Radio advert analysis

Tesco advert: https://www.youtube.com/watch?v=RLvBRCyNHJs

Codes & conventions: The radio advert is 24 seconds long which is conventional as they are usually around 30 seconds long. It is very straight to the point and is just based on giving out the main facts which is very effective as it keeps the listeners attention. Although the middle of the advert is spoken very quickly it is still easy to hear and understand, keeping the listener interested as it makes the advert more exciting. I also believe that the ending to the advert is very effective as it holds the slogan for Tesco, making the advert very recognisable to the brand and leaves the listener reminded of the company.

Language & tone: The voice over throughout the radio has a strong British accent which makes it easy and clear to understand. There is quite an informal tone to the advert which I believe works well as it engages with the listener. Although the advert has very fast language used which could make some listeners lose interest with the advert, in my opinion this works very well. It lists the items which have been reduced, emphasising the price drop in Tesco and makes this radio advert stand out from others.

Music & sound effects: The advert does not include any music or sound effects and just has dialogue which I believe is very effective. It makes the message of the radio advert very clear and concise, keeping the aim of the advert simple to the listeners. This means that the audience’s attention is not distracted by anything other than what is being advertised.