

Buy auto insurance 23.8%

Buy a new vehicle 14.9%

Get engaged 5.0%

Become a parent 3.6%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Oldies

Gender:

Men 47.4%

Women 52.6%

Age:

18-24 9.3%

25-34 13.7%

35-44 11.1%

45-54 21.7%

55-64 23.6%

65+ 20.6%

Median Age 52.6

Household Income:

$100K+ 27.1%

$75,000-$99,999 12.4%

$50,000-$74,999 20.0%

$30,000-$49,999 19.1%

<$30,000 21.6%

Median Household Income 61,300$

Education:

College Graduate or More 36.3%

Some College 20.3%

High School Grad or Equivalent (GED) 32.4%

<Grade 12 Education 10.9%

Occupation:

Professional and Related Occupations 11.2%

Management, Business and Financial Operations 9.5%

Sales and Office Occupations 15.4%

Natural Resources, Construction, Maintenance Occupations 5.6%

Other Employed 18.8%

Radio Consumption

Car - Weekdays 84.2%

Home - Weekdays 32.4%

Other Location - Weekdays 3.2%

Other Media Consumption

Watched Weekday Prime TV 83.5%

Viewed Any Cable TV 82%

Any Internet Activity (past Month) 84.0%

Accessed Any Social Media (past month) 71.0%

Used Mobile App (past month) 41.5%

Read Any Daily Newspaper 29.3%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 9.8%

Buy auto insurance 24.5%

Buy a new vehicle 16.7%

Get engaged 8.7%

Become a parent 6.2%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Public Radio/

% of Format Audience Non-Commercial Stations

Gender:

Men 50.7%

Women 49.3%

Age:

18-24 6.0%

25-34 16.7%

35-44 18.4%

45-54 19.5%

55-64 19.5%

65+ 19.9%

Median Age 49.5

Household Income:

$100K+ 46.1%

$75,000-$99,999 16.9%

$50,000-$74,999 16.6%

$30,000-$49,999 11.3%

<$30,000 9.1%

Median Household Income 94,200$

Education:

College Graduate or More 76%

Some College 13.6%

High School Grad or Equivalent (GED) 8.1%

<Grade 12 Education 2.2%

Occupation:

Professional and Related Occupations 28.3%

Management, Business and Financial Operations 19.1%

Sales and Office Occupations 9.0%

Natural Resources, Construction, Maintenance Occupations 3.4%

Other Employed 9.9%

Radio Consumption

Car - Weekdays 87.1%

Home - Weekdays 34.8%

Other Location - Weekdays 2.8%

Other Media Consumption

Watched Weekday Prime TV 72.8%

Viewed Any Cable TV 65.9%

Any Internet Activity (past Month) 95.4%

Accessed Any Social Media (past month) 84.5%

Used Mobile App (past month) 60.9%

Read Any Daily Newspaper 26.6%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 7.1%

Buy auto insurance 22.4%

Buy a new vehicle 14.3%

Get engaged 5.9%

Become a parent 5.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Religion/Christian

Gender:

Men 37.3%

Women 62.7%

Age:

18-24 9.6%

25-34 14.4%

35-44 21.7%

45-54 21.8%

55-64 18.5%

65+ 6.3%

Median Age 47.3

Household Income:

$100K+ 26.4%

$75,000-$99,999 16.4%

$50,000-$74,999 20.5%

$30,000-$49,999 18.5%

<$30,000 18.3%

Median Household Income 65,900$

Education:

College Graduate or More 43%

Some College 20.3%

High School Grad or Equivalent (GED) 25.7%

<Grade 12 Education 10.8%

Occupation:

Professional and Related Occupations 18.2%

Management, Business and Financial Operations 9.9%

Sales and Office Occupations 15.7%

Natural Resources, Construction, Maintenance Occupations 4.7%

Other Employed 17.1%

Radio Consumption

Car - Weekdays 85.3%

Home - Weekdays 29.8%

Other Location - Weekdays 2.0%

Other Media Consumption

Watched Weekday Prime TV 76.6%

Viewed Any Cable TV 73.9%

Any Internet Activity (past Month) 88.1%

Accessed Any Social Media (past month) 77.5%

Used Mobile App (past month) 50.2%

Read Any Daily Newspaper 18.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 10.5%

Buy auto insurance 20.0%

Buy a new vehicle 15.2%

Get engaged 7.4%

Become a parent 7.5%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Rhythmic

Gender:

Men 47.4%

Women 52.6%

Age:

18-24 31.2%

25-34 30.2%

35-44 19.7%

45-54 11.8%

55-64 4.7%

65+ 2.4%

Median Age 30.8

Household Income:

$100K+ 29.6%

$75,000-$99,999 13.8%

$50,000-$74,999 16.6%

$30,000-$49,999 17.5%

<$30,000 22.5%

Median Household Income 65,200$

Education:

College Graduate or More 32.0%

Some College 23.8%

High School Grad or Equivalent (GED) 33.6%

<Grade 12 Education 10.7%

Occupation:

Professional and Related Occupations 11.9%

Management, Business and Financial Operations 9.5%

Sales and Office Occupations 18.2%

Natural Resources, Construction, Maintenance Occupations 6.9%

Other Employed 23.3%

Radio Consumption

Car - Weekdays 87.3%

Home - Weekdays 26.1%

Other Location - Weekdays 3.7%

Other Media Consumption

Watched Weekday Prime TV 76.9%

Viewed Any Cable TV 78.5%

Any Internet Activity (past Month) 94.7%

Accessed Any Social Media (past month) 89.8%

Used Mobile App (past month) 65.8%

Read Any Daily Newspaper 13.5%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 19.0%

Buy auto insurance 22.3%

Buy a new vehicle 20.2%

Get engaged 19.9%

Become a parent 13.6%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Rock

Gender:

Men 61.6%

Women 38.4%

Age:

18-24 17.9%

25-34 26.0%

35-44 23.5%

45-54 20.2%

55-64 9.9%

65+ 2.6%

Median Age 37.5

Household Income:

$100K+ 33.6%

$75,000-$99,999 16.9%

$50,000-$74,999 19.9%

$30,000-$49,999 15.5%

<$30,000 14.2%

Median Household Income 75,700$

Education:

College Graduate or More 38.0%

Some College 22.1%

High School Grad or Equivalent (GED) 32.5%

<Grade 12 Education 7.4%

Occupation:

Professional and Related Occupations 14.4%

Management, Business and Financial Operations 12.1%

Sales and Office Occupations 14.9%

Natural Resources, Construction, Maintenance Occupations 10.8%

Other Employed 23.8%

Radio Consumption

Car - Weekdays 88.3%

Home - Weekdays 22.0%

Other Location - Weekdays 2.4%

Other Media Consumption

Watched Weekday Prime TV 79.8%

Viewed Any Cable TV 78.1%

Any Internet Activity (past Month) 93.9%

Accessed Any Social Media (past month) 86.0%

Used Mobile App (past month) 61.2%

Read Any Daily Newspaper 18.7%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 12.4%

Buy auto insurance 20.1%

Buy a new vehicle 14.5%

Get engaged 14.6%

Become a parent 9.0%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

% of Format Audience Soft AC/Lite Rock

Gender:

Men 37.1%

Women 62.9%

Age:

18-24 8.1%

25-34 17.0%

35-44 21.3%

45-54 21.2%

55-64 18.8%

65+ 13.8%

Median Age 46.7

Household Income:

$100K+ 33.5%

$75,000-$99,999 15.2%

$50,000-$74,999 19.8%

$30,000-$49,999 16.4%

<$30,000 15.1%

Median Household Income 73,400$

Education:

College Graduate or More 52%

Some College 15.0%

High School Grad or Equivalent (GED) 27.5%

<Grade 12 Education 5.1%

Occupation:

Professional and Related Occupations 19.3%

Management, Business and Financial Operations 12.1%

Sales and Office Occupations 18.9%

Natural Resources, Construction, Maintenance Occupations 4.3%

Other Employed 16.0%

Radio Consumption

Car - Weekdays 86.7%

Home - Weekdays 25.9%

Other Location - Weekdays 2.3%

Other Media Consumption

Watched Weekday Prime TV 81.2%

Viewed Any Cable TV 81.1%

Any Internet Activity (past Month) 91.9%

Accessed Any Social Media (past month) 80.9%

Used Mobile App (past month) 55.7%

Read Any Daily Newspaper 23.2%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 12.8%

Buy auto insurance 22.2%

Buy a new vehicle 17.5%

Get engaged 10.0%

Become a parent 8.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Spanish AC

% of Format Audience (Subset of Hispanic)

Gender:

Men 44.9%

Women 55.1%

Age:

18-24 11.0%

25-34 18.8%

35-44 22.3%

45-54 20.6%

55-64 16.1%

65+ 11.2%

Median Age 44.0

Household Income:

$100K+ 12.7%

$75,000-$99,999 11.2%

$50,000-$74,999 18.2%

$30,000-$49,999

<$30,000

Median Household Income 42,000$

Education:

College Graduate or More 19.4%

Some College 13.4%

High School Grad or Equivalent (GED) 31.5%

<Grade 12 Education 35.8%

Occupation:

Professional and Related Occupations 5.1%

Management, Business and Financial Operations 5.6%

Sales and Office Occupations 14.3%

Natural Resources, Construction, Maintenance Occupations 10.1%

Other Employed 30.8%

Radio Consumption

Car - Weekdays 77.4%

Home - Weekdays 31.3%

Other Location - Weekdays 3.1%

Other Media Consumption

Watched Weekday Prime TV 82.7%

Viewed Any Cable TV 71.5%

Any Internet Activity (past Month) 77.9%

Accessed Any Social Media (past month) 69.5%

Used Mobile App (past month) 36.2%

Read Any Daily Newspaper 14.0%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 18.1%

Buy auto insurance 22.9%

Buy a new vehicle 19.2%

Get engaged 11.7%

Become a parent 10.4%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Tropical

% of Format Audience (Subset of Hispanic)

Gender:

Men 50.7%

Women 49.3%

Age:

18-24 14.1%

25-34 20.6%

35-44 21.3%

45-54 22.5%

55-64 10.8%

65+ 11.0%

Median Age 41.3

Household Income:

$100K+ 9.0%

$75,000-$99,999 8.9%

$50,000-$74,999 17.4%

$30,000-$49,999 30.8%

<$30,000 33.9%

Median Household Income 38,400$

Education:

College Graduate or More 22.0%

Some College 17.1%

High School Grad or Equivalent (GED) 29.7%

<Grade 12 Education 31.2%

Occupation:

Professional and Related Occupations 4.4%

Management, Business and Financial Operations 2.8%

Sales and Office Occupations 17.4%

Natural Resources, Construction, Maintenance Occupations 6.5%

Other Employed 28.9%

Radio Consumption

Car - Weekdays 64.8%

Home - Weekdays 39.6%

Other Location - Weekdays 3.8%

Other Media Consumption

Watched Weekday Prime TV 85.4%

Viewed Any Cable TV 81.7%

Any Internet Activity (past Month) 80.7%

Accessed Any Social Media (past month) 75.9%

Used Mobile App (past month) 47.0%

Read Any Daily Newspaper 13.9%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 21.6%

Buy auto insurance 20.0%

Buy a new vehicle 16.9%

Get engaged 15.5%

Become a parent 9.9%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Urban

% of Format Audience (All Genres)

Gender:

Men 47.1%

Women 52.9%

Age:

18-24 24.6%

25-34 25.3%

35-44 17.1%

45-54 15.2%

55-64 11.6%

65+ 6.2%

Median Age 35.1

Household Income:

$100K+ 19.2%

$75,000-$99,999 11.7%

$50,000-$74,999 18.1%

$30,000-$49,999 17.9%

<$30,000 33.1%

Median Household Income 48,800$

Education:

College Graduate or More 25.8%

Some College 23.6%

High School Grad or Equivalent (GED) 35.8%

<Grade 12 Education 14.8%

Occupation:

Professional and Related Occupations 9.7%

Management, Business and Financial Operations 6.9%

Sales and Office Occupations 16.4%

Natural Resources, Construction, Maintenance Occupations 6.1%

Other Employed 25.5%

Radio Consumption

Car - Weekdays 80.9%

Home - Weekdays 31.6%

Other Location - Weekdays 3.9%

Other Media Consumption

Watched Weekday Prime TV 81.0%

Viewed Any Cable TV 79.2%

Any Internet Activity (past Month) 86.2%

Accessed Any Social Media (past month) 78.9%

Used Mobile App (past month) 56.3%

Read Any Daily Newspaper 20.3%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 24.0%

Buy auto insurance 27.5%

Buy a new vehicle 22.9%

Get engaged 23.8%

Become a parent 14.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Urban AC

% of Format Audience (Subset of Urban)

Gender:

Men 44.1%

Women 55.9%

Age:

18-24 12.2%

25-34 20.5%

35-44 18.0%

45-54 22.4%

55-64 18.0%

65+ 8.9%

Median Age 44.6

Household Income:

$100K+ 18.6%

$75,000-$99,999 10.0%

$50,000-$74,999 17.0%

$30,000-$49,999 17.8%

<$30,000

Median Household Income

Education:

College Graduate or More 26.7%

Some College 23.1%

High School Grad or Equivalent (GED) 36.5%

<Grade 12 Education 13.8%

Occupation:

Professional and Related Occupations 10.4%

Management, Business and Financial Operations 6.6%

Sales and Office Occupations 14.7%

Natural Resources, Construction, Maintenance Occupations 5.1%

Other Employed 25.4%

Radio Consumption

Car - Weekdays 79.3%

Home - Weekdays 37.1%

Other Location - Weekdays 3.6%

Other Media Consumption

Watched Weekday Prime TV 84.4%

Viewed Any Cable TV 79.0%

Any Internet Activity (past Month) 82.2%

Accessed Any Social Media (past month) 72.6%

Used Mobile App (past month) 50.2%

Read Any Daily Newspaper 24.7%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 23.8%

Buy auto insurance 29.1%

Buy a new vehicle 24.8%

Get engaged 22.5%

Become a parent 13.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Urban Contemporary

% of Format Audience (Subset of Urban)

Gender:

Men 47.0%

Women 53.1%

Age:

18-24 33.9%

25-34 32.7%

35-44 16.9%

45-54 8.7%

55-64 5.1%

65+ 2.7%

Median Age 29.4

Household Income:

$100K+ 19.9%

$75,000-$99,999 12.2%

$50,000-$74,999 17.9%

$30,000-$49,999 18.0%

<$30,000 32.2%

Median Household Income 44,700$

Education:

College Graduate or More 24.4%

Some College 25.9%

High School Grad or Equivalent (GED) 5.6%

<Grade 12 Education 14.7%

Occupation:

Professional and Related Occupations 9.8%

Management, Business and Financial Operations 6.3%

Sales and Office Occupations 18.8%

Natural Resources, Construction, Maintenance Occupations 6.4%

Other Employed 25.5%

Radio Consumption

Car - Weekdays 81.7%

Home - Weekdays 28.6%

Other Location - Weekdays 3.6%

Other Media Consumption

Watched Weekday Prime TV 78.1%

Viewed Any Cable TV 78.1%

Any Internet Activity (past Month) 91.3%

Accessed Any Social Media (past month) 86.3%

Used Mobile App (past month) 63.4%

Read Any Daily Newspaper 16.2%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 25.9%

Buy auto insurance 26.9%

Buy a new vehicle 23.8%

Get engaged 26.7%

Become a parent 16.3%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats

RADIO FORMAT HIGHLIGHTS

Demographic Profile - Adults 18+

Variety/

% of Format Audience Other Formats

Gender:

Men 56.0%

Women 44.0%

Age:

18-24 8.9%

25-34 16.4%

35-44 20.4%

45-54 18.1%

55-64 19.6%

65+ 16.5%

Median Age 47.4

Household Income:

$100K+ 25.9%

$75,000-$99,999 13.4%

$50,000-$74,999 18.6%

$30,000-$49,999 22.0%

<$30,000 20.2%

Median Household Income 59,700$

Education:

College Graduate or More 46.0%

Some College 15.5%

High School Grad or Equivalent (GED) 22.0%

<Grade 12 Education 16.5%

Occupation:

Professional and Related Occupations 16.8%

Management, Business and Financial Operations 10.1%

Sales and Office Occupations 13.1%

Natural Resources, Construction, Maintenance Occupations 6.3%

Other Employed 19.7%

Radio Consumption

Car - Weekdays 82.7%

Home - Weekdays 34.5%

Other Location - Weekdays 3.5%

Other Media Consumption

Watched Weekday Prime TV 80.2%

Viewed Any Cable TV 70.2%

Any Internet Activity (past Month) 84.4%

Accessed Any Social Media (past month) 76.1%

Used Mobile App (past month) 48.1%

Read Any Daily Newspaper 26.6%

Sample Categories: Very/Somewhat Likely (next 12 mths)

Buy first home/residence 12.6%

Buy auto insurance 23.0%

Buy a new vehicle 14.7%

Get engaged 11.0%

Become a parent 5.7%

GfK MRI Doublehase - 2016

Adults 18+ - Total Week Cume Audience for Formats